This insightful collection of essays explore the business concerns that programmers face during the course of their careers--particularly those programmers who are small independent software vendors.Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

    This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industry

    Whether you are a beginner or an experienced administrator, you'll quickly be able to apply its principles and advice to your everyday problems.The book approaches Unix system administration from the perspective of your job -- the routine tasks and troubleshooting that make up your day. Whether you're dealing with frustrated users, convincing an uncomprehending management that you need new hardware, rebuilding the kernel, or simply adding new users, you'll find help in this book. You'll also learn about back up and restore and how to set up printers, secure your system, and perform many other system administration tasks. But the book is not for full-time system administrators alone. Linux users and others who administer their own systems will benefit from its practical, hands-on approach.This second edition has been updated for all major Unix platforms, including SunOS 4.1, Solaris 2.4, AIX 4.1, Linux 1.1, Digital Unix, OSF/1, SCO Unix Version 3, HP/UX Versions 9 and 10, and IRIX Version 6. The entire book has been thoroughly reviewed and tested on all of the platforms covered. In addition, networking, electronic mail, security, and kernel configuration topics have been expanded substantially.Topics covered include:Starting up and shutting down your system Adding new users Managing processes System security Organizing and planning file systems Planning and performing backups Setting up pointers TCP/IP networking Setting up email Adding terminals and disk drives Setting up and using the accounting system

    You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your web pages work in all the browsers and mobile devices out there. Oh, and if you've never heard of CSS, that's okay - we won't tell anyone you're still partying like it's 1999 - but if you're going to create Web pages in the 21st century then you'll want to know and understand CSS.Learn the real secrets of creating Web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet.With Head First HTML with CSS & XHTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML, CSS, and XHTML into your brain in a way that sticks.So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin."Elegant design is at the core of every chapter here, each concept conveyed with equal doses of pragmatism and wit." --Ken Goldstein, Executive Vice President, Disney Online"This book is a thoroughly modern introduction to forward-looking practices in web page markup and presentation." --Danny Goodman, author of Dynamic HTML: The Definitive Guide"What used to be a long trial and error learning process has now been reduced neatly into an engaging paperback." --Mike Davidson, CEO, Newsvine, Inc."I love Head First HTML with CSS & XHTML--it teaches you everything you need to learn in a 'fun coated' format!" --Sally Applin, UI Designer and Artist"I haven't had as much fun reading a book (other than Harry Potter) in years. And your book finally helped me break out of my hapless so-last-century way of creating web pages." --Professor David M. Arnow, Department of Computer and Information Science, Brooklyn College"If you've ever had a family member who wanted you to design a website for them, buy them Head First HTML with CSS and XHTML. If you've ever asked a family member to design you a web site, buy this book. If you've ever bought an HTML book and ended up using it to level your desk, or for kindling on a cold winter day, buy this book. This is the book you've been waiting for. This is the learning system you've been waiting for." --Warren Kelly, Blogcritics.org

    The Productive Programmer offers critical timesaving and productivity tools that you can adopt right away, no matter what platform you use. Master developer Neal Ford not only offers advice on the mechanics of productivity-how to work smarter, spurn interruptions, get the most out your computer, and avoid repetition-he also details valuable practices that will help you elude common traps, improve your code, and become more valuable to your team. You'll learn to:Write the test before you write the codeManage the lifecycle of your objects fastidiously Build only what you need now, not what you might need later Apply ancient philosophies to software development Question authority, rather than blindly adhere to standardsMake hard things easier and impossible things possible through meta-programming Be sure all code within a method is at the same level of abstraction Pick the right editor and assemble the best tools for the job This isn't theory, but the fruits of Ford's real-world experience as an Application Architect at the global IT consultancy ThoughtWorks. Whether you're a beginner or a pro with years of experience, you'll improve your work and your career with the simple and straightforward principles in The Productive Programmer.

