The Brain and the Inner World: An Introduction to the Neuroscience of Subjective Experience


Mark Solms - 2002
    The book takes the nonspecialist reader on a guided tour through the exciting new discoveries, pointing out along the way how old psychodynamic concepts are being forged into a new scientific framework for understanding subjective experience - in health and disease.

Philosophical Foundations of Neuroscience


Maxwell Richard Bennett - 2003
     Surveys the conceptual problems inherent in many neuroscientific theories. Encourages neuroscientists to pay more attention to conceptual questions. Provides conceptual maps for students and researchers in cognitive neuroscience and psychology. Written by a distinguished philosopher and leading neuroscientist. Avoids the use of philosophical jargon. Constitutes an essential reference work for elucidation of concepts in cognitive neuroscience and psychology.

One Day University Presents: Positive Psychology: The Science of Happiness


One Day University - 2010
    He is also the Head Teaching Fellow for the most popular course at Harvard, “Positive Psychology,” which is taken by more than 1,000 students per semester and led by Professor Tal Ben-Shahar.  Shawn received his B.A. in English from Harvard and a Master’s from Harvard Divinity School in Christian and Buddhist Ethics. Part of his interest in positive psychology stems from a troubling fact: studies have shown that many of Harvard’s undergraduates suffer from depression at some point in their college careers. One Day University is a unique educational experience  that brings intellectuals together to learn from top rated professors at Yale, Harvard, Stanford, Columbia and other prestigious universities. Chosen for their excellent teaching abilities as rated by their students, these great thinkers represent a wide variety of academic disciplines and share their knowledge in 60 minute, highly entertaining lectures. Offering the ability to learn the highlights of academic thought in world affairs, politics, history, science, art, and more; One Day University is a way to truly enjoy the thrill of learning without the pressures of tests and the high price tag of college tuition. Once reserved only for students who could attend the lectures in New York and other major cities, One Day University courses are now available to everyone from the comfort of their own homes in Kindle format.

Cognitive Behavioral Therapy: CBT Essentials and Fundamentals


Jonny Bell - 2014
    In our modern world, we see people struggling with depression, anxiety, anger, etc. Psychologist and counselors have been using Cognitive Behavioral Therapy to solve all these struggles. A Practical Guide to CBT and Modern Psychology will allow anyone to use CBT in their lives. It doesn't matter whether or not you have a background in Psychology. In this comprehensive guide you will learn all the fundamentals used in CBT by therapists. Inside you will be exposed to the following: CBT History Techniques When and How to use CBT Examples Methods to help others with psychological struggles And much more If you're ready to understand and use the powerful techniques of Cognitive Behavioral Therapy, then this is an excellent guide.

101 Bets You Will Always Win: Jaw-Dropping Illusions, Remarkable Riddles, Scintillating Science Stunts, and Cunning Conundrums That Will Astound and Amaze Everyone You Know


Richard Wiseman - 2016
    Imagine being able to challenge anyone with seemingly impossible bets, safe in the knowledge that you will always win. Imagine no more. Richard Wiseman is a psychologist who has traveled the globe in search of the world's greatest bets and in "101 Bets You Will Always Win" he shows you how to use science, logic and a healthy dose of trickery always to be on the winning side of every bet you make. Using coins, dice, matchsticks and ordinary objects, you'll discover, among many other things,- how to balance a coin on the edge of a dollar bill - pick a cup up with a balloon - balance two forks and a matchstick on your fingertip - separate two glasses without touching themIn explaining the bets, Wiseman also explains the science behind them making what at first seems mystifying as natural as the laws of gravity. Let YouTube sensation Richard Wiseman turn you into one of those smart people who can say "I'll bet I can..." and know that you'll never lose.

Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics


Paul W. Glimcher - 2003
    Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.

