Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    Central to many spiritual and philosophical traditions and known in English as "meditation," these practices are considered a major means for enhanced awareness and self-mastery. In recent decades, modern science has dramatically confirmed what advanced meditators have long claimed—that meditation, correctly practiced, offers deep and lasting benefits for mental functioning and emotional health, as well as for physical health and well-being.

     Great writing begins with the sentence. Whether it’s two words (“Jesus wept.”) or William Faulkner’s 1,287-word sentence in Absalom! Absalom!, sentences have the power to captivate, entertain, motivate, educate, and, most importantly, delight. Yet, the sentence-oriented approach to writing is too often overlooked in favor of bland economy. Building Great Sentences teaches you to write better sentences by luxuriating in the pleasures of language. Award-winning Professor Brooks Landon draws on examples from masters of long, elegant sentences—including Don DeLillo, Virginia Woolf, Joan Didion, and Samuel Johnson—to reveal the mechanics of how language works on thoughts and emotions, providing the tools to write powerful, more effective sentences.

    Madden launches the first of a two-part series on the medieval world. This all-encompassing investigation of a highly influential time period includes the major events of the era and informative discussion of empire, papacy, the Crusades, and the fall of Constantinople. During the course of these lectures, Professor Madden also addresses the rise of Islam, reform movements, and schisms in the church. In so doing, Professor Madden underscores the significance and grand scale of an age that continues to hold an undeniable fascination for people today. Course SyllabusLecture 1 The End of an Empire and the Beginning of the WorldLecture 2 The Empire Strikes Back: Justinian I and the Reconquest of the WestLecture 3 Storm in the East: The Rise of IslamLecture 4 The New Masters of Rome: The PopesLecture 5 A New Empire: The CarolingiansLecture 6 Devastation Again: The New Invasions of EuropeLecture 7 To Reform and Rebuild: The Eleventh-Century Reform MovementLecture 8 The Clash of Church and State: The Investiture ControversyLecture 9 The CrusadesLecture 10 Growing Kingdoms: England and FranceLecture 11 The Rise and Fall of the Papal MonarchyLecture 12 Europe Asunder: The Avignon Papacy and the Great SchismLecture 13 The Hundred Years WarLecture 14 Europe Stands Alone: The Fall of Constantinople

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    Grammar Girl, is determined to wipe out bad grammar—but she's also determined to make the process as painless as possible. A couple of years ago, she created a weekly podcast to tackle some of the most common mistakes people make while communicating. The podcasts have now been downloaded more than twenty million times, and Mignon has dispensed grammar tips on Oprah and appeared on the pages of The New York Times, The Wall Street Journal, and USA Today.Written with the wit, warmth, and accessibility that the podcasts are known for, Grammar Girl's Quick and Dirty Tips for Better Writing covers the grammar rules and word-choice guidelines that can confound even the best writers. From "between vs. among" and "although vs. while" to comma splices and misplaced modifiers, Mignon offers memory tricks and clear explanations that will help readers recall and apply those troublesome grammar rules. Chock-full of tips on style, business writing, and effective e-mailing, Grammar Girl's print debut deserves a spot on every communicator's desk.

    As the always clear and direct Stein explains here, This is not a book of theory. It is a book of usable solutions--how to fix writing that is flawed, how to improve writing that is good, how to create interesting writing in the first place. With examples from bestsellers as well as from students' drafts, Stein offers detailed sections on characterization, dialogue, pacing, flashbacks, trimming away flabby wording, the so-called triage method of revision, using the techniques of fiction to enliven nonfiction, and more.

