The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    It will effectively reveal and dispel any wrong-thinking surrounding this idea upon which all else stands. The purpose? To unburden you from all notions of ‘self’, allowing you to directly discover the raw, non-dual truth of Being.This isn't the first work that tackles this subject. But others have left it at “we can’t really know whether there’s anything beyond our experience”, while I go all the way and say that we can know – and in this book I’ll show you exactly how and why this idea of an objective, physical universe of time and space beyond our perceptions is nothing but a figment of our imagination.But it’s a book unlike all others on the contemporary non-dual awakening scene. You won’t find any ‘pointers’ in it. What you’ll find is stone cold logic hacking away at the very foundation of existence itself. And in its wake; when the dust finally settles; you’ll recognize that, not only were the words of the sages true all along, but they've gone from being a remote possibility to being the light and guiding principle of your life. What words?"Consciousness is all."

    Why are experts so bad at making predictions? Why do rich people take outsized risks to reach for money they don't need? Is America's manufacturing base really dwindling? What did we learn about risk after 9/11? Those questions and many more are tackled in these 21 irreverent and contrarian essays, which will have readers thinking differently about the conventional wisdom.

    It shouldn't take a worldwide pandemic and nationwide protests to bring economic and racial inequality to the forefront of problems we desperately need to solve. But now that the opportunity is here, what should we do? How can we create more equality, opportunity, and growth for everyone? Not someday, but what can government and the private sector do right now to disrupt a status quo that almost everyone wants to change?In Common Sense, the New York Times best-selling author Joel Greenblatt offers an investor's perspective on building an economy that truly works for everyone. With dry wit and engaging storytelling, he makes a lively and provocative case for disruptive new approaches--some drawn from personal experience, some from the outside looking in. How can leading corporations immediately disrupt our education establishment while creating high-paying job opportunities for those currently left behind? If we want a living wage for everyone, how can we afford it while using an existing program to get it done now? If we subsidize banks, what simple changes can we make to the way we capitalize and regulate them to help grow the economy, increase access, and create more jobs (while keeping the risks and benefits where they belong)? Greenblatt also explains how dramatically increasing immigration would be like giving every American a giant bonus and the reason Australia might be the best place to learn about saving for retirement.Not everyone will agree with what Greenblatt has to say--but all of us can benefit from the conversations he aims to start.

    How do we begin to discover and live our destined life? How can we use the ancient, Eastern philosophy to experience more success in our lives?From Derek Lin, Taoist master and author of The Tao of Daily Life, comes this practical, systematic approach to the ancient and time-honored spiritual learning process. The Tao of Success navigates the five rings of life, which are common patterns of traditional Tao cultivation, conceptualized by the ancient sages: your spirit, your mind, your relationships, your world, and your destiny. Success is achieved by discovering and experiencing these five concentric rings, from the inside out, and not in the future but in the here and now.Using the same format that made The Tao of Daily Life a breakout Eastern wisdom bestseller, Lin draws on the power of Taoist stories to illustrate important keys, or lessons. He then offers commentary on understanding and applying that story in modern life-all aimed to help readers live out the destiny that lies within themselves.By integrating the life-altering lessons of this book into their busy lives, readers can begin to cultivate the Tao. In The Tao of Success , Lin returns with his enlightening approach to understanding, centered on story and illumination of ancient Taoist secrets for the modern beginner and the familiar student alike.

    The Greatest Secret of All clearly explains this law of manifestation but then takes it a quantum leap further, revealing what is truly important in life. We have what we need within us to do what we love, to be the people we dream of being, and to become completely fulfilled along the way — to become, as Abraham Maslow put it, self-actualized. We also have the capability, here and now, to create a world that works for everyone. In these pages, you will find the secret to a life of happiness, inner peace, ease, and fulfillment, and the secret that lets each of us contribute to making the world a better place for all.

    The attacks have come not only from traditional conservatives but increasingly from the postmodern left. In this essay, Stephen Hicks presents and dissects the philosophical arguments made by the postmoderns for speech restrictions and responds with a vigorous and updated liberal case for free speech.

