Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    Now guitarists can have all three volumes of this classic guitar method in one convenient book! Created by popular demand, this new edition of the method used as the basic text for the renowned Berklee College of Music guitar program is a complete compilation of the original Volumes 1, 2, and 3. Innovative solos, duets and exercises progressively teach melody, harmony and rhythm. Perfect for the serious guitar student and instructor alike.

    It will enable making a design for almost any kind of building, or any part of the built environment. ‘Patterns,’ the units of this language, are answers to design problems: how high should a window sill be?; how many stories should a building have?; how much space in a neighborhood should be devoted to grass and trees?More than 250 of the patterns in this language are outlined, each consisting of a problem statement, a discussion of the problem with an illustration, and a solution. As the authors say in their introduction, many of the patterns are archetypal, so deeply rooted in the nature of things that it seems likely that they will be a part of human nature and human action as much in five hundred years as they are today.A Pattern Language is related to Alexander’s other works in the Center for Environmental Structure series: The Timeless Way of Building (introductory volume) and The Oregon Experiment.

    After his death, the contents of his studio, including thousands of glass negatives, were sold off for five dollars. For years the fragile negatives sat forgotten and deteriorating in cardboard boxes in an open carport. How did it happen, then, that the most implausible of events took place? That Disfarmer’s haunting portraits were retrieved from oblivion, that today they sell for upwards of $12,000 each at posh New York art galleries; his photographs proclaimed works of art by prestigious critics and journals and exhibited around the world? The story of Disfarmer’s rise to fame is a colorful, improbable, and ultimately fascinating one that involves an unlikely assortment of individuals. Would any of this have happened if a young New York photographer hadn't been so in love with a pretty model that he was willing to give up his career for her; if a preacher’s son from Arkansas hadn't spent 30 years in the Army Corps of Engineers mapping the U.S. from an airplane; if a magazine editor hadn't felt a strange and powerful connection to the work? The cast of characters includes these, plus a restless and wealthy young Chicago aristocrat and even a grandson of FDR. It’s a compelling story which reveals how these diverse people were part of a chain of events whose far-reaching consequences none of them could have foreseen, least of all the strange and reclusive genius of Heber Springs. Until now, the whole story has not been told.

    Today in our computer age, a fine, beautiful, and legible handwriting brings a warm personal touch to our correspondence. These books may be used to introduce cursive writing to second or third graders or to improve the handwriting of older students or adults. They may also be used to teach calligraphy or as part of an art class. Individual Spencerian Copybooks 1-5 are also available.

    Concerned not with art calligraphy and beautiful forms, The Stroke is a description of the phenomenon of letters and how they are made in writing. Starting from basic principles, Noordzij begins with the white space that creates definition by surrounding letters. Then, using simple geometrical concepts, he describes in minute detail how the strokes of writing can be formed. His theory serves to repair the split that grew up, with the invention of printing, between written and typographic letters. With The Stroke, Noordzij can be seen as a prophet of digital typography committed to freeing typefaces from the constraints of their embodiment in metal.

    The Real Books are the best-selling jazz books of all time. Since the 1970s, musicians have trusted these volumes to get them through every gig, night after night. The problem is that the books were illegally produced and distributed, without any regard to copyright law, or royalties paid to the composers who created these musical masterpieces. Hal Leonard is very proud to present the first legitimate and legal editions of these books ever produced. You won't even notice the difference, other than that all of the notorious errors have been fixed: the covers and typeface look the same, the song list is nearly identical, and the price for our edition is even cheaper than the original! Every conscientious musician will appreciate that these books are now produced accurately and ethically, benefitting the songwriters that we owe for some of the greatest tunes of all time! Includes 400 songs: All Blues * Au Privave * Autumn Leaves * Black Orpheus * Bluesette * Body and Soul * Bright Size Life * Con Alma * Dolphin Dance * Don't Get Around Much Anymore * Easy Living * Epistrophy * Falling in Love with Love * Footprints * Four on Six * Giant Steps * Have You Met Miss Jones? * How High the Moon * I'll Remember April * Impressions * Lullaby of Birdland * Misty * My Funny Valentine * Oleo * Red Clay * Satin Doll * Sidewinder * Stella by Starlight * Take Five * There Is No Greater Love * Wave * and hundreds more! Editions also available in B-flat, E-flat, and Bass Clef. Looking for a particular song? Check out the Real Book Songfinder here.

    Brassaï carefully and affectionately records each of his meetings and appointments with the great artist, building along the way a work of remarkable depth, intimate perspective, and great importance to anyone who truly wishes to understand Picasso and his world.

    The ultimate tool for designers and creatives looking to tap into the trend of hand-drawn lettering, this workbook features step-by-step lessons on a range of styles plus more than 120 practice pages, making it the ideal place to learn and perfect this in-demand design skill.

