It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

     The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com

    They want more. But no matter what they do, those sales remain elusive. Worse, the publishing environment is getting harder every year, crushing their dreams day by day.But somehow, some authors succeed. How do they do it? Is there a secret? Is it blind luck? Do they all have teams of ghostwriters behind them churning out novels while one person claims the glory?It’s none of those things. It’s a combination of hard work and correct knowledge.This book gives you that knowledge. You’ll learn things like: How professional marketers write blurbs How to decode Amazon webpages for clues to buyer behavior Why great books sink into oblivion and ordinary books sell How to go beyond accepted practice and find best practice This book gives you the knowledge to sell, and to sell at a high scale. Much of it will surprise you, even if you’re a veteran of indie publishing.You’ll never look at publishing the same way again. Are you ready to unleash your author career?

    

    Whether it’s a memoir of an exciting life, or fictional characters in your head trying to get out. Perhaps you’ve thought it might be cool to write a book, but always believed it was beyond your reach and ability.It’s not.To be more precise, it doesn’t have to be. All you lack is the motivation to get started, the tenacity to stay with it, and the expertise in self publishing to get it finished. I can help you with these things.In this book, I’ll show you some of the rewards that might come your way by becoming an self published, or independent author. I also provide a few tips on how to overcome certain common stumbling blocks.But, this isn’t a how-to book. There are many learned scholars publishing books about the craft of creative writing. This is more of a motivational book, giving you an idea of what you might expect in the trenches, as a mid-level self published author. Whether you’re just thinking about writing or already have several books published, we could all use a little motivation.Who am I? Just an old truck driver, who is now off the road and living the life I’ve always dreamed of, after just two years of writing and self publishing.

    You simply move more deeply into them. For anyone - the kettlebell novice to the 15-year veteran - this short (read: just 30 page) ebook provides the perfect foundation or refresher of the fundamental kettlebell techniques, including the kettlebell swing, goblet squat, snatch, Turkish get up, clean, and military press. Each movement has detailed instructions plus step-by-step photos to help the reader understand the movements as well as safely and effectively execute them. After we discuss the hows of each of the basic movements, we move into applying what we've learned with a simple, straightforward kettlebell program for strength, muscle, mobility, conditioning, and (for those who want it) weight loss. This 7-day program can be run through just once as a refresher or for up to six weeks as a standalone program. This book includes: *The following kettlebell exercises: Kettlebell swing, goblet squat, snatch, Turkish get up, clean, and military press. *Each kettlebell exercise features a detailed description of the movement, step-by-step photos and key points. *A straightforward and simple 7-day program (repeatable for up to 6 weeks) to help the novice acclimate to kettlebell training or for the kettlebell veteran hone their technique and skills.

    The author, Elliot Bogod, is a Founder and Managing Director of Broadway Realty, a real estate brokerage in Manhattan. With over twenty years experience, Elliot has sold over $2 billion in New York real estate. In this book, you will find: • A list of “magic words” often used in real estate investment, with clear and detailed explanations • Methods for evaluating the locations for your investments, using vibrant Manhattan neighborhoods as an example. • Review of different types of residential investments: condominiums, co-ops and townhouses • Detailed advice on investing in various types of commercial real estate: retail locations, offices, restaurants, hotels, garages and others • Multiple strategies, tactics and techniques for building wealth through your investments • Clear and concise information on mortgages, taxes and laws • Methods for achieving success through managing a team of experts working for you

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    

    This book is a must-read for anyone who wants to shed off some extra weight without counting calories. Click buy now with 1-click to own your copy today!

    As the voyage steams (sweats, rather) eastward from Seattle to New York, he meets a diverse, humorous, and motley bunch of individuals in full support of his spirit of adventure, evidence that one's wildest dreams are in fact worth pursuing. The story is a testament to the power of welcoming the stranger and the good that resides in us all. Read it to laugh, read it to learn, or read it simply to remember that you are human.They say once you start pedaling you can't stop. So buckle your helmet, don spandex if you dare, and get ready for the ride of a lifetime.

    Donovan Gray answers that question in Dude, Where's My Stethoscope? - a laugh-out-loud funny, heartbreaking and sometimes poignant collection of true-life medical short stories. We follow Dr. Gray through medical school and two decades of unforgettable ER and family practice. Humorously written in an engaging mash-up of formal prose and informal medical slang with a nod to pop culture and ancient mythology, Dude is a powerful book that captures the essence of what it is to be an emergency room doctor.

    Though competing against one another for the flying assignments of their dreams, like the fearsome F-15 and F-16 fighters, a good mission sometimes takes a backseat to a good party or punch line in this classroom of cut-ups. The high stakes, however, loom over Lt. Wright. In a program where one out of three students fails, not everybody who starts UPT will finish it. And not everybody who does finish will get a desirable flying assignment. Some won’t even escape the Columbus Air Force Base. Will Lt. Wright get his dream assignment flying a C-141 cargo plane based out of beachside Charleston, South Carolina? Or be forced to perpetuate the If you ain’t a pilot… system as the dreaded FAIP (First Assignment Instructor Pilot) in Columbus, Mississippi? Though a military memoir, IF YOU AIN’T A PILOT… is a story of youthful innocence, a happy tale of the best of friends. Beneath the story’s surface layer of how an Air Force officer’s aeronautical rating determines his worth, similar thematic layers unfold around gender, race, and other ways people define each other. At its core, this story is about people, our relationships, and how we choose to treat each other. While 30 years have passed since the memoir’s events—and our aircraft, our enemy, and our pop-culture ties have changed—we still struggle with our differences. IF YOU AIN’T A PILOT taps into the mystic of Top Gun, the satirical wryness of Candide and Catch-22, and the allure of the air-travel genre captured by Mark Vanhoenacker’s recent Skyfaring: A Journey with a Pilot (2015), Tom Wolfe’s The Right Stuff, and James Salter’s The Hunters. Set at the end of the Cold War in the heart of Dixie, IF YOU AIN’T A PILOT…crosses Top Gun adrenaline with Pee-Wee’s Playhouse antics at a flight training base where Air Force idealism collides with Deep South heritage. Complete at 142,000 words, this comedic memoir written for a general audience charts the year when a newly commissioned officer is challenged not only by flight school but also by the Air Force dictum If you ain’t a pilot, you ain’t $#!+. That said, the primary mission for IF YOU AIN’T A PILOT...is to make readers laugh. While the story is written for a non-military audience, military pilots, civilian pilots, and any person who ever dreamed about flying as a kid will love IF YOU AIN’T A PILOT….

    Remember! is an autobiography which recounts Marcel Scharfstein's life experience in the Warsaw Ghetto and in Nazi concentration camps of Poland and Germany during World War II.

    Pills’ Pharmacy Hub comes a book about some of the wildest customers that pharmacists have dealt with in retail pharmacy. Journey into the world of retail pharmacy with 80 hilarious short stories: a world where people are not that bright but always think they are right, and where the word patience doesn’t exist. A world with druggies coming up with some not-so-clever schemes to get their fix. A world where people think throwing ice cream in your face is an acceptable way to get your attention. A world with a new twist at every turn--just when you think you’ve seen everything, someone always finds a way to surprise you.