This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

    These topics lie at the heart of many exciting areas of contemporary science and engineering - communication, signal processing, data mining, machine learning, pattern recognition, computational neuroscience, bioinformatics, and cryptography. This textbook introduces theory in tandem with applications. Information theory is taught alongside practical communication systems, such as arithmetic coding for data compression and sparse-graph codes for error-correction. A toolbox of inference techniques, including message-passing algorithms, Monte Carlo methods, and variational approximations, are developed alongside applications of these tools to clustering, convolutional codes, independent component analysis, and neural networks. The final part of the book describes the state of the art in error-correcting codes, including low-density parity-check codes, turbo codes, and digital fountain codes -- the twenty-first century standards for satellite communications, disk drives, and data broadcast. Richly illustrated, filled with worked examples and over 400 exercises, some with detailed solutions, David MacKay's groundbreaking book is ideal for self-learning and for undergraduate or graduate courses. Interludes on crosswords, evolution, and sex provide entertainment along the way. In sum, this is a textbook on information, communication, and coding for a new generation of students, and an unparalleled entry point into these subjects for professionals in areas as diverse as computational biology, financial engineering, and machine learning.

    Since the publication of the First Edition over thirty years ago, Div, Grad, Curl, and All That has been widely renowned for its clear and concise coverage of vector calculus, helping science and engineering students gain a thorough understanding of gradient, curl, and Laplacian operators without required knowledge of advanced mathematics.

    This guide also helps you understand the many data-mining techniques in use today.Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.Understand how data science fits in your organization—and how you can use it for competitive advantageTreat data as a business asset that requires careful investment if you’re to gain real valueApproach business problems data-analytically, using the data-mining process to gather good data in the most appropriate wayLearn general concepts for actually extracting knowledge from dataApply data science principles when interviewing data science job candidates

    If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you'll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others. Whether you're a product developer researching the market viability of a new product or service, a marketing manager gauging or predicting the effectiveness of a campaign, a salesperson who needs data to support product presentations, or a lone entrepreneur responsible for all of these data-intensive functions and more, the unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool. You'll learn how to:Determine which data sources to use for collecting information Assess data quality and distinguish signal from noise Build basic data models to illuminate patterns, and assimilate new information into the models Cope with ambiguous information Design experiments to test hypotheses and draw conclusions Use segmentation to organize your data within discrete market groups Visualize data distributions to reveal new relationships and persuade others Predict the future with sampling and probability models Clean your data to make it useful Communicate the results of your analysis to your audience Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Data Analysis uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

    Provides a review of introductory noncalculus-based physics for those who do not have a strong background in mathematics.

    The algorithms you'll use most often as a programmer have already been discovered, tested, and proven. If you want to take a hard pass on Knuth's brilliant but impenetrable theories and the dense multi-page proofs you'll find in most textbooks, this is the book for you. This fully-illustrated and engaging guide makes it easy for you to learn how to use algorithms effectively in your own programs.Grokking Algorithms is a disarming take on a core computer science topic. In it, you'll learn how to apply common algorithms to the practical problems you face in day-to-day life as a programmer. You'll start with problems like sorting and searching. As you build up your skills in thinking algorithmically, you'll tackle more complex concerns such as data compression or artificial intelligence. Whether you're writing business software, video games, mobile apps, or system utilities, you'll learn algorithmic techniques for solving problems that you thought were out of your grasp. For example, you'll be able to:Write a spell checker using graph algorithmsUnderstand how data compression works using Huffman codingIdentify problems that take too long to solve with naive algorithms, and attack them with algorithms that give you an approximate answer insteadEach carefully-presented example includes helpful diagrams and fully-annotated code samples in Python. By the end of this book, you will know some of the most widely applicable algorithms as well as how and when to use them.

    Discovered by an 18th century mathematician and preacher, Bayes' rule is a cornerstone of modern probability theory. In this richly illustrated book, intuitive visual representations of real-world examples are used to show how Bayes' rule is actually a form of commonsense reasoning. The tutorial style of writing, combined with a comprehensive glossary, makes this an ideal primer for novices who wish to gain an intuitive understanding of Bayesian analysis. As an aid to understanding, online computer code (in MatLab, Python and R) reproduces key numerical results and diagrams.Stone's book is renowned for its visually engaging style of presentation, which stems from teaching Bayes' rule to psychology students for over 10 years as a university lecturer.

