But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? “Choose the former,” writes Rushkoff, “and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.” In ten chapters, composed of ten “commands” accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age––and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message. World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.“Douglas Rushkoff is one of the great thinkers––and writers––of our time.” —Timothy Leary“Rushkoff is damn smart. As someone who understood the digital revolution faster and better than almost anyone, he shows how the internet is a social transformer that should change the way your business culture operates." —Walter Isaacson

    There is absolutely nothing as great, challenging, or rewarding as raising a child." So says Über-mom Rose Rock, who has raised 10 children in addition to caring for 17 foster children in her 40-plus years as a mother.As a mother who does not shy away from the hard conversations, Rose isn't afraid to present strong ideas about boundaries, discipline, choices, and consequences—and she tells it like it is. In Mama Rock's Rules, Rose shares the funny and highly practical lessons she learned both as a parent and an educator, while offering strategies for teaching a child to be self-reliant in this world.Written with a kicky blend of maternal spirituality and a "don't mess with me or you won't get old" sense of authority, the book spotlights 10 vital rules, each tackling a specific parenting issue. From "I Am Your Mama, Not Your Friend," which helps parents regain their authority and establish respectful relationships with their children, to "Don't Lie Down with Anything You Don't Want to Live with Forever," which takes a different approach to the often tricky conversation about sex, each topic is lovingly explained and bolstered by stories from Rose Rock's own childhood and parenting experiences. We will also hear from her own kids, as they share memories and anecdotes about what it was like to grow up in the Rock household.Rose's heartfelt and no-nonsense advice—delivered with a dose of wit and homespun humor—will resonate with thousands of parents and will inspire them to teach their kids right, whether their brood is one child or ten.

    

    According to Kafele, educators can achieve remarkable results by focusing on five key areas:* The teacher's attitude toward students* The teacher's relationship with students* The teacher's compassion for students* The learning environment* The cultural relevance of instructionReplete with practical strategies and illustrative anecdotes drawn from the author's 20-plus years as a teacher and principal in inner-city schools, Closing the Attitude Gap offers a wealth of lessons and valuable insights that educators at all levels can use to fire up their students' passion to learn.

    Common Core State Standards in mind, Doug shows teachers in all subjects-not just the language arts-how to help students meet literacy expectations. You also get instructional practices to help your students ''work'' complex texts, as well as helpful information for customizing literacy practices to meet the demands of your discipline.The International Reading Association is the world's premier organization of literacy professionals. Our titles promote reading by providing professional development to continuously advance the quality of literacy instruction and research. Research-based, classroom-tested, and peer-reviewed, IRA titles are among the highest quality tools that help literacy professionals do their jobs better. Some of the many areas we publish in include: -Comprehension-Response To Intervention/Struggling Readers-Early Literacy -Adolescent Literacy-Assessment-Literacy Coaching-Research And Policy

    Rejecting the idea that we should live in fear, suffer silently, or medicate ourselves unnecessarily through this hormonal shift, Mathews set out to get answers and advice from the medical establishment, alternative therapists, and her many friends in the midst of "the change." When she launched the Megs Menopause website, it quickly became the trending online destination for pre- and menopausal women all over the world.Now, in The New Hot, Mathews offers the results of all her research and discussions: the latest information about hormone treatments (hormone replacement therapy and bioidentical hormone therapy), her best tips and techniques for coping with menopausal symptoms (there are officially thirty-four possible symptoms; Mathews has dealt with thirty-two!), and dishy, girlfriend-to-girlfriend advice about what to really expect when you're aging. Entertaining, stylish, and informative, The New Hot will be the resource women everywhere are talking about, learning from, and recommending to one another.

    

    And one very annoyed world.Based on the ingenious Sir Michael Twitter account, How to (Almost) Make Friends on the Internet is the funniest book you'll read this year.Whether it's offering his services as a Karate Lawyer or Funeral DJ, devising the world's worst plan to get a free haircut, or trying to buy a blue bucket that may or may not be for sale, Michael just wants to connect with people.The only problem is that people are slightly less enthusiastic about connecting with him, and the results are utterly hilarious.Warning: you'll never think about adding someone called Michael to a group chat the same way ever again.

    And that's exactly the way he likes it, except when he doesn't. Every week in the Los Angeles Times and Chicago Tribune (and now and then in many other papers), Erskine distills, mocks, and makes us laugh at the absurdities of suburban fatherhood. And now, he's gathered the very best of these witty and wise essays—and invited his kids (and maybe even Posh) to annotate them with updated commentary, which they promise won't be too snarky. This handsome book is the perfect gift for the father who would have everything—if he hadn't already given it all to his kids.

    The field's leading authorities present accessible recommendations for best practices that can be tailored to fit specific classroom circumstances and student populations. Provided are strategies for helping all students succeed—including struggling readers and English language learners—and for teaching each of the major components of literacy. The book also addresses ways to organize instruction and innovative uses of technology. Chapters include concrete examples, Engagement Activities, and resources for further learning. New to This Edition*Incorporates the latest research findings and instructional practices.*Chapters on motivation, content-area teaching, new literacies, and family literacy.*Addresses timely topics such as response to intervention, the new common core standards, English language learning, and policy issues.

    Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls and the opportunities that creative industries (and individuals) are confronting today — about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn’t Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next.

    Veteran educator Allen Mendler organizes the discussion around four core challenges:Managing difficult students.Working with unappreciative and irritating adults.Making the best of an imperfect environment.Finding time to take top-notch care of yourself.When Teaching Gets Tough is there when you need help to reclaim and sustain your energy and enthusiasm for teaching. Written with a deep understanding of the issues that teachers face every day, the book also includes sections for administrators who want to help teachers stay at the top of their game.

    They're the kids who don't just do their homework, but pick up books and magazines to read for pleasure. Yet even parents who love to read sometimes find that their kids don't enjoy books. Now, Mary Leonhardt shows how to awaken, or reawaken, a child to the joy of reading. She even identifies the seven stages that children go through as they develop their reading skills and outlines what parents can do to help them along. Her advice is clear, down-to-earth, and proven effective.

    The book is divided into three parts: Out of the Gate contains easy ideas to help you get started, More Reasons to Write shows you how to teach across genre, both fiction and nonfiction writing, and Refining Writing addresses everything you need to know about revision, grammar, punctuation, and assessment. In every chapter you'll find two running features: 1) “Try This”, ready-to-use lessons for you and your students; and 2) “Yeah But” where Barry answers the real questions and concerns he's collected from teachers around the country.