This book and soon-to-be-released private tapes are sure to bring the extent of Bruce's influence into sharp focus. Photo insert.

    It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    In The Assassination of Julius Caesar, Michael Parenti presents us with a story of popular resistance against entrenched power and wealth. As he carefully weighs the evidence concerning the murder of Caesar, Parenti sketches in the background to the crime with fascinating detail about wider Roman society. The result is an entirely new perspective on a much-studied era.

    The author takes the reader on each of Caesar's campaigns in ancient France, Britain, and Germany, describing his battles on land and sea, including the invasion of England, the bridge across the Rhine, and sieges of numerous Celtic strongholds.

    Following an appearance to promote one of his books on The Daily Show, he was invited to return as a contributor, serving as the show's "Resident Expert" and "Deranged Millionaire." This led to an unexpected and, frankly, implausible career in front of the camera.In these pages, Hodgman explores the strangeness of his career, speaking plainly of fame, especially at the weird, marginal level he has enjoyed--not only the surreal excitement of it, but also the drudgery of it, the emptiness of the status it conveys, and the hard moments of losing that status.Through these stories you will learn many things, such as what it's like to be invited to become an honorary member of an Ivy League secret society, only to be hazed and humiliated by the dapper young members of that club. Or how it feels when your TV gig is cancelled and you can console yourself with the fact that all of that travel that made your children feel so sad and abandoned at least left you with a prize: Platinum Medallion Status with your airline.

    While the fall of the Roman Empire and the exploits of Julius Caesar might be common knowledge, we don't seem to remember too much about the lives of common people in Ancient Rome and Greece. For instance, why didn't they wear pants? How did they shave? How likely were they to survive surgery? And, what were their parties really like? Most books on the Roman Empire deal with famous figures or events, but Naked Statues, Fat Gladiators, and War Elephants focuses on things that seldom appear in history books: myths and magic, barbers and birth control, fine wine and the daily grind. This book, based on questions Roman historian Garrett Ryan, PhD gets most often on Quora and the popular Reddit forum, AskHistorians, reveals the nitty gritty details on how Romans and Greeks lived in a series of short and engaging essays, organized into six categories: Daily Life, Society, Beliefs, Sports and Leisure, and Legacies. Whatever your level of ancient acumen, discover how the Ancient Romans did things when in Ancient Rome with answers to these questions and more! Why didn't the Greeks or Romans wear pants? Did they wear underwear? How did they shave? Did they practice surgery? What were the greatest delicacies? What kinds of pets did they have? How tall were they? How dangerous were their cities? Did they believe in ghosts, or aliens? What did their exercise regimen look like? How did they capture animals for the Colosseum? What happened to the City of Rome after the Roman Empire collapsed? Can any modern families trace their ancestry back to the Ancient Greeks or Romans?

    With a cast of famous faces including Rob Reiner, Tom Hanks, Meg Ryan, and Billy Crystal, Carlson takes readers on a rollicking, revelatory trip to Ephron's New York City, where reality took a backseat to romance and Ephron--who always knew what she wanted and how she wanted it--ruled the set with an attention to detail that made her actors feel safe but sometimes exasperated crew members. Along the way, Carlson examines how Ephron explored in the cinema answers to the questions that plagued her own romantic life and how she regained faith in love after one broken engagement and two failed marriages. Carlson also explores countless other questions Ephron's fans have wondered about: What sparked Reiner to snap out of his bachelor blues during the making of When Harry Met Sally? Why was Ryan, a gifted comedian trapped in the body of a fairytale princess, not the first choice for the role? After she and Hanks each separatel balked at playing Mail's Kathleen Kelly and Sleepless' Sam Baldwin, what changed their minds? And perhaps most importantly: What was Dave Chappelle doing ... in a turtleneck? An intimate portrait of a one of America's most iconic filmmakers and a look behind the scenes of her crowning achievements, I'll Have What She's Having is a vivid account of the days and nights when Ephron, along with assorted cynical collaborators, learned to show her heart on the screen.

    In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals. Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business. In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success. Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.

