Dennett on decoding the architecture of the "normal" human mindSarah-Jayne Blakemore on mental disorders and the crucial developmental phase of adolescenceJonathan Haidt, Sam Harris, and Roy Baumeister on the science of morality, ethics, and the emerging synthesis of evolutionary and biological thinkingGerd Gigerenzer on rationality and what informs our choices

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    Widely recognized as the classic in the field, the book has sold more than a million copies. Now a second revolution is under way in the approach to ADD, and the news is great. Drug therapies, our understanding of the role of diet and exercise, even the way we define the disorder–all are changing radically. And doctors are realizing that millions of adults suffer from this condition, though the vast majority of them remain undiagnosed and untreated. In this new book, Drs. Edward M. Hallowell and John J. Ratey build on the breakthroughs of Driven to Distraction to offer a comprehensive and entirely up-to-date guide to living a successful life with ADD.As Hallowell and Ratey point out, “attention deficit disorder” is a highly misleading description of an intriguing kind of mind. Original, charismatic, energetic, often brilliant, people with ADD have extraordinary talents and gifts embedded in their highly charged but easily distracted minds. Tailored expressly to ADD learning styles and attention spans, Delivered from Distraction provides accessible, engaging discussions of every aspect of the condition, from diagnosis to finding the proper treatment regime. Inside you’ll discover• whether ADD runs in families• new diagnostic procedures, tests, and evaluations• the links between ADD and other conditions• how people with ADD can free up their inner talents and strengths• the new drugs and how they work, and why they’re not for everyone• exciting advances in nonpharmaceutical therapies, including changes in diet, exercise, and lifestyle• how to adapt the classic twelve-step program to treat ADD• sexual problems associated with ADD and how to resolve them• strategies for dealing with procrastination, clutter, and chronic forgetfulnessADD is a trait, a way of living in the world. It only becomes a disorder when it impairs your life. Featuring gripping profiles of patients with ADD who have triumphed, Delivered from Distraction is a wise, loving guide to releasing the positive energy that all people with ADD hold inside. If you have ADD or care about someone who does, this is the book you must read.From the Hardcover edition.

    Wiseman showed how girls of every background are profoundly influenced by their interactions with one another. Now, Wiseman has revised and updated her groundbreaking book for a new generation of girls and explores:•How girls’ experiences before adolescence impact their teen years, future relationships, and overall success•The different roles girls play in and outside of cliques as Queen Bees, Targets, and Bystanders, and how this defines how they and others are treated•Girls’ power plays–from fake apologies to fights over IM and text messages •Where boys fit into the equation of girl conflicts and how you can help your daughter better hold her own with the opposite sex•Checking your baggage–recognizing how your experiences impact the way you parent, and how to be sanely involved in your daughter’s difficult, yet common social conflictsPacked with insights about technology’s impact on Girl World and enlivened with the experiences of girls, boys, and parents, the book that inspired the hit movie Mean Girls offers concrete strategies to help you empower your daughter to be socially competent and treat herself with dignity.

    Hailed for its scientific analysis and poetic grace when it was first published in 1952, the book remains a vital force today.

    He writes about families coping with deafness, dwarfism, Down's syndrome, autism, schizophrenia, or multiple severe disabilities; with children who are prodigies, who are conceived in rape, who become criminals, who are transgender. While each of these characteristics is potentially isolating, the experience of difference within families is universal, and Solomon documents triumphs of love over prejudice in every chapter.All parenting turns on a crucial question: to what extent should parents accept their children for who they are, and to what extent they should help them become their best selves. Drawing on ten years of research and interviews with more than three hundred families, Solomon mines the eloquence of ordinary people facing extreme challenges.Elegantly reported by a spectacularly original and compassionate thinker, Far from the Tree explores how people who love each other must struggle to accept each other—a theme in every family’s life.

    But that's exactly what Laura Doyle thought before she discovered the ecstasy of marital surrender. "When I stopped trying to control the way John did everything and started trusting him implicitly," she confides, "I began to have the marriage I've always dreamed of. When I stopped criticizing his ideas and taking over every situation as if he couldn't handle it, something magical happened. The man who wooed me was back." In The Surrendered Wife, Doyle spells out her plan for creating a hot, dreamy marriage. Just stop trying to control your husband, she suggests, and you can better appreciate the gifts of a trusting, dependent relationship. "Control and intimacy are opposites," Doyle explains. "Without being vulnerable, I can't have intimacy. Without intimacy, there can be no romance or emotional connection. When I am vulnerable with my husband, the intimacy, passion, and devotion seem to flow naturally." With simple, effective writing, Doyle teaches her readers how to trust their husbands.Does Doyle preach the Zen of happiness -- or the zilch of wimpiness? Either way, The Surrendered Wife is sure to raise questions for every woman. --Jesse Gale