    As a result, functional code is easier to test and reuse, simpler to parallelize, and less prone to bugs. Scala is an emerging JVM language that offers strong support for FP. Its familiar syntax and transparent interoperability with existing Java libraries make Scala a great place to start learning FP.Functional Programming in Scala is a serious tutorial for programmers looking to learn FP and apply it to the everyday business of coding. The book guides readers from basic techniques to advanced topics in a logical, concise, and clear progression. In it, they'll find concrete examples and exercises that open up the world of functional programming.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    You’ll learn the fundamentals step-by-step with the help of numerous examples, discovering first-hand how to match, extract, and transform text by matching specific words, characters, and patterns.Regular expressions are an essential part of a programmer’s toolkit, available in various Unix utlilities as well as programming languages such as Perl, Java, JavaScript, and C#. When you’ve finished this book, you’ll be familiar with the most commonly used syntax in regular expressions, and you’ll understand how using them will save you considerable time.Discover what regular expressions are and how they workLearn many of the differences between regular expressions used with command-line tools and in various programming languagesApply simple methods for finding patterns in text, including digits, letters, Unicode characters, and string literalsLearn how to use zero-width assertions and lookaroundsWork with groups, backreferences, character classes, and quantifiersUse regular expressions to mark up plain text with HTML5

    This guide also helps you understand the many data-mining techniques in use today.Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.Understand how data science fits in your organization—and how you can use it for competitive advantageTreat data as a business asset that requires careful investment if you’re to gain real valueApproach business problems data-analytically, using the data-mining process to gather good data in the most appropriate wayLearn general concepts for actually extracting knowledge from dataApply data science principles when interviewing data science job candidates

    Two leaders in the requirements community have teamed up to deliver a contemporary set of practices covering the full range of requirements development and management activities on software projects. Describes practical, effective, field-tested techniques for managing the requirements engineering process from end to end. Provides examples demonstrating how requirements "good practices" can lead to fewer change requests, higher customer satisfaction, and lower development costs. Fully updated with contemporary examples and many new practices and techniques. Describes how to apply effective requirements practices to agile projects and numerous other special project situations. Targeted to business analysts, developers, project managers, and other software project stakeholders who have a general understanding of the software development process. Shares the insights gleaned from the authors' extensive experience delivering hundreds of software-requirements training courses, presentations, and webinars.New chapters are included on specifying data requirements, writing high-quality functional requirements, and requirements reuse. Considerable depth has been added on business requirements, elicitation techniques, and nonfunctional requirements. In addition, new chapters recommend effective requirements practices for various special project situations, including enhancement and replacement, packaged solutions, outsourced, business process automation, analytics and reporting, and embedded and other real-time systems projects.

    We'll cover resources, messages, cookies, and authentication protocols. We'll look at how HTTP clients can use persistent and parallel connections to improve performance,and see how the web scales to meet demand using cache headers andproxy servers. By the end of the book you will have the knowledge tobuild better web applications and web services.

    Developers of every stripe-hobbyists and professionals alike-fall in love with jQuery the minute they've reduced 20 lines of clunky JavaScript into three lines of elegant, readable code. This new, concise JavaScript library radically simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages.jQuery in Action, like jQuery itself, is a concise tool designed to make you a more efficient and effective web developer. In a short 300 pages, this book introduces you to the jQuery programming model and guides you through the major features and techniques you'll need to be productive immediately. The book anchors each new concept in the tasks you'll tackle in day-to-day web development and offers unique lab pages where you immediately put your jQuery knowledge to work.There are dozens of JavaScript libraries available now, with major companies like Google, Yahoo and AOL open-sourcing their in-house tools. This book shows you how jQuery stacks up against other libraries and helps you navigate interaction with other tools and frameworks.jQuery in Action offers a rich investigation of the up-and-coming jQuery library for client-side JavaScript. This book covers all major features and capabilities in a manner focused on getting the reader up and running with jQuery from the very first sections. Web Developers reading this book will gain a deep understanding of how to use jQuery to simplify their pages and lives, as well as learn the philosophy behind writing jQuery-enhanced pages.

