It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

    It covers films like Giant, Rebel Without A Cause and Invasion of the Body Snatchers to show how politically innocent movies in fact do bear an ideological burden. As we see organization men and rugged individualists, housewives and career women, cops and doctors, teen angels and teenage werewolves fight it out across the screen, from suburbia to the farthest reaches of the cosmos, we understand that we have been watching one long dispute about how to be a man, a woman, and an American.

    Twenty Instructables illustrate just how simple it can be to make your own backyard chicken coop, or turn a wine barrel into a rainwater collector.Illustrated with dozens of full-color photographs per project accompanying easy-to-follow instructions, this Instructables collection utilizes the best that the online community has to offer, turning a far-reaching group of people into a mammoth database churning out ideas to make life better, easier, and in this case, greener, as this volume exemplifies.

    Keys residents boarded up their shacks under an ominous sky and sank their skiffs in the mangroves. Atlantic tarpon raced between the Keys to the relative safety of the Gulf of Mexico. In Key West, Ernest Hemingway secured his stone house and his 38-foot boat Pilar against the oncoming storm. And yet, through the long Labor Day Weekend of 1935, the superintendents of three government work camps in the Florida Keys, which housed more than 600 World War I veterans building a highway across the islands, did virtually nothing to evacuate the men in their charge.In Hemingway's Hurricane, author Phil Scott chronicles the days of calamity when the low-lying Upper Florida Keys were stripped bare and submerged by the most powerful hurricane ever to hit the United States. From eyewitness accounts and depositions, he reconstructs the events in each camp as the hurricane made landfall—the terror, bravery, and sacrifices of men left to fend for themselves. He also explores why the train promised from Miami arrived too late to evacuate the men, and why those who tried to escape in their own vehicles were turned back by the National Guard. And he reveals Hemingway's horror when the novelist arrived in his boat two days after the storm to aid the veterans, only to discover that more than 250 had died in the storm, some sand-blasted by fierce winds, others skewered by flying timbers, and many simply blown out to sea.Ernest Hemingway's very public outrage over so many needless deaths spurred a congressional investigation that was widely dismissed as a whitewash. It was also a key factor in landing Hemingway on an FBI watch list, which contributed to his suicide twenty-six years later. In Hemingway's Hurricane, the Depression, bureaucratic failure, the cast-aside soldiers of an earlier war, a great novelist, and a killing storm come together in an American tragedy.The Final BlowThey were the forgotten members of the Lost Generation, traumatized veterans of the Great War who had struggled for years to claw their way back into the American Dream. Described by one journalist as "shell-shocked, Depression-shocked, and whiskey-shocked," they grasped for one last chance at redemption under Franklin Roosevelt's New Deal. Six hundred of them were shuffled off to the Florida Keys to build a highway to Key West. On Labor Day Weekend 1935, the most intense hurricane ever to strike the U.S. took aim on their flimsy shacks, and the two men responsible for evacuating the veterans from harm's way waited too long.After the storm, Ernest Hemingway took his boat from his home in Key West to aid the veterans in the Upper Keys. But he found few survivors among the wreckage and bloated corpses, and his public cries of outrage bound him forever to the storm."Hemingway's Hurricane brilliantly and compellingly captures the events surrounding the 1935 storm, showing how human factors compounded the awful force of sky and sea."

    

    Over 175,000 copies have been sold of this perennially popular collection of America's favorite poems.

    

    In The Gentle Art of Verbal Self-Defense you'll learn the skills you need to respond to all types of verbal attack. Specific strategies fro your defense include:* Twelve rules of clear, effective interaction* Recognition of five verbal modes--the Placator, Blamer, Distractor, Computer, and Leveler* Tone of voice--make yours bolder and more assertive* Alternative scripts--better approaches to common confrontation* Body language--how it supports what you say* and in special chapters directed to both men and women, the author explains how women have long been the verbal victims of men and what both sexes can do to break this destructive patternWith numerous examples of verbal confrontations and a journal to help you keep track of your progress, The Gentle Art of Verbal Self-Defense will give you the perception you need to deal confidently in any interaction.

