This is it. Don't Call It That is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand. The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. How do you find a name that's available? How do you find a name that grabs people's attention? How do you tell the difference between a good name and a bad name? How do you test names in the real world? How do you find a name that elevates you above the competition Don't Call It That will set you straight.

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    All it takes are a few moments of peace and a little focus. If you're like many teachers, your day is busy, demanding, even chaotic. But just because you live in a fast-paced, always-on world, doesn't mean your life has to feel rushed and crazy. In The Zen Teacher, educator, blogger, and speaker Dan Tricarico provides practical, easy-to-use techniques to help teachers slow down and create a sense of focus, simplicity, and tranquility in the classroom - and in life. As a teacher, you have incredible power to influence, even improve, the future. By being at your best - unrushed and fully focused - you ensure that every interaction with your students is beneficial, for them and for you. If you're new to the concept of Zen, don't worry. In this introductory guide, Dan Tricarico explains what it means to develop a Zen practice - something that has nothing to do with religion and everything to do with your ability ability to thrive in the classroom. The Zen Teacher will help you: Maximize your performance while lowering your stress. Transform your classroom and experience a better quality of life. Focus on things that really matter and let go of things you can't control. Find time to take care of yourself, so you can be at your best!

    Write Is a Verb: Sit Down, Start Writing, No Excuses

    The new edition of this leading gives students an understanding and appreciation of different cultures and helps them develop practical skills for improving their communication with people from other cultures. It's renowned for being the only text on the market to consistently emphasize religion and history as key variables in intercultural communication. Packed with the latest research and filled with numerous, compelling examples that force students to examine their own assumptions and cultural biases, this book helps students understand the subtle and profound ways culture affects communication. The book is divided into four interrelated parts: Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action.

    Figuring out the equipment and software and deciding how to integrate technology into existing lesson plans are just a few of the learning curves teachers face. But adding technology to classrooms isn't optional; it’s a must if students are going to be well-equipped for the future. In 50 THINGS YOU CAN DO WITH GOOGLE CLASSROOM, Keeler and Miller shorten the learning curve by providing a thorough overview of the Google Classroom App. Part of Google Apps for Education (GAfE), Google Classroom was specifically designed to help teachers save time by streamlining the process of going digital. Complete with screenshots, 50 Things You Can Do with Google Classroom provides ideas and step-by-step instruction to help teachers implement this powerful tool. Google Classroom helps teachers: • Encourage collaboration between students • Seamlessly use other Google tools, such as Google Docs • Provide timely feedback to keep students engaged in the learning process • Organize assignments and create a paperless classroom Google Classroom makes it easy to facilitate a digital or blended-learning classroom. 50 Things You Can Do with Google Classroom shows you how to make the most of this valuable, free tool. You’ll learn how to: • Set up and add students to your Google Classroom • Create a lesson • Share announcements and assignments with multiple classes • Reduce cheating • See who’s really working on team projects • Offer virtual office hours • Personalize the learning experience • And much more!

    A VINTAGE ORIGINAL.What do we see when we read? Did Tolstoy really describe Anna Karenina? Did Melville ever really tell us what, exactly, Ishmael looked like? The collection of fragmented images on a page - a graceful ear there, a stray curl, a hat positioned just so - and other clues and signifiers helps us to create an image of a character. But in fact our sense that we know a character intimately has little to do with our ability to concretely picture our beloved - or reviled - literary figures.In this remarkable work of nonfiction, Knopf's Associate Art Director Peter Mendelsund combines his profession, as an award-winning designer; his first career, as a classically trained pianist; and his first love, literature - he thinks of himself first, and foremost, as a reader - into what is sure to be one of the most provocative and unusual investigations into how we understand the act of reading.

    It is the road on which nearly everyone who wants to write—and many of the people who do write—get lost.”So writes Ann Patchett in "The Getaway Car", a wry, wisdom-packed memoir of her life as a writer. Here, for the first time, one of America’s most celebrated authors ("State of Wonder", "Bel Canto", "Truth and Beauty"), talks at length about her literary career—the highs and the lows—and shares advice on the craft and art of writing. In this fascinating look at the development of a novelist, we meet Patchett’s mentors (Allan Gurganas, Grace Paley, Russell Banks), see where she made wrong turns (poetry), and learn how she gets the pages written (an unromantic process of pure hard work). Woven through engaging anecdotes from Patchett’s life are lessons about writing that offer an inside peek into the storytelling process and provide a blueprint for anyone wanting to give writing a serious try. The bestselling author gives pointers on everything from finding ideas to constructing a plot to combating writer’s block. More than that, she conveys the joys and rewards of a life spent reading and writing.

    Each selection showcases a writer's unique voice to demonstrate how writers present themselves through their work and to provide students with models they can use to develop their own voices. Arranged alphabetically by author and by five types of writing (informal, personal, expository, and argumentative writing, as well as short fiction) and with minimal apparatus, the readings allow instructors to be flexible and allow the writing to speak for itself.

