Unlike traditional empirical psychology, it is more oriented toward the how than the what. An experiment in mind design is more likely to be an attempt to build something and make it work--as in artificial intelligence--than to observe or analyze what already exists. Mind design is psychology by reverse engineering.When Mind Design was first published in 1981, it became a classic in the then-nascent fields of cognitive science and AI. This second edition retains four landmark essays from the first, adding to them one earlier milestone (Turing's Computing Machinery and Intelligence) and eleven more recent articles about connectionism, dynamical systems, and symbolic versus nonsymbolic models. The contributors are divided about evenly between philosophers and scientists. Yet all are philosophical in that they address fundamental issues and concepts; and all are scientific in that they are technically sophisticated and concerned with concrete empirical research.ContributorsRodney A. Brooks, Paul M. Churchland, Andy Clark, Daniel C. Dennett, Hubert L. Dreyfus, Jerry A. Fodor, Joseph Garon, John Haugeland, Marvin Minsky, Allen Newell, Zenon W. Pylyshyn, William Ramsey, Jay F. Rosenberg, David E. Rumelhart, John R. Searle, Herbert A. Simon, Paul Smolensky, Stephen Stich, A.M. Turing, Timothy van Gelder

    He was the undisputed finest high school player in America. He was the one NBA scouts drooled over, corporations dreamed of, event promoters begged for, and now fans clamor after. Never before had a high school basketball player been so highly touted or an eighteen-year-old athlete been the subject of such fascination. Maybe no basketball player in the world has had that level of attention.Now with the Cleveland Cavaliers, LeBron has become a certified NBA all-star. Love him or hate him, there is no denying that LeBron James is a force on the basketball court, and his rags to riches story is the stuff that dreams are made of.Ryan Jones has updated his smash hit book King James to incorporate everything that is LeBron: the controversy, the star power, the shoes, the cars, the hobnobbing with the world's most famous celebrities, and, of course, the game. This is a book for every fan of LeBron James and for anybody interested in reading about an NBA legend in the making.

    (Put another way, teaming is to innovation what assembly lines are to car production.) This book brings together key insights on teaming, as they pertain to innovation. How do you build a culture of innovation? What does that culture look like? How does it evolve and grow? How are teams most effectively created and then nurtured in this context? What is a leader's role in this culture? This little book is a roadmap for teaming to innovate. We describe five necessary steps along that road: Aim High, Team Up, Fail Well, Learn Fast, and Repeat. This path is not smooth. To illustrate each critical step, we look at real-life scenarios that show how teaming to innovate provides the spark that can fertilize creativity, clarify goals, and redefine the meaning of leadership.

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    As they take on the management of their new employers’ majestic house, will the opportunities to create luscious food for the guests and explore rural France enable them to create a dream life? Or will French officialdom, family illness and a sudden career curveball send them hurrying home to New Zealand?Perfect for fans of Peter Mayle’s A Year in Provence, Janine Marsh’s My Good Life in France and Beth Haslam’s Fat Dogs and French Estates.

    When the house lights go down and the lion roars, we settle in to be shocked, frightened, elated, moved, and thrilled. We expect magic. While we’re being exhilarated and terrified, our minds are also processing data of all sorts—visual, linguistic, auditory, spatial—to collaborate in the construction of meaning.Thomas C. Foster’s Reading the Silver Screen will show movie buffs, students of film, and even aspiring screenwriters and directors how to transition from merely being viewers to becoming accomplished readers of this great medium. Beginning with the grammar of film, Foster demonstrates how every art form has a grammar, a set of practices and if-then propositions that amount to rules. He goes on to explain how the language of film enables movies to communicate the purpose behind their stories and the messages they are striving to convey to audiences by following and occasionally breaking these rules.Using the investigative approach readers love in How to Read Literature Like a Professor, Foster examines this grammar of film through various classic and current movies both foreign and domestic, with special recourse to the “AFI 100 Years-100 Movies” lists. The categories are idiosyncratic yet revealing.In Reading the Silver Screen, readers will gain the expertise and confidence to glean all they can from the movies they love.

    The authors include such best sellers as Malcolm Gladwell, Seymour Hersh, and Jonathan Franzen - and the subjects range from the lives of short-order cooks to the secrets of college admissions.In all, there are nine stories:ANNALS OF TECHNOLOGY"The Bakeoff" by Malcolm Gladwell: Project Delta aims to create the perfect cookie. (Originally published Sept. 5, 2005)COMMENT"Mired" by Hendrik Hertzberg: Evolution vs. creationism vs. intelligent design. (Originally published Aug. 22, 2005)ANNALS OF MEDICINE"Bloodsuckers" by John Colapinto: Leeches are good for you after all. (Originally published July 25, 2005)BOOKS"A Cloud of Dust" by John Updike: A review of E. L. Doctorow's new novel, The March. (Originally published Sept. 12, 2005)THE TALK OF THE TOWN:"Watergate Days" by Seymour Hersh: The veteran investigative reporter writes about the revelation of the identity of "Deep Throat" and his own reporting experiences. (Originally published June 13 & 20, 2005)IN THE KITCHEN"The Egg Men" by Burkhard Bilger: What it takes to be a short-order cook in Las Vegas. (Originally published Sept. 5, 2005)A CRITIC AT LARGE"Getting In" by Malcolm Gladwell: The social logic of Ivy League admissions. (Originally published Oct. 10, 2005)ANNALS OF ADOLESCENCE"The Retreat" by Jonathan Franzen: Memories of a church youth group. (Originally published June 6, 2005)POP MUSIC"The Gift and the Curse" by Sasha Frere-Jones: The "vexing brilliance" of Jack White and the latest release by The White Stripes. (Originally published June 13 & 20, 2005)The articles in this collection were selected by Audible in cooperation with the editorial staff of The New Yorker. Narration by William Dufris, Todd Mundt, and Christine Marshall.(P) and ©2005 The New YorkerListening Length: 4 hours and 32 minutes

    He's crossed both Poles on foot. He's been a member of the SAS and fought a bloody guerrilla war in Oman. And yet he confesses that his fear of heights is so great that he'd rather send his wife up a ladder to clean the gutters than do it himself.In Fear, the world's greatest explorer delves into his own experiences and those of others to try and explain what fear is, and how we feel it. With an enthralling combination of story-telling, research and personal accounts of his own struggles to overcome fear, Sir Ranulph Fiennes sheds new light on one of humanity's strongest emotions.

    This disorder is so close to us that we don't realize it's there, but it's the root cause of all our dysfunctional behaviour, both as individuals and as a species. This book explains the characteristics of ego-madness, where it stems from and how it leads to the madness of materialism, status-seeking, warfare, inequality and other symptoms of our insanity. But equally importantly, Back to Sanity shows how we can heal this mental disorder, and how to allow the fleeting moments of harmony that we all experience from time to time to become our permanent state of being.

    Hodgkinson offer you a wry look inside the mirrored palaces of high culture.Read this book and you'll never again mistake Hegel for Engels, you'll know when precisely to drop Foucault's name into a conversation and how to pronounce "Borgesian," and you'll learn many more essential pointers for the intellectual life.