I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run and ad and instead turn them into book-selling machines.

    This is a manual offering plain-language insight into the everyday mechanics of creating a book from hazy idea to finished manuscript. These real-world challenges - how to approach a manuscript, to manage research, to fix the right point of view - represent important and recurring obstacles every writer, novice or professional, must overcome. This practical user manual is a must-have starting point for anyone facing that challenge. It is not a book on writing technique or how to get published. It's a practical guide to the craft of planning, starting and finishing a novel.

    And not just for kids who read well. They also work for kids who struggle in reading, who don't respond to abstract concepts. -Tanny McGregorInside, every kid wants to love reading-sometimes they need our help to see it.That's where Tanny McGregor's memorable, sensory-driven lessons come in.The chapters in this book, she writes, are a collection of ideas about how to launch genres, how to introduce your students to the personalities of each, and how to build a curiosity and appreciation for what each genre has to offer. Use the seed ideas suggested in this volume with a genre of your choice and see how it grows!Genre Connections makes learning achievable, accessible, and incremental for all readers-including struggling readers. Tanny's lessons use everyday objects, works of art, music, and her much-loved anchor charts to help readers get acquainted with seven commonly taught genres and to discover what makes them unique.Her launching sequences gradually release responsibility for learning about text types, and they can be adapted for any genre. They help readers weave creative, sensory threads into a tapestry of understanding by taking them from a fun introductory object lesson to an immersive experience.Looking for the perfect partner for Tanny's Comprehension Connections? Or for a new way to bring the inner reader out in any student? Let the ideas in Genre Connections inspire you to help your students get to know genres quickly, confidently, and effectively.

    Based on literacy learning and motivation research, they created a structure called The Daily Five which has been practiced and refined in their own classrooms for ten years, and shared with thousands of teachers throughout the United States. The Daily Five is a series of literacy tasks (reading to self, reading with someone, writing, word work, and listening to reading) which students complete daily while the teacher meets with small groups or confers with individuals.This book not only explains the philosophy behind the structure, but shows you how to carefully and systematically train your students to participate in each of the five components.Explicit modeling practice, reflecting and refining take place during the launching phase, preparing the foundation for a year of meaningful content instruction tailored to meet the needs of each child.The Daily Five is more than a management system or a curriculum framework; it is a structure that will help students develop the habits that lead to a lifetime of independent literacy.

    Leslie Montgomery and Margot Holmes Smith weave vocabulary into each school day using multisensory instruction that includes music, art, literature, movement, games, drama, writing, test-taking skills, and technology. Along the way, they turn every student into a lover of language.With support from literacy specialist Brenda Overturf, Leslie and Margot have developed a five-part plan—introducing new words in context, adding related synonyms and antonyms, engaging students in several days of active learning, celebrating new words, and assessing vocabulary development—that teaches all students to learn and love vocabulary.This easy-to-read reference explains how to plan, teach, and assess based on the latest research in vocabulary instruction and learning. Forget copying definitions from the dictionary and completing boring worksheets! Word mastery comes from intimate knowledge of language. From prediction to practice to performance, students from all backgrounds can discover how to make words their own. After incorporating Leslie's and Margot's vocabulary plan into your daily instruction, you and your students can become word nerds, too!

    How do you make your readers believe your characters are falling in love? How do you show that sizzle of attraction? How do you write a good kissing scene? How do you bring in the much-needed tension but still have your characters flirting and getting closer? In this book I take one of my romance novels (Acting Married) and I go through the entire novel with you, basically interrupting myself to tell you what I was thinking as I was writing the novel. It's like watching a movie with commentary. I pull back the curtain so you can see why I started it the way I did, why I decided to put certain scenes in, and what pushes the romance forward in the book. I preface all this with what I consider the essentials of a good romance novel, and I end with my list of well-loved romance tropes that you can draw from in order to write your own bestselling romance novel.

