Business the Bill Gates Way: 10 Secrets of the World's Richest Business Leader


Des Dearlove - 1998
    The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

To Date a Man, You Must Understand a Man: The Keys to Catch a Great Guy (Relationship and Dating Advice for Women Book 7)


Gregg Michaelsen - 2014
    This book will strip a man of his power and render him helpless UNTIL you have gained what you desire through his actions. And then, and ONLY then, will we "power him up" again.Hi I'm Gregg. I'm a top dating coach out of Boston and this is what I am offering you: Buy this book and there is a good chance you can talk privately with me How many Authors offer this? Everyone's story is unique. You are unique. Men are unique. But your situation is not. I have seen it and fixed it a thousand times. So if we can talk directly, we can improve your situation.This is what I do: I take as many emails as I can during my week. So it's possible I can talk with you directly. But please, don't beat me up if I can't get to you or I arrive too late. My email is at the back of this book. I enjoy working with my readers and my reviews prove this. This book is your core read to understand how we think, my other top dating books are your tools, and I am your confidence builder. In Section 1, We Learn His Blueprint: The conveyer belt to manhood (The influences of our upbringing) How men love in different ways and how these affect YOU How men determine a keeper The 3 things men require (they are not what you think) The 5 mistakes women often make and don't realize it (this alone will change your life) Doesn't it drive you nuts how a man will show his soft underbelly to his male friends? He won't show you crap when it comes to his emotions but he spills his feelings to his buds. This is the contempt that many men hold over women. I will teach you "Man Mode" to counter this contempt. Man mode is how you communicate to a man just like his friends do. It's simple, MAGICAL, and he won't even know you are doing it! In Section 2, I Teach: How and why you need to control your emotions Man Mode How to become a higher woman of value (experiences-the more the better) Baggage handling (both his and yours) My formula for attraction (complete this first, then find a guy) Confidence building done my way (You have never heard of this trick!) Some men are just idiots and should be DUMPED Power dating and why you need to do this Is he the one? And the plan to test him (this is fun) Ladies, DO NOT PASS UP THIS BOOK! Hit the buy right now button in the upper right and let's get to work.Read the sequel to this book! Manimals! Understanding Different Types of Men and How to Date Them It's powerful, funny, and interactive.

Move Fast: How Facebook Builds Software


Jeff Meyerson - 2021
    You may not like Facebook, but you can't deny its success. And to a large degree, that success stems from the "move fast" ethos. The entire culture of Facebook is built for speed.Move Fast is an exploration of modern software strategies and tactics through the lens of Facebook. Relying on in-depth interviews with more than two dozen Facebook engineers, this book explores the product strategy, cultural principles, and technologies that made Facebook the dominant social networking company. Most importantly, Move Fast investigates how you can apply those strategies to your creative projects.It's not easy to build a software company, but once you know how to move fast, your company will be prepared to build a strategy that benefits from the world's rapid changes, rather than suffering from them.

Conversational Marketing: How to Grow Leads, Shorten Sales Cycles, and Improve Your Customers' Experience with Real-Time Conversations


David Cancel - 2019
    Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology that's centered around having real-time, one-on-one conversations with customers via chatbots and messaging, enabling powerful lead generation and optimal sales conversion. In this book, conversational marketing pioneer David Cancel shares his knowledge and experience to give marketers and sales professionals the innovative tools and proven techniques they need to carve out success in an increasingly dynamic business environment.Effective customer communication is crucial to any business, particularly in sales and marketing. By allowing your business to communicate with customers in real time--when it's most convenient for them--conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Merge inbound and outbound tactics into a more productive dialogIntegrate conversational marketing techniques into your existing sales and marketing workflowGenerate higher-quality leads and shorten sales cyclesImprove the customer experience with real-time communicationFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high. With a multi-layered approach that combines traditional methods and cutting-edge technologies, Conversational Marketing and Sales can help you maximize your business's performance and potential for years to come.

Be the Better Broker, Volume 2: Days 1-100 As A New Broker, Building Lasting Foundations and Surviving in the Meantime


Dustan Woodhouse - 2016
     Whether you are a rookie or an established Broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally. You'll learn... - The old-school piece of technology that's every broker's best friend - How to have a complete application built by the time the very first phone call ends - When smart brokers decide to walk away from a file - Where to invest your marketing dollars (and where you'd just be throwing that money away) - How to trade cold-calling for warm-calling - How the "paycheque mentality" can sink your business, and what to do about it Every step, every tip, every process is aimed at building long-term relationships with clients and referral partners alike. It's all designed to get you to the holy grail of a referral-only business. Your mantra? Get the application. Here's how to do it.

