Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of cold war confrontations and Gulf War air combat, of extraordinary feats of engineering & achievement against fantastic odds. Here are up-close portraits of the maverick band of scientists & engineers who made the Skunk Works so renowned. Filled with telling personal anecdotes & high adventure, with narratives from the CIA & from Air Force pilots who flew the many classified, risky missions, this book is a portrait of the most spectacular aviation triumphs of the 20th century.

    As Buf­fett’s fortune and reputation grew over time, Loomis used her unique insight into Buffett’s thinking to chronicle his work for Fortune, writ­ing and proposing scores of stories that tracked his many accomplishments—and also his occa­sional mistakes. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major arti­cle that supplies context and her own informed point of view. Readers will gain fresh insights into Buffett’s investment strategies and his thinking on management, philanthropy, public policy, and even parenting. Some of the highlights include:The 1966 A. W. Jones story in which Fortune first mentioned Buffett. The first piece Buffett wrote for the magazine, 1977’s “How Inf lation Swindles the Equity Investor.” Andrew Tobias’s 1983 article “Letters from Chairman Buffett,” the first review of his Berk­shire Hathaway shareholder letters. Buffett’s stunningly prescient 2003 piece about derivatives, “Avoiding a Mega-Catastrophe.” His unconventional thoughts on inheritance and philanthropy, including his intention to leave his kids “enough money so they would feel they could do anything, but not so much that they could do nothing.” Bill Gates’s 1996 article describing his early impressions of Buffett as they struck up their close friendship. Scores of Buffett books have been written, but none can claim this work’s combination of trust between two friends, the writer’s deep under­standing of Buffett’s world, and a very long-term perspective.

    Kai-Fu Lee—one of the world’s most respected experts on AI and China—reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace.In AI Superpowers, Kai-Fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee’s opinion, probably not.  But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.

    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

    Who thought up paper money? What was the secret element that made the Gutenberg printing press possible? And what is the connection between The Da Vinci Code and the collapse of Lehman Brothers? Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette’s disposable razor to IKEA’s Billy bookcase, bestselling author and Financial Times columnist Tim Harford recounts each invention’s own curious, surprising, and memorable story. Invention by invention, Harford reflects on how we got here and where we might go next. He lays bare often unexpected connections: how the bar code undermined family corner stores, and why the gramophone widened inequality. In the process, he introduces characters who developed some of these inventions, profited from them, and were ruined by them, as he traces the principles that helped explain their transformative effects. The result is a wise and witty book of history, economics, and biography.

    military in the 1940s. A student activist and labor organizer who was fluent in Chinese, Rittenberg became caught up in the turbulence that engulfed China and remained there until the late 1970s. Even with access to China’s highest leaders as an American communist, however, he was twice imprisoned for a total of sixteen years. Both a memoir and a documentary history of the Chinese revolution from 1949 through the Cultural Revolution, The Man Who Stayed Behind provides a human perspective on China’s efforts to build a new society. Critical of both his own mistakes and those of the Communist leadership, Rittenberg nevertheless gives an even-handed account of a country that is now free of internal war for the first time in a hundred years.

    This process acquired new momentum with the passage of the North American Free Trade Agreement in 1994, which lowered barriers to the movement of goods, capital, services, and information. But rather than include labor in this new regime, the United States continues to resist the integration of the labor markets of the two countries. Instead of easing restrictions on Mexican labor, the United States has militarized its border and adopted restrictive new policies of immigrant disenfranchisement. Beyond Smoke and Mirrors examines the devastating impact of these immigration policies on the social and economic fabric of the Mexico and the United States, and calls for a sweeping reform of the current system.Beyond Smoke and Mirrors shows how U.S. immigration policies enacted between 1986–1996—largely for symbolic domestic political purposes—harm the interests of Mexico, the United States, and the people who migrate between them. The costs have been high. The book documents how the massive expansion of border enforcement has wasted billions of dollars and hundreds of lives, yet has not deterred increasing numbers of undocumented immigrants from heading north. The authors also show how the new policies unleashed a host of unintended consequences: a shift away from seasonal, circular migration toward permanent settlement; the creation of a black market for Mexican labor; the transformation of Mexican immigration from a regional phenomenon into a broad social movement touching every region of the country; and even the lowering of wages for legal U.S. residents. What had been a relatively open and benign labor process before 1986 was transformed into an exploitative underground system of labor coercion, one that lowered wages and working conditions of undocumented migrants, legal immigrants, and American citizens alike.Beyond Smoke and Mirrors offers specific proposals for repairing the damage. Rather than denying the reality of labor migration, the authors recommend regularizing it and working to manage it so as to promote economic development in Mexico, minimize costs and disruptions for the United States, and maximize benefits for all concerned. This book provides an essential "user's manual" for readers seeking a historical, theoretical, and substantive understanding of how U.S. policy on Mexican immigration evolved to its current dysfunctional state, as well as how it might be fixed.

