Over five decades, Star Trek's celebration of mankind's technical achievements and positive view of the future have earned it an enduring place in our global culture. Its scientific vision has also had a profound effect on the past thirty years of technological breakthroughs. Join William Shatner, the original captain of the Starship Enterprise, as he reveals how Star Trek has influenced and inspired some of our greatest scientific minds -- the people behind the future we will all share. In interviews with dozens of scientists we learn about the inventions that will revolutionise our lives and the discoveries that will make it truly possible to explore the last great frontier -- space. As one Nobel Laureate commented on being shown a wood and plastic model of the engine core from a Star Trek: The Next Generation starship: I'm working on that. From the technicalities of warp speed to real-life replicators to the likelihood of our being able to beam across continents, this always-informative book takes us on a fascinating and eye-opening voyage to

    Considered essential reading for generals, statesmen, and liberally educated citizens for more than 2,000 years, The Peloponnesian War is a mine of military, moral, political, and philosophical wisdom.However, this classic book has long presented obstacles to the uninitiated reader. Written centuries before the rise of modern historiography, Thucydides' narrative is not continuous or linear. His authoritative chronicle of what he considered the greatest war of all time is rigorous and meticulous, yet omits the many aids to comprehension modern readers take for granted—such as brief biographies of the story's main characters, maps and other visual enhancements, and background on the military, cultural, and political traditions of ancient Greece.Robert Strassler's new edition amends these omissions, and not only provides a new coherence to the narrative overall but effectively reconstructs the lost cultural context that Thucydides shared with his original audience. Based on the venerable Richard Crawley translation, updated and revised for modern readers, The Landmark Thucydides includes a vast array of superbly designed and presented maps, brief informative appendices by outstanding classical scholars on subjects of special relevance to the text, explanatory marginal notes on each page, an index of unprecedented subtlety and depth, and numerous other useful features. Readers will find that with this edition they can dip into the text at any point and be immediately oriented with regard to the geography, season, date, and stage of the conflict.In any list of the Great Books of Western Civilization, The Peloponnesian War stands near the top. This handsome, elegant, and authoritative new edition will ensure that its greatness is appreciated by future generations.

    Alexander the Great (356-323BC) is arguably the greatest military strategist, tactician and ruler in world history. He reigned over Greece, conquered the Persians, and marched as far as India. His achievements have influenced and inspired a great number of past and current military, political and business leaders. In business, many of the ideas and concepts associated with decision-making and strategy used today by managers and executives have their origins in Alexander the Great. In this book, Partha Bose provides an engaging examination of Alexander the master strategist and tactician. He looks at the ideas and actions of Alexander - how they were formed and applied - telling a story of a man whose influence was to extend for centuries later. On top of his strategic and tactical acumen, Alexander's sensitivity towards people and cultures, and his ability to motivate others, has made him one of the greatest figures in history whose influence has shaped business and other key contemporary fields.

    On May 11, 1945, McKinney returned fire on the Japanese attacking his unit, using every available weapon-even his fists-standing alone against wave after wave of dedicated Japanese soldiers. At the end, John McKinney was alive-with over forty Japanese bodies before him. This is the story of an extraordinary man whose courage and fortitude in battle saved many American lives, and whose legacy has been sadly forgotten by all but a few. Here, the proud legacy of John McKinney lives on.

    Barry Parker highlights famous battles of the past as well as renowned scientists and inventors such as Leonardo, Galileo, Newton, Maxwell, and Einstein whose work had an impact on the technology of combat. Mechanics and the laws of motion led to improved shell trajectories; gas dynamics proved important to the interior ballistics of rifles and cannons; and space exploration resulted in intercontinental missiles, spy satellites, and drone aircraft.     Parker emphasizes the special discoveries that had revolutionary effects on the art of warfare: the Chinese invention of gunpowder, the development of firearms, the impact of the Industrial Revolution, the deployment of the airplane in the First World War, and in our era the unleashing of the enormous power inherent in nuclear fission and fusion.

    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

    The new edition, An Enduring Debate, continues the important discussion of nuclear proliferation and the dangers of a nuclear-armed world. With new chapters on the questions surrounding a nuclear North Korea, Iran, and Iraq and the potential for a world free of nuclear weapons, this Third Edition will continue to generate a lively classroom experience.

    The same morning--the first of a new Muslim century--hundreds of gunmen stunned the world by seizing Islam's holiest shrine, the Grand Mosque in Mecca. Armed with rifles that they had smuggled inside coffins, these men came from more than a dozen countries, launching the first operation of global jihad in modern times. Led by a Saudi preacher named Juhayman al Uteybi, they believed that the Saudi royal family had become a craven servant of American infidels, and sought a return to the glory of uncompromising Islam. With nearly 100,000 worshippers trapped inside the holy compound, Mecca's bloody siege lasted two weeks, inflaming Muslim rage against the United States and causing hundreds of deaths. Despite U.S. assistance, the Saudi royal family proved haplessly incapable of dislodging the occupier, whose ranks included American converts to Islam. In Iran, Ayatollah Khomeini blamed the Great Satan--the United States --for defiling the shrine, prompting mobs to storm and torch American embassies in Pakistan and Libya. The desperate Saudis finally enlisted the help of French commandos led by tough-as-nails Captain Paul Barril, who prepared the final assault and supplied poison gas that knocked out the insurgents. Though most captured gunmen were quickly beheaded, the Saudi royal family responded to this unprecedented challenge by compromising with the rebels' supporters among the kingdom's most senior clerics, helping them nurture and export Juhayman's violent brand of Islam around the world. This dramatic and immensely consequential story was barely covered in the press in the pre-CNN, pre-Al Jazeera days, as Saudi Arabia imposed an information blackout and kept foreign correspondents away. Yaroslav Trofimov now penetrates this veil of silence, interviewing for the first time scores of direct participants in the siege, including former terrorists, and drawing on hundreds of documents that had been declassified on his request. Written with the pacing, detail, and suspense of a real-life thriller, "The Siege of Mecca" reveals how Saudi reaction to the uprising in Mecca set free the forces that produced the attacks of 9/11, and the harrowing circumstances that surround us today.

