From the author of Mastering Amazon Ads: An Author's Guide, comes a new book on the art of copywriting for descriptions.A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.Would you rather pay for 10 or 30 clicks to get a conversion?With 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy.* Powerful hooks* Engaging copy* Visually Appealing formatting.

    And most are finding that the answer is “yes.” If they want their students to learn complex new concepts in different disciplines, they often have to help their students become better readers.Building on the experiences gained in her own language arts classroom as well as those of colleagues in different disciplines, Cris Tovani, author of I Read It, but I Don't Get It, takes on the challenge of helping students apply reading comprehension strategies in any subject. In Do I Really Have to Teach Reading?, Cris shows how teachers can expand on their content expertise to provide instruction students need to understand specific technical and narrative texts. The book includes:examples of how teachers can model their reading process for students;ideas for supplementing and enhancing the use of required textbooks;detailed descriptions of specific strategies taught in context;stories from different high school classrooms to show how reading instruction varies according to content;samples of student work, including both struggling readers and college-bound seniors;a variety of “comprehension constructors”: guides designed to help students recognize and capture their thinking in writing while reading;guidance on assessing students;tips for balancing content and reading instruction.Cris's humor, honesty, and willingness to share her own struggles as a teacher make this a unique take on content reading instruction that will be valuable to reading teachers as well as content specialists.

    Use technology to focus on your students!In this step-by-step guide, teacher and education blogger Catlin Tucker outlines the process for integrating online discussion with face-to-face instruction in a way that empowers teach

    Elizabeth is forced to become estranged from her father and struggles alone to create hope and meaning for her life while serving her mother like a slave. This book is a true account of a daughter's struggle to survive a mother with paranoia, schizophrenia, and manic depression.

    Hidden in its vast superstructure is a murderous creature that severs the right hands of its victims. A rebellious young aviatrix and a secretive scavenger boy are about to come face to face with a robotic Stalker that is terrifyingly out of control.

    It is a multilayered, multivoiced literary experience. Genres of narrative thinking require writers to make an imaginative leap, melding the factual with the imaginative. Writers cant just tell. They must show. They must make their topics palpable. They must penetrate experience. Multigenre papers enable their authors to do that. Blending Genre, Altering Style is the first book to address the practicalities of helping students compose multigenre papers. Romano discusses genres, subgenres, writing strategies, and stylistic maneuvers that students can use in their own multigenre papers. Each idea is supported with actual student writing, including five full-length multigenre papers that demonstrate the possibilities of a multigenre approach to writing. There are also discussions of writing poetry, fiction, and dialogue, in which readers will discover how students can create genres out of indelible moments, crucial processes, and important matters in the lives of the subject under inquiry. One chapter alone is devoted to helping writers create unity and coherence in their papers.Imbued with Romanos passion for teaching, Blending Genre, Altering Style is an invaluable reference for any inservice or preservice English language arts teacher. The only prerequisite is a desire to help students write.

    Now, with Guiding Readers and Writers (Grades 3-6), Fountas and Pinnell support teachers on the next leg of the literacy journey, addressing the unique challenges of teaching upper elementary students. The product of many years of work with classroom teachers, Guiding Readers and Writers (Grades 3-6) is one of the most comprehensive, authoritative guides available today. It explores all the essential components of a quality literacy program in six separate sections:Breakthrough to Literacy: Fountas and Pinnell present the basic structure of the language/literacy program within a breakthrough framework that encompasses the building of community through language, word study, reading, writing, and the visual arts. The framework plays out as three blocks, which can be interpreted as conceptual units as well as segments of time within the school day. Specific information on how to structure a reading and writing workshop is provided. A practical chapter on organizing and managing the classroom will help you implement the principles in your own classroom.Independent Reading: It is essential for students to develop interests and tastes as readers, selecting books for themselves every day. Fountas and Pinnell devote four chapters to independent reading, exploring how to structure teaching, minilessons, conferences, groupshare, and ways to use response journals as part of a reading workshop.Guided Reading: The chapters in this section provide detailed information on planning for guided reading, dynamic grouping for effective teaching, and selecting, introducing, and using leveled texts. Fountas and Pinnell describe characteristics of texts related to difficulty and ways to organize texts in your classroom and school.Literature Study: This section of the book discusses how to make students experiences with literature as rich as possible. The authors offer specific suggestions for forming groups, guiding student choices, and establishing and teaching routines for literature discussion. A full chapter explores reader response and ways to help readers dig deep to uncover the meaning of texts.Teaching for Comprehension and Word Analysis: This detailed look at the reading process explores both oral and silent reading, processes and behaviors related to comprehension, and ways to help students construct meaning. Included are twelve systems for sustaining the reading process and expanding meaning, plus discussions of the important areas of phonics, spelling, and vocabulary.The Reading and Writing Connection: These chapters showcase the instructional contextspoetry, writers notebooks, writers talks, genre, content literacy, and student researchthat support students in connected reading and writing. An informative overview of the characteristics of fiction and nonfiction will help you teach students to read and write a variety of genre. Whats more, the authors suggest ways to help students learn the genre of testing and perform the kinds of reading and writing tasks that tests require. They also detail the continuous thoughtful assessment that guides all aspects of effective teaching.A special feature appears at the end of each section, in which Fountas and Pinnell provide indispensable suggestions for working with struggling readers and writers.

