And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    Edited, with and Introduction, by Richard McKeon

    Kaplan explores the wisdom of the ages for answers for today’s leaders. While the modern world may seem more complex and dangerous than ever before, Kaplan writes from a deeper historical perspective to reveal how little things actually change. Indeed, as Kaplan shows us, we can look to history’s most influential thinkers, who would have understood and known how to navigate today’s dangerous political waters.Drawing on the timeless work of Sun Tzu, Thucydides, Machiavelli, Hobbes, among others, Kaplan argues that in a world of unstable states and an uncertain future, it is increasingly imperative to wrest from the past what we need to arm ourselves for the road ahead. Wide-ranging and accessible, Warrior Politics is a bracing book with an increasingly important message that challenges readers to see the world as it is, not as they would like it to be.

    At once eye-opening, thought-provoking, and surprisingly fresh and moving, Nader’s The Seventeen Traditions is a celebration of uniquely American ethics certain to appeal to fans of Mitch Albom, Tim Russert, and Anna Quindlen—an unexpected and most welcome gift from this fearlessly committed reformer and outspoken critic of corruption in government and society. In a time of widespread national dissatisfaction and disillusionment that has given rise to new dissent characterized by the Occupy Wall Street movement, the liberal icon shows us how every American can learn from The Seventeen Traditions and, by embracing them, help bring about meaningful and necessary change.

    Williamson — the lively, literary firebrand from National Review who was too hot for the Atlantic Monthly — comes to bury democracy, not to praise it, in his irrepressibly readable new book sure to outrage and illuminate, The Smallest Minority: Independent Thinking in the Age of Mob Politics. Funny, profane, and profound, Williamson takes a flamethrower to social-media mobs, literal mobs, and the enforced conformity of identity politics in this thinking man's political book of the year.

    “Happy childhood” notwithstanding, says Harris, most of us are living out the not ok feelings of a defenseless child wholly dependent on ok others (parents) for stroking and caring. At some stage early in our lives we adopt a “position” about ourselves which very significantly determines how we feel about ourselves, particularly in relation to other people. And for a huge portion of the population, that position is that I’m Not OK-You’re OK. This negative Life Position, shared by successful and unsuccessful people alike, contaminates our rational adult potential, leaving us vulnerable to the inappropriate, emotional reactions of our child and the uncritically learned behavior programmed into our parent. By exploring the four basic “life positions,” we can radically change our lives.

    Indeed, it is probably true to say that only the Bible rivals Homer for sheer depth and scope of cultural and literary influence.Professor Vandiver makes it vividly clear why, after almost 3,000 years, the Iliad remains not only among the greatest adventure stories ever told, but also one of the most compelling meditations on the human condition ever written.12 Lectures:1. Introduction to Homeric Epic2. The Homeric Question3. Glory, Honor, and the Wrath of Achilles4. Within the Walls of Troy5. The Embassy to Achilles6. The Paradox of Glory7. The Role of the Gods8. The Longest Day9. The Death of Patroklos10. Achilles Returns to Battle11. Achilles and Hektor12. Enemies' Tears—Achilles and Priam.

    Julian Jaynes, Dr. Michael Carr, Prof. Scott Greer, Dr. John Hamilton, Marcel Kuijsten, Prof. John Limber, Prof. Brian McVeigh, Prof. David Stove, June Tower, Prof. William Woodward, and a Foreword by Prof. Michael Persinger

    This marks a burgeoning global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. "The Athena Doctrine" shows why femininity is the operating system of 21st century prosperity: Leadership: values traditionally associated with women create more effective leadership and organizational strategies in today's society.Career management and self-improvement traits associated with women--flexibility, empathy, and honesty--underpin career mobility and personal fulfillment.Change management: feminine traits help us adapt seamlessly and effectively to today's changes.Brought to life through real world portraits of women and men who lead Fortune 1000 businesses, new ventures, government and nonprofit agencies, and community groups--and backed by rigorous data--"s"ocial theorist John Gerzema and author Michael D'Antonio show how traditionally feminine traits are ascending and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

