Author and cooking geek Jeff Potter helps you apply curiosity, inspiration, and invention to the food you prepare. Why do we bake some things at 350°F / 175°C and others at 375°F / 190°C? Why is medium-rare steak so popular? And just how quickly does a pizza cook if you “overclock” an oven to 1,000°F / 540°C? This expanded new edition provides in-depth answers, and lets you experiment with several labs and more than 100 recipes— from the sweet (a patent-violating chocolate chip cookie) to the savory (pulled pork under pressure).When you step into the kitchen, you’re unwittingly turned into a physicist and a chemist. This excellent and intriguing resource is for inquisitive people who want to increase their knowledge and ability to cook.• Discover what type of cook you are and learn how to think about flavor• Understand how protein denaturation, Maillard reactions, caramelization, and otherreactions impact the foods we cook• Gain firsthand insights from interviews with researchers, food scientists, knife experts, chefs, and writers—including science enthusiast Adam Savage, chef Jaques Pépin, and chemist Hervé This

    

    This third edition of the best-selling and most trusted homebrewing guide includes a complete update of all instructions, recipes, charts, and guidelines. Everything you need to get started is here, including classic and new recipes for brewing stouts, ales, lagers, pilseners, porters, specialty beers, and honey meads.The Complete Joy of Homebrewing, third edition, includes:* Getting your home brewery together: the basics -- malt, hops, yeast, and water * Ten easy lessons for making your first batch of beer * Creating world-class styles of beer (IPA, Belgian wheat, German Kölsch and Bock, barley wine, American lagers, to name a few) * Using fruit, honey, and herbs for a spicier, more festive brew * Brewing with malt extracts for an unlimited range of strengths and flavors* Advanced brewing techniques using specialty hops or the all-grain method or mash extracts* A complete homebrewer's glossary, troubleshooting tips, and an up-to-date resource section* And much, much more Be sure to check out Charlie's The Homebrewer's Companion for over 60 additional recipes and more detailed charts and tables, techniques, and equipment information for the advanced brewer.

    From emerging search tools Ask.com and Windows Live to standbys Google and Yahoo!, the major search engines and their myriad of services are thoroughly discussed. Recent additions to the Internet realm—RSS feeds, podcasts, alert services, wikis, and blogs—are explained, as well as tried-and-true search tools, including web directories, newsgroups, and image resources. For those with little to moderate searching experience, friendly, easy-to-follow guidelines to the world of Web research are provided, while experienced searchers will discover new perspectives on content and techniques.

    Each breed profile includes a photograph of the animal and information about its origin and conservation status, as well as the weight, staple length, fiber diameter, and natural colors of its fleece. This is a great primer for beginners, and a handy guide for anyone who loves working with fleece.

    You'll gain real-world knowledge of the reasons for and consequences of crime, the way society responds to it, and, most important, how crime can be prevented.Enter the world of crime -- understand what crime is, how it is measured, and the various ways crime affects victims and societyIdentify different types of crime -- from white-collar crime to organized crime to terrorism, examine the nature of crime and why certain criminals are attracted to specific crimes Know who commits crimes, and why -- explore different theories that attempt to explain why people commit crimesTake it to the streets -- follow law enforcement officials and federal agencies as they chase and apprehend the bad guysSeek justice -- meet the key players in the criminal justice system and see why and how the guilty are punishedDeal with juveniles -- know the differences between adult and juvenile systems, realize why youths are treated differently, and review modern methods for treatmentOpen the book and find: Common criminal traitsThe causes of violent crimes Recent efforts to secure victims' rightsThe processes used to solve crimesA step-by-step walkthrough of the criminal justice process Ways to recognize and fight back against crimeJobs in the criminal justice fieldTen notorious, unsolved crimes

    Broken down into four essential sections, Sustenance, Warmth, Orientation and Safety, this enlightening manual reveals how to catch game without a gun, what plants to eat (full-color illustrations of these make identification simple), how to build a warm shelter, make clothing, protect yourself and signal for help. Detailed illustrations and expanded instructions offer crucial information at a glance, making How to Stay Alive in the Woods truly a lifesaver.

    AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

    This balanced, eye-opening guide demystifies Freemasonry, explaining everything from its elaborate rituals and cryptic rites, to its curious symbols and their meanings. Find out what goes on in a Masonic meeting. You'll understand the true purposes of Masonic "secrecy" and philosophy, meet famous Masons throughout history, and discover related organizations like the Knights Templar, the Scottish Rite, Order of the Eastern Star, and the Shriners. Explore the controversies and conspiracy theories that swirl around this organization at the center of Dan Brown's novel The Lost Symbol, and discover the changes coming to the Craft.