    A great vocabulary can enhance your speaking, writing, and even thinking skills. This course will boost your vocabulary, whether you want to enhance your personal lexicon, write or speak more articulately in professional settings, or advance your knowledge of the English language. For anyone who has ever grasped for the perfect word at a particular moment, this course provides a research-based and enjoyable method for improving your vocabulary. Building a Better Vocabulary offers an intriguing look at the nuts and bolts of English, teaches you the etymology and morphology - or the history and structure - of words, and delves into the cognitive science behind committing new words to long-term memory. By the end of the 36 enjoyable lectures, you will have a practical framework for continuing to build your vocabulary by discovering new words and fully mastering the nuances of familiar ones. If you are an avid reader, you may have previously encountered some of the words in this course. But even the most voracious reader will be surprised and delighted by these eye-opening lectures, which delve into the building blocks of the English language and reveal intriguing new nuances to words you thought you knew well. These lectures will kindle a passion for the process by which words are created and for the beauty of the words you read, speak, and hear every day.

    At thirty years old, Gabriel Wyner speaks six languages fluently.  He didn’t learn them in school -- who does? -- rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources. In Fluent Forever Wyner reveals what he’s discovered.   The greatest challenge to learning a foreign language is the challenge of memory; there are just too many words and too many rules. For every new word we learn, we seem to forget two old ones, and as a result, fluency can seem out of reach. Fluent Forever tackles this challenge head-on. With empathy for the language-challenged and abundant humor, Wyner deconstructs the learning process, revealing how to build a foreign language in your mind from the ground up.  Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You'll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you'll begin to tackle words, and connect sounds and spellings to imagery, rather than translations, which will enable you to think in a foreign language.  And with the help of sophisticated spaced-repetition techniques, you'll be able to memorize hundreds of words a month in minutes every day. Soon, you'll gain the ability to learn grammar and more difficult abstract words--without the tedious drills and exercises of language classes and grammar books.  This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

    So you want to know how to compose the winning arguent? How to prepare it? Deliver it? Spense believes that argument begins with the person, and that to argue successfully one must accomplish more than mere teechnique. He maintains that success in arguments, as in life, is a derivative of personal growth, of discoverring who we are, and embracing the uniqueness that is individual to each of us. The Laws of Arguing According to Gerry Spence1. Everyone is capable of making the winning aargument.2. Winning is getting what we want, which also means helping "others" get what they want.3. Learn that words are a weapon, and can be used hostilely in combat.4. Know that there is always a "biological advantage" of delivering the TRUTH.5. Assault is not argument.6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.7. Let emotions show and don't discourage passion.8. Don't be blinded by brilliance.9. Learn to speak with the body. The body sometimes speaks more powerfully than words. 10 Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves

    As presented by Professor Dues, these lectures will show you how to effectively deal with conflicts of all kinds, using the "win-win" model that has dominated the field for the past six decades.You'll gain effective techniques for handling conflicts in your workplace, other organizational settings, or your personal life, whether you're dealing with supervisors, coworkers, acquaintances, close friends, or family members. You'll learn the best ways to analyze conflicts and work through the steps toward resolving them, including clarifying goals, handling difficult emotions, and negotiating agreements. And you'll grasp the fundamental tricks of the trade that experienced negotiators have long used to deal with even the most seemingly intractable moral and cultural conflicts.While drawing on the latest groundbreaking research, Professor Dues has designed these lectures to be as practical as possible. Requiring no background in conflict management, negotiation, or psychology, they offer you not just knowledge, but strategies and tactics you can put to work in your own life right now. Best of all, you'll be able to see those strategies and tactics in action through 70 professionally acted dramatizations that illustrate different conflict situations at home and in the workplace.You don't have a choice about becoming involved in conflict. You do, however, have a choice about learning to manage it successfully by using the invaluable tools these lectures can give you.

    Bad arguments, fallacious reasoning, misleading language, and built-in cognitive biases are all traps that keep us from rational decision making-to say nothing of advertisers and politicians who want to convince us with half-truths and empty rhetoric. The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room offers the skills to do just that. Taught by award-winning Professor Patrick Grim of the State University of New York at Stony Brook, this applied philosophy course arms you against the perils of bad thinking and supplies you with an arsenal of strategies to help you be more creative, logical, inventive, realistic, and rational in all aspects of your daily life, from the office to the voting booth.