    In this groundbreaking book, based on his popular course, James Baraz helps you discover a path to the happiness that’s right in front of you, offering a step-by-step program that will reorient your mind away from dissatisfaction and distraction and toward the contentment and delight that is abundantly available in our everyday lives.You can decide to be happy. For years, James Baraz’s online Awakening Joy course has offered participants from around the world the benefits of this simple but profoundly radical proposition. Grounded in simple Buddhist principles but accessible to people of all faiths–or no faith at all–this concept provides the jumping-off point for a transformational journey toward a richer, more meaningful, more positive outlook on life. Now readers everywhere can follow the same ten steps Baraz teaches to his program participants. In this practical down-to-earth guide, you will learn how to• make happiness a habit by inclining your mind toward states that lead to well-being• find joy even during difficult times and avoid the pitfalls that prevent you from achieving the contentment you seek• cultivate effective practices for sustaining joyfulness, such as reclaiming your natural sense of wonder and finding joy in the midst of everyday experiencesEach chapter of Awakening Joy consists of one step in Baraz’s ten-step program and includes engaging exercises and practical advice to make happiness your natural default setting. For everyone from the cynic despondent over life’s many sorrows to the harried commuter raging at freeway traffic, this book offers up a simple yet powerful message of hope grounded in the realization that joy already exists inside every one of us. Like a precious child, it only needs to be recognized, embraced, and nurtured in order to grow to its full potential. Praise"I've personally taken the Awakening Joy program and can say this unequivocally: It's fabulous and it works!  This book, filled with moving stories and rich teachings, will give you wonderful tools to experience true happiness and well-being.  It's a gem!"— Marci Shimoff, New York Times bestselling author of Happy for No Reason"Opening to joy takes courage and intention. This book will inspire you to discover genuine happiness, and show you how. Drawing on perennial wisdom and accessible meditative practices, James and Shoshana offer teachings that can awaken your love of life."— Tara Brach, author of Radical Acceptance"Awakening Joy is an important guide to transforming our everyday experience into genuine happiness.  James and Shoshana's insight, kindness, and clear and practical language make this a direct, pragmatic and valuable manual for a better life."—Sharon Salzberg, author of Lovingkindness: The Revolutionary Art of Happiness"In this beautiful and heartwarming book, James Baraz and Shoshana Alexander take us on a journey that truly awakens joy. There are stories that bring tears to our eyes and practices that transform our lives.  This is a loving, wise, and compassionate testament to what is possible for each one of us.  Highly recommended."—Joseph Goldstein, author of A Heart Full of Peace "I'm so happy that James Baraz's Awakening Joy class is now available in book form.  His class has been helpful to thousands of people.  I plan to give it to all my clients who are struggling with creating a life of meaning and happiness.  Joyfulness is our birthright.  This book shows you how to reclaim it."