    Where are our people? The answer is found in Belong , a highly energetic and beautifully illustrated guide to discovering where and with whom you fit.             After suffering her own bout of community confusion, Agrawal embarked on a journey that ultimately resulted in cofounding Daybreaker, a transformative phenomenon where thousands of people get up at the crack of dawn, meet in event spaces in 22 cities around the world, and dance. Now she’s distilled her experience for finding meaningful connections into a two-step process. The first step is GOING IN.  This includes determining what we want in a friend and community and what we offer, becoming intentional about our relationships, gauging the type of energy we emit and respond to, and understanding how we do—or don’t—show up for others. Then comes GOING OUT—how to find a few special friends who feed our soul; or how to find a fully engaged group with similar business, artistic, and social aims; or both.             Connectedness is the most significant factor in human happiness— Belong is a creative blueprint for bringing this most important dimension back into our lives.

     What makes a good life? Is it money? An important job? Leisure time? Mihaly Csikszentmihalyi believes our obsessive focus on such measures has led us astray. Work fills our days with anxiety and pressure, so that during our free time, we tend to live in boredom, watching TV or absorbed by our phones.What are we missing? To answer this question, Csikszentmihalyi studied thousands of people, and he found the key. People are happiest when they challenge themselves with tasks that demand a high degree of skill and commitment, and which are undertaken for their own sake. Instead of watching television, play the piano. Take a routine chore and figure out how to do it better, faster, more efficiently. In short, learn the hidden power of complete engagement, a psychological state the author calls flow. Though they appear simple, the lessons in Finding Flow are life-changing.

    Lesson plans and lecture notes matter less than the special way teachers comprehend the subject and value human learning. Whether historians or physicists, in El Paso or St. Paul, the best teachers know their subjects inside and out--but they also know how to engage and challenge students and to provoke impassioned responses. Most of all, they believe two things fervently: that teaching matters and that students can learn.In stories both humorous and touching, Bain describes examples of ingenuity and compassion, of students' discoveries of new ideas and the depth of their own potential. What the Best College Teachers Do is a treasure trove of insight and inspiration for first-year teachers and seasoned educators.

    We’re told that learning is all self-discipline, that we must confine ourselves to designated study areas, turn off the music, and maintain a strict ritual if we want to ace that test, memorize that presentation, or nail that piano recital.   But what if almost everything we were told about learning is wrong? And what if there was a way to achieve more with less effort?   In How We Learn, award-winning science reporter Benedict Carey sifts through decades of education research and landmark studies to uncover the truth about how our brains absorb and retain information. What he discovers is that, from the moment we are born, we are all learning quickly, efficiently, and automatically; but in our zeal to systematize the process we have ignored valuable, naturally enjoyable learning tools like forgetting, sleeping, and daydreaming. Is a dedicated desk in a quiet room really the best way to study? Can altering your routine improve your recall? Are there times when distraction is good? Is repetition necessary? Carey’s search for answers to these questions yields a wealth of strategies that make learning more a part of our everyday lives—and less of a chore.   By road testing many of the counterintuitive techniques described in this book, Carey shows how we can flex the neural muscles that make deep learning possible. Along the way he reveals why teachers should give final exams on the first day of class, why it’s wise to interleave subjects and concepts when learning any new skill, and when it’s smarter to stay up late prepping for that presentation than to rise early for one last cram session. And if this requires some suspension of disbelief, that’s because the research defies what we’ve been told, throughout our lives, about how best to learn.   The brain is not like a muscle, at least not in any straightforward sense. It is something else altogether, sensitive to mood, to timing, to circadian rhythms, as well as to location and environment. It doesn’t take orders well, to put it mildly. If the brain is a learning machine, then it is an eccentric one. In How We Learn, Benedict Carey shows us how to exploit its quirks to our advantage.  Praise for How We Learn“This book is a revelation. I feel as if I’ve owned a brain for fifty-four years and only now discovered the operating manual.”—Mary Roach, bestselling author of Stiff and Gulp“A welcome rejoinder to the faddish notion that learning is all about the hours put in.” —The New York Times Book Review   “A valuable, entertaining tool for educators, students and parents.” —Shelf Awareness   “How We Learn is more than a new approach to learning; it is a guide to making the most out of life. Who wouldn’t be interested in that?” —Scientific American   “I know of no other source that pulls together so much of what we know about the science of memory and couples it with practical, practicable advice.”—Daniel T. Willingham, professor of psychology at the University of Virginia

    With all this pressure to strive for ‘perfection’ aesthetically, it is easy to forget how damaging this can be psychologically. Michelle Elman is a leading part of the body positivity movement that has been gathering momentum to liberate people from these unrealistic standards, recognise that all bodies are equally valuable and broaden the billboard definitions of beauty. Am I Ugly? is this inspiring woman’s compelling and deeply personal memoir that describes her childhood experiences of life-threatening health problems, long stays in hospital and fifteen complex surgeries that left her scarred, both mentally and physically. The narrative follows Michelle’s journey from illness to health, and from childhood to adulthood as she deals with her body-confidence issues to embrace both her scars and her body – and help others to do the same. This remarkable book grapples with the wider implications of Michelle’s experiences and the complex interplay between beauty and illness.