    In this book, his life’s work, he interweaves his teaching experience, the knowledge he gleaned from his trip, and the history of Progressive Education. As Little and Katherine Ellison reveal, these educators and schools invigorate learning and promote inquisitiveness by allowing the curriculum to grow organically out of children's questions—whether they lead to studying the senses, working on a farm, or re-creating a desert ecosystem in the classroom.We see curious students draw on information across disciplines to think in imaginative yet practical ways, like in a "Mini-Maker Faire" or designing and building a chair from scratch. Becoming good citizens was another of Little's goals. He believed in the need for students to learn how to become advocates for themselves, from setting rules on the playground to engaging in issues of social justice in the wider community.Using the philosophy of Progressive Education, schools can prepare students to shape a vibrant future in the arts and sciences for themselves and the nation.

    It opens with a clear research-based rationale for teaching oral reading, word recognition, fluency, and comprehension. From there, Rasinski provides the strategies themselves - read aloud, repeated reading, performance reading, and many more. The strategies are fun, easy to implement, and -- most important -- effective in helping children read with ease, confidence, and understanding.Praise for The Fluent Reader:"What I find remarkable about The Fluent Reader is the way Timothy Rasinski leads us from the theoretical to the practical...I suspect that teachers who read this book will be quick to take the ideas and apply them in their classrooms." ---From the foreword by James Hoffman, University of Texas at Austin

    Abigail Gewirtz shows how to use the most basic tool at your disposal––conversation––to give children real help in dealing with the worries, stress, and other negative emotions caused by problems in the world, from active shooter drills to climate change. But it's not just how to talk to your kids, it's also what to say: The heart of  When the World Feels Like a Scary Place  is a series of conversation scripts––with actual dialogue, talking points, prompts, and insightful asides––that are each age-appropriate and centered around different issues. Along the way are tips about staying calm in an anxious world; the way children react to stress, and how parents can read the signs; and how parents can make sure that their own anxiety doesn't color the conversation. Talking and listening are essential for nurturing resilient, confident, and compassionate children. And conversation will help you manage your anxieties too, offering a path of wholeness and security for everyone in the family.

    Fifty fantastic and surreal illustrations multiply the books dimensions and dementia.

    I can call you friend because we've just built up a rapport with my rhetorical questions. This is a book chock full of writing prompts. These are little things that will help you along to writing some amazing stuff that spills out of your mind. You're wondering: "But what kind of prompts are they? I've seen writing prompts before, but they're all lame." That's a good thing to be wondering, friend. I've crafted and homebrewed only the finest of prompts for your pleasure. You won't be confined to any one genre, you'll find a limitless amount of prompts ranging from comedy to serious to horror. I say limitless, but I meant 1,000 prompts precisely. I said 1,000 precisely, but there's slightly more if you count the introduction. Listen, friend, I promise not to fib from this point on. The book is split into a few sections: Beginners Writing Prompts (it's a super short section, don't worry); Constrained Writing (that's where you are forced into absolutely specific criteria for the prompt); Flash Fiction (either a word count or a time count is imposed upon you); Ripper Prompts (you are given a list of items for "Random Item Prompts"); and the bulk of the book ends with basic writing prompts with which you can write as much as you please with no tricks! If you're still reading this description, allow me to tell you more uses for this book: Creative writing classes! Yes, teachers, I've done the work for you. I'll even let you lie and say the prompts were crafted in your mind. Corporate synergy teams! That's right, group building exercise makers, you can relax in your fine leather chair and state that you know just how to get the company working together. Present some of these writing prompts and you'll be a hit. Temporarily disenfranchised millionaire authors in waiting! Your hit novel is contained in one of these prompts, I'm certain of it! Use this book for scripts, for blogs, for journals, for impressing potential clients. Sorry it's not a physical book, otherwise I am sure it would make an attractive door wedge! Have I used enough exclamation marks to convince you? No? Read the free preview then and be dazzled! Section Information: Section 1: Beginners Writing Prompts (20 Prompts) Section 2: Flash Fiction Prompts (80 Prompts) Section 3: Random Items Prompts AKA Rippers (20 Prompts - List of 26 random items) Section 4: Constrained Writing (30 Prompts) Section 5: Writing Prompts (850 Prompts)

    Avoid Grammatical Minefields with this Entertaining GuideConfused about when to use "its" or "it's" or the correct spelling of "principal" and "principle"? My Grammar and I...or Should That Be me? is a refresher course for anyone who has ever been stumped by spelling confusion, dangling modifiers, split infinities, or for those who have no idea what these things even are.Clever, informative, and fun, this delightful little handbook offers practical and humorous guidance on how to avoid falling into language pitfalls.* Sentence Structure: Let's ponder the subject or object: Is it "I" or is it "me"?* Parts of Speech: "whose" or "who's"? "which" or "that"?* Punctuation: So where does that comma go, anyway?* Spelling and Confusables: There are times when the spelling "rules" confuse.* Elements of Style: You'll find there's lots more to know about grammar.* ...and for grammar know-it-alls, there are entertaining "Smart Aleck" tidbits throughout.