Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

    Web Development With Clojure shows you how to apply Clojure programming fundamentals to build real-world solutions. You'll develop all the pieces of a full web application in this powerful language. If you already have some familiarity with Clojure, you'll learn how to put it to serious practical use. If you're new to the language, the book provides just enough Clojure to get down to business.You'll learn the full process of web development using Clojure while getting hands-on experience with current tools, libraries, and best practices in the language. You'll develop Clojure apps with both the Light Table and Eclipse development environments. Rather than frameworks, Clojure development builds on rich libraries. You'll acquire expertise in the popular Ring/Compojure stack, and you'll learn to use the Liberator library to quickly develop RESTful services. Plus, you'll find out how to use ClojureScript to work in one language on the client and server sides.Throughout the book, you'll develop key components of web applications, including multiple approaches to database access. You'll create a simple guestbook app and an app to serve resources to users. By the end, you will have developed a rich Picture Gallery web application from conception to packaging and deployment.This book is for anyone interested in taking the next step in web development.Q&A with Dmitri SotnikovWhy did you write Web Development with Clojure?When I started using Clojure, I found that it took a lot of work to find all the pieces needed to put together a working application. There was very little documentation available on how to organize the code, what libraries to use, or how to package the application for deployment. Having gone through the process of figuring out what works, I thought that it would be nice to make it easier for others to get started.What are the advantages of using a functional language?Over the course of my career, I have developed a great appreciation for functional programming. I find that it addresses a number of shortcomings present in the imperative paradigm. For example, in a functional language any changes to the data are created via revisions to the existing data. So they only exist in the local scope. This fact allows us to safely reason about individual parts of the program in isolation, which is critical for writing and supporting large applications.Why use Clojure specifically?Clojure is a simple and pragmatic language that is designed for real-world usage. It combines the productivity of a high-level language with the excellent performance seen in languages like C# or Java. It's also very easy to learn because it allows you to use a small number of concepts to solve a large variety of problems.If I already have a preferred web development platform, what might I get out of this book?If you're using an imperative language, you'll get to see a very different approach to writing code. Even if you're not going to use Clojure as your primary language, the concepts you'll learn will provide you with new ways to approach problems.Is the material in the book accessible to somebody who is not familiar with Clojure?Absolutely. The book targets developers who are already familiar with the basics of web development and are interested in learning Clojure in this context. The book introduces just enough of the language to get you productive and allows you to learn by example.

    In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media  to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!

    They also invent entirely new economic systems, like the “New Work,” a New Deal for the technological era. Barefoot bankers cross the nation, microinvesting in high-tech communal mini-startups like Perry and Lester’s. Together, they transform the country, and Andrea Fleeks, a journo-turned-blogger, is there to document it.Then it slides into collapse. The New Work bust puts the dot.combomb to shame. Perry and Lester build a network of interactive rides in abandoned Wal-Marts across the land. As their rides, which commemorate the New Work’s glory days, gain in popularity, a rogue Disney executive grows jealous, and convinces the police that Perry and Lester’s 3D printers are being used to run off AK-47s.Hordes of goths descend on the shantytown built by the New Workers, joining the cult. Lawsuits multiply as venture capitalists take on a new investment strategy: backing litigation against companies like Disney. Lester and Perry’s friendship falls to pieces when Lester gets the ‘fatkins’ treatment, turning him into a sybaritic gigolo.Then things get really interesting.

    The title of this book refers to a story about a visitor to New York who admired the yachts of the bankers and brokers. Naively, he asked where all the customers' yachts were? Of course, none of the customers could afford yachts, even though they dutifully followed the advice of their bankers and brokers. Full of wise contrarian advice and offering a true look at the world of investing, Where are the customers' yachts continues to open the eyes of investors to the reality of Wall Street. Here, Leo Gough’s interpretation of Where are the customer’s yachts illustrates the timeless nature of Fred Schwed’s insights by bringing them to life through 52 modern case studies. This brilliant interpretation is an entertaining accompaniment to one of the most famous books on investment ever written.

    James Wallace brings readers up to date on the Gates saga to 1997 and reveals the inside story of the struggle to keep Microsoft on top in the World Wide Web game.

