Author H.A. Dorfman details appropriate coaching strategies aimed at perfecting the player's mental approach to performance. Coaching the Mental Game will become the Bible for coaches who strive to make their athletes the most complete performers possible. Not only a wonderful asset to athletic coaches, this book will also prove to be a motivational resource for workers in all industries as well as in the game of life.

    Incorporating everything that's new in pregnancy, childbirth, and the lifestyles of parents-to-be, complete with a preconception plan, information on choosing a practitioner, birthing alternatives, second pregnancies, twins, making love while pregnant, and coping with common and not so common pregnancy symptoms.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    

    Making a comeback isn’t just about raw talent or athletic ability—it’s the mental game that counts most.In The Champion’s Comeback, he offers winning strategies for athletes of any age or skill level to get mentally psyched for competition, quickly rebound after a loss, and overcome injuries (and the fear of re-injury). Afremow explores the psychology of commitment and shows you how to develop the core confidence of repeat champions.Featuring unique tips and advice, including guided imagery scripts, easy-to-follow mental training exercises, and motivating stories of famous “comeback” athletes, The Champion’s Comeback is the ultimate athlete’s handbook, encouraging you to not only stay in the game but also achieve greatness, no matter what.

    With the world’s best doctors and the advocacy of his parents, Louis Unger would fight the battle for his young life. At age 3, Louis was diagnosed with stage 4 neuroblastoma. He battled this treacherous cancer for 5 years with the leadership of the neuroblastoma team at Memorial Sloan Kettering. After relapsing with the cancer in his brain, his incredible team of doctors developed a new treatment protocol that cured him. His grit and incredible attitude led to a breakthrough that would change how cancer is treated today. This protocol is now helping to save many other children who are diagnosed with a brain relapse.

    After Clint’s first collection of stories, which act as an apology to his wife (with essays taking a humorous yet critical look of his role as a husband), this natural follow up will place the author’s children at the center of the apology and recount funny and relatable tales of Clint’s various parenting fails. Stories will detail incidents of the author half surviving, half ruining birthdays, holidays, vacations and other important milestones in his children’s lives, and touchingly examine the ways he makes up for them.With this book exploring the widely universal theme of parenting, new audiences (as well as Clint’s dedicated following) will see stories as both a mirror of their own lives and a comic relief from it, and eagerly sink their teeth into this truthful and entertaining narrative. Essays include titles like, “I Changed A Friend’s Name in my Phone to Santa and Had Him Text Threats to my Children,” “Pro Tip: Pick Up The Dog Poop BeforeThe Easter Egg Hunt,” “Reasons My Children Cried At Their Own Birthday Parties,” and “I Am A Summer Scrooge.” Clint’s addicting voice, writing about being a parent around Christmas, Halloween, New Years and more, will help anyone who is a mother or father, who works with young children, is member of a large family or has ever taken care of another human being before relate to and connect with these stories.

    In Underestimated: An Autism Miracle, Generation Rescue’s cofounder J.B. Handley and his teenage son Jamison tell the remarkable story of Jamison’s journey to find a method of communication that allowed him to show the world that he was a brilliant, wise, generous, and complex individual who had been misunderstood and underestimated by everyone in his life. Jamison’s emergence at the age of seventeen from his self-described “prison of silence” took place over a profoundly emotional and dramatic twelve-month period that is retold from his father’s perspective. The book reads like a spy thriller while allowing the reader to share in the complex emotions of both exhilaration and anguish that accompany Jamison’s journey for him and his family. Once Jamison’s extraordinary story has been told, Jamison takes over the narrative to share the story from his perspective, allowing the world to hear from someone who many had dismissed and cast aside as incapable. Jamison’s remarkable transformation challenges the conventional wisdom surrounding autism, a disability impacting 1 in 36 Americans. Many scientists still consider nonspeakers with autism—a full 40 percent of those on the autism spectrum—to be “mentally retarded.” Is it possible that the experts are wrong about several million people? Are all the nonspeakers like Jamison?Underestimated: An Autism Miracle will touch your heart, inspire you, remind you of the power of love, and ultimately leave you asking tough questions about how many more Jamisons might be waiting for their chance to be freed from their prison of silence, too. And, for the millions of parents of children with autism, the book offers a detailed description of a communication method that may give millions of people with autism back their voice.

    Alan Williams knew nothing about being the star, but a courageous basketball player shows that one can still find success in the midst of failure. Even though Alan's career didn't result in him being a lottery pick in the first round of the NBA draft, Walk-On gives each of us something to cheer about. From the end of the bench, a firsthand view of major college basketball proves that ultimate fulfillment in life is not found in how many points we score, but in having a hope and a faith in those things in life which cannot be seen.JOIN THE FIGHT FOR CANCERJIMMY V FOUNDATION: A portion of the proceeds from Walk-On will be donated to the V Foundation, an organization helping to support cancer research. The V Foundation was founded in memory of the late Jim Valvano, former coach of NC STATE, who died years ago of cancer.

    But after a noticeable decline that occurred for a half century, the times, while still edging lower, have stalled several minutes north of two hours for the past decade.For the first time, 1:59 examines what it will take for an elite distance runner to go sub–two hours. It will require more than raw talent, optimal body size, and great athletic genes. In order to become marathon’s Roger Bannister and smash this elusive record, this runner must follow a healthy diet and an individualized training regimen that takes advantage of specific environmental factors (“live high, train low”). Because precious seconds count over each mile run, other critical considerations include improved running form and economy, sharpened mental focus, and wearing the right type of racing flats (or even going barefoot).The athlete who finally breaks distance running’s most tantalizing barrier will become a worldwide celebrity overnight. Will the runner be a Kenyan, an Ethiopian, an American, or a marathoner from another country? And how soon will it happen?By providing a unique window into the highly competitive world of elite marathon running, this book also allows running enthusiasts to have a thorough understanding of the true potential of endurance athletes. And in turn, they can apply the same training and racing principles discussed in 1:59 to their own running, whether it’s a 10K, half marathon, marathon, or ultramarathon.