    The Italianistas. The scooter-riding, all-night-dancing instigators of what became, from its myriad sources, a very British phenomenon.Mod began life as the quintessential working-class movement of a newly affluent nation – a uniquely British amalgam of American music and European fashions that mixed modern jazz with modernist design in an attempt to escape the drab conformity, snobbery and prudery of life in 1950s Britain. But what started as a popular cult became a mainstream culture, and a style became a revolution.In Mod, Richard Weight tells the story of Britain’s biggest and most influential youth cult. He charts the origins of Mod in the Soho jazz scene of the 1950s, set to the cool sounds of Charlie Parker and Miles Davis. He explores Mod’s heyday in Swinging London in the mid-60s – to a new soundtrack courtesy of the Small Faces, the Who and the Kinks. He takes us to the Mod–Rocker riots at Margate and Brighton, and into the world of fashion and design dominated by Twiggy, Mary Quant and Terence Conran.But Mod did not end in the 1960s. Richard Weight not only brings us up to the cult’s revival in the late 70s – played out against its own soundtrack of Quadrophenia and the Jam – but reveals Mod to be the DNA of British youth culture, leaving its mark on glam and Northern Soul, punk and Two Tone, Britpop and rave.This is the story of Britain’s biggest and brassiest youth movement – and of its legacy. Music, film, fashion, art, architecture and design – nothing was untouched by the eclectic, frenetic, irresistible energy of Mod.

    Author Brenda Tharp’s inspiring approach has garnered fans all over the world, as she teaches that magical skill no camera can do for you: learn how to “see.” Readers expand their photographic vision and discover deep wellsprings of creativity as they learn to use light, balance, color, design, pattern, texture, composition, and many simple techniques to take a photo from ordinary to high-impact.Featuring more than 150 stunning, all-new images, Creative Nature & Outdoor  Photography, Revised Edition is for anyone who understands the basic technical side to photography but wants to wake up their creative vision.

    Winning the 2008 national championship was certainly the highlight, but the most dominant era in school history also includes a national-best 300 wins, three Final Fours and nine Big 12 titles since 2001.The consistency was unmatched.As a sportswriter covering the Jayhawks, first for The Kansas City Star and then for Yahoo! Sports, Jason King was there to chronicle it all. From Roy Williams' stunning departure to Mario's Miracle against Memphis to Kansas' 69-game winning streak at Allen Fieldhouse, King witnessed all the highlights - and lowlights - from 2000 and beyond. In short, he was the ultimate insider.Now you will be, too.With "Beyond the Phog," King provides Kansas fans with an unprecedented glimpse into one of the most memorable eras in the program's rich history. Extensive interviews with nearly 40 players from the last decade, as well as both head coaches, reveal fascinating details about the inner-workings of a true college basketball dynasty.You'll laugh, you'll cry, you'll be riveted - and, at times, shocked. Whatever the case, even the most ardent Kansas supporters will be exposed to candid, behind the scenes stories and anecdotes that, until now, had been confined to the Jayhawks' locker room.Here's a sample of what's inside:• Did Drew Gooden's shoes cost Kansas the 2002 NCAA title?• Nick Collison and Kirk Hinrich lament their final game against Syracuse• Roy Williams provides details about his final few weeks at Kansas and his relationship with Al Bohl• Why did Wayne Simien almost quit basketball?• Jeff Graves comes clean about violating a sacred locker room rule• Russell Robinson describes why he tried to fight his own coach• J.R. Giddens gives his version of the Moon Bar stabbing• Darrell Arthur explains why he's been hesitant to return to campus since winning the 2008 title• Mario Chalmers provides a step-by-step account of his heroic shot against Memphis• Tyshawn Taylor discusses the aftermath of the Jayhawks' 2011 loss to VCU• Josh Selby talks about his decision to enter the NBA draft• And hundreds of other stories from favorites such as Sherron Collins, Keith Langford, Jeff Boschee, Aaron Miles, Michael Lee, Eric Chenowith, Xavier Henry, Luke Axtell, Sasha Kaun, Tyrel Reed, Jeff Hawkins, Brady Morningstar, Darnell Jackson and others.Time has clearly loosened lips in Lawrence. "Beyond the Phog" is an honest, candid look at what really happened during a magical - and often controversial - period in Kansas basketball history.

    Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:Connect with specific audiencesTurn ideas into informative graphicsUse sketching and diagramming techniques effectivelyCreate graphics that enable audiences to process information easilyDevelop truly influential presentationsUtilize presentation technology to your advantageMillions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.--back cover

    Answers your questions about important topics including: why some diets are harmful for martial artists; how to calculate your protein needs for training; when and how to use supplements; how to eat at fast food places and not ruin your diet; why it's okay to splurge on 'Dirt Day'; and, how to safely make weight for a tournament.

    Air Crashes and Miracle landings is a great resource for every pilot who wants a clear summary of the Whats, Hows and Whys behind the key aviation accidents. This book should be part of Human Factors and Crew Resource Management training." Richard de Crespigny--captain of Qantas QF32 Now has eighty-five accounts, some short, some long, with hard-hitting analyses, ranging from the disappearance of Amelia Earhart to that of Malaysian Airlines MH370, not forgetting AF447 where many human factors in addition to technical ones were responsible. Each chapter covers a specific type of incident in chronological order showing the evolution of accidents over time, and how many should never happen again because of advances in technology. Covering so many incidents, it provides background facts and insights for professionals and aficionados of the Air Accident Investigations/MAYDAY TV series, amongst others Lessons from these incidents made flying so safe today.