The Revenge of Analog: Real Things and Why They Matter


David Sax - 2016
    We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption


Barbara E. Kahn - 2018
    In the era of its game-changing dominance, how can any company compete?We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business. In  The Shopping Revolution , Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.Kahn, also the author of  Global Brand Power: Leveraging Branding for Long-Term Growth , examines: How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them?  How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica’s lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion? Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment.“A brisk and thought-provoking anatomy of shopping in the 21st century.”—Kirkus Reviews“A must-read for anyone who aspires to reach customers today—and tomorrow.”—Marc Lore, CEO, Walmart eCommerce US “A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today’s seemingly unbeatable retailers. An indispensable guide for anyone who has a product to sell.”—Stuart Weitzman, Founder, Stuart Weitzman LLC

Nice Bike: Making Meaningful Connections On the Road of Life


Mark Scharenbroich - 2010
    It’s about being a part of a community, knowing that contributions matter and experiencing a greater affiliation with others.The premise begins at the 2003 Harley-Davidson Motorcycle company’s 100 year anniversary celebration. Thousands and thousands of bikers throughout the world attended the event. As a Harley owner stoodproudly by his bike at that event, what two words from a passerby would have made their weekend? “Nice Bike.”“Nice Bike” is more than a casual compliment. It’s the engine that is fueled with the three actions of acknowledging, honoring and connecting with others. Nice Bike can help you with your daily interactions, create more meaningful relationships and add more joy in your journey on the road of life.When you have a better understanding of how to make meaningful connections, you can live a life filled with a greater sense of self worth and accomplishment in your work and in your life. Acknowledge, honor, and connect and you will change the world, one person at a time.

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers


Raja Rajamannar - 2021
    What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

First Survivor


Mark Unger - 2018
    With the world’s best doctors and the advocacy of his parents, Louis Unger would fight the battle for his young life. At age 3, Louis was diagnosed with stage 4 neuroblastoma. He battled this treacherous cancer for 5 years with the leadership of the neuroblastoma team at Memorial Sloan Kettering. After relapsing with the cancer in his brain, his incredible team of doctors developed a new treatment protocol that cured him. His grit and incredible attitude led to a breakthrough that would change how cancer is treated today. This protocol is now helping to save many other children who are diagnosed with a brain relapse.

Reversed: A Memoir


Lois Letchford - 2018
    Nothing is impossible when one digs deep,and looks at students through a new lens.

Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

From the Brink of the Drink: A Personal Story of Tribulations and Triumphs of Alcoholism


Karla Juvonen - 2020
    

In the Flesh: My Story


Michael Gabriele - 2017
    Prepare to walk in the sandals of a life you never completely contemplated. Dare to endure a sacrifice you never ventured to appreciate. Savor a love you will never fully fathom.Relive the greatest story ever told through the eyes of the one who cured the incurable and walked on water ... who challenged both religious and political establishments ... who suffered all the brutality of a Roman crucifixion ... and who victoriously abandoned his tomb. Let Jesus lead you through a riveting adventure that deeply explores his personal thoughts, joys, fears, frustrations, even his most profound prayers as he walked this earth in the flesh - fully divine and fully human, on a mission to save mankind.IN THE FLESH - MY STORY transcends the conventional to uncover a raw, unrestrained, fast-moving exclusive — the most influential figure in human history personally telling his side of the story.www.InTheFleshBook.com

Substitute Teaching A to Z


Barbara Pressman - 2007
    Substitute Teaching from A to Z is a one-stop resource, whether you're a full-timer, just breaking in, or starting out as a career educator. Reinforced with true life tales from real substitute teachers and the stories of how they solved their biggest challenges, this book is a comprehensive guide written by a veteran teaching expert who specializes in training subs.You'll learn insider tricks on how to:Show school administrators you have the right stuff for the jobChoose the most appropriate grades, subjects, and school districts for youForge great relationships with everyone you work withLand the best classroom assignmentsFace a new class with confidenceMaintain discipline, work without a lesson plan, and much more