Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

    She will guide you through the rules of creating and using professional gateway documents: resumes, cover letters, and LinkedIn profiles. Her advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a “must read” and “must consult” for people entering, re-entering, or reconfiguring their place at work." - Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN. "Brenda’s “How to Write a KILLER LinkedIn Profile” webinar was EXCELLENT! The information I received was applicable immediately and easily. Using Brenda’s insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!" - Nikki Champagnie, Career Services Professional, Houston, TX. "Many people are beginning to truly understand the strategic networking power of LinkedIn, but it’s surprising how few have adopted good habits when constructing and maintaining their LinkedIn profiles. Personal branding and sending a concise message to people who visit your profile is critical. Brenda Bernstein’s e-book holds key profile strategies and important tips on avoiding networking pitfalls. As a LinkedIn trainer myself, it’s good to know I have a resource like this for my clients to help them after they’ve left my classroom." - Michael Phelps, LinkedIn Trainer, Milwaukee, WI "I just love this new book! It absolutely addresses topics no one else has and that people should be paying attention to. It hits the bulls-eye on making LinkedIn work the way it’s intended! Plus Ms. Bernstein does a great job of conveying important, spot-on points in a clear and engaging manner." - Larry Megugorac, Sales Executive, Brentwood, CA "I have read How to Write a Killer Linkein Profile a few times now, and it has truly alerted me to the power of words, the use and turn of language, and the positioning power that I can master and take advantage of as I transition into my next job opportunity. I appreciated the knowledge and hands-on expertise Ms. Bernstein has laid out in these pages and honestly wanted more at the end of the book." - Luisa Michel, CFA, Columbia University MBA, St. Louis, MO

    

    But what stories do you need to tell and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:the Value Story, to convince customers they need what you provide;the Founder Story, to persuade investors and customers your organization is worth the investment;the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others.Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

    . . IN 300 WORDS OR LESSIt’s a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation’s top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn’t enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go.To help them write the essays that get them accepted into Harvard or any of the country’s other top programs, the staff of The Harbus---HBS’s student newspaper---have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to:* Avoid common pitfalls* Play to their strengths* Get their message acrossWherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider’s knowledge to market themselves most effectively and truly own the process.

    Even just one missing link in an otherwise perfect plan can kill your results. The easiest way to avoid these mistakes is to learn from those who have made the mistakes for you, found a way to overcome them, and can take you by the hand to show you the principles you need to follow to guarantee long-term success. Can Anyone Become A Successful Author? I was once a broke valet parker and struggling writer. Through years of study, experimentation, and a lot of mistakes, I eventually cracked the code to becoming a multiple #1 bestselling author. My own experience combined with coaching students from all over the world has revealed the hidden mistakes most authors don't even realize they're making. I hate seeing passionate authors missing out on their chance for success simply because no one took the time to share these insights. I wanted to write the book I wish I had when I first started my journey of self-publishing that would have saved me endless headaches and frustration. What All Authors Must Know This is not strictly a book on marketing strategies, how to write a better book, or a technical guide to self-publishing. Instead, this book gives you what you really need to succeed - the real world principles all successful authors follow. Inside you'll discover... • Why struggling authors sabotage any chance of success before they write a single word… and how to virtually guarantee you’ll have a bestselling book, before you even begin. • Why struggling authors spend countless hours and hundreds of dollars publishing their dream book, only to find it gets lost among all the other self-published “wannabe” books… and how you can make sure your book stands out from the competition. • Why struggling authors can have the best written book on a topic... but still fail to make it a best selling book. • Why struggling authors often never get their book or series finished… and how you hack your motivation and creative inspiration to get your book done fast. • Why struggling authors’ creativity can be what leads to their failure… and how you can combine one simple thing with creativity to give you an edge no one else has. • Why struggling self publishing authors turn off potential readers before they’ve even had a chance to read their book… and how you can utilize simple psychological tactics that practically force browsers to purchase your book. • Why struggling authors can’t create a long-term business… and how you can set things up from the start to ensure you’re thriving off of book sales for years to come. You can either unknowingly make these mistakes and wonder why you're not seeing the results you want as an author, or you can learn from a #1 best selling author and publishing coach saving yourself countless hours and headaches. After getting your copy of "Why Authors Fail," you'll never again have to worry you don't know what it takes to become the successful author you were meant to be. “If failure is not on your author's checklist then this book is a must read! A powerful, business-saving wealth of knowledge for the serious, result driven author.

    Veteran songwriter Pat Pattison has taught many of Berklee College of Music's best and brightest students how to write truly great lyrics. His helpful guide contains essential information on lyric structures, timing and placement, and exercises to help everyone from beginners to seasoned songwriters say things more effectively and gain a better understanding of their craft. Features examples of famous songs for study, including: Be Still My Beating Heart * Can't Fight This Feeling * It Was a Very Good Year * Tickle Me * and more.

    The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.

    They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment.The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.

    Words make software human-centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You’ll see that writing is designing.

    This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

      Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.    There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.   In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.   Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.   Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.   In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.

    Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

    Since then I have had three best sellers in the short romance category and am now making over $1,000 a month. I went from making $10.64 for January (my first month) to making $1297.72 for March (my third month). I am projected, by looking at sales, to make $1800+ for April (my fourth month). This book is a tell-all of exactly what I did and how I did it. This is a short book. I guarantee there is no fluff here. I get straight to the point and tell you exactly what I did. I truly want to help you become a bestselling author and help you make money writing books. Please, I encourage you to follow the steps outlined in this book. Happy Writing! #1 bestselling short romance author Hope Ford writes short, steamy, sweet romances. There is always an alpha male (because who doesn’t love an alpha male) and a woman he makes his queen. Sit back, grab a glass of wine, and get lost in this happily ever after story – that’s also a little naughty.

    Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.Understand Lean Startup, analytics fundamentals, and the data-driven mindsetLook at six sample business models and how they map to new ventures of all sizesFind the One Metric That Matters to youLearn how to draw a line in the sand, so you’ll know it’s time to move forwardApply Lean Analytics principles to large enterprises and established products