Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

    In this captivating guided journal, readers are encouraged to explore their world as both artists and scientists. The mission Smith proposes? To document and observe the world around you. As if you've never seen it before. Take notes. Collect things you find on your travels. Document findings. Notice patterns. Copy. Trace. Focus on one thing at a time. Record what you are drawn to. With a series of interactive prompts and a beautifully hand-illustrated two-color package, readers will enjoy exploring and discovering the world through this gorgeous book.

    Chihuly: 365 Days is a richly illustrated photo survey of his entire four-decade career, with more than 500 pictures showing all facets of his work—from intimate smaller pieces to the tremendous outdoor installations that have thrilled millions of visitors. There are also personal photos of the artist; of “Team chihuly” at the Boathouse, his studio in Seattle, Washington; and of his marvelous drawings—all selected by the artist himself. Most of the photographs have never before been published.Quotations from and about Chihuly, as well as descriptions of his various types of works and short texts on his most prominent series pieces, accompany the images. The captions also act as a chronology of his life and work.

    In The Elements of Landscape Oil Painting, established Watson-Guptill author and noted instructor/painter Suzanne Brooker presents the fundamentals necessary for mastering landscape oil painting, breaking landscapes down into component parts: sky, terrain, trees, and water. Each featured element builds off the previous, with additional lessons on the latest brushes, paints, and other tools used by artists. Key methods like observation, rendering, and color mixing are supported by demonstration paintings and samples from a variety of the best landscape oil painters of all time. With The Elements of Landscape Oil Painting, oil painters looking to break into landscape painting or enhance their work will find all the necessary ingredients for success.

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     Dramatically raising the bar for realism and invention, his trademark battle-weary spacecraft, dramatic alien landscapes and crumbling brutalist architecture irrevocably changed the aesthetic of science fiction art and cinema. Featuring work for books by Isaac Asimov, E. E. ‘Doc’ Smith, Arthur C. Clarke, A. E. Van Vogt and Philip K. Dick, and film design for Ridley Scott and Stanley Kubrick, this volume brings together many rare and classic images that have never been seen or reprinted before. The first comprehensive retrospective of Chris Foss’s SF career. “Chris Foss’ name has become pre-eminent among sf artists... He is in love with the monstrous, with angular momentum, with inertia-free projectiles and irresistable objects.” — Brian Aldiss “[Foss’] creations are real machines, not just an artist’s dreams. They combine the two elements so essential to science fiction: realism and a sense of wonder... A medieval goldsmith of future eons.” — Alejandro Jodorowsky

     Is a form of abstract art that uses acrylic paints with a runny (fluid)consistency. The acrylic paints react with each other when combined together to make interesting and visually organic motifs. This type of art is fun for all ages. Fluid acrylics can be used on many types of substrates and in many different forms such as pouring, dripping, swirling, glazing, dipping and many other effects. Fluid art opens up a lot of possibilities and is definitely worth exploring and adding to your artist tool belt. In this book I will teach you everything you will need to become a paint pouring artist. I will share with you: How to set up your paint pouring studio on a budget complete supplies list share all the techniques that I use like; dirty pour flip cup, puddle pours, pre-lift slide technique, open cylinder, ribbon pour, swipe technique and more. I will show you how to properly handle and care for your art I will show you how to protect your artwork There are plenty of resources to refer to with information about mixing ratios, paint density and more I will share tips on how to price your art And tips on where to sell your masterpiece.

    Many consider her the first trained artist to create abstract paintings. With Hilma af Klint: Notes and Methods, we get to experience the arc of af Klint’s artistic investigation in her own words. Hilma af Klint studied at the Royal Swedish Academy in Stockholm where she was part of the first generation of female students.  Up until the beginning of the century, she painted mainly landscapes and detailed botanical studies. Her work from this period was that of a young artist of her time who meticulously observed the world around her. But, like many of her contemporaries, af Klint was also interested in the invisible relationships that shape our world, believing strongly in a spiritual dimension. She joined the Theosophical Society, and, with four fellow female members who together called themselves “The Five,” began to study mediumship.  Between 1906 and 1915, purportedly guided by a higher power, af Klint created 193 individual works that, in both scale and scope of imagery, are like no other art created at that time.  Botanically inspired images and mystical symbols, diagrams, words, and geometric series, all form part of af Klint’s abstract language. These abstract techniques would not be seen again until years later.            Notes and Methods presents facsimile reproductions of a wide array of af Klint’s early notebooks accompanied by the first English translation of af Klint’s extensive writings. It contains the rarely seen “Blue Notebooks,” hand-painted and annotated catalogues af Klint created of her most famous series “Paintings for the Temple,” and a dictionary compiled by af Klint of the words and letters found in her work. An introduction by Iris Müller-Westermann illuminates this unique and important contribution to the legacy of Hilma af Klint.

