Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    As a teen he joined a local gang that was first involved in petty burglary but later escalated into more dangerous crimes. One night when Preston was fifteen, he was faced with a decision to take a routine ride of mischief with the friends or stay home. Intuition told him not to go. Within an hour, everyone in that car was shot. This tragic event shook him to his core and catapulted him to finding higher purpose for himself.Love Louder presents a positive approach for getting more love and meaning out of life. With the lessons he’s learned through the years, he distills ancient wisdom and new thought teachings into thirty-three timeless tools to living your best life and asks questions such as:-What do you truly believe you deserve? Are your actions reflecting that?-What are you a slave to? Facebook? Twitter? Alcohol? Him? Her?-Do you have the need to be “right” all the time?Love Louder can help you tackle these everyday challenges and teach you how to live with more excitement, productivity, clarity, and confidence. Full of insights and powerful anecdotes, Preston’s motivational story is a heartwarming read for anyone seeking guidance on overall happiness and fulfillment in life.

    Scott Fitzgerald, was lured by the promise of Hollywood glamour to try his hand at screenwriting. He failed. His misadventure became a cautionary tale for aspiring screenwriters for decades. Meanwhile, Oscar-nominated scriptwriter John Milius, who penned the script for Apocalypse Now, once said that his job was “hackwork.” So which is it? Is writing for the screen a glamorous vocation or formulaic drudgery? Is it a difficult undertaking that can sink a great novelist at the height of his career, or simply another boring day job that requires minimal skill?

    Discover the secrets behind the words in our everyday lexicon with this delightful, informative survey of English, from its Germanic origins to the rise of globalization and cyber-communications. Professor Curzan approaches words like an archaeologist, digging below the surface to uncover the story of words, from the humble "she" to such SAT words as "conflagration" and "pedimanous." In these 36 fascinating lectures, you'll discover the history of the dictionary and how words make it into a reference book like the Oxford English Dictionary; survey the borrowed words that make up the English lexicon; find out how words are born and how they die; expand your vocabulary by studying Greek and Latin "word webs"; and revel in new terms, such as "musquirt," "adorkable," and "struggle bus." English is an omnivorous language and has borrowed heavily from the many languages it has come into contact with, from Celtic and Old Norse in the Middle Ages to the dozens of world languages in the truly global 20th and 21st centuries. You'll be surprised to learn that the impulse to conserve "pure English" is nothing new. In fact, if English purists during the Renaissance had their way, we would now be using Old English compounds such as "flesh-strings" for "muscles" and "bone-lock" for "joint." You may not come away using terms like "whatevs" or "multislacking" in casual conversation, but you'll love studying the linguistic system that gives us such irreverent - and fun - slang, from "boy toy" to "cankles."

    As Lisa and Kosta Fotopoulos lay sleeping in their home, a burglar broke in and shot Lisa at point-blank range in the head. Miraculously, she survived to learn the sobering truth about her would-be assassin—and about her sociopathic husband's deadly agenda.

    Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the company's incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals-including The Beastie Boys's departure from the label and Rubin's and Simmons's eventual parting-to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmons's magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade-and a company-that turned the music world upside down. She takes you back to New York in the '80s, when late-night spots such as Danceteria and Nell's were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam-a must read for any fan of hip-hop as well as all popular-culture junkies.

    MacNeill examines the surprising - and sometimes unsettling - answers to this most basic of human questions. The remarkable new field of evolutionary psychology takes a scientific approach to the evolution of human nature. Analyzing human behavior in relation to food, clothing, shelter, health care, and sex, Evolutionary Psychology proves an immensely stimulating exploration of human endeavor.

    Here too is a 1976 piece from the New York Times magazine on "Why I Write"; a piece about short stories from New West in 1978; and from The New Yorker, a piece on Hemingway from 1998, and on Martha Stewart from 2000. Each one is classic Didion: incisive, bemused, and stunningly prescient.

    It takes us from backstage at the ballet to the trial of a woman for the murder of her newborn baby. It moves effortlessly from the significance of moving house to the pleasure of re-reading Pride and Prejudice.Everywhere I Look includes Garner's famous and controversial essay on the insults of age, her deeply moving tribute to her mother and extracts from her diaries, which have been part of her working life for as long as she has been a writer. Everywhere I Look glows with insight. It is filled with the wisdom of life.

    Le Guin, and with an introduction by Karen Joy Fowler, a collection of thoughts—always adroit, often acerbic—on aging, belief, the state of literature, and the state of the nation.Ursula K. Le Guin has taken readers to imaginary worlds for decades. Now she’s in the last great frontier of life, old age, and exploring new literary territory: the blog, a forum where her voice—sharp, witty, as compassionate as it is critical—shines. No Time to Spare collects the best of Ursula’s blog, presenting perfectly crystallized dispatches on what matters to her now, her concerns with this world, and her wonder at it.   On the absurdity of denying your age, she says, If I’m ninety and believe I’m forty-five, I’m headed for a very bad time trying to get out of the bathtub. On cultural perceptions of fantasy: The direction of escape is toward freedom. So what is ‘escapism’ an accusation of? On her new cat: He still won’t sit on a lap…I don’t know if he ever will. He just doesn’t accept the lap hypothesis. On breakfast: Eating an egg from the shell takes not only practice, but resolution, even courage, possibly willingness to commit crime. And on all that is unknown, all that we discover as we muddle through life: How rich we are in knowledge, and in all that lies around us yet to learn. Billionaires, all of us.