    As eReaders and eReading Apps proliferate, so do book-selling services and sites. If you're selling your book on a single platform you're missing at least 40% of the digital reading audience. This book was written for authors of fiction and non-fiction who want to expand their reach and increase their income.Created by two experienced authors, Make Your Book Work Harder walks readers through the maze of book-selling platforms, including some that are well-known and others that may never even be on your radar.What you'll gain from reading this book Step-by-step how-to for using multiple platforms How to maximize your promotional time How to minimize your promotional dollars Where to find little-known publishing alternatives Free sources for promoting your book Time-saving social media services How to amp up your income by creating a book-related course Our personal preferred vendors for outsourcing formatting and social media exposure How to increase your name recognition and much, much moreYOU'VE WORKED HARD ... NOW MAKE YOUR BOOK DO SOME OF THE HEAVY LIFTING!We all know the time and energy involved in writing a book. That's why we feel that only selling on a single platform isn't leveraging the power of your book or the power of alternative publishing platforms. This book is the solution to the one-platform sales lag that every author sees over a period of time. Using our techniques you'll expose your book to new audiences who read books on multiple apps and services (including some that are subscription-based). Why settle for a single point-of-sales when you can reach most of the marketplace?BONUSES TOOWant a behind-the-scenes look at how the authors promote their own books on Facebook? One of the free downloads for anyone who purchases this book is a guide to book promotion on Facebook that can cost pennies a day. The authors have also created a secret Facebook group for readers of this book only - a group where new additions to the book will be introduced first, so you'll get a head start on trying new techniques for making more sales. TIME TO SPREAD YOUR WINGS?There's never been a better time to spread your wings and get your books out into 100% of the book-buying marketplace. Click the BUY button and get going with new promotions and more sales starting right now.

    Baxter's experience from decades as a career martial artist make this book a valuable resource for writers who want to understand what fighting is all about - what it really feels like and what does and doesn't work - and how to factor those things into their writing to make their fight scenes visceral, realistic page turners. Baxter won't tell you how to write, but he will tell you what makes a great fight scene.

    The same charts that Rozlyn creates with students when she models and teaches in classrooms across the nation are all included here. Packed with over seventy photographs, Chart Sense is an invaluable guide for novice or veteran reading teachers who want authentic visuals to reinforce and provide guidance for reading skills. Organized in a simple, easy-to-use format, Rozlyn shares multiple charts for every reading informational text and literature standard. Don't mistake this as just a collection of anchor chart ideas. At over 180 pages, this book is filled with actual charts, step-by-step instructions to create your own, teaching tips, and instructional strategies. This book includes: Over sixty-five photographs of teacher-tested charts and examples Easy to navigate chapters, organized by the 3-8 reading standards Step-by-step instructions to create each chart Teaching notes and instructional strategies Ideas and tips for scaffolding and differentiation . . . and MORE! Not a bunch of theory or philosophy . . . just hands-on, teacher-tested charts that you can use in your classroom . . . TODAY!

    Book annotation not available for this title.Title: Simplifying Response to InterventionAuthor: Buffum, Austin/ Mattos, Mike/ Weber, ChrisPublisher: Solution TreePublication Date: 2011/10/13Number of Pages: 216Binding Type: PAPERBACKLibrary of Congress: 2011034298

    Most young writers are not intimidated by personal narrative, fiction, or even poetry, but when they try to put together a "teaching book," report, or persuasive essay, they often feel anxious and frustrated.JoAnn Portalupi and Ralph Fletcher believe that young nonfiction writers supply plenty of passion, keen interest, and wonder. Teachers can provide concrete strategies to help students scaffold their ideas as they write in his challenging genre.Like the authors' best-selling Craft Lessons: Teaching Writing K-8, this book is divided into sections for K-2, 3-4, and middle school (grades 5-8) students. These divisions reflect various differences between emerging, competent, and fluent writers. In each section you'll find a generous collection of craft lessons directed at the genre that's most appropriate for that particular age. In the K-2 section, for example, a number of craft lessons focus on the all-about or concept book. In the 3-4 section there are several lessons on biography. In the 5-8 section a series of lessons addresses expository writing. Throughout the book each of the 80 lessons is presented on a single page in an easy-to-read format.Every lesson features three teaching guidelines:Discussion--A brief look at the reasons for teaching the particular element of craft specifically in a nonfiction context.How to Teach It--Concrete language showing exactly how a teacher might bring this craft element to students in writing conferences or a small-group setting.Resource Material--Specific book or text referred to in the craft lesson including trade books, or a piece of student writing in the Appendixes.This book will help students breathe voice into lifeless "dump-truck" writing and improve their nonfiction writing by making it clearer, more authoritative, and more organized. Nonfiction Craft Lessons gives teachers a wealth of practical strategies to help students grow into strong writers as they explore and explain the world around them.Be sure to look at the When Students Write videotapes too.