    On a February evening in 2012, in a small town in central Florida, seventeen-year-old Trayvon Martin was walking home with candy and a can of juice in hand and talking on the phone with a friend when a fatal encounter with a gun-wielding neighborhood watchman ended his young life. The watchman was briefly detained by the police and released. Trayvon's father, a truck driver named Tracy, tried to get answers from the police but was shut down and ignored. Trayvon's mother, a civil servant for the city of Miami, was paralyzed by the news of her son's death and lost in mourning, unable to leave her room for days. But in a matter of weeks, their son's name would be spoken by President Obama, honored by professional athletes, and passionately discussed all over traditional and social media. And at the head of a growing nationwide campaign for justice were Trayvon's parents, who driven by their intense love for their lost son discovered their voices, gathered allies, and launched a movement that would change the country. Five years after his tragic death, Travyon Martin's name is still evoked every day. He has become a symbol of social justice activism, as has his hauntingly familiar image: the photo of a child still in the process of becoming a young man, wearing a hoodie and gazing silently at the camera. But who was Trayvon Martin, before he became, in death, an icon? And how did one black child s death on a dark, rainy street in a small Florida town become the match that lit a civil rights crusade? Rest in Power, told through the compelling alternating narratives of Sybrina Fulton and Tracy Martin, answers, for the first time, those questions from the most intimate of sources. It s the story of the beautiful and complex child they lost, the cruel unresponsiveness of the police and the hostility of the legal system, and the inspiring journey they took from grief and pain to power, and from tragedy and senselessness to meaning. Advance praise for Rest in Power"Not since Emmitt Till has a parent's love for a murdered child moved the nation to search its soul about racial injustice and inequality. Sybrina Fulton and Tracy Martin's extraordinary witness, indomitable spirit and unwavering demand for change have altered the dynamics of racial justice discourse in this country. This powerful book illuminates the witness, the grief, and the commitment to reform that Trayvon Martin's death has mobilized; it is a story fueled by a demand for justice but rooted in love." -- Bryan Stevenson, author of Just Mercy "As the fifth anniversary of this tragic crime nears, Fulton and Martin share a remarkably candid and deeply affecting in-the-moment chronicle of the explosive aftermath of the murder. Writing in alternate chapters, they share every detail of their shock, grief, and grueling quest for justice. . . . Given the unconscionable shooting deaths of young black men, many by police, that followed Trayvon's, this galvanizing testimony from parents who channeled their sorrow into action offers a deeply humanizing perspective on the crisis propelling a national movement." --Booklist (starred review)

    In relationships, we initiate the hard conversations. At home, we shoulder the mental load required to keep our households running. At work, we moderate our tone, explaining patiently and speaking softly. In the world, we step gingerly to keep ourselves safe. We do this largely invisible, draining work whether we want to or not—and we never clock out. No wonder women everywhere are overtaxed, exhausted, and simply fed up.In her ultra-viral article “Women Aren’t Nags—We’re Just Fed Up,” shared by millions of readers, Gemma Hartley gave much-needed voice to the frustration and anger experienced by countless women. Now, in Fed Up, Hartley expands outward from the everyday frustrations of performing thankless emotional labor to illuminate how the expectation to do this work in all arenas—private and public—fuels gender inequality, limits our opportunities, steals our time, and adversely affects the quality of our lives.More than just name the problem, though, Hartley teases apart the cultural messaging that has led us here and asks how we can shift the load. Rejecting easy solutions that don’t ultimately move the needle, Hartley offers a nuanced, insightful guide to striking real balance, for true partnership in every aspect of our lives. Reframing emotional labor not as a problem to be overcome, but as a genderless virtue men and women can all learn to channel in our quest to make a better, more egalitarian world, Fed Up is surprising, intelligent, and empathetic essential reading for every woman who has had enough with feeling fed up.

    These college-tested—and often surprising—strategies include:• Don’t do all your reading• Drop classes every term• Become a club president• Care about your grades, Ignore your GPA• Never pull an all-nighter• Take three days to write a paper• Always be working on a “grand project”• Do one thing better than anyone else you knowProving that success has little to do with being a genius workaholic, and everything to do with playing the game, How to Win at College is the must-have guide for making the most of these four important years—and getting an edge on life after graduation.