    Before they teamed up, Dean Martin seemed destined for a mediocre career as a nightclub singer, and Jerry Lewis was dressing up as Carmen Miranda and miming records on stage. But the moment they got together, something clicked—something miraculous—and audiences saw it at once. Before long, they were as big as Elvis or the Beatles would be after them, creating hysteria wherever they went and grabbing an unprecedented hold over every entertainment outlet of the era: radio, television, movies, stage shows, and nightclubs. Martin and Lewis were a national craze, an American institution. The millions (and the women) flowed in, seemingly without end—and then, on July 24, 1956, ten years from the day when the two men joined forces, it all ended.After that traumatic day, the two wouldn’t speak again for twenty years. And while both went on to forge triumphant individual careers—Martin as a movie and television star, recording artist, and nightclub luminary (and charter member of the Rat Pack); Lewis as the groundbreaking writer, producer, director, and star of a series of hugely successful movie comedies—their parting left a hole in the national psyche, as well as in each man’s heart.In a memoir by turns moving, tragic, and hilarious, Jerry Lewis recounts with crystal clarity every step of a fifty-year friendship, from the springtime, 1945 afternoon when the two vibrant young performers destined to conquer the world together met on Broadway and Fifty-fourth Street, to their tragic final encounter in the 1990s, when Lewis and his wife ran into Dean Martin, a broken and haunted old man.In Dean and Me, Jerry Lewis makes a convincing case for Dean Martin as one of the great — and most underrated — comic talents of our era. But what comes across most powerfully in this definitive memoir is the depth of love Lewis felt, and still feels, for his partner, and which his partner felt for him: truly a love to last for all time.

    The Cave and the Light is a magisterial account of how the two greatest thinkers of the ancient world, Plato and Aristotle, laid the foundations of Western culture—and how their rivalry shaped the essential features of our culture down to the present day.   Plato came from a wealthy, connected Athenian family and lived a comfortable upper-class lifestyle until he met an odd little man named Socrates, who showed him a new world of ideas and ideals. Socrates taught Plato that a man must use reason to attain wisdom, and that the life of a lover of wisdom, a philosopher, was the pinnacle of achievement. Plato dedicated himself to living that ideal and went on to create a school, his famed Academy, to teach others the path to enlightenment through contemplation.   However, the same Academy that spread Plato’s teachings also fostered his greatest rival. Born to a family of Greek physicians, Aristotle had learned early on the value of observation and hands-on experience. Rather than rely on pure contemplation, he insisted that the truest path to knowledge is through empirical discovery and exploration of the world around us. Aristotle, Plato’s most brilliant pupil, thus settled on a philosophy very different from his instructor’s and launched a rivalry with profound effects on Western culture.   The two men disagreed on the fundamental purpose of the philosophy. For Plato, the image of the cave summed up man’s destined path, emerging from the darkness of material existence to the light of a higher and more spiritual truth. Aristotle thought otherwise. Instead of rising above mundane reality, he insisted, the philosopher’s job is to explain how the real world works, and how we can find our place in it. Aristotle set up a school in Athens to rival Plato’s Academy: the Lyceum. The competition that ensued between the two schools, and between Plato and Aristotle, set the world on an intellectual adventure that lasted through the Middle Ages and Renaissance and that still continues today.   From Martin Luther (who named Aristotle the third great enemy of true religion, after the devil and the Pope) to Karl Marx (whose utopian views rival Plato’s), heroes and villains of history have been inspired and incensed by these two master philosophers—but never outside their influence.   Accessible, riveting, and eloquently written, The Cave and the Light provides a stunning new perspective on the Western world, certain to open eyes and stir debate.Praise for The Cave and the Light   “A sweeping intellectual history viewed through two ancient Greek lenses . . . breezy and enthusiastic but resting on a sturdy rock of research.”—Kirkus Reviews   “Examining mathematics, politics, theology, and architecture, the book demonstrates the continuing relevance of the ancient world.”—Publishers Weekly  “A fabulous way to understand over two millennia of history, all in one book.”—Library Journal  “Entertaining and often illuminating.”—The Wall Street JournalFrom the Hardcover edition.