    Many successful applications of machine learning exist already, including systems that analyze past sales data to predict customer behavior, recognize faces or spoken speech, optimize robot behavior so that a task can be completed using minimum resources, and extract knowledge from bioinformatics data. "Introduction to Machine Learning" is a comprehensive textbook on the subject, covering a broad array of topics not usually included in introductory machine learning texts. It discusses many methods based in different fields, including statistics, pattern recognition, neural networks, artificial intelligence, signal processing, control, and data mining, in order to present a unified treatment of machine learning problems and solutions. All learning algorithms are explained so that the student can easily move from the equations in the book to a computer program. The book can be used by advanced undergraduates and graduate students who have completed courses in computer programming, probability, calculus, and linear algebra. It will also be of interest to engineers in the field who are concerned with the application of machine learning methods.After an introduction that defines machine learning and gives examples of machine learning applications, the book covers supervised learning, Bayesian decision theory, parametric methods, multivariate methods, dimensionality reduction, clustering, nonparametric methods, decision trees, linear discrimination, multilayer perceptrons, local models, hidden Markov models, assessing and comparing classification algorithms, combining multiple learners, and reinforcement learning.

    "More concretely," the authors explain, "it is the controlled manipulation of mathematical formulas, using a collection of techniques for solving problems."

    In studying number theory from such a perspective, mathematics majors are spared repetition and provided with new insights, while other students benefit from the consequent simplicity of the proofs for many theorems.Among the topics covered in this accessible, carefully designed introduction are multiplicativity-divisibility, including the fundamental theorem of arithmetic, combinatorial and computational number theory, congruences, arithmetic functions, primitive roots and prime numbers. Later chapters offer lucid treatments of quadratic congruences, additivity (including partition theory) and geometric number theory.Of particular importance in this text is the author's emphasis on the value of numerical examples in number theory and the role of computers in obtaining such examples. Exercises provide opportunities for constructing numerical tables with or without a computer. Students can then derive conjectures from such numerical tables, after which relevant theorems will seem natural and well-motivated..

    Inside PFTB (Proofs from The Book) is indeed a glimpse of mathematical heaven, where clever insights and beautiful ideas combine in astonishing and glorious ways. There is vast wealth within its pages, one gem after another. Some of the proofs are classics, but many are new and brilliant proofs of classical results. ...Aigner and Ziegler... write: ..". all we offer is the examples that we have selected, hoping that our readers will share our enthusiasm about brilliant ideas, clever insights and wonderful observations." I do. ... " Notices of the AMS, August 1999..". the style is clear and entertaining, the level is close to elementary ... and the proofs are brilliant. ..." LMS Newsletter, January 1999This third edition offers two new chapters, on partition identities, and on card shuffling. Three proofs of Euler's most famous infinite series appear in a separate chapter. There is also a number of other improvements, such as an exciting new way to "enumerate the rationals."

    Lang, one of the worlds foremost origami artists and scientists, presents the never-before-described mathematical and geometric principles that allow anyone to design original origami, something once restricted to an elite few. From the theoretical underpinnings to detailed step-by-step folding sequences, this book takes a modern look at the centuries-old art of origami.

    Now in its fourth edition, the work has been extensively revised, with entirely new artwork, updated examples and new pedagogical features. An interactive CD-ROM with worked examples is included. Alternatively, the material on from the CD-ROM can be down-loaded from a website (see supplements section). Twentieth-century developments such as quantum mechanics are introduced early on, so that students can appreciate their importance and see how they fit into the bigger picture.

    The complexity of nature's shapes differs in kind, not merely degree, from that of the shapes of ordinary geometry, the geometry of fractal shapes.Now that the field has expanded greatly with many active researchers, Mandelbrot presents the definitive overview of the origins of his ideas and their new applications. The Fractal Geometry of Nature is based on his highly acclaimed earlier work, but has much broader and deeper coverage and more extensive illustrations.