He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

    Whether you're decorating your first home, planning for renovations, or simply looking for an affordable refresh, She Made Herself a Home is the ideal home décor planner to help you tap into your creative side and instill the confidence you need to get started. People of all ages who care about their family's personal spaces will find that this guide makes designing a home with function and beauty an exciting, unintimidating prospect.With ideas adaptable to any décor style, Rachel walks her readers through each space in a home, listing a room's must-haves, providing easy steps to determine a layout that works best for each individual's home, and teaching that design begins with determining the unique purpose of each space. Rachel also provides the best tips for choosing the right item for your space, finding great deals, and keeping it all organized. Alongside photography of Rachel's gorgeous home, She Made Herself a Home features favorite photos and ideas from many other popular home décor bloggers, whose unique styles offer extra inspiration.You don't have to break the bank to bring new life and purpose into your home. With design expertise from Rachel and others, you can confidently take action to create the beautiful, peaceful home you've dreamed of.

    Colin draws back the curtain on his own chic, passionate, 120-miles-per-hour life, revealing how to create and entertain in an inviting home, garner respect in the workplace, and travel with ease and comfort. No matter how or where you live, or whatever your personal style may be, Colin Cowie Chic will place you on the fast track to experiencing life to the fullest. This immensely practical handbook offers step-by-step instructions on everything from workplace etiquette to the art of no-sweat, fuss-free travel. Colin also takes the guesswork out of navigating today’s social situations with the kind of charm and confidence that will get you invited back anywhere you want! The invaluable details he shares include:Home:Essential comforts for every roomKitchen decorating ideasStorage and organization shortcutsKnow-how for being or hosting a guestEntertaining: A wine-and-cheese primerOptions for stunning table settingsA no-fail hangover cure Travel:Unbeatable jet-lag remediesRoad-trip guidelinesA must-have packing listWork:Tips for motivating employees and coworkersDesk etiquette for the officeAnd much more!Packed with detailed lists, gorgeous photographs, and helpful illustrations, this is the only guidebook you’ll ever need to live a beautiful, elegant life (as you should!).

    Penned by the ancient Chinese philosopher and military general Sun Tzu, it reveals how to succeed in any conflict. This graphic version from SmarterComics brings Sun Tzu's message to life in dynamic illustrated form."

    No other Hollywood star has been so closely linked with cars and bikes. It is this connection that McQueens Machines explores, giving readers a close-up look at the cars and motorcycles McQueen drove in movies, those he owned, and others he raced.From the 1968 Ford Mustang GT Fastback he drove in Bullitt (in the greatest car chase of all time) to his Rolls-Royce Silver Shadow in "The Thomas Crown Affair", from the Triumph motorcycle of "The Great Escape" to the Gulf-Porsche 917K he actually raced in "Le Mans", the cars and bikes that McQueen made famous in films make another appearance here.The book also features the cars, motorcycles, and even airplanes that McQueen owned over the years, including two motorcycles that fetched record prices at a recent auction: a 1937 Crocker "Hemi-head" V-Twin and a 1920 Indian Powerplus Daytona. Among notable cars profiled in the book are a 1959 Porsche Speedster bought new by McQueen, a 1957 Jaguar XKSS, a 1963 Ferrari 250 Lusso, a 1953 Siata 208S, a 1965 Ferrari 275 NART Spyder, and a 1969 "Le Mans" Porsche 911S.With a foreword by Steve's son, Chad McQueen, and a wealth of details about the stars amateur racing career, his movie stunt work, and his car and motorcycle collecting, McQueens Machines draws a fascinating picture of one outsized mans driving passion. See Motorbooks author Matt Stone interviewed by Jay Leno on JayLenosGarage.com: http://www.jaylenosgarage.com/video/j...

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    The thing that stands between most homeowners and the home design they dream of is the lack of a simple, effective decorating process. They have the ideas, but they're hungry for the "how." In this accessible design manual, Sabrina Soto helps you realize your design visions one step at a time.In Sabrina Soto Home Design, each chapter represents one decorating "layer," such as color or furnishings. Following along with the chapters , you'll build a design component by component. Packed with useful and time-tested tips and shortcuts like those Sabrina features on her TV shows and website, the book also shows you how to save money, time, and effort without sacrificing style.The process works for any room, or for a whole house, and applies to any decorating styleSabrina's high-energy approach and let's-make-this-fun attitude make the book both informative and entertainingSabrina is one of TV's most popular celebrity designers, appearing on Extreme Makeover Home Edition, The High-Low Project, Get It Sold!, Bang for Your Buck, Real Estate Intervention, and HGTV'd.Sabrina Soto Home Design gives you an easy-to-follow process that brings your own decorating ideas to life to create a stunning, personalized home design.

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    This book covers topics which include the secrets of how the pros retouch portraits; how to color correct any photo without breaking a sweat (you'll be amazed at how they do it!); how to unlock the power of Photoshop CS' new features for digital photo pros; and others.

    Whether decorating a dorm room, an apartment, or a little cottage, what we strive for is a look and feel that expresses our individual personalities. Part style guide, part idea sourcebook, this handy volume--designed to meet the needs of real people with real budgets--is bundled with smart ideas, basic design principles, and enough inspiration to get you off the sofa to make it happen. In her lively, informative text, design guru Marisa Bartolucci takes readers inside 33 small homes from cities across the U.S. to reveal how a strong sense of style--rather than design know-how or unlimited resources--is the most effective tool for transforming an ordinary cramped living space into a smart yet functional private sanctuary.

    In Encaustic Workshop, it becomes much more: a dynamic medium where anything goes and the possibilities are endless.Packed with step-by-step techniques, helpful tips and diverse examples of completed works, Encaustic Workshop brings all the accessibility and excitement of a mixed-media workshop to your own workspace. If you're a beginner, you'll find everything you need to know to get started. If you're a more advanced crafter or fine artist, you'll discover things you never knew you could do with encaustic.Instructions and photos will guide you as you learn to:Apply, layer, color and carve wax to create artwork rich with texture and depth.Create collages that combine encaustic with papers, fabric, found objects, image transfers and more.Experiment with charcoal, inks, watercolors, pastels and other mediums to create unexpected effects in the wax.Then, complete step-by-step projects and an extensive inspirational gallery will show you how you can combine the techniques you've learned to create more complex works.Sign your creativity up for this Encaustic Workshop--then just melt, paint and play!

    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

    Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. 'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today 'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times 'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.

    How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

     You'll cover a wide range of topics over nine highly readable chapters, with each one acting as a mini crash course. By the end, you'll have been introduced to the key concepts, best practices, and guidelines in areas such as: - User Experience (UX) Design - Design Thinking - Usability - User Research - Interaction Design - Mobile Web Design - Information Visualization Whether you're looking to embark on a new career in the field of UX design, are trying to boost your current skill-set, or are simply interested in learning more about the topic, then this short ebook is the perfect place to start your journey! You can find out more about the Interaction Design Foundation at interaction-design.org. As an independent, nonprofit initiative, we are constantly striving to make design education as accessible and affordable as possible, no matter where you are in the world.