The Mature Mind: The Positive Power of the Aging Brain


Gene D. Cohen - 2005
    The fastest-growing segment of the population, those beyond the age of fifty, are no longer content to simply cope with the losses of age. Mental acuity and vitality are becoming a life-long pursuit. Now, the science of the mind is catching up with the Baby Boom generation. In this landmark book, renowned psychiatrist Gene Cohen challenges the long-held belief that our brain power inevitably declines as we age, and shows that there are actually positive changes taking place in our minds. Based on the latest studies of the brain, as well as moving stories of men and women in the second half of life, The Mature Mind reveals for the first time how we can continue to grow and flourish. Cohen's groundbreaking theory-the first to elaborate on the psychology of later life-describes how the mind gives us "inner pushes" and creates new opportunities for positive change throughout adult life. He shows how we can jump-start that growth at any age and under any circumstances, fine-tuning as we go, actively building brain reserves and new possibilities. The Mature Mind offers a profoundly different and intriguing look at ourselves, challenging old assumptions, raising bold new questions, and providing exciting answers grounded in science and the realities of everyday life.

The Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop


David Lewis - 2013
    Their task? To evaluate the effectiveness of a marketing campaign for a grooming product that retails for less than $15.00."The Brain Sell," praised as the new "Hidden Persuaders," is the inside story of how our rapidly evolving understanding of the brain plays into the advertising, marketing, and retailing industry. With the emergence of Big Data mining, the "persuasion industry" is more prominent than ever. David Lewis, PhD, internationally renowned researcher, brings science to shoppingmapping the brain and the body to explore the sensitivities in our minds and discover how we select and buy. Gone are the days of traditional salesmanshipin the United Kingdom and United States alone, $313 billion is spent annually on subliminal messaging and measuring consumers' subconscious reactions to the color of a child's toy, the smell of a store's interior, or the font of the smallest letter on a soup can. Lewis repeatedly surprises with secrets from the advertising and marketing industries, revealing the scientific strategies used to evaluate and manipulate consumer response. An enlightening read for marketers and advertisers and an urgently important one for anyone who considers themselves a "smart shopper." "The Brain Sell" shows that even after the product is on the shelf and the commercial is over, the sales pitch goes on.David Lewis, PhD, a neuropsychologist, is founder and director at the independent research consultancy Mindlab International based at the University of Sussex. Additionally, he is a psychologist, an international lecturer, and acclaimed author, most recently of "Impulse" (Harvard University Press). Dubbed the "father of neuromarketing" for his pioneering studies of analyzing brain activity for research and commercial purposes, he currently specializes in noninvasive techniques for measuring human responses under real life conditions."

An Introduction to the Event-Related Potential Technique


Steven J. Luck - 2005
    In " An Introduction to the Event-Related Potential Technique," Steve Luck offers the first comprehensive guide to the practicalities of conducting ERP experiments in cognitive neuroscience and related fields, including affective neuroscience and experimental psychopathology. The book can serve as a guide for the classroom or the laboratory and as a reference for researchers who do not conduct ERP studies themselves but need to understand and evaluate ERP experiments in the literature. It summarizes the accumulated body of ERP theory and practice, providing detailed, practical advice about how to design, conduct, and interpret ERP experiments, and presents the theoretical background needed to understand why an experiment is carried out in a particular way. Luck focuses on the most fundamental techniques, describing them as they are used in many of the world's leading ERP laboratories. These techniques reflect a long history of electrophysiological recordings and provide an excellent foundation for more advanced approaches.The book also provides advice on the key topic of how to design ERP experiments so that they will be useful in answering questions of broad scientific interest. This reflects the increasing proportion of ERP research that focuses on these broader questions rather than the "ERPology" of early studies, which concentrated primarily on ERP components and methods. Topics covered include the neural origins of ERPs, signal averaging, artifact rejection and correction, filtering, measurement and analysis, localization, and the practicalities of setting up the lab.