     Imagine if you could use Scrivener for Windows like a seasoned professional, knowing the keyboard shortcuts, what the tools on the toolbar do; flying through the application and creating an amazing story without being distracted by having to look up how to use a feature every time you want to use it. In the back of your mind you know that the Scrivener software you bought is going to simplify your writing process and help you become more productive. You have heard about the cool split screen views, virtual cork boards and the collections feature where you can process all instances of a document at once even though you have it in several different collections. But best of all you’ve heard that you can export your content to multiple platforms without having to change the original draft document! Imagine the time you are going to save. Not to mention that if you can format your own work for export you will no longer be held hostage to the whims and schedules of anyone else. The problem is, before you can do all that, you have to learn how to use the Scrivener software. This can be time consuming if you try to learn from the Scrivener users manual which is highly technical and includes every conceivable function and feature of the software. Don’t get me wrong. The Scrivener users manual has every bit of information you will ever need regarding Scrivener because it is supposed to be like that, but it sure is difficult to weed out the bits that pertain to the project you want to write. I know because that is the way I had to learn it. What I would have liked was a Scrivener essentials guide with: Plenty of pictures, so that you can instantly recognize the regions of the user interface. Arrows pointing right at the buttons mentioned in the instructions, making them easy to find. Instructions embedded into the images they refer to so that they don’t drift onto the next page because of the personal settings on your Kindle. No distracting instructions for Macintosh users that send you on a wild goose chase after functions that are not supported by Scrivener for Windows. So I wrote a guide just like that. In it you will learn to: Open a project and customize your workspaces. Toggle between normal Text Editing Mode, Cork Board Mode and Outlining Mode and how to use each of them as well as how to use the distraction free Full Screen Mode. Split your screen to have two documents or two versions of the same document open at once. Manage your files and folders, whether you are starting from scratch in Scrivener or want to import your content from another writing application pre-sorted into chapters or sections. Make use of Scrivener’s editing tools like collections and snapshots (which takes a snap shot of the current state of a document so that you can revert to it if you don’t like your subsequent edits.) Compile your work for export to your agent, as a paperback or as an eBook. How to download some tools so that you can preview your content before you send it out. If you are ready to improve your writing process, scroll up, click the buy button and start making the most of your Scrivener Software today!

    The problem wasn't one of the usual scapegoats: lazy teachers, shoddy facilities, lack of accountability. It was something no one was talking about: the elementary school curriculum's intense focus on decontextualized reading comprehension skills at the expense of actual knowledge. In the tradition of Dale Russakoff's The Prize and Dana Goldstein's The Teacher Wars, Wexler brings together history, research, and compelling characters to pull back the curtain on this fundamental flaw in our education system--one that fellow reformers, journalists, and policymakers have long overlooked, and of which the general public, including many parents, remains unaware.But The Knowledge Gap isn't just a story of what schools have gotten so wrong--it also follows innovative educators who are in the process of shedding their deeply ingrained habits, and describes the rewards that have come along: students who are not only excited to learn but are also acquiring the knowledge and vocabulary that will enable them to succeed. If we truly want to fix our education system and unlock the potential of our neediest children, we have no choice but to pay attention.

    What's more, she shows how in this practical resource book.Gibbons begins with a strong theoretical underpinning for her practice, drawing on a functional model of language, sociocultural theories of learning, and current research on second-language development. After supporting her view that the regular curriculum offers the best language-learning environment for young ESL students, Gibbons demonstrates the ways in which content areas provide a context for the teaching of English, from speaking and listening to reading and writing. These in turn are treated not as discrete skills, but as ones that can also be integrated in the learning of diverse subjects. Gibbons illustrates this with a wide range of teaching and learning activities across the curriculum, supplemented with programming and assessment formats and checklists.Language learning is not a simple linear process, but involves the ongoing development of skills for a range of purposes. Gibbons sees this development as largely the result of the social contexts and interactions in which learning occurs. By focusing on the ways in which teachers can "scaffold" language and learning in the content areas, she takes a holistic approach-one that appreciates the struggle of students learning a new language, while simultaneously developing subject knowledge in it, and the challenge for teachers to address these needs.Given today's culturally and linguistically diverse classrooms, ESL students can no longer be thought of as a group apart from the mainstream-they are. the mainstream. This book describes the ways to ensure that ESL learners become full members of the school community with the language and content skills they need for success.

    Through research and testimonials from voices in the field and their own classroom experiences, Miller and Sharp provide practical and resourceful information on a range of topics and areas, (including successful school and classroom libraries, the power of book ownership, the importance of cultural and social access to books, and meaningful family-community reading engagement) designed to help dramatically increase children's access to and life-changing engagement with books.

    

    The internationally acclaimed children’s book writer and educator offers her insights into the learning process, language education, and the pleasure, growth, and power that reading and writing can bring.