    Her very first collection of signature handbags turned the fashion world on its head, displaying a new sense of freshness and optimism. Now, nearly 20 years later, the graphic patterns and expressive colors of her apparel, handbags and home furnishings are instantly recognizable - and universally coveted. In Pattern, Orla Kiely traces the pattern of her own development as a designer, providing useful information and inspiring insights that can help all of us develop a creative eye for color, shape, form - and pattern. Gain a glimpse of a typical fashion year, including the timing, production and presentation of seasonal collections. Come to understand the power of color, how it triggers emotional and intellectual responses, and how to temper those responses by combining and contrasting tones. And who better than Kiely to advise us on the use of pattern in our lives, be it in the clothes we wear, the accessories we carry, or the furnishing we surround ourselves with in our homes, from wallpaper to rugs, lampshades to linens? Vibrant illustrations and gorgeous photography make Pattern a visual treasure and a thoughtful guide to using pattern with confidence and joy.

    But the truth is that the world's most successful artists did not starve. In fact, they capitalized on the power of their creative strength. In Real Artists Don't Starve, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with timeless strategies for thriving, including:steal from your influences (don't wait for inspiration),collaborate with others (working alone is a surefire way to starve),take strategic risks (instead of reckless ones),make money in order to make more art (it's not selling out), andapprentice under a master (a "lone genius" can never reach full potential).Through inspiring anecdotes of successful creatives both past and present, Goins shows that living by these rules is not only doable but it's also a fulfilling way to thrive.From graphic designers and writers to artists and business professionals, creatives already know that no one is born an artist. Goins' revolutionary rules celebrate the process of becoming an artist, a person who utilizes the imagination in fundamental ways. He reminds creatives that business and art are not mutually exclusive pursuits. In fact, success in business and in life flow from a healthy exercise of creativity.Expanding upon the groundbreaking work in his previous bestseller The Art of Work, Goins explores the tension every creative person and organization faces in an effort to blend the inspired life with a practical path to success. Being creative isn't a disadvantage for success; rather, it is a powerful tool to be harnessed.

    This book covers topics which include the secrets of how the pros retouch portraits; how to color correct any photo without breaking a sweat (you'll be amazed at how they do it!); how to unlock the power of Photoshop CS' new features for digital photo pros; and others.

    Complete with instructions for designing and presenting jewelry concepts as working drawings. Step-by-step color photos make every instruction and entry easy to understand.

    Anyone who can hold a pencil can learn to draw.In this book, Bert Dodson shares his complete drawing system--fifty-five "keys" that you can use to render any subject with confidence, even if you're a beginner.These keys, along with dozens of practice exercises, will help you draw like an artist in no time.You'll learn how to:Restore, focus, map, and intensifyFree your hand action, then learn to control itConvey the illusions of light, depth, and textureStimulate your imagination through "creative play"

    The ability to see the potential for a strong picture and then organize the graphic elements into an effective, compelling composition has always been one of the key skills in making photographs.Digital photography has brought a new, exciting aspect to design - first because the instant feedback from a digital camera allows immediate appraisal and improvement; and second because image-editing tools make it possible to alter and enhance the design after the shutter has been pressed. This has had a profound effect on the way digital photographers take pictures.Now published in sixteen languages, The Photographer's Eye continues to speak to photographers everywhere. Reaching 100,000 copies in print in the US alone, and 300,000+ worldwide, it shows how anyone can develop the ability to see and shoot great digital photographs. The book explores all the traditional approaches to composition and design, but crucially, it also addresses the new digital technique of shooting in the knowledge that a picture will later be edited, manipulated, or montaged to result in a final image that may be very different from the one seen in the viewfinder.

    During his more than forty years in the business, Williams has been one of the true innovators, winning three Academy Awards and serving as the link between Disney's golden age of animation by hand and the new computer animation exemplified by Toy Story. Perhaps even more important, though, has been his dedication in passing along his knowledge to a new generation of animators so that they in turn could push the medium in new directions. In this book, based on his sold-out master classes in the United States and across Europe, Williams provides the underlying principles of animation that every animator--from beginner to expert, classic animator to computer animation whiz --needs. Urging his readers to "invent but be believable," he illustrates his points with hundreds of drawings, distilling the secrets of the masters into a working system in order to create a book that will become the standard work on all forms of animation for professionals, students, and fans.