—M.J. Ryan, author of AdaptAbility"This is a life-changing book that not only teaches practical, useful strategies for increasing your awareness, but also illuminates choices about how you can lead your emotional life." —Paul Ekman, Ph.D., Professor Emeritus, University of California, San Francisco, co-author of Emotional Awareness and author of Emotions Revealed "To awaken joy in oneself and others is one of life's great skills, a skill taught by sages across the centuries, and now distilled in this book."—Roger Walsh M.D., Ph.D., University of California Medical School, author of Essential Spirituality: The Seven Central Practices "This book is an inspiring gift that will open your heart to the presence of love and joy in everyday life."—Frances Vaughan, Ph.D., psychologist, author of Shadows of the Sacred  "Every page of this wonderful book has something that inspires faith or confidence: a new story, a memorable quote, an exercise that invites participation....From beginning to end, it is a joy to read."—Sylvia Boorstein, author of Happiness Is An Inside Job: Practicing for a Joyful Life "This book should be read by every person who cares about making this a better world. It can enhance the joys of working to develop a wiser and more compassionate society, and help make us both happier and more effective in challenging times."—Daniel Ellsberg, author of Secrets: A Memoir of Vietnam and the Pentagon Papers   "This is an important book—and a great read! With its unique mix of story, philosophy, and practice we can explore our needs, free ourselves from the bonds of suffering, and innovate new ways of being that will last our lifetimes.  And, because James has woven himself and his characteristic smile throughout the book, we can have a lot of fun in the process."—Rick Foster, co-author of How We Choose to Be Happy  "Faith, hope, and love have long been considered the essential virtues of the religious life. James Baraz has done us all a great service by elevating joy to its rightful place alongside the trinity of sacred emotions. What a gift is it, to be surprised by joy, and to awaken, in the midst of a difficult world, the impulse to rejoice."—Patricia E. de Jong, Senior Minister, First Congregational Church of Berkeley "Awakening Joy is an inspirational and practical resource which helps us identify where we are or are not experiencing joy in our lives. This original book addresses the primary obstacles or beliefs that hinder our access to joy, and includes timeless practices and ways in which we can expand, cultivate, express, and experience more joy in our lives and within our own nature. Well-written, informative, and a significant contribution to everyone's well-being."—Angeles Arrien, Ph.D., cultural anthropologist, and author of award-winning Second Half of Life: Opening to the Eight Gates of Wisdom"In our pursuit of happiness, this moving book should be a dog eared, worn out companion....As you work through this elegant material, you will find yourself laughing a little longer, dancing a little more, and awakening to the beauty of what lies inside you and in those nearby."—Dacher Keltner, Professor of Psychology, UC Berkeley, and author, Born To Be Good: The Science of a Meaningful Life "I have been deeply touched and inspired by James Baraz's accessible, practical wisdom.  His genuine caring for people and enthusiasm for life generously pour forth and permeate everything that he teaches--now in the pages of this book."—Rabbi Margie Jacobs, Institute for Jewish Spirituality  "Awakening Joy is a wise treasure house of valuable information, anecdotes, potent quotes, and creative suggestions to step into one's power and live life to the max. This book is a rich, inspiring resource I'm excited to share with my yoga students."—Gabriel Halpern, founder and director of the Yoga Circle [Chicago]

