Book picks similar to
MySQL by Michael Kofler


nonfiction
reference-how-to
sell
work-reading

Block Printing: Techniques for Linoleum and Wood


Sandy Allison - 2011
    - Detailed, illustrated instructions for selecting tools, paper, and ink; carving both linoleum and wood; and printing by hand in one color or more to achieve professional results - Techniques can be used for art prints, posters, signs, invitations, greeting cards, gift wrap, and fabric - Expert tips on registering, editioning, tearing down paper, and cleaning up - Includes an annotated gallery of finished prints that feature the artist's comments

Your Child's Health: The Parents' One-Stop Reference Guide to: Symptoms, Emergencies, Common Illnesses, Behavior Problems, and Healthy Development


Barton D. Schmitt - 1987
    Emergencies:--when to call your child's physician immediately-what to do in case of burns, bites, stings, poisoning, choking, and injuriesCommon Illnesses:-when it's safe to treat your child at home-step-by-step instructions on dealing with fever, infections, allergies, rashes, earaches, croup and other common ailmentsBehavior Problems:-proven strategies for colic, sleep disturbances, toilet training problems, thumbsucking, and the video game craze-no-nonsense discipline techniques for biting, temper tantrums, sibling fighting, and school refusalHealth Promotion: From Birth Through Adolescence:-essential advice on newborn baby care, nutrition, cholesterol testing, immunizations, and sex education-ways of preventing spoiled children, picky eaters, overeating, tooth decay, accidents, and homework problems

How Cool Brands Stay Hot: Branding to Generation Y


Joeri Van Den Bergh - 2011
    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

Managing Successful Projects with PRINCE2 2017 Edition


AXELOS - 2018
    The updated 2017 guidance, its first since 2009, places a strong emphasis on the scalability and flexibility of the method and on how best to tailor it to the complexity and specific requirements of a project. The best practice represented by the PRINCE2 method is supported by a scheme that offers three levels of certification: Foundation, Practitioner and Professional. The PRINCE2 method comprises of seven themes, principles, and processes and equips practi-tioners with the skills and knowledge to manage projects in a wide range of environments.

Selling to Win


Richard Denny - 1989
    It gives practical advice on how to:- Get a sale when your service is not the cheapest- Turn your customer into an ambassador- Build a positive attitude- Beat the competition- Close a saleThis is a valuable book, recognized as an effective and powerful sales-improvement guide.

Hands of an Angel, Mind of a Demon, Heart of a Saint: True Stories from a 10 Year Paramedic


David Chase Stone - 2017
    This tell-all story will put you on the front line of the reality of street paramedicine. From gruesome and violent encounters to making split-second decisions which may have cost a life, experience the emotional struggle our responders have to deal with on a daily basis. Through the highs and lows of his career, ten-year Paramedic David Stone doesn't hold back as he tells of the circumstances which haunted him and eventually drove him out of the career... and why it was all worth it in the end. Ride front seat with this thrill-packed memoir encompassing over a decade of true stories from the medic who experienced it.

To the Wilds of Alaska: A New Life in the Alaskan Wilderness


Janette Ross Riehle - 2016
    And while they weren’t survivalists they survived, and even thrived, for months at a time in the subarctic wilderness without electricity, telephones, indoor plumbing or ready access to medical services. Sylvia, an attractive, strong-minded 14-year-old who loved the outdoors, came to Alaska with her family in 1934, hoping to escape the despair and poverty of the Depression years in southern Oregon. Although their first winter on a forested 160-acre homestead was spent in a log cabin without windows or a floor, it was still better than back in Oregon where things were tough. Three years later, while working at a fish cannery in Anchorage, Sylvia came to the notice of a good-looking, good-natured young man who had spent the previous two winters on the remote Yentna River with his older brother. Vernon was looking for a wife to move to the wilderness with him and immediately decided that she was the one. Six weeks later they were married and ready to begin their life together in a world that no longer exists—a world of sled dogs, moose meat, fresh trout, snowshoes, outboard motors and wooden dories. They worked hard and faced many dangers, but enjoyed their life depending largely on their own resources and on each other. While written for the general public, this book, as well as the other three in the series, is also suitable for older children who are interested in how families lived in earlier times and in far different circumstances than their own. The later books are written in part from the perspective of the children, as well as that of their parents.

