That principle is the value of slack, the degree of freedom in a company that allows it to change. Implementing slack could be as simple as adding an assistant to a department and letting high-priced talent spend less time at the photocopier and more time making key decisions, or it could mean designing workloads that allow people room to think, innovate, and reinvent themselves. It means embracing risk, eliminating fear, and knowing when to go slow. Slack allows for change, fosters creativity, promotes quality, and, above all, produces growth. With an approach that works for new- and old-economy companies alike, this revolutionary handbook debunks commonly held assumptions about real-world management, and gives you and your company a brand-new model for achieving and maintaining true effectiveness.

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    Her father, an ardent moonshiner when he wasn't in prison, and her mother, often showing mental illness from an earlier brain injury, raised their four children in some of the grimmest circumstances that you will ever read about. Messer eventually escaped her extreme living conditions by going to live with a family as their mother's helper outside of Washington, DC. She then moved to New York City to join her oldest sister who had fled an abusive arranged marriage when she was fifteen and left behind a young son. These two teenage girls, uneducated but determined, found freedom from their Appalachian abuse yet encountered a culture and some inhabitants who provided scars even so. Messer's memoir is told through the eyes and with the words of a barely educated child and young woman yet their meaning and her descriptions are clear as a mountain stream. Messer changed the names of many people and places she wrote about to protect her still living family members and herself as well. In the final chapter, Messer shares one legacy from her father....he even taught the infamous "Popcorn" Sutton of Maggie Valley how to be a moonshiner when Popcorn was a teenager. The moonshiner's daughter did survive and ultimately thrive. This is her story. You won't be able to put it down.