Book picks similar to
Coca-Cola: An Illustrated History by Pat Watters
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The AIG Story
Maurice R. Greenberg - 2013
They regale readers with riveting vignettes of how AIG grew from a modest group of insurance enterprises in 1970 to the largest insurance company in world history. They help us understand AIG's distinctive entrepreneurial culture and how its outstanding employees worldwide helped pave the road to globalization.Corrects numerous common misconceptions about AIG that arose due to its role at the center of the financial crisis of 2008. A unique account of AIG by one of the iconic business leaders of the twentieth century who developed close relationships with many of the most important world leaders of the period and helped to open markets everywhere Offers new critical perspective on battles with N. Y. Attorney General Eliot Spitzer and the 2008 U.S. government seizure of AIG amid the financial crisis Shares considerable information not previously made public The AIG Story captures an impressive saga in business history--one of innovation, vision and leadership at a company that was nearly--destroyed with a few strokes of governmental pens. The AIG Story carries important lessons and implications for the U.S., especially its role in international affairs, its approach to business, its legal system and its handling of financial crises.
Sound Pictures: The Life of Beatles Producer George Martin, The Later Years, 1966–2016
Kenneth Womack - 2018
Sound Pictures offers a powerful and intimate account of how he did so. The second and final volume of the definitive biography of the man, Sound Pictures traces the story of the Beatles' breathtaking artistic trajectory after reaching the creative heights of Rubber Soul. As the bandmates engage in brash experimentation both inside and outside the studio, Martin toils along with manager Brian Epstein to consolidate the Beatles' fame in the face of growing sociocultural pressures, including the crisis associated with the "Beatles are more popular than Jesus" scandal. Meanwhile, he also struggles to make his way as an independent producer in the highly competitive world of mid-1960s rock 'n' roll. As Martin and the Beatles create one landmark album after another, including such masterworks as Revolver, Sgt. Pepper's Lonely Hearts Club Band, The Beatles (The White Album), and Abbey Road, the internal stakes and interpersonal challenges become ever greater. During his post-Beatles years, Martin attempts to discover new vistas of sound recording with a host of acts, including Jeff Beck, America, Cheap Trick, Paul McCartney, and Elton John, his creative breakthroughs followed by unprecedented commercial success. Eventually, though, all roads bring Martin back to the Beatles, as the group seeks out new ways to memorialize their achievement under the supervision of the man who has come to be known as Sir George. Now, more than fifty years after the Beatles' revolutionary triumphs, Martin's singular stamp on popular music has become more vital than ever, as successive generations discover the magic of the Beatles and their groundbreaking sound.
Party Out of Bounds: The B-52's, R.E.M., and the Kids Who Rocked Athens, Georgia
Rodger Lyle Brown - 1991
(Music)
We All Scream: The Fall of the Gifford's Ice Cream Empire
Andrew Gifford - 2017
But behind the iconic business’s happy facade lay elaborate schemes, a crushing bankruptcy, two million dollars of missing cash, and a tragic suicide. As the last Gifford heir unfolds his story with remarkable immediacy and candor, he reveals the byzantine betrayals and intrigue rooted in the company from its modest beginnings—dark influences that would ultimately destroy the legendary Gifford business and its troubled founding family.
Harvests of Joy: How the Good Life Became Great Business
Robert Mondavi - 1998
In 1965, after a notorious family feud, Robert Mondavi––then 52 years old–– was thrown out of his family's winery. Far from defeated, Mondavi was dedicated to a vision of creating a superior wine. What has happened since that fateful day is one of the greatest sucess stories of American business. The Robert Mondavi Winery is respected around the world, and Mondavi is the man who is most responsible for the worldwide recognition of American winemaking, as well as changing America's palate for fine wine and fine food. In Harvests of Joy, Mondavi shares how, through his passion for excellence, he achieved this extraordinary position, one he reached not without pain and sacrifice. With invaluable insider tips on his approach to both winemaking and to running a business, Mondavi's story is "a grand example of the fact that in America you can pretty much be, do, or accomplish whatever you set out to." (Ventura County Star)
Apollo 1: The Tragedy That Put Us on the Moon
Ryan S. Walters - 2021
All three astronauts were experienced pilots and had dreams of one day walking on the moon, but little did they know, nor did anyone else, that once they entered the spacecraft that cold winter day they would never leave it alive. The Apollo program would be perilously close to failure before it ever got off the ground. But rather than dooming the space program, this tragedy caused the spacecraft to be completely overhauled, creating a stellar flying machine to achieve the program’s primary goal: putting man on the moon. Apollo 1 is a candid portrayal of the astronauts, the disaster that killed them, and its aftermath. In it, readers will learn: How the Apollo 1 spacecraft was doomed from the start, with miles of uninsulated wiring and tons of flammable materials in a pure oxygen atmosphere, along with a hatch that wouldn’t open How, due to political pressure, the government contract to build the Apollo 1 craft went to a bidder with an inferior plan How public opinion polls were beginning to turn against the space control before the tragedy and got much worse after Apollo 1 is about America fulfilling its destiny of man setting foot on the moon. It’s also about the three American heroes who lost their lives in the tragedy, but whose lives were not lost in vain.