    Who should we trust? Who should we believe? How can we make sure we make the right choices This is the book that will help you through that data deluge and show you how to make better and smarter decisions.Internationally renowned thinker, forecaster, and bestselling author Noreena Hertz reveals the extent to which life's big decisions are made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge. Taking us on a journey that reveals the extent to which we cede our intellectual power at our peril, Hertz shows how errors in decision-making lead young people to under-save for retirement, doctors to miss tumors, CEOs to make catastrophic investments, governments to adopt the wrong economic policies, and parents to irreversibly traumatize their children.To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counterintuitive, actionable guidance for making better choices-whether you are a business-person, a professional, a patient , or a parent.

    Yet, each moment of joy is only that: momentary, showing up the rest of our lives to be unsatisfying, somehow lacking and incomplete. On the other hand, Vedanta, the body of knowledge found at the end of the Veda, asserts with breathtaking boldness that one's true nature is completeness and limitlessness. Vedanta also promises that moksa, liberation from all forms of limitations that seem to bind a human being, is possible here and now. In this lucid, lively introduction to Vedanta, Swami Dayananda shows how man's constant struggle to overcome these limitations through the ceaseless pursuit of security and pleasure are predestined to failure for the simple reason that they are misdirected: they stem from a failure in understanding the real nature of the fundamental problem itself. All effort howsoever great or unremitting being limited, the result of such effort is also bound to be equally limited, inadequate. The road to freedom from limitation, then, can scarcely lie that way. Indeed, asserts Vedanta, it is only to be found in the correct knowledge of one's true nature as absolute. This vital first step, a clear understanding of man's fundamental problem of ignorance and error about his real nature. Is what this book is all about.

    "Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership.They discovered that successful leaders, even those from disparate fields, have more in common than not.Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives.Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America.- People make choices about politics, consumer goods, and religion with their hearts, not their heads.- Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences.- The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them.- A person's lifestyle choices can be used to predict howhe or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies.- In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America.- Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. "Wrong, wrong, and wrong."- Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection."Applebee's America" offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals.

    Authors and money-management experts Lyle and Tracy Shamo say, "Like it or not, meeting basic needs has nothing to do with poverty and everything to do with how well we manage our money." In this practical guidebook, the authors will help you take control of your money, teaching you how to pay off your debt-including your mortgage and car loans- and stay out of debt. Advanced computer software (included on a CD-ROM that comes with the book) will help you assess your financial status, learn more about where your money is going and discover how to channel it to the right places.

    Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an “honest job” for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks.Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition.In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author’sexpense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.

    Following on the footsteps of the National Best Seller "Choose Yourself" James Altucher is back with the revealing, funny, and embarrassing stories from his own life that show that even in the worst case scenario there is always a way towards reinvention and happiness.

    We currently see no evidence of any kind indicating that extraterrestrials exist outside of our solar system. But at this moment, millions of engineers, scientists, corporations, universities and entrepreneurs are racing to create the second intelligent species right here on planet earth. And we can see the second intelligent species coming from all directions in the form of self-driving cars, automated call centers, chess-playing and Jeopardy-playing computers that beat all human players, airport kiosks, restaurant tablet systems, etc. The frightening thing is that these robots will soon be eliminating human jobs in startling numbers. The first wave of unemployed workers is likely to be a million truck drivers who are replaced by self-driving trucks. Pilots will be eliminated soon as well. Then, as new computer vision systems come online, we will see tens of millions of workers in retail stores, fast food restaurants and construction sites replaced by robots. Unless we take steps now to change the economy, we will soon have tens of millions of workers who are unemployed and seeking welfare because they will have no other choice. Marshall Brain's new book "The Second Intelligent Species: How Humans Will Become as Irrelevant as Cockroaches" explores how the future will unfold as the second intelligent species emerges. The book answers questions like: - How will new computer vision systems affect the job market? - How many people will become unemployed by the second intelligent species? - What will happen to millions of newly unemployed workers? - How can modern society and modern economies cope with run-away unemployment caused by robots? - What will happen when the first sentient, conscious computer appears? - What moral and ethical principles will guide the second intelligent species? - Why do we see no extraterrestrials in our universe? "The Second Intelligent Species" offers a unique and fascinating look at the future of the human race, and the choices we will need to make to avoid massive unemployment and poverty worldwide as intelligent machines start eliminating millions of jobs.