    A Mind that Found Itself is Beers’ own story, as one of five children who all suffered psychological distress and were all confined to mental institutions at one time or another. Beers, who wrote the book after his own confinement, gained the support of the medical profession and was a leader in the mental hygiene movement. A Mind that Found Itself has been an inspiration to many mental health professionals in their choice of a profession. It also did much to help the rest of the world see mental health issues as a serious disease.Clifford Whittingham Beers (1876-1943) was the founder of the American mental hygiene movement. Beers was born in New Haven, Connecticut to Ida and Robert Beers on March 30, 1876. He was one of five children, all of whom would suffer from psychological distress and would die in mental institutions, including Beers himself (see “Clifford W. Beers, Advocate for the Insane”). He graduated from the Sheffield Scientific School at Yale in 1897. In 1900 he was first confined to a private mental institution for depression and paranoia. He would later be confined to another private hospital as well as a state institution. During these periods he experienced and witnessed serious maltreatment at the hands of the staff. After the publication of A Mind That Found Itself (1908), an autobiographical account of his hospitalization and the abuses he suffered during, he gained the support of the medical profession and others in the work to reform the treatment of the mentally ill. In 1909 Beers founded the National Committee for Mental Hygiene, now named Mental Health America, in order to continue the reform for the treatment of the mentally ill. He also started the Clifford Beers Clinic in New Haven in 1913, the first outpatient mental health clinic in the United States. He was a leader in the field until his retirement in 1939.

    This popular work is about a soldier who takes the initiative to accomplish a daunting and difficult task without questions or objections and graciously accomplishes the task. Often used in business and life as a motivational example to readers of applying a positive attitude towards achieving a successful life.

    Villoldo shares some of their time-honored teachings that emphasize the sacred dream: an ephemeral, yet powerful vision that has the potential to guide us to our purpose and show us our place in the universe.The practices in this book will help you forge a sacred dream for yourself. They will help you craft a destiny infused with courage, and driven by vision. You’ll be invited to follow the footsteps of the luminous warrior and learn how to break out of the three nightmares surrounding love, death, and safety that have held you captive, and transform them into the experience of timeless freedom, known as the Primordial Light. This creative power exercised by shamans will lead you to create beauty and healing, and dream a new world into being.When you transform these dreams and accept that life is ever changing, that your mortality is a given and that no one except you can free you from fear —the chaos in your life turns to order, and beauty prevails.“Wake up from the slumber you are living in, and dream with your eyes open so that all the possibilities of the future are available to you.”

    He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world’s most gruelling sport can work equally well for golfers, lawyers, artists, entrepreneurs—anyone who’s willing to commit totally to becoming better than the best. By Chasing Excellence, you’ll discover how extraordinary it’s possible for you to be.

    A wonderfully crafted fable, The Monk Who Sold His Ferrari tells the extraordinary story of Julian Mantle, a lawyer forced to confront the spiritual crisis of his out-of-balance life. On a life-changing odyssey to an ancient culture, he discovers powerful, wise, and practical lessons that teach us to:Develop Joyful Thoughts, Follow Our Life's Mission and Calling, Cultivate Self-Discipline and Act Courageously, Value Time as Our Most Important Commodity, Nourish Our Relationships, and Live Fully, One Day at a Time.

    We strive for the absolute best in every aspect of our lives, ignoring what we do well naturally. Why do we measure our time in terms of efficiency instead of meaning? Why can't we just take a break?In Do Nothing, award-winning journalist Celeste Headlee illuminates a new path ahead, seeking to institute a global shift in our thinking so we can stop sabotaging our well-being, put work aside and start living instead of doing. The key lies in embracing what makes us human: our creativity, our social connections (Instagram doesn't count), our ability for reflective thought, and our capacity for joy. Celeste's strategies will allow you to regain control over your life and break your addiction to false efficiency, including:-Increase your time perception and determine how your hours are being spent. -Stop comparing yourself to others.-Invest in quality idle time. Take a hot bath and listen to music.-Spend face-to-face time with friends and familyIt's time to recover our leisure time and reverse the trend that's making us all sadder, sicker, and less productive.