For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    It reveals a simplicity beneath the complex workings of the mind and the principles behind the creation of our life experience.

    You can not study human nature from a book, you must study yourself and your neighbors. This book may help you to know what to look for and to understand what you find, but it can do little more than this. It is true, this text gives you many facts learned by psychologists, but you must verify the statements, or at least see their significance to you, or they will be of no worth to you. However, the facts considered here, properly understood and assimilated, ought to prove of great value to you. But perhaps of greater value will be the psychological frame of mind or attitude which you should acquire. The psychological attitude is that of seeking to find and understand the causes of human action, and the causes, consequences, and significance of the processes of the human mind. If your first course in psychology teaches you to look for these things, gives you some skill in finding them and in using the knowledge after you have it, your study should be quite worth while.

    D. Jakes, to the motivational bestsellers and New Age seminars to the twelve-step programs and support groups of the recovery movement and to the rise of positive psychology and stress-reduction therapies, this idea--to think positively--is metaphysics morphed into mass belief. This is the biography of that belief.            No one has yet written a serious and broad-ranging treatment and history of the positive-thinking movement. Until now. For all its influence across popular culture, religion, politics, and medicine, this psycho-spiritual movement remains a maligned and misunderstood force in modern life. Its roots are unseen and its long-range impact is unacknowledged. It is often considered a cotton-candy theology for New Agers and self-help junkies. In response, One Simple Idea corrects several historical misconceptions about the positive-thinking movement and introduces us to a number of colorful and dramatic personalities, including Napoleon Hill and Norman Vincent Peale, whose books and influence have touched the lives of tens of millions across the world.

    Through the stories of victims, perpetrators, law enforcement, and reform movements from across the country, Snyder explores not only the dark corners of private violence, but also its far-reaching consequences for society, and what it will take to truly address it.

    Williamson and Honora Rose, comes this survival guide disguised as a low-key, how to manual. From their wellness vaults, they compiled three decades worth of tips for you. Filled with insightful anecdotes and personal viewpoints – which can differ – Wendy and Honora steer you through the swamps of bipolar disorder and teach you how to dodge the alligators. From advice on medication, to their own, personal journeys with acceptance, you’ll pick up tips on managing depression and mania. There is plenty of factual advice and information on treatments and tidbits for the novice, the pros and everyone in between. It could be an asset to anyone navigating the bipolar waters. Two Bipolar Chicks Guide to Survival: Tips for Living with Bipolar Disorder is the consummate bipolar mix of everything you’ll want - and need - inside. The most delicious part is it isn’t bogged down with scientific jargon, though they do explain what you need to know. You’ll hear more from the author you’ve grown to love and the co-author you soon will. It’s their personal insight that will make this a unique book. Divulging tidbits from manic sex and internet sites to how to not blow your life savings when in a manic episode, they blow the lid off telling it like it is. You wanted to know more and here it is! Wendy has also brought in her editor and partner Honora to double the fun. Wendy K. Williamson is the author of the best-selling, inspirational memoir I’m Not Crazy Just Bipolar. This is the book you wanted her to write next: more tips, more about wellness, more information. Voila! The Two Bipolar Chicks Guide To Wellness: Tips for Living with Bipolar Disorder was born. You’ll receive an education about treatments, including their own experience with Cognitive Behavioral Therapy (CBT) and Electroconvulsive Therapy (ECT). You’ll learn the importance of medication management and that not all generics or doctors were created equal. They’ll tell you how crucial little details can be from pill trays to choosing your pharmacy to locking up the credit cards when manic. Wendy and Honora will tell you what has worked - and not worked - for them. This book is designed to fill in the gaps of the scientific ones and keep you entertained so you won’t fall asleep. Wendy K. Williamson has been positively reviewed by Publisher’s Weekly and National Alliance on Mental Illness’ The Advocate. She also currently blogs for BPHope.com. Together, Wendy and Honora run The Red Bank Writers Group. www.twobipolarchicks.com www.wendykwilliamson.com

    He didn't talk. He hid under tables and surrounded himself with a cage of chairs. He hadn't been out of the building in the four years since he'd come in. He was afraid of water and wouldn't take a shower. He was afraid to be naked, to change his clothes. He was nearly 16.Desperate to see change in the boy, the staff of Kevin's adolescent treatment center hired Hayden. As Hayden read to him and encouraged him to read, crawling down into his cage of chairs with him, Kevin talked. Then he started to draw and paint and showed himself to have a quick wit and a rolling, seething, murderous hatred for his stepfather.