    Back then 'The Origins of the Industrial Revolution' somehow seemed less compelling than the chance to test the bold claim on Timothy Johnson's 'Shatterproof' ruler. But here at last is a chance to have a good laugh and learn all that stuff you feel you really ought to know by now...In this "Horrible History for Grown Ups", you can read how Anglo-Saxon liberals struggled to be positive about immigration; 'Look I think we have to try and respect the religious customs of our new Viking friends - oi, he's nicked my bloody ox!' Discover how England's peculiar class system was established by some snobby French nobles whose posh descendants still have wine cellars and second homes in the Dordogne today. And explore the complex socio-economic reasons why Britain's kings were the first in Europe to be brought to heel; (because the Stuarts were such a useless bunch of untalented, incompetent, arrogant, upper-class thickoes that Parliament didn't have much choice.) A book about then that is also incisive and illuminating about now, "2000 Years of Upper Class Idiots in Charge" is a hilarious, informative and cantankerous journey through Britain' fascinating and bizarre history. It is as entertaining as a witch burning, and a lot more laughs.

    Stiglitz explains in his new book, People, Power, and Profits, the situation is dire. A few corporations have come to dominate entire sectors of the economy, contributing to skyrocketing inequality and slow growth. This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data with little oversight, and our government has negotiated trade deals that fail to represent the best interests of workers. Too many have made their wealth through exploitation of others rather than through wealth creation. If something isn’t done, new technologies may make matters worse, increasing inequality and unemployment.Stiglitz identifies the true sources of wealth and of increases in standards of living, based on learning, advances in science and technology, and the rule of law. He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of America’s economic might and its democracy.Helpless though we may feel today, we are far from powerless. In fact, the economic solutions are often quite clear. We need to exploit the benefits of markets while taming their excesses, making sure that markets work for us—the U.S. citizens—and not the other way around. If enough citizens rally behind the agenda for change outlined in this book, it may not be too late to create a progressive capitalism that will recreate a shared prosperity. Stiglitz shows how a middle-class life can once again be attainable by all.An authoritative account of the predictable dangers of free market fundamentalism and the foundations of progressive capitalism, People, Power, and Profits shows us an America in crisis, but also lights a path through this challenging time.

    The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha.”Although the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first. Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term “simple.”When Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. Out of this came his decision to cooperate with her on the book about himself that he would never write.Never before has Buffett spent countless hours responding to a writer’s questions, talking, giving complete access to his wife, children, friends, and business associates—opening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.

    But so few people actually have the bravery to run -- run away from everything and selflessly seek out personal fulfillment on the other side of the world where they don't understand anything and won't be expected to. The world is full of cowards. Tim Anderson was pushing thirty and working a string of dead-end jobs when he made the spontaneous decision to pack his bags and move to Japan, “where my status as a U.S. passport holder and card-carrying ‘American English’ speaker was an asset rather than a liability.” It was a gutsy move, especially for a tall, white, gay Southerner who didn’t speak a lick of Japanese. But his life desperately needed a shot of adrenaline, and what better way to get one than to leave behind everything he had ever known to move to “a tiny, overcrowded island heaving with clever, sensibly proportioned people that make him look fat?” In Tokyo, Tim became a “gaijin,” an outsider whose stumbling progression through Japanese culture is minutely chronicled in these sixteen howlingly funny stories. Yet despite the steep learning curve and the seemingly constant humiliation, the gaijin from North Carolina gradually begins to find his way. Whether playing drums on the fly in an otherwise all-Japanese noise band or attempting to keep his English classroom clean when it’s invaded by an older female student with a dirty mind, Tim comes to realize that living a meaningful life is about expecting the unexpected…right when he least expects it.

    For Clinton, that meant contorting himself around the various factions of the Democratic party to win the presidency. Gingrich employed a scorched-earth strategy to upend the permanent Republican minority in the House, making him Speaker. The Clinton/Gingrich battles were bare-knuckled brawls that brought about massive policy shifts and high-stakes showdowns—their collisions had far-reaching political consequences. But the ’90s were not just about them.  Kornacki writes about Mario Cuomo’s stubborn presence around Clinton’s 1992 campaign; Hillary Clinton’s star turn during the 1998 midterms, seeding the idea for her own candidacy; Ross Perot’s wild run in 1992 that inspired him to launch the Reform Party, giving Donald Trump his first taste of electoral politics in 1999; and many others. With novelistic prose and a clear sense of history, Steve Kornacki masterfully weaves together the various elements of this rambunctious and hugely impactful era in American history, whose effects set the stage for our current political landscape.