    Each of us struggles every day to define and defend our sense of purpose and integrity, to justify our existence on the planet and to understand, if only within our own hearts, who we are and what we believe in. Do we fight by a code? If so, what is it? What is the Warrior Ethos? Where did it come from? What form does it take today? How do we (and how can we) use it and be true to it in our internal and external lives? The Warrior Ethos is intended not only for men and women in uniform, but artists, entrepreneurs and other warriors in other walks of life. The book examines the evolution of the warrior code of honor and "mental toughness." It goes back to the ancient Spartans and Athenians, to Caesar's Romans, Alexander's Macedonians and the Persians of Cyrus the Great (not excluding the Garden of Eden and the primitive hunting band). Sources include Herodotus, Thucydides, Plutarch, Xenophon, Vegetius, Arrian and Curtius--and on down to Gen. George Patton, Field Marshal Erwin Rommel, and Israeli Minister of Defense, Moshe Dayan.

     The Viking Age! A brief footprint in the course of history that impacted generations hundreds of years into the future. You will dive into the depths of Scandinavia to find out what made the Vikings the most feared group of people in the European Middle Ages. Experts at warfare and navigating the high seas, the Vikings were on a mission and would not let anyone stand in their way! Brutal conquerors they were, but the Vikings were no mere savages. The Vikings had a unique culture and society that spread much influence through transcontinental trade and exploration into unknown worlds. Navigate the Vikings' journey from their first encounters with the inhabitants of the British Isles to their discoveries of Greenland and North America. Along the way, meet some of the most famous Vikings to ever walk the face of the Earth. You will meet the infamous legend Ragnar Lothbrok whose very existence is shrouded in mystery. Step into the shoes of the first European explorer to step foot onto the lands of North America, Leif Erikson. Countless other warriors, kings, and explorers left their mark that paved the path the world has taken to this very day. Get your copy now! Relive their journeys through the eyes of a Viking and discover the makings of this fascinating civilization!

     Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    An exploration of technology used by ancient civilizations and the support it provides for certain biblical interpretations.

    In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak.But what if you are promoted into a new position leading your former peers? What if you don’t get selected for the leadership position you wanted? How do you overcome imposter syndrome, when you aren’t sure you should be leading? As a leader, how do you judiciously dole out punishment? What about reward? How do you build trust with your both your superiors and your subordinates? How do you deliver truthful criticism up and down the chain of command in a tactful and positive way?These are all questions about leadership—the most complex of all human endeavors. And while there are books out there that provide solid leadership principles, books like Extreme Ownership and The Dichotomy of Leadership, there is no leadership field manual that provides a direct, situational, pragmatic how-to guide that anyone can instantly put to use.Until now. Leadership Strategy and Tactics explains how to take leadership theory, quickly translate that theory into applicable strategy, and then put leadership into action at a tactical level. This book is the solution that leaders at every level need—not just to understand the leadership game, but also how to play the leadership game, and win it.

    Even when the legend surrounding his invincibility was overturned at El Alamein, the aura surrounding Rommel himself remained unsullied. As a leader of a small unit in the First World War, he proved himself an aggressive and versatile commander, with a reputation for using the battleground terrain to his own advantage, for gathering intelligence, and for seeking out and exploiting enemy weaknesses. Rommel graphically describes his own achievements, and those of his units, in the swift-moving battles on the Western Front, in the ensuing trench warfare, in the 1917 campaign in Romania, and in the pursuit across the Tagliamento and Piave rivers. This classic account seeks out the basis of his astonishing leadership skills, providing an indispensable guide to the art of war written by one of its greatest exponents.

    Drawing its examples from Europe, the Middle East, South Asia, East Asia, and America, John A. Lynn challenges the belief that technology has been the dominant influence on combat from ancient times to the present day. In battle, ideas can be more far more important than bullets or bombs. Clausewitz proclaimed that war is politics, but even more basically, war is culture. The hard reality of armed conflict is formed by -- and, in turn, forms -- a culture's values, assumptions, and expectations about fighting. The author examines the relationship between the real and the ideal, arguing that feedback between the two follows certain discernable paths. Battle rejects the currently fashionable notion of a "Western way of warfare" and replaces it with more nuanced concepts of varied and evolving cultural patterns of combat. After considering history, Lynn finally asks how the knowledge gained might illuminate our understanding of the war on terrorism.