    Yet many of us live in fear of public speaking. We experience stage fright or believe that speeches are best left to those with more intuitive talent. But nothing could be further from the truth.As you'll learn in these 12 invaluable lectures, all it takes is confidence, practice, and the knowledge of techniques and strategies used by history's greatest public speakers, from Abraham Lincoln to Martin Luther King, Jr.This insider's look at public speaking shows you three key components to help you succeed in any situation: How to prepare for public speaking: Learn from Patrick Henry and others how to overcome stage fright, control your voice, use humor, and personalize your delivery. How to craft a great speech: Learn how to build captivating speeches from people such as Susan B. Anthony and how to use stories, examples, logic, and impressive visual images. How to handle your audience: Learn from Gandhi and others how to focus on your audience, invite them to share your vision, and inspire them to change.Whether you want to finally become the confident public speaker you've always wanted to be or are just looking for fresh advice on how to strengthen your skills, this inspiring course is packed with practical advice to help you learn one of the most important skills in your personal and professional life.©2010 The Teaching Company, LLC (P)2010 The Great Courses

    Introduction 2. The Sources 3. Pre-Roman Italy and the Etruscans 4. The Foundation of Rome 5. The Kings of Rome 6. Regal Society 7. The Beginnings of the Republic 8. The Struggle of the Orders 9. Roman Expansion in Italy 10. The Roman Confederation in Italy 11. The International Scene on the Eve of Roman Expansion 12. Carthage and the First Punic War 13. The Second Punic (or Hannibalic) War 14. Rome in the Eastern Mediterranean 15. Explaining the Rise of the Roman Empire 16. "The Captured Conqueror"-Rome and Hellenism 17. Governing the Roman Republic, Part I-Senate and Magistrates 18. Governing the Roman Republic, Part II-Popular Assemblies and Provincial Administration 19. The Pressures of Empire 20. The Gracchi Brothers 21. Marius and Sulla 22. "The Royal Rule of Sulla" 23. Sulla's Reforms Undone 24. Pompey and Crassus 25. The First Triumvirate 26. Pompey and Caesar 27. "The Domination of Caesar" 28. Social and Cultural Life in the Late Republic 29. Antony and Octavian 30. The Second Triumvirate 31. Octavian Emerges Supreme 32. The New Order of Augustus 33. The Imperial Succession 34. The Julio-Claudian Dynasty 35. The Emperor in the Roman World 36. The Third-Century Crisis 37. The Shape of Roman Society 38. Roman Slavery 39. The Family 40. Women in Roman Society 41. An Empire of Cities 42. Public Entertainment, Part I-The Roman Baths and Chariot Racing 43. Public Entertainment, Part II-Gladiatorial Games 44. Roman Paganism 45. The Rise of Christianity 46. The Restoration of Order 47. Constantine and the Late Empire 48. Thoughts on the "Fall" of the Roman Empire

    Learning the skills and techniques of artful reading can improve your life in many ways, whether you're a fiction reader, an aspiring writer, a book club member, or a student.And the best part: These skills are not difficult or unwieldy; rather, they are well within your reach. This entertaining, 24-lecture course gives you a veritable toolbox of knowledge and methods to approach even the most daunting reading experience with increased confidence.You'll learn the definitions and characteristics of terms such as authorship, master plot, and genre. While some of these nuts-and-bolts concepts may be familiar to you, Professor Spurgin examines them from multiple angles, revealing hidden meanings that can escape even experienced readers.Practical tips and techniques will maximize your effectiveness as an artful reader. You'll see why holding an initial reading session will acquaint you with the author's writing style and the characters, making the book easy to return to even if you take a few days off.You'll also discover the benefits of "pre-reading" - exploring a book's organization and structure - and how to constantly ask questions to become more deeply involved with the characters and their stories.Throughout the course, a host of literary "case studies" will refine and elaborate on the concepts of artful reading. Literary examples show how you can finally approach works that, in the past, might have seemed intimidating - making your future reading experiences both more engaging and more enlightening.