    The methods are based on social-constructivist/socio-cultural theories of literacy learning, and incorporate research on literary response conducted by the authors.Teaching Literature to Adolescents - a totally new text that draws on ideas from the best selling textbook, Teaching Literature in the Secondary School, by Beach and Marshall - reflects and builds on recent key developments in theory and practice in the field, including: the importance of providing students with a range of critical lenses for analyzing texts and interrogating the beliefs, attitudes, and ideological perspectives encountered in literature; organization of the literature curriculum around topics, themes, or issues; infusion of multicultural literature and emphasis on how writers portray race, class, and gender differences; use of drama as a tool for enhancing understanding of texts; employment of a range of different ways to write about literature; integration of critical analysis of film and media texts with the study of literature; blending of quality young adult literature into the curriculum; and attention to students who have difficulty succeeding in literature classes due to reading difficulties, disparities between school and home cultures, attitudes toward school/English, or lack of engagement with assigned texts or response activities.The interactive Web site contains recommended readings, resources, and activities; links to Web sites and PowerPoint presentations; and opportunities for readers to contribute teaching units to the Web site databases.Instructors and students in middle and high school English methods courses will appreciate the clear, engaging, useful integration of theory, methods, and pedagogical features offered in this text.

    It continues to offer the most balanced approach to literacy instruction on the market today, while providing the clearest look into successful literacy teaching. The new 4th Edition has been thoroughly revised to address the realities of today's classroom and to provide invaluable practical resources instructors will want their students to keep for use in their own classroom.

    I use Words Their Way both in my first grade classroom and with college students as a way to implement word study. ""Kristi McNeal, CSU Fresno" Words Their Way's developmentally-driven, hands-on instructional approach has been a phenomenon in word study, providing a practical way to study words with students. The keys to this research-based approach are to know your students' literacy progress, organize for instruction, and implement word study. This streamlined book and the DVD and CD-ROM that accompany it gives you all the tools you need to carry out word study instruction that will motivate and engage your students, and help them to succeed in literacy learning. Ordered in a developmental format, Words Their Way complements the use of any existing phonics, spelling, and vocabulary curricula." ""Knowing Your Students"Streamlined Chapter 2 provides step by step guidelines for assessing students. NEW Words Their Way Word Study Resources CD: Assessment Planning and Additional Interactive Word Sorts contains computerized assessments to gauge students' developmental levels. Word Study with English Learner sections in each chapter help you organize and adapt instruction to meet the needs of students whose first language is not English. "Organizing for Instruction"NEW Words Their Way DVD Tutorial: Planning for Word Study in K-8 Classrooms reinforces and illustrates classroom organization and management, as outlined in Chapter 3. Word Study Routines and Management sections in every chapter give you practical guidance on managing and implementing word study in your classroom. NEW Tech Notes throughout chapters pinpoint opportunities for you to use the DVD and CD-ROM to prepare for instruction. "Implementing Word Study "Classroom-proven, research-driven activities end each developmental chapter, giving you the instructional practices to get your word study instruction up and running immediately. NEW Words Their Way Word Study Resources CD: Assessment Planning and Additional Interactive Word Sorts provides more than just assessments. You'll also find hundreds of additional word and picture sorts, games and templates, and an interactive Create Your Own section. The Appendix at the back of the book contains a comprehensive bank of word lists, word sorts, picture sorts, games and templates." ""The theory behind and practice for word sorts allows even the novice teacher to understand how to use the assessments to organize instruction. The organization of the last five chapters creates a useful resource for teachers. Each begins with a research-based description and moves into sound instructional practices, giving the teacher a complete understanding of how to meet the needs of students. ""Cathy Blanchfield, CSU Fresno "" ""Meet the Authors"Donald Bear is Director of the E.L. Cord Foundation Center for Learning and Literacy at the University of Nevada, Reno, assessing and teaching students who experience difficulties learning to read and write. A former preschool and elementary teacher, Donald currently researches literacy development with a special interest in students who speak languages other than English, and he partners with schools and districts to consider assessment and literacy instruction. Marcia Invernizzi is Director of the McGuffey Reading Center at the University of Virginia exploring developmental universals in non-English orthographies. A former English and reading teacher, Marcia works with children experiencing difficulties learning to read and write in intervention programs such as Virginia's Early Intervention Reading Initiative and Book Buddies. Shane Templeton is Foundation Professor of Literacy Studies at the University of Nevada, Reno. A former classroom teacher at the primary and secondary levels, he researches the development of orthographic and vocabulary knowledge Francine Johnston is Associate Professor in the School of Education at the University of North Carolina at Greensboro, where she teaches reading, language arts, and children's literature. A former first-grade teacher and reading specialist. Interested in extending your Words Their Way training? Learn more about the new Online Workshop at www.pearsoncourseconnect.com/wtw.