Kids Don't Get Cancer: The Remarkably Inspiring Story of Michael Crossland


Michael Crossland - 2015
    This passion stems from his own story … Before Michael was even one year old, he was diagnosed with an aggressive cancer of the central nervous system – a tumour had taken over half of his tiny body. The chance of Michael surviving was virtually non-existent. He started chemotherapy at 1 year old and by his second birthday, doctors had basically given up all hope. His only hope was taking part in a drug trial program – a program of which Michael was the only participant to survive the treatment. Although he survived, he was left with some permanent scars – only one lung, a damaged heart and a sensitive immune system. Michael Crossland sets an example for all of us. He's a man who has faced (and still faces) extreme challenges in life, but he never gives up. And despite his own obstacles, he always puts others before himself and gives so much to people in need. A true inspiration. A true hero. About the Author: As one of Australia’s most sought after inspirational speakers Michael has defied the odds of a life threatening cancer to build his life of exceptional achievements. He is a regular inspirational speaker for corporations, schools, professional sporting organisations and universities throughout the world. In the last 12 months Michael has presented in front of over 250,000 people around the globe. His journey has been shared on many TV programs including Fox Sports, ABC, ChannelSeven & Nine networks, Full Potential TV, The Get Inspired Project, Inspire Me Today program and countless radio shows throughout America, Fiji and Australia. Along with his award winning program about his life on Australian Stories, Michael has also recently featured in a humanitarian documentary about the countless lives saved through his orphanage and school in Haiti that he is involved with. Diagnosed before his first birthday and spending over ¼ of his life in hospital, doctors told him school and sport were not options. Infection and fatigue were too great a risk, reaching his teenage years would be a miracle. His only wish was to lead a normal life and be able to do all the things that other kids took for granted every day. But he had a dream and the undying determination to achieve the impossible… No matter the size of the obstacles that lay ahead. Now, an accomplished businessman, National Ambassador for Camp Quality, Australian of the Year finalist, Australia Day Ambassador and international hall of fame inductee, Michael inspires people from all walks of life. It is no doubt he has a heart for giving and a skill to engage people from all walks of life. Within the last five years he has gone from being one of the youngest State Development Managers for one of the largest companies in the world, to running five banks then leaving his finance career to follow his dreams in making a global impact and he certainly has done that! Michael’s story “Field of Dreams” was documented on Australian Story, ABC TV television. Through this documentary, his message touched the hearts of a nation, with his story of how he overcame seemingly insurmountable obstacles to achieve success in both his personal and professional life.

DOUBT: The Madeleine McCann Mystery (Gone Girl Book 1)


Nick van der Leek - 2017
    We also know the original lead investigator, Goncalo Amaral’s, counter-narrative, now a legally defensible matter of public record. The questions that arise from these opposing narratives are dead simple: Which narrative is more credible? Which narrator is more credible? What was the motive behind all the publicity? Neither Madeleine nor her abductor ultimately benefited from the ongoing media barrage, so who did? True crime maestro, Nick van der Leek, plumbs quagmires of confusion and a thicket of thorny inconsistencies to probe what lies beneath: the psychologies. What is the significance of "doctors" as suspects? Did it matter or mean anything that the McCanns and their cabal of friends in the Algarve were mostly doctors? Peeling away the gossamer threads, over the course of just four days [April 29th – May 2nd], van der Leek intuits that very little was routine: not the weather, not where meals were eaten, not where or when they slept and not what they did as a family. But what were their routines when it came to other, murkier things, like sleeping patterns, cell phones and sedatives? Drawing intangibles out of the darkness, van der Leek sews the vexing loose ends from several conflicting stories into a definite - if not definitive - end-result.

A is for Airway: More EMS adventures with Roxy McCoy


Robin Watt - 2016
    Between the foolish and sometimes silly calls she goes on, are the heart-pounding serious cases that make every EMT anxious. And somehow, she still has time for a love life.

15 Practical Tips to Improve Yourself


Paula Renaye - 2016
    So why aren’t we? The answer is generally pretty simple: What we say we want and what we do are two very different things. We say we want to be happy, but we make choices that bring us pain. We say we want our lives to be different, but we don’t do anything different. We talk a good game, but we don’t live it. This quick read summarizes some of the self-improvement strategies. We hope you are able to be honest with yourself and see the value in simply “saying it like it is.” When we take the courageous path and hold ourselves—and each other—accountable, we open the door to joy.So, take a deep breath and dive in!

How To Find Cheap Flights: Practical Tips The Airlines Don't Want You To Know


Scott Keyes - 2015
    The year before, I flew to Belgium for under $150.Airfares may be going up, but only for people willing to pay full price. I wrote How To Find Cheap Flights for the rest of us.This book is a step-by-step guide to finding cheap airfare. It’s a quick, easy read compiling dozens of tips and tricks for:- How to find mistake fares- How to avoid fees- Which flight search engine is best- How to save money on nearly every flightThe author is a travel expert who has earned millions of frequent flyer miles and travels tens of thousands of miles per year. He has flown around the earth 14.3 times since 2011, putting 30 different stamps in his passport along the way. He hates paying full price for flights, and won’t do it.

The Life: A True Story About A Brooklyn Boy Seduced Into The Dark World Of The Mafia


Larry Mazza - 2016
    young Larry later learns she is married to the vicious gangster Greg Scarpa known as "The Grim Reaper." Greg takes a liking to Larry and makes him his protegé. He likes him so much that he gives his blessing for the affair to continue and brings Larry deep into the "family."

The Kindle Fire HDX User Guide (Beginner to Expert in 1 Hour)


Charles Tulley - 2013
    

A Firefighter's Journal: Thirty-Seven Years on the Firegrounds and in the Firehouses of Philadelphia


Robert Marchisello - 2017
    Somewhere in the darkness, a man is burning to death. Then the screams suddenly stop. Did he jump out of a window? Or did he succumb to the heat and smoke? Those screams haunt Firefighter Robert Marchisello to this day. It’s just one of the many revealing stories about battling blazes and numerous other dangers in America’s fifth-largest city—home of the nation’s first fire company—in this autobiography of his thirty-seven-year career with the Philadelphia Fire Department. During his entire career Marchisello kept a journal detailing his experiences as well as his personal and professional challenges. His work offers rare insights into the unimaginable types of emergencies to which these men and women respond—from decomposing bodies to hazardous chemicals to deadly shootouts. Between calls sit in the firehouse and enjoy the pranks, banter, humor, and camaraderie firefighters share. His vibrant writing lets you experience the adrenalin, the danger and yes, even the laughs of nearly four decades on the firegrounds, in the firehouses and everywhere in between. You’ll never look at a passing fire engine the same way!