    Four out of 10 admitted to behaving badly themselves.Do you want to be part of the problem or part of the solution?Don't Take the Last Donut gives you the tools you need to be confident and letter-perfect in any business setting--from pitch to presentation, from networking to contact negotiations, and everything in between. With this book, you will easily master the art of small talk, the protocol of the perfect business introduction, and the many nuances of the business lunch. You'll never feel awkward in a business setting again!Don't Take the Last Donut unlocks the mysteries and benefits of business etiquette. More than simple good manners, business protocol is a set of tools that allows you to move with confidence through any business setting and act with ease in any meeting or presentation. You'll learn: - The protocol of the proper business introduction...even if you have forgotten someone's name.- The art of creating a positive first impression.- Tips for fool-proof small talk.- How to manage an awkward moment.- How to gracefully work a room.- The vast differences in rules of etiquette around the world.Secure in the knowledge that you are doing the "right" thing in any business situation, you will be freed to focus on your real goals without worrying about which fork to use or how to greet a international colleague.At a time when organizations and standard hierarchies are in flux, the wise use of business protocol will allow you to stand out and set the right tone in all of your business relationships--correct, secure, flawless.

    A gentleman can be recognized immediately from his confident appearance, his charm, and his carefully chosen clothes. Gentleman is the tried-and-tested guide on matters of style and quality.

    

    It covers the historic 2008 Presidential campaign and election while looking ahead to assess what the shifting political winds have in store for the future of the major political parties and Americans' political views.

    Marked by the Manson murders, rampant inflation, and recession, the decade seemed to usher in a gritty and unsightly reality. The city of glitz and glamour overnight became the city of smog and traffic, a cultural and environmental wasteland.Los Angeles in the 1970s was a complex and complicated city with local cultural touchstones that rarely made it near the silver screen. In Los Angeles in the 1970s, LA natives, transplants, and escapees talk about their personal lives intersecting with the city during a decade of struggle. From The Doors’ John Densmore seeing the titular L.A. Woman on a billboard on Sunset, to Deanne Stillman’s twisting path from Ohioan to New Yorker to finally finding her true home as an Angeleno, to Chip Jacobs’ thrilling retelling of the “snake in the mailbox” attempted murder, to Anthony Davis recounting his time as “Notre Dame Killer” and USC football hero, these are stories of the real Los Angeles—families trying to survive the closing of factories, teens cruising Van Nuys Boulevard, the Chicano Moratorium that killed three protestors, the making of a porn legend.Los Angeles in the 1970s is a love letter to the sprawling and complicatedfabric of a Los Angeles often forgotten and mostly overlooked. Welcome to the Gold Mine.

    This book is a valuable tool for the reader, as we are all intertwined with organizations in one form or another. Numerous other disciplines besides sociology are addressed in this book, including economics, political science, strategy and management theory. Topic areas discussed in this book are the importance of organizations; defining organizations; organizations as rational, natural, and open systems; environments, strategies, and structures of organizations; and organizations and society. For those employed in fields where knowledge of organizational theory is necessary, including sociology, anthropology, cognitive psychology, industrial engineering, managers in corporations and international business, and business strategists.

    But time in the wards is limited, and clerkship covers only a tiny sample of the surgical universe. Dr. Pestana's Surgery Notes, by distinguished surgery instructor Dr. Carlos Pestana, is a proven guide to ensure your surgical knowledge. With a concise, comprehensive review and 180 high-yield surgical vignettes for self-testing, it contains the surgery knowledge you need to excel on the Surgery shelf exam and USMLE Step 2 CK.Features:— Concise high-yield review of core surgery material— 180 vignettes for self-testing— Used by med students for over a decade— Fully up-to-date— Pocket-sized to carry with you in the wards