Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    Less than 20 years after its founding, it boasts the largest constellation of commercial satellites in orbit, has pioneered reusable rockets, and in 2020 became the first private company to launch human beings into orbit. Half a century after the space race it is private companies, led by SpaceX, standing alongside NASA pushing forward into the cosmos, and laying the foundation for our exploration of other worlds.But before it became one of the most powerful players in the aerospace industry, SpaceX was a fledgling startup, scrambling to develop a single workable rocket before the money ran dry. The engineering challenge was immense; numerous other private companies had failed similar attempts. And even if SpaceX succeeded, they would then have to compete for government contracts with titans such as Lockheed Martin and Boeing, who had tens of thousands of employees and tens of billions of dollars in annual revenue. SpaceX had fewer than 200 employees and the relative pittance of $100 million in the bank.In Liftoff, Eric Berger, senior space editor at Ars Technica, takes readers inside the wild early days that made SpaceX. Focusing on the company’s first four launches of the Falcon 1 rocket, he charts the bumpy journey from scrappy underdog to aerospace pioneer. We travel from company headquarters in El Segundo, to the isolated Texas ranchland where they performed engine tests, to Kwajalein, the tiny atoll in the Pacific where SpaceX launched the Falcon 1. Berger has reported on SpaceX for more than a decade, enjoying unparalleled journalistic access to the company’s inner workings. Liftoff is the culmination of these efforts, drawing upon exclusive interviews with dozens of former and current engineers, designers, mechanics, and executives, including Elon Musk. The enigmatic Musk, who founded the company with the dream of one day settling Mars, is the fuel that propels the book, with his daring vision for the future of space.Filled with never-before-told stories of SpaceX’s turbulent beginning, Liftoff is a saga of cosmic proportions.

     Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

    Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.

    At the same time, Steve Jobs was being forced out of his beloved Apple and starting over with a new company, NeXT Computer. His goal was to build a supercomputer with the power to transform education. Menuez had found his story: he proposed to photograph Jobs and his extraordinary team as they built this new computer, from conception to product launch. In an amazing act of trust, Jobs granted Menuez unlimited access to the company, and, for the next three years, Menuez was able to get on film the spirit and substance of innovation through the day-to-day actions of the world’s top technology guru. From there, the project expanded to include the most trailblazing companies in Silicon Valley, all of which granted Menuez the same complete access that Jobs had. Menuez photographed behind the scenes with John Warnock at Adobe, John Sculley at Apple, Bill Gates at Microsoft, John Doerr at Kleiner Perkins, Bill Joy at Sun Microsystems, Gordon Moore and Andy Grove at Intel, Marc Andreessen at Netscape, and more than seventy other leading companies and innovators. It would be fifteen years before Menuez stopped taking pictures, just as the dotcom bubble burst. An extraordinary era was coming to its close. With his singular behind-the-scenes access to these notoriously insular companies, Menuez was present for moments of heartbreaking failure and unexpected success, moments that made history, and moments that revealed the everyday lives of the individuals who made it happen. This period of rapid, radical change would affect almost every aspect of our culture and our lives in ways both large and small and would also create more jobs and wealth than any other time in human history. And Doug Menuez was there, a witness to a revolution. In more than a hundred photographs and accompanying commentary, Fearless Genius captures the human face of innovation and shows what it takes to transform powerful ideas into reality.

    Author and historian Albert Buchanan recreates the engagements of the Pacific and Atlantic combat theaters with near clinical detail, from the Pearl Harbor Attack to the Japanese surrender aboard the USS Missouri. Interwoven within these aerial combat narratives is background information on technological innovations, production methods, training programs, and the important players involved. This new edition of The Navy's Air War: A Mission Completed includes annotations and photographs from World War 2. *Annotations. *Images.

    

    Right?! Machine Learning is a branch of computer science that wants to stop programming computers using a detailed list of commands to follow blindly. Instead, their aim is to implement high-level routines that teach computers how to approach new and unknown problems – these are called algorithms. In practice, they want to give computers the ability to Learn and to Adapt. We can use these algorithms to obtain insights, recognize patterns and make predictions from data, images, sounds or videos we have never seen before – or even knew existed. Unfortunately, the true power and applications of today’s Machine Learning Algorithms remain deeply misunderstood by most people. Through this book I want fix this confusion, I want to shed light on the most relevant Machine Learning Algorithms used in the industry. I will show you exactly how each algorithm works, why it works and when you should use it. Supervised Learning Algorithms K-Nearest Neighbour Naïve Bayes Regressions Unsupervised Learning Algorithms: Support Vector Machines Neural Networks Decision Trees

    The result of more than one hundred interviews, this compelling analysis highlights the importance of local sources of competitive advantage in a volatile world economy.