    Each of the book’s nine chapters centers on a key lesson: in the eggs chapter, readers will learn about timing and temperature while poaching, frying, and scrambling; in the soups chapter, they will learn to layer flavors through recipes like Green Curry with Chicken. The rigorously tested recipes—including wholesome lunches, dinner-party showstoppers, and delectable desserts—will become part of readers’ daily repertoires. Beautiful photographs show both the finished dishes and the how-to techniques, and helpful illustrations offer further guidance.

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    With over 80 solutions and bonus applications at your disposal, you will be ready for almost any situation.Do you know how to make something that can tell whether the $20 bill in your wallet is a fake? Or how to generate battery power with simple household items? Or how to create your own home security system? Science-savvy author Cy Tymony does. And now you can learn how to create these things and more than 40 other handy gadgets and gizmos in Sneaky Uses for Everyday Things. More than a simple do-it-yourself guide, this quirky collection is a valuable resource for transforming ordinary objects into the extraordinary. With over 80 solutions and bonus applications at your disposal, you will be ready for almost any situation. Included are survival, security, self-defense, and silly applications that are just plain fun. You'll be seen as a superhero as you amaze your friends by:* Transforming a simple FM radio into a device that enables you to eavesdrop on tower-to-air conversations.* Creating your own personalized electronic greeting cards.* Making a compact fire extinguisher from items typically found in a kitchen pantry.* Thwarting intruders with a single rubber band.By using run-of-the-mill household items and the easy-to-follow instructions and diagrams within, you'll be able to complete most projects in just a few minutes. Whether you use Sneaky Uses for Everyday Things as a practical tool to build useful devices, a fun little fantasy escape, or as a trivia guide to impress friends and family, this book is sure to be a reference favorite for years to come.

    John Kallas makes it fun and easy to learn about foods you've unknowingly passed by all your life. Through gorgeous photographs, playful, but authoritative text, and ground-breaking design he gives you the knowledge and confidence to finally begin eating and enjoying edible wild plants. Edible Wild Plants divides plants into four flavor categories -- foundation, tart, pungent, and bitter. Categorizing by flavor helps readers use these greens in pleasing and predictable ways. According to the author, combining elements from these different categories makes the best salads.

    A picture of yourself with your practically perfect dog. You've always preferred big dogs, and your ideal dog is sturdy, strong, and energetic. At the same time, you envision a dog who is gentle and completely in tune to your needs, your whims, and your every move. That perfect dog is likely a Labrador Retriever. After all, the Labrador Retriever is the most popular dog in the United States, according to American Kennel Club registrations. Labs are beautiful, friendly, adaptable, easygoing, brave, loyal, dependable, and intelligent. What could be better? Labrador Retrievers For Dummies is a useful guide to have if you're thinking of getting a Lab or even if you already own one. Perhaps you're just curious about this popular breed. This handy reference is for you if you want toFind out if a Lab suits your lifestyle Know what to look for in Lab pups Determine if a breeder meets high standards Understand health and nutrition needs Handle emergencies with a cool head Train your dog with the lure-and-reward technique Show off your Lab in competitions You can live a fulfilling life with your Lab by making sure she is socialized, healthy, and well trained. What better task for humans and dogs than to be great companions for each other? However, you may need some help in knowing how to get the most out of your relationship with your Lab. This friendly guide offers that help with the following topics and more:Exercising your pup and older Lab Choosing the right veterinarian Exploring spaying/neutering Keeping your Lab beautiful with good grooming Helping your dog deal with divorce, a new baby, moving Managing barking and whining Housetraining your new puppy Traveling to dog-friendly vacation destinations Choosing a pet sitter or boarding kennel Volunteering your lab as a therapy dog Labrador Retrievers are big, energetic, and sometimes boisterous (especially as puppies), and they don't take care of themselves. They need you. Don't let them need you unless you're ready to be needed.

    But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong!If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong.- Google's constant updates have rendered many well known SEO strategies completely useless.Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines.2. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results.3. May, 2014 - Google announced a game changing update, punishing sites with poor quality content and user experience.SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updatesContrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable—but you need the right knowledge. This book reveals in granular detail: - Recent Google updates—Panda 4.0, Pigeon, Hummingbird and beyond.- Steps required to recover from a Google penalty.- How to avoid being penalised in 2014 and beyond.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck! This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. How to leverage social media to skyrocket traffic to your site.2. How to find "money" keywords that will send customers to your site.3. The dirty secret about link-building.4. Sneaky tricks to get local businesses ranking high with local search engine optimization.5. How to get expert SEO or internet marketing advice, completely free.6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.You will also learn the little-known search engine optimization tools top internet marketing experts useThe SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! And read the very special bonus chapter on pay-per-click advertisingIn this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines in 2014. Purchase from Amazon and get started right away!