Mindhacker: 60 Tips, Tricks, and Games to Take Your Mind to the Next Level


Ron Hale-Evans - 2011
    Founded in current research, Mindhacker features 60 tips, tricks, and games to develop your mental potential. This accessible compilation helps improve memory, accelerate learning, manage time, spark creativity, hone math and logic skills, communicate better, think more clearly, and keep your mind strong and flexible.Hacks include: Remember to Remember Build a Memory Dungeon Mix Up Your Facts Space Your Repetitions Recall Long-Ago Events Establish Your Canon Write in Your Books Read at Speed Learn by Teaching Play the Learning Game Pretend You're a Grad StudentStudy Kid Stuff Polyspecialize Integrate Your Interests Sift Your Ideas Ask the Hive Mind Write Magnificent Notes Keep a Mental Datebook Tell Time Who's Boss Meet MET Get Control of Yourself Locate Lost Items Huffman-Code Your Life Knock Off Work Manifest Yourself Woo the Muse of the Odd Seek Bad Examples Turn a Job into a Game Scrumble for Glory Salvage a Vintage Hack Mine the Future Dare to Do No Permanent Damage Make Happy Mistakes Don't Know What You're Doing Ratchet Roll the Mental Dice Abduct Your Conclusions Think Clearly about Simple Errors Notate Personally Notate Wisely Engineer Your Results Enter the Third Dimension Enter the Fourth Dimension Spell It Out Read Lips Emote Precisely Streamline Your Shorthand Communicate Multimodally Mediate Your Environment Acquire a Taste Try Something New Daily Metabehave Yourself Train Your Fluid Intelligence Think, Try, Learn Take the One-Question IQ Test Cultivate Beginner's Mind Take a Semantic Pause Retreat and Reboot Get Used to Losing Trust Your Intelligence (and Everyone Else's) Visit the Mentat Wiki at www.ludism.org/mentat/Mindhacker for more information on tuning your brain to peak performance.

Practical Intelligence: The Art and Science of Common Sense


Karl Albrecht - 2007
    Now, in this groundbreaking book Practical Intelligence, Albrecht takes the next step and explains how practical intelligence (PI) qualifies as one of the key life skills and offers a conceptual structure for defining and describing common sense. Throughout Practical Intelligence, Albrecht explains that people with practical intelligence can employ language skills, make better decisions, think in terms of options and possibilities, embrace ambiguity and complexity, articulate problems clearly and work through to solutions, have original ideas, and influence the ideas of others. Albrecht shows that everyone's PI skills can be improved with proper education and training and challenges all of us--from parents and teachers to executives and managers--to upgrade our own skills and help others develop their own PI abilities.

Introduction To Psychology


Clifford Thomas Morgan - 1975
    The clarity of discussion and tight organization of material simplify the study of this broad and diverse subject. Covers all aspects of the introductory course.

The Performance Cortex: How Neuroscience Is Redefining Athletic Genius


Zach Schonbrun - 2018
    Much nerdier." --Sports IllustratedWhy couldn't Michael Jordan, master athlete that he was, crush a baseball? Why can't modern robotics come close to replicating the dexterity of a five-year-old? Why do good quarterbacks always seem to know where their receivers are?On a quest to discover what actually drives human movement and its spectacular potential, journalist, sports writer, and fan Zach Schonbrun interviewed experts on motor control around the world. The trail begins with the groundbreaking work of two neuroscientists in Major League Baseball who are upending the traditional ways scouts evaluate the speed with which great players read a pitch. Across all sports, new theories and revolutionary technology are revealing how the brain's motor control system works in extraordinary talented athletes like Stephen Curry, Tom Brady, Serena Williams, and Lionel Messi; as well as musical virtuosos, dancers, rock climbers, race-car drivers, and more.Whether it is timing a 95 mph fastball or reaching for a coffee mug, movement requires a complex suite of computations that many take for granted--until they read The Performance Cortex. Zach Schonbrun ushers in a new way of thinking about the athletic gifts we marvel over and seek to develop in our own lives. It's not about the million-dollar arm anymore. It's about the million-dollar brain.

The Engine of Reason, the Seat of the Soul: A Philosophical Journey Into the Brain


Paul M. Churchland - 1995
    Philosopher Paul Churchland explains these scientific developments in a simple, authoritative fashion. He not only opens the door into the ongoing research of the neurobiological and connectionist communities but goes further, probing the social and moral dimensions of recent experimental results that assign consciousness to all but the very simplest forms of animals.

Handbook of Hypnotic Suggestions and Metaphors


D. Corydon Hammond - 1990
    A book to be savored and referred to time and again, this handbook will become a dog-eared resource for the clinician using hypnosis.