    Yet lost are the stories on the other side of these history-making moments, the athletes who experienced not transcendent glory but crushing disappointment: the cornerback who missed the tackle on the big touchdown; the relief pitcher who lost the series; the world-record holding Olympian who fell on the ice.In Losing Isn’t Everything, famed sportscaster Curt Menefee, joined by bestselling writer Michael Arkush, examines a range of signature "disappointments" from the wide world of sports, interviewing the subject at the heart of each loss and uncovering what it means—months, years, or decades later—to be associated with failure. While history is written by the victorious, Menefee argues that these moments when an athlete has fallen short are equally valuable to sports history, offering deep insights into the individuals who suffered them and about humanity itself.Telling the losing stories behind such famous moments as the Patriots’ Rodney Harrison guarding the Giants' David Tyree during the "Helmet Catch" in Super Bowl XLII, Mary Decker’s fall in the 1984 Olympic 1500m, and Craig Ehlo who gave up "The Shot" to Michael Jordan in the 1989 NBA playoffs, Menefee examines the legacy of the hardest loses, revealing the unique path that athletes have to walk after they lose on their sport’s biggest stage. Shedding new light some of the most accepted scapegoat stories in the sports cannon, he also revisits both the Baltimore Colts' loss to the Jets in Super Bowl III, as well as the Red Sox loss in the 1986 World Series, showing why, despite years of humiliation, it might not be all Bill Buckner's fault.Illustrated with sixteen pages of color photos, this considered and compassionate study offers invaluable lessons about pain, resilience, disappointment, remorse, and acceptance that can help us look at our lives and ourselves in a profound new way.

    He is the sixth-highest goal scorer in the history of the Premier League and notched 183 goals for Liverpool alone.But before all of that, he was a Liverpool lad who loved the game, the Kop and everything that came with it. My Life In Football is the story of a boy who became a legend.Born in Liverpool in 1975, Robbie Fowler became a club icon by the time he was 18. Now, he takes us through the games that have shaped his life and football philosophy, over 25 years after he first signed as a professional for Liverpool.Engaging, personal and revealing, Robbie opens up about his astounding achievements, the price of fame and the regrets and struggles of being a professional footballer. From Hillsborough to Madrid, via the cup treble, that goal line celebration, hundreds of goals, Houllier, Benítez, Klopp and more, Robbie explains his thinking about the modern game. Inviting readers inside the dressing room, he shares stories of legendary teammates like Rush, Owen and Gerrard, as well as his rise to football's top table. How did he get back up so many times after the injuries that blighted his career? What gave him the drive to keep going and pursue his dreams?Robbie's My Life In Football harks back to a simpler time when fans and players shared the same story, and when the local boy really could dream of scoring a hat-trick for his home club when Saturday came.

    Rest assured that the book is not mere theory. Ericsson's research focuses on the real world, and he explains in detail, with examples, how all of us can apply the principles of great performance in our work or in any other part of our lives."-- Fortune Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson's revolutionary methods will show you how to improve at almost any skill that matters to you."The science of excellence can be divided into two eras: before Ericsson and after Ericsson. His groundbreaking work, captured in this brilliantly useful book, provides us with a blueprint for achieving the most important and life-changing work possible: to become a little bit better each day."--Dan Coyle, author of The Talent Code "Ericsson's research has revolutionized how we think about human achievement. If everyone would take the lessons of this book to heart, it could truly change the world."--Joshua Foer, author of Moonwalking with Einstein

    When you're No. 1, that means everybody..."Under the watchful eye of pro scouts and the weight of massive expectations, seventeen young men rank No. 1 in the country. In the tradition of Buzz Bissinger's classic Friday Night Lights, Blades of Glory follows these talented athletes, their coaches, their parents and their fans, offering a captivating glimpse into an elite program and the triumphs and tragedies of real life.***"The fervor with which Minnesotans celebrate hockey raises issues about sport and society that transcend Minnesota and reach into communities across the country, wherever kids play and parents cheer them to victory."-from the IntroductionFor a championship team like the Bloomington Jefferson Jaguars, hockey is religion and failing to win is a sin. This is a place where kids dream of playing for the state championship from the time they can pick up a stick, and parents plan their entire social calendar around the season.John Rosengren was given unlimited, season-long access to every harsh reality and euphoric high these teammates experienced during one full season at the top. Amid the turmoil, politics and pain, Blades of Glory draws into sharp focus the challenges of divorce, teen suicide and performance-enhancing drugs to examine what it ultimately means to win.Though Blades of Glory follows one hockey team, this story could be set in any gym, rink or field where students train and compete, coaches holler and parents scream from the stands. This is a story of high drama and emotion; intense and poignant, it is what happens to boys with championship dreams...

    N.D.D., or Nutrition Deficit Disorder, as coined by Dr. Bill Sears, is based on the idea that if "you put junk food into a child's brain, you get back junk behavior and learning." Dr. Sears will explore the latest scientific research on the effects of nutrition on the brain. He will present case studies of his own patients who were diagnosed as "N.D.D." and showed major improvement in learning and behavior with diet change. Instead of simply medicating his patients, Dr. Sears looked for a better solution -- in fact, with better nutrition, many of his patients were able to greatly reduce or even stop their medication. The book will also provide parents with a prescription, shopping and meal tips, and recipes to make implementing a healthier lifestyle that much easier. The N.D.D. Book will be a must-have for all parents who want to help their children become healthier, happier, and better prepared to learn.