    Collected here to keep your wits sharp, The Best Brain Teasers of All Time features the cleverest brain teasers from around the world and throughout history.The Best Brain Teasers of All Time gives you hours of fun-filled entertainment with brain teasers that develop your problem-solving skills in math, logic, and wordplay. Organized as an integrated challenge, these brain teasers build in momentum as they increase in difficulty from classic nursery rhymes to the riddle of the sphinx.The Best Brain Teasers of All Time puts your mind to the test with: 125 Brain Teasers that require no special skills to solve. Plus, each question comes with an optional clue in case you get stumped and a handy answer key in the back to test yourself or play with friends Brain Teasers for Every Level that cater to beginners and advanced masterminds alike, with brain teasers organized by level of difficulty to improve your skills as you move forward Hints of History that provide fun facts and background information for every brain teaser Get ready to sharpen your wit with every “aha” moment. The Best Brain Teasers of All Time is a go-to source for timeless fun and mind-blowing challenges.

    It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    He successfully led the country through its greatest internal crisis, the American Civil War, preserved the Union, and ended slavery. He issued his Emancipation Proclamation in 1863, and promoted the passage of the Thirteenth Amendment to the United States Constitution, abolishing slavery.This Special Congressional Collectors Edition contains Volume One of the Selected Papers and Writings of Mr. Lincoln, carefully selected from the Lincoln Archives by historian Rutger M. Lamont, a recognized expert in Civil War history and a respected Lincoln scholar. It includes The Gettysburg Address and the Emancipation Proclamation, two of the most significant historical documents by Lincoln, and a cornerstone of our nation's independence. It also contains an Introduction by Theodore Roosevelt, with 'The Essay on Lincoln' by Carl Schurz and 'The Address on Lincoln' by Joseph Choate. This book provides the reader with a rare glimpse into the intellect, humor and wit that made Abraham Lincoln one of the most important political figures not only in American History, but a man for and of the world at large and an icon for the ages."This book is quintessential Lincoln, capturing the essence of one of our greatest historical leaders" - The Congressional Record "This is the definative collection of Lincoln's writings. Rutger M. Lamont's Special Collectors Edition should stand the test of time and is a monumental achievement." - Washington Post "Easy to read and highly thought provoking." - U.S. News and World Report

    In the last fifty years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.In The Secret Life of Pronouns, social psychologist and language expert James W. Pennebaker uses his groundbreaking research in computational linguistics-in essence, counting the frequency of words we use-to show that our language carries secrets about our feelings, our self-concept, and our social intelligence. Our most forgettable words, such as pronouns and prepositions, can be the most revealing: their patterns are as distinctive as fingerprints.Using innovative analytic techniques, Pennebaker X-rays everything from Craigslist advertisements to the Federalist Papers-or your own writing, in quizzes you can take yourself-to yield unexpected insights. Who would have predicted that the high school student who uses too many verbs in her college admissions essay is likely to make lower grades in college? Or that a world leader's use of pronouns could reliably presage whether he led his country into war? You'll learn why it's bad when politicians use "we" instead of "I," what Lady Gaga and William Butler Yeats have in common, and how Ebenezer Scrooge's syntax hints at his self-deception and repressed emotion. Barack Obama, Sylvia Plath, and King Lear are among the figures who make cameo appearances in this sprightly, surprising tour of what our words are saying-whether we mean them to or not.

    Depression & Other Magic Tricks explores themes of mental health, love, and family. It is a documentation of struggle and triumph, a celebration of daily life and of living. Benaim's wit, empathy, and gift for language produce a work of endless wonder.

    Most of us have unfinished business that might make us feel like we walk around dragging a heavy ball with a chain connected to our ankle. When you declutter and possibly downsize, you can free yourself of weighty matters that tie you down physically, mentally, emotionally, and spiritually.Lighter Living explains why you might want to simplify your home and your life. It shows you how to declutter and then organize what you keep. Finally, you are given a vision for lifelong decluttering and how it can lead to well-being and peace of mind.

    Dick was a hugely influential writer who drew upon his own life to address the nature of drug abuse, paranoia, schizophrenia, and transcendental experiences of all kinds. He was a prolific author and many of his books were turned into popular films such as Blade Runner, A Scanner Darkly, Total Recall, and Minority Report. This book has been written with the cooperation of several close acquaintances and looks to examine his work as well as the socio-political-cultural environment in which he lived. It will be of great interest to any fan of Philip K. Dick or science fiction in general, as well as anyone who grew up the 1950s, 1960s, and 1970s.

    Immigration is remaking Europe and North America: over half of American babies are non-white, and by the end of the century, minorities and those of mixed race are projected to form the majority in many countries.Drawing on an extraordinary range of surveys, Whiteshift explores the majority response to ethnic change in Western Europe, North America and Australasia. Eric Kaufmann, a leading expert on immigration, calls for us to move beyond empty talk about national identity and open up debate about the future of white majorities. He argues that we must ditch the 'diversity myth' that whites will dwindle, replacing it with whiteshift - a new story of majority transformation that can help lift anxieties and heal today's widening political divisions.A bold, original work, Whiteshift will redefine the way we think about ethnic diversity and populism.