    It was not until moments before landing that anything went wrong. Coming in to Heathrow Airport, the plane suffered inexplicable loss of power to both engines, and it was suddenly likely that the plane would plough into a built-up area outside the airport, with the loss of all lives on board. Peter tells us in graphic detail his thoughts and actions when he managed to help save the plane at the last moment thanks to a flash of inspiration that led him to change the position of the wing flaps, which appeared to gain the vehicle enough precious time to make it over the perimeter fence and land on the grass, short of the runway. For both Maria and Peter, their lives following the crash have resulted in experiences that they never would have expected to have happened. There isn't a handbook with rules to follow after a crash so the subsequent aftermath was laced with events that could have been handled better from all sides, which lead to Maria and Peter having to find strength inside them that they had never needed before. A little more than a year later, they have used these strengths to begin a new chapter in their lives; starting with leaving British Airways and celebrating a second chance to enjoy life.But there are still nights when they find themselves awake, crying about what could have happened on that fateful day.

    Millions of people use Google Drive and its popular word processor, Docs, every day. You too can use Drive and Docs to perform the following tasks: * Write letters and reports* Enter data into Sheets, Google's free online spreadsheet program* Give presentations using Slides* Collaborate online with classmates and colleagues on important documents* Convert documents to different file formats * Print documents, drawings, and spreadsheets* Export PDFs * Make pie charts, bar charts, and simple tables* Publish documents and spreadsheets onlineThere are a lot of features, including some unfamiliar ones for people who are used to Microsoft Office. "Google Drive & Docs In 30 Minutes" cuts through the clutter, using screenshots, step-by-step instructions, and plain English. After covering registration, file creation and other basics, the book zeroes in on the most important time-saving tips and productivity tools. Highlights include:* Converting files between Microsoft Office and Google Drive formats.* Best practices for organizing files in Google Drive.* What to expect with collaboration in Google Drive.* Using Google Drive on phones and tablets: What works, and what doesn't.* Accessing older versions of files.* How to publish your documents to the Web for colleagues or members of the public to view.* Sorting and filtering data in Google Spreadsheets (with examples).* Using Web Forms to gather data.* Google Slides: Is it a suitable alternative to Microsoft PowerPoint or Apple Keynote?* Working with offline files.* Downloading third-party apps."Google Drive And Docs In 30 Minutes" is an In 30 Minutes™ guide. Other books in the series include "Dropbox In 30 Minutes", "Google Blogger For Small Businesses In 30 Minutes", and "Excel Basics In 30 Minutes".

    He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face."

    It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management. Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

    In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:   • With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.    • By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.    • Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.    • Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.    • Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.    • Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.  I Live in the Future & Here’s How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.

    How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.

     In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this long-awaited memoir, Allen explains how he has solved problems, what he's learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.

    But, as Mandi Walls explains in this Velocity report, DevOps is really about changing company culture—replacing traditional development and operations silos with collaborative teams of people from both camps. The DevOps movement has produced some efficient teams turning out better products faster. The tough part is initiating the change. This report outlines strategies for managers looking to go beyond tools to build a DevOps culture among their technical staff. Topics include: Documenting reasons for changing to DevOps before you commit Defining meaningful and achievable goals Finding a technical leader to be an evangelist, tools and process expert, and shepherd Starting with a non-critical but substantial pilot project Facilitating open communication among developers, QA engineers, marketers, and other professionals Realigning your team’s responsibilities and incentives Learning when to mediate disagreements and conflicts Download this free report and learn how to the DevOps approach can help you create a supportive team environment built on communication, respect, and trust. Mandi Walls is a Senior Consultant with Opscode.

    Researchers are delving into the mysteries of stem cells and the human genome, discovering what it means to grow old and how to keep those processes from happening. This isn't science fiction; it's real, it's serious, and it's on track to revolutionize our definitions of life and mortality.In Immortality, Inc., veteran science journalist Chip Walter gains exclusive access to the champions of this radical cause, delivering a book that brings together for the first time the visions of molecular biologist and Apple chairman Arthur Levinson, genomics entrepreneur Craig Venter, futurist Ray Kurzweil, rejuvenation trailblazer Aubrey de Grey, and stem cell expert Robert Hariri. Along the way, Walter weaves in fascinating conversations about life, death, aging, and the future of the human race.