11th Edition hardcover book features a geographical section including 12,000 names, a biographical section with 6,000 names and a handbook of style. This essential resource merges print, electronic and online formats to deliver unprecedented accessibility as well as flexibility.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    Assuming no knowledge of the field of morphology on the part of the reader, the book presents a broad range of morphological phenomena from a wide variety of languages. Starting with the core areas of inflection and derivation, the book presents the interfaces between morphology and syntax and between morphology and syntax and morphology and phonology. The synchronic study of word structure is covered as are the phenomena of diachronic change such as analogy and grammaticalization. Theories presented clearly in accessible language with the main purpose of shedding light on the data, rather than as a goal in themselves. The author consistently draws on the best research available, thus utilizing and discussing both functionalist and generative theoretical approaches. Each chapter includes a summary, suggestions for further reading, and exercises. As such this is the ideal book for both beginning students of linguistics, or anyone in a related discipline looking for a first introduction to morphology.

    This brief edition of the most widely adopted book of its kind offers all of the editorial features of the longer book with about half the stories and writer commentaries in a shorter, less expensive format.

    A writer who surpassed his contemporaries in vision, originality, and literary mastery. A man who wrote like an angel, putting it all so much better than anyone else.Is this Shakespeare? Well, sort of.But it doesn't tell us the whole truth. So much of what we say about Shakespeare is either not true, or just not relevant. Now, Emma Smith - an intellectually, theatrically, and ethically exciting writer - takes us into a world of politicking and copycatting, as we watch Shakespeare emulating the blockbusters of Christopher Marlowe and Thomas Kyd, the Spielberg and Tarantino of their day; flirting with and skirting round the cutthroat issues of succession politics, religious upheaval, and technological change. Smith writes in strikingly modern ways about individual agency, privacy, politics, celebrity, and sex, and the Shakespeare she reveals in this book poses awkward questions rather than offering bland answers, always implicating us in working out what it might mean.

    The textbook discusses three important issues: languages and language change are systematic; the inner history of a language is profoundly affected by its outer history of political and culural events; and the English of the past has everywhere left its traces on present-day English. By uncovering the language's past, one can better communicate with it.

    Eva Hoffman spent her early years in Cracow, among family friends who, like her parents, had escaped the Holocaust and were skeptical of the newly imposed Communist state. Hoffman's parents managed to immigrate to Canada in the 1950s, where Eva was old enough to feel like a stranger--bland food, a quieter life, and schoolmates who hardly knew where Poland was. Still, there were neighbors who knew something of Old World ways, and a piano teacher who was classically Middle European in his neurotic enthusiasm for music. Her true exile came in college in Texas, where she found herself among people who were frightened by and hostile to her foreignness. Later, at Harvard, Hoffman found herself initially alienated by her burgeoning intellectualism; her parents found it difficult to comprehend. Her sense of perpetual otherness was extended by encounters with childhood friends who had escaped Cracow to grow up in Israel, rather than Canada or the United States, and were preoccupied with soldiers, not scholars. Lost in Translation is a moving memoir that takes the specific experience of the exile and humanizes it to such a degree that it becomes relevant to the lives of a wider group of readers.

    The perfect gift for anyone who ever entered law school, it defines the responsibilities of the legal profession from one of law's greatest practitioners.

    L. Doctorow, and Frank Rich, into a useful guide not just for writers but for everyone who wants to put their best foot forward in writing prose. Dreyer offers lessons on the ins and outs of punctuation and grammar, including how to navigate the words he calls "the confusables," like tricky homophones; the myriad ways to use (and misuse) a comma; and how to recognize--though not necessarily do away with--the passive voice. (Hint: If you can plausibly add "by zombies" to the end of a sentence, it's passive.) People are sharing their writing more than ever--on blogs, on Twitter--and this book lays out, clearly and comprehensibly, everything writers can do to keep readers focused on the real reason writers write: to communicate their ideas clearly and effectively. Chock-full of advice, insider wisdom, and fun facts on the rules (and nonrules) of the English language, this book will prove invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people's prose, and--perhaps best of all--an utter treat for anyone who simply revels in language.

    The main theoretical and technical concepts of historical linguistics are also explained. Charles Barber uses familiar texts, including the English of King Alfred, Chaucer, Shakespeare, and Addison, to illustrate the state of the English language through time. This is a fascinating book for anyone with an interest in language.

    With humor and insight, Melissa Mohr takes readers on a journey to discover how "swearing" has come to include both testifying with your hand on the Bible and calling someone a *#$&!* when they cut you off on the highway. She explores obscenities in ancient Rome and unearths the history of religious oaths in the Middle Ages, when swearing (or not swearing) an oath was often a matter of life and death. Holy Sh*t also explains the advancement of civility and corresponding censorship of language in the 18th century, considers the rise of racial slurs after World War II, examines the physiological effects of swearing and answers a question that preoccupies the FCC, the US Senate, and anyone who has recently overheard little kids at a playground: are we swearing more now than people did in the past?A gem of lexicography and cultural history, Holy Sh*t is a serious exploration of obscenity.

    Whether it's how letters are arranged on keyboards or Viking runes, textspeak or zip codes, this book will change the way you think about letters for ever. How on Earth did we fix upon our twenty-six letters, what do they really mean, and how did we come to write them down in the first place? Michael Rosen takes you on an unforgettable adventure through the history of the alphabet in twenty-six vivid chapters, fizzing with personal anecdotes and fascinating facts. Starting with the mysterious Phoenicians and how sounds first came to be written down, he races on to show how nonsense poems work, pins down the strange story of OK, traces our five lost letters and tackles the tyranny of spelling, among many many other things. His heroes of the alphabet range from Edward Lear to Phyllis Pearsall (the inventor of the A-Z), and from the two scribes of Beowulf to rappers. Each chapter takes on a different subject - whether it's codes, umlauts or the writing of dictionaries. Rosen's enthusiasm for letters positively leaps off the page, whether it's the story of his life told through the typewriters he's owned or a chapter on jokes written in a string of gags and word games. So if you ever wondered why Hawaiian only has a thirteen-letter alphabet or how exactly to write down the sound of a wild raspberry, read on ...

    The market-leading guide to arguments, Writing Arguments ,8/e has proven highly successful in teaching readers to read arguments critically and to produce effective arguments of their own.

    . . just haven't gotten around to it. No Plot? No Problem! is the kick in the pants you've been waiting for.Let Chris Baty, founder of the rockin' literary marathon National Novel Writing Month (a.k.a. NaNoWriMo), guide you through four exciting weeks of hard-core noveling. Baty's pep talks and essential survival strategies cover the initial momentum and energy of Week One, the critical "plot flashes" of Week Two, the "Can I quit now?" impulses of Week Three, and the champagne and roar of the crowd during Week Four. Whether you're a first-time novelist who just can't seem to get pen to paper or a results-oriented writer seeking a creative on-ramp into the world of publishing, this is the adventure for you.So what are you waiting for? The No Plot? approach worked for the thousands of people who've signed up for NaNoWriMo, and it can work for you! Let No Plot? No Problem! help you get fired up and on the right track.