    It provides all of JavaScript's functionality wrapped in a cleaner, more succinct syntax. In the first book on this exciting new language, CoffeeScript guru Trevor Burnham shows you how to hold onto all the power and flexibility of JavaScript while writing clearer, cleaner, and safer code.CoffeeScript: Accelerated JavaScript Development offers a thorough introduction to this new language, starting from the basics. You'll learn to use time-saving features like list comprehensions and splats, organize your code into modules with extensible classes, and deploy your work to multiple environments. Each chapter is example-driven and includes challenging exercises to push your CoffeeScript know-how further. Through the course of the book, you'll build a fast-paced multiplayer word game-writing both the client (with jQuery) and server (with Node.js) in CoffeeScript. And because the two languages are so deeply intertwined, you'll deepen your understanding of JavaScript along the way. CoffeeScript makes it easier than ever to write powerful, standards-compliant JavaScript code. CoffeeScript: Accelerated JavaScript Development lets you start doing it today.

    Due to their monopoly position in web browsers, and the fact web browsers have spread from PCs to phones, tablets and TVs; their status will continue to grow and grow. Despite their success, many software engineers are apprehensive about JavaScript and HTML. This apprehensiveness is not completely unfounded; both JavaScript and HTML were rushed in their early years, and driven by commercial rather than engineering interests. As a result, many dubious features crept into these languages. Due to backwards compatibility concerns, most of these features still remain. In addition, many software engineers have used these languages without ever learning them. JavaScript and HTML have low barriers to entry, and this, along with their similarity to other languages, led many software engineers to conclude that there really was nothing much to learn. If you have not used JavaScript and HTML for a number of years, or if you are a programmer or software engineer using other languages, you may be surprised at what they now offer. Browser based web applications are now capable of matching or exceeding the sophistication and scale of traditional desktop applications. In order to create complex web applications however, it is essential to learn these languages. This book takes the point of view that once you have a strong grasp of the fundamentals, the details will take care of themselves. It will not present you with long lists of APIs, or intricate details of every attribute, these can be found in reference manuals. It will focus on the details of each language that are fundamental to understanding how they work. This book will guide you through the process of developing a web application using HTML5, Javascript, jQuery and CSS. It contains the following content: 1. An introduction to the HTML5 markup language, and how it differs from HTML4 and XHTML. 2. An introduction to JavaScript, including an in-depth look at its use of objects and functions, along with the design patterns that support the development of robust web applications. 3. An introduction to jQuery selection, traversal, manipulation and events. 4. An in-depth look at the Web storage and IndexedDB APIs for client side data storage. 5. A guide to implementing offline web applications with the Application Cache API. 6. An introduction to the ways JavaScript can interact with the users file-system using the FileReader API. 7. The use of Web Workers in a web application to execute algorithms on background threads. 8. An introduction to AJAX, and the jQuery API supporting AJAX. 9. An introduction to Server Sent Events and Web Sockets. All subjects are introduced in the context of a sample web application. This book is intended for anyone with at least a superficial knowledge of HTML and programming.

    In this question-and-answer book on jQuery, you'll find a cookbook of ready-to-go solutions to help breathe life into your web page. Topics covered include: - Scrolling, Resizing and Animating Webpage elements - Backgrounds, Slideshows, and Crossfaders - Menus, Tabs, and Panels - Buttons, Fields, and Controls - Lists, Trees, and Tables - Frames, Windows, and Dialogs - Adding interactivity with Ajax - Using the jQuery User Interface Themeroller - Writing your own jQuery plug-ins All code used to create each solution is available for download and guaranteed to be simple, efficient and cross-browser compatible.

    It is the first C++ book that actually demonstrates how to design large systems, and one of the few books on object-oriented design specifically geared to practical aspects of the C++ programming language. In this book, Lakos explains the process of decomposing large systems into physical (not inheritance) hierarchies of smaller, more manageable components. Such systems with their acyclic physical dependencies are fundamentally easier and more economical to maintain, test, and reuse than tightly interdependent systems. In addition to explaining the motivation for following good physical as well as logical design practices, Lakos provides you with a catalog of specific techniques designed to eliminate cyclic, compile-time, and link-time (physical) dependencies. He then extends these concepts from large to very large systems. The book concludes with a comprehensive top-down approach to the logical design of individual components. Appendices include a valuable design pattern Protocol Hierarchy designed to avoid fat inte