    Acupuncture. Superfoods. Healing magnets. What does the scientific evidence really say about these and other "alternative medicine" treatments for personal wellness?How can we know if a natural remedy is safe and effective? How can people become their own best skeptical consumer of health news in the media? Join neurologist and science educator Dr. Steven Novella for a fascinating exploration of these and other important questions about the truths-and myths-behind alternative medicine.Perhaps the most important skill to have in this brave new world of ever-changing medical news is the ability to evaluate sources and information, and to think critically about how alternative medicine is marketed, regulated, and used. Dr. Novella takes a rigorous, science-based approach in exploring so-called "popular" and "cutting-edge" trends. Armed with this knowledge, listeners will be in a much better position to assess alternative pathways to physical health.Dr. Novella's 10 leading-edge lectures will answer such questions as: Do magnetic fields really have useful biological properties? Why is chiropractic treatment no more effective for pain management than simple physical therapy? Can brain games truly make one smarter or help in staving off dementia? Can homeopathic remedies, such as those derived from plants and minerals, really cure ailments? Does cupping therapy really help to reduce pain and inflammation, while increasing blood flow?Dr. Novella provides insights on the ever-widening gap between alternative medicine and

    The Kingdom of Speech is a captivating, paradigm-shifting argument that speech—not evolution—is responsible for humanity's complex societies and achievements.From Alfred Russel Wallace, the Englishman who beat Darwin to the theory of natural selection but later renounced it, and through the controversial work of modern-day anthropologist Daniel Everett, who defies the current wisdom that language is hard-wired in humans, Wolfe examines the solemn, long-faced, laugh-out-loud zig-zags of Darwinism, old and Neo, and finds it irrelevant here in the Kingdom of Speech.

    In this classic collection of magazine articles, Ephron does what she does best: embrace American culture with love, cynicism, and unmatched wit. From tracking down the beginnings of the self-help movement to dressing down the fashion world’s most powerful publication to capturing a glimpse of a legendary movie in the making, these timeless pieces tap into our enduring obsessions with celebrity, food, romance, clothes, entertainment, and sex. Whether casting her ingenious eye on renowned director Mike Nichols, Cosmopolitan magazine founder Helen Gurley Brown—or herself, as she chronicles her own beauty makeover—Ephron deftly weaves her journalistic skill with the intimate style of an essayist and the incomparable talent of a great storyteller.

    All 144 passengers and six crew members were killed. In the ensuing days, a picture of the flight’s harrowing final moments began to emerge. Shortly after reaching cruise altitude, a 27-year-old first officer named Andreas Lubitz locked the captain out of the cockpit, took control of the plane and deliberately caused its descent. In Fatal Descent, journalist and aviation expert Jeff Wise travels to Lubitz’s hometown in Germany and pieces together a definitive and haunting portrait of the killer and the system he betrayed, revealing in heart-pounding detail how a lifelong super-achiever like Lubitz could have committed such an unthinkable act, what actually happened inside the cockpit, and whether current airline regulations leave us vulnerable to similar attacks in the future.Jeff Wise is a science journalist specializing in aviation and psychology. He is the author of the bestselling Kindle Single The Plane That Wasn’t There, about the disappearance of Malaysian Airlines Flight 370. A licensed pilot of gliders and light airplanes, he also has stick time in powered paragliders, trikes, World War II fighter planes, Soviet jet fighters, gyroplanes, and zeppelins, as well as submarines, tanks, hovercraft, dog sleds, and swamp buggies. A contributing editor at Travel + Leisure magazine, he has written for New York, the New York Times, Time, Businessweek, Esquire, Details, and many others. His Popular Mechanics story on the fate of Air France 447 was named one of the Top 10 Longreads of 2011. His last book was Extreme Fear: The Science of Your Mind in Danger. A native of Massachusetts, he earned his Bachelor of Science degree at Harvard and now lives in New York City with his wife and two sons.Cover design by Kerry Ellis.

    It's a book that has remained current for over half a century, fighting off critics and changing tastes in fiction. But do even its biggest fans know all there is to appreciate about The Great Gatsby?Maureen Corrigan, the book critic for "Fresh Air" and a Gatsby lover extraordinaire, points out that while Gatsby may be the novel most Americans have read, it's also the ones most of us read too soon -- when we were "too young, too defensive emotionally, too ignorant about the life-deforming powers of regret" to really understand all that Fitzgerald was saying ("it's not the green light, stupid, it's Gatsby's reaching for it," as she puts it). No matter when or how recently you've read the novel, Corrigan offers a fresh perspective on what makes it so enduringly relevant and powerful. Drawing on her experience as a reader, lecturer, and critic, her book will be a rousing consideration of Gatsby: not just its literary achievements, but also its path to "classic" (its initial lukewarm reception has been a form of cold comfort to struggling novelists for decades), its under-acknowledged debt to hard-boiled crime fiction, its commentaries on race, class, and gender.With rigor, wit, and an evangelistic persuasiveness, Corrigan will leave readers inspired to grab their old paperback copies of Gatsby and re-experience this great novel in an entirely new light.