    Little is known of her during her 30 plus years as a slave in Tennessee, or her life shortly thereafter. Her arrival and subsequent life in Cascade, Montana would make her a legend. Enjoy this great, inspiring and very humorous story of one amazing woman!

    Most books on world history overly emphasize the role of Western nations in the vast saga of mankind - the author of this book rectifies the gaps in books by Western historians by beginning the narration of world history with East Asia, and progresses from there through the rest of Asia to the Middle East.

    Putting people into places and situations unprecedented in history is stirred the imagination while the human experience was expanding and redefining. Yet, space exploration compels humans to confront a hostile environment of cosmic radiations, radical changes in the gravity and magnetic fields, as well as social isolation. Therefore, any space traveller is submitted to relevant health-related threats. In the twenty-first century, human space flight is poised to continue, but it will enjoy the ongoing developments in science and technology. It will become more networked, more global, and more oriented toward primary goals. A novel international human space flight policy could help achieve these objectives by clarifying the rationale, the ethics of acceptable risk, the role of remote presence, and the need for balance between funding and ambition to justify the risk of human lives. In order to address such a challenge, a preliminary careful survey of the available scientific data is mandatory to set forth adequate countermeasures. Envisaged solutions should provide a sound and technically feasible approach for counteracting microgravity and cosmic rays effects, which represent the main health risk for space crews. This objective must necessarily be sustained by national/international space agencies, which would coordinate their common efforts into a defined international spaceflight program.

    The British expected R.101 to spearhead a fleet of imperial airships that would dominate the skies as British naval ships, a century earlier, had ruled the seas. The dream ended when, on its demonstration flight to India, R.101 crashed in France, tragically killing nearly all aboard.Combining meticulous research with superb storytelling, Fatal Flight guides us from the moment the great airship emerged from its giant shed—nearly the largest building in the British Empire—to soar on its first flight, to its last fateful voyage. The full story behind R.101 shows that, although it was a failure, it was nevertheless a supremely imaginative human creation. The technical achievement of creating R.101 reveals the beauty, majesty, and, of course, the sorrow of the human experience.The narrative follows First Officer Noel Atherstone and his crew from the ship’s first test flight in 1929 to its fiery crash on October 5, 1930. It reveals in graphic detail the heroic actions of Atherstone as he battled tremendous obstacles. He fought political pressures to hurry the ship into the air, fended off Britain’s most feted airship pilot, who used his influence to take command of the ship and nearly crashed it, and, a scant two months before departing for India, guided the rebuilding of the ship to correct its faulty design. After this tragic accident, Britain abandoned airships, but R.101 flew again, its scrap melted down and sold to the Zeppelin Company, who used it to create LZ 129, an airship even more mighty than R.101—and better known as the Hindenburg. Set against the backdrop of the British Empire at the height of its power in the early twentieth century,Fatal Flight portrays an extraordinary age in technology, fueled by humankind’s obsession with flight.

    Moving between New Yorks Wall Street and the beauty of Corsica, Berberians novel is a literary rendering of Marxs Capital for the 21st century: where a fund trader makes his profits through the collapse of overseas markets--and ensures it with the aid of a hired assassin.

    - help is finally at hand. That help comes in the comfortingly accessible form of Stephen Trombley's Short History of Western Thought, which outlines the 2,500-year history of European ideas from the philosophers of Classical Antiquity to the thinkers of today, No major representative of any significant strand of Western thought escapes Trombley's attention: the Christian Scholastic theologians of the Middle Ages, the great philosophers of the Enlightenment, the German idealists from Kant to Hegel; the utilitarians Bentham and Mill; the transcendentalists Emerson and Thoreau; Kierkegaard and the existentialists; the analytic philosophers Russell, Moore, Whitehead and Wittgenstein; and - last but not least - the four shapers-in-chief of our modern world: the philosopher, historian and political theorist Karl Marx; the naturalist Charles Darwin, proposer of the theory of evolution; Sigmund Freud, the father of psychoanalysis; and the theoretical physicist Albert Einstein, begetter of the special and general theories of relativity and founder of post-Newtonian physics.