The Man Behind the Wheel: How Onkar S. Kanwar Created a Global Giant
Tim Bouquet - 2017
However, there was no factory. It was a company registered in name only. Apollo Tyres. Thanks to Onkar Singh Kanwar, Raunaq’s eldest son, Apollo is today one of India’s most successful automotive companies with a turnover in excess of $2 billion and factories across India and in Europe.This is the story, never told before, of how Onkar Singh Kanwar built Apollo from scratch and took it to the world stage. To do it, he had to combat strikes and union intimidation, the restrictions of the Licence Raj, politically motivated nationalisation, and near bankruptcy.As if that was not enough, he also had to endure and survive a traumatic falling-out with the father he so admired. Never before has Onkar Kanwar spoken so openly or movingly about the father he still reveres and his regrets that life should have been so different from what he would have liked it to be.The Man Behind the Wheel recounts these dramatic events in compelling detail as Onkar Kanwar follows his steadfast vision to build not just a company, but also an industrial institution. For the first time Onkar Kanwar’s closest friends and colleagues have spoken about the triumphs and the setbacks that have shaped both his and the company’s life and times. His wife and family share their personal insights of the man who is at the hub and heart of their world and how his values as a Sikh, father, brother and husband have moulded him as an entrepreneur.The Man Behind the Wheel is the insightful and exciting story of a highly successful company and its creator as he takes us on a journey through his early days in the US of the 1960s, importing and exporting in the pre-boom Middle East, to building factories in Vadodara and Chennai, and further expansion to the Netherlands and Hungary with stop-offs in China and a highly charged courtroom battle in the United States.But tellingly, it is also the story of fathers and sons and of family dynasties and responsibilities played out against the backdrop of India’s first seventy years since Independence.
We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
Nicholas Hirshon - 2018
Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.
Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising
Phil Dusenberry - 2005
A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.
Hoaxed: The Deadly Consequences of Fake News
Mike Cernovich - 2018
Filmmaker and author Mike Cernovich is also confronted by people who claim he has shared fake news. Find out how he answers these allegations in Hoaxed.
The Prophets of Smoked Meat: A Journey Through Texas Barbecue
Daniel Vaughn - 2013
The debut title in the Anthony Bourdain Books line, The Prophets of Smoked Meat by “Barbecue Snob” Daniel Vaughn, author of the enormously popular blog Full Custom Gospel BBQ, is a rollicking journey through the heart of Texas Barbecue.From brisket to ribs, beef to pork, mesquite to oak, this fully illustrated, comprehensive guide to Texas barbecue includes pit masters’ recipes, tales of the road—from country meat markets to roadside stands, sumptuous photography, and a panoramic look at the Lone Star State, where smoked meat is sacred.
John F. Kennedy on Leadership: The Lessons and Legacy of a President
John A. Barnes - 2005
They face monumental decisions in unpredictable times; their actions have implications far beyond their own organizations; and they are judged mercilessly and incessantly by both their constituents and the media. Professionals, then, would do well to study the leadership traits that made Kennedy one of the most respected, beloved, and influential world leaders in modern history. John F. Kennedy on Leadership analyzes what made Kennedy, both before and during his Presidency, a unique and dominant force who would serve as the standard by which future leaders would be judged. Readers will learn the value of: * Planning and decision making: Consult widely, then act. * Crisis management: Don’t let events manage you. * Building a team: Find your own "Bobby." * Independence: Don’t follow the crowd. * Mistakes: Learn from them and move on. This timely (and timeless) book will be of interest to anyone involved in leadership.
Not Much of an Engineer
Stanley Hooker - 1984
So successful was he that in 1966 Rolls-Royce decided the best thing to do was to spend 63.6 million pounds and buy its rival. By this time there was scarcely a single modern British aero-engine for which Hooker had not been responsible.
Very Naughty Boys: The Amazing True Story of Handmade Films
Robert Sellers - 2003
His company, HandMade films, went on to make some of the best British films of the 80s (Withnail and I, Time Bandits and Mona Lisa among them), but then things started to go wrong... This is the incredible and often hilarious insiders’ story of what happened...
Good Italy, Bad Italy: Why Italy Must Conquer Its Demons to Face the Future
Bill Emmott - 2012
Now it is viewed as a major threat to the future of the Euro, indeed to the European Union as a whole. Italy's political system is shorn of credibility as it struggles to deal with huge public debts and anemic levels of economic growth. Young people are emigrating in droves, frustrated at the lack of opportunity, while older people stubbornly cling to their rights and privileges, fearful of an uncertain future.In this lively, up-to-the-minute book, Bill Emmott explains how Italy sank to this low point, how Italians feel about it, and what can be done to return the country to more prosperous and more democratic times. With the aid of numerous personal interviews, Emmott analyzes "Bad Italy"—the land of disgraced Prime Minister Silvio Berlusconi, an inadequate justice system, an economy dominated by special interests and continuing corruption—against its contrasting foil "Good Italy," the home of enthusiastic entrepreneurs, truth-seeking journalists, and countless citizens determined to end mafia domination for good.