    Today, some three billion people are still living in places where per-capita electricity use is less than what's used by an average American refrigerator. How we close the enormous gap between the electricity rich and the electricity poor will affect everything from women's rights and healthcare to warfare and climate change.In A Question of Power, Robert Bryce tells the human story of electricity and explains why some countries have successfully electrified while so many others remain stuck in the dark. He shows how our cities, our money--our very lives--depend on reliable flows of electricity.Electricity has fueled a new epoch in the history of civilization. A Question of Power explains how that happened and what it means for our future.

    The Turn of the Tide is a fascinating nuts-and-bolts account of the strategic factors that led to Allied victory. Kennedy reveals how the leaders’ grand strategy was carried out by the ordinary soldiers, scientists, engineers, and businessmen responsible for realizing their commanders’ visions of success.In January 1943, FDR and Churchill convened in Casablanca and established the Allied objectives for the war: to defeat the Nazi blitzkrieg; to control the Atlantic sea lanes and the air over western and central Europe; to take the fight to the European mainland; and to end Japan’s imperialism. Astonishingly, a little over a year later, these ambitious goals had nearly all been accomplished. With riveting, tactical detail, The Turn of the Tide reveals how.Kennedy recounts the inside stories of the invention of the cavity magnetron, a miniature radar “as small as a soup plate,” and the Hedgehog, a multi-headed grenade launcher that allowed the Allies to overcome the threat to their convoys crossing the Atlantic; the critical decision by engineers to install a super-charged Rolls-Royce engine in the P-51 Mustang, creating a fighter plane more powerful than the Luftwaffe’s; and the innovative use of pontoon bridges (made from rafts strung together) to help Russian troops cross rivers and elude the Nazi blitzkrieg. He takes readers behind the scenes, unveiling exactly how thousands of individual Allied planes and fighting ships were choreographed to collectively pull off the invasion of Normandy, and illuminating how crew chiefs perfected the high-flying and inaccessible B-29 Superfortress that would drop the atomic bombs on Japan.The story of World War II is often told as a grand narrative, as if it were fought by supermen or decided by fate. Here Kennedy uncovers the real heroes of the war, highlighting for the first time the creative strategies, tactics, and organizational decisions that made the lofty Allied objectives into a successful reality. In an even more significant way, The Turn of the Tide has another claim to our attention, for it restores “the middle level of war” to its rightful place in history.From the Hardcover edition.

    Ultimately, the history of these challenges tells the story of humanity itself. Through an unforgettable cast of characters, Pulitzer Prize-winning author Richard Rhodes explains how wood gave way to coal and coal made room for oil, as we now turn to natural gas, nuclear power, and renewable energy. Rhodes looks back on five centuries of progress, through such influential figures as Queen Elizabeth I, King James I, Benjamin Franklin, Herman Melville, John D. Rockefeller, and Henry Ford. In Energy, Rhodes highlights the successes and failures that led to each breakthrough in energy production; from animal and waterpower to the steam engine, from internal-combustion to the electric motor. He addresses how we learned from such challenges, mastered their transitions, and capitalized on their opportunities. Rhodes also looks at the current energy landscape, with a focus on how wind energy is competing for dominance with cast supplies of coal and natural gas. He also addresses the specter of global warming, and a population hurtling towards ten billion by 2100. Human beings have confronted the problem of how to draw life from raw material since the beginning of time. Each invention, each discovery, each adaptation brought further challenges, and through such transformations, we arrived at where we are today. In Rhodes’s singular style, Energy details how this knowledge of our history can inform our way tomorrow.

    Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.Matt Ridley argues in this book that we need to change the way we think about innovation, to see it as an incremental, bottom-up, fortuitous process that happens to society as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, not a matter of lonely genius. It is gradual, serendipitous, recombinant, inexorable, contagious, experimental and unpredictable. It happens mainly in just a few parts of the world at any one time. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.Ridley derives these and other lessons, not with abstract argument, but from telling the lively stories of scores of innovations, how they started and why they succeeded or in some cases failed. He goes back millions of years and leaps forward into the near future. Some of the innovation stories he tells are about steam engines, jet engines, search engines, airships, coffee, potatoes, vaping, vaccines, cuisine, antibiotics, mosquito nets, turbines, propellers, fertiliser, zero, computers, dogs, farming, fire, genetic engineering, gene editing, container shipping, railways, cars, safety rules, wheeled suitcases, mobile phones, corrugated iron, powered flight, chlorinated water, toilets, vacuum cleaners, shale gas, the telegraph, radio, social media, block chain, the sharing economy, artificial intelligence, fake bomb detectors, phantom games consoles, fraudulent blood tests, faddish diets, hyperloop tubes, herbicides, copyright and even – a biological innovation -- life itself.

    It’s about how people, organizations and societies can and must hit refresh—transform—in their persistent quest for new energy, new ideas, relevance and renewal. At the core, it’s about us humans and our unique qualities, like empathy, which will become ever more valuable in a world where the torrent of technology will disrupt like never before. As much a humanist as a technologist, Nadella defines his mission and that of the company he leads as empowering every person and every organization on the planet to achieve more.

    What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.