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Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising by Phil Dusenberry
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marketing
business
Family Secrets: The scandalous history of an extraordinary family
Derek Malcolm - 2017
The secret, though, that surrounded my parents’ unhappy life together, was divulged to me by accident . . .’ Hidden under some papers in his father’s bureau, the sixteen-year-old Derek Malcolm finds a book by the famous criminologist Edgar Lustgarten called The Judges and the Damned. Browsing through the Contents pages Derek reads, ‘Mr Justice McCardie tries Lieutenant Malcolm – page 33.’ But there is no page 33. The whole chapter has been ripped out of the book. Slowly but surely, the shocking truth emerges: that Derek’s father, shot his wife’s lover and was acquitted at a famous trial at the Old Bailey. The trial was unique in British legal history as the first case of a crime passionel, where a guilty man is set free, on the grounds of self-defence. Husband and wife lived together unhappily ever after, raising Derek in their wake. Then, in a dramatic twist, following his father’s death, Derek receives an open postcard from his Aunt Phyllis, informing him that his real father is the Italian Ambassador to London . . . By turns laconic and affectionate, Derek Malcolm has written a richly evocative memoir of a family sinking into hopeless disrepair. Derek Malcolm was chief film critic of the Guardian for thirty years and still writes for the paper. Educated at Eton and Merton College, Oxford, he became first a steeplechase rider and then an actor after leaving university. He worked as a journalist in the sixties, first in Cheltenham and then with the Guardian where he was a features sub-editor and writer, racing correspondent and finally film critic. He directed the London Film Festival for a spell in the 80s and is now President of both the International Film Critics Association and the British Federation of Film Societies. He lives with his wife Sarah Gristwood in London and Kent and has published two books – one on Robert Mitchum and another on his favourite 100 films. He is a frequent broadcaster on radio and television and a veteran of film festival juries all over the world.
Ignore Everybody: and 39 Other Keys to Creativity
Hugh MacLeod - 2009
Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection
Jia Jiang - 2015
Despite early success in the corporate world, his first attempt to pursue his entrepreneurial dream ended in rejection. Jia was crushed and spiraled into a period of deep self-doubt. But he realized that his fear of rejection was a bigger obstacle than any single rejection would ever be, and he needed to find a way to cope with being told no without letting it destroy him. Thus was born his "100 days of rejection" experiment, during which he willfully sought rejection on a daily basis - from requesting a lesson in sales from a car salesman (no) to asking a flight attendant if he could make an announcement on the loudspeaker (yes) to his famous request to get Krispy Kreme doughnuts in the shape of Olympic rings (yes, with a viral video to prove it).Jia learned that even the most preposterous wish may be granted if you ask in the right way, and here he shares the secret of successful asking, how to pick targets, and how to tell when an initial no can be converted into something positive. But more important, he learned techniques for steeling himself against rejection and ways to develop his own confidence - a plan that can't be derailed by a single setback.Filled with great stories and valuable insight, Rejection Proof is a fun and thoughtful examination of how to overcome fear and dare to live more boldly.
Alaska Man: A Memoir of Growing Up and Living in the Wilds of Alaska
George Davis - 2017
He survives this perilous wheel of fortune, and thrives in the face of danger! I would like to add to why my book is important, is that we are true authentic Alaskans that live life off of the grid and that we have been entrepreneurs, making our living off of the land and sea. We are wilderness and off the grid consultants if that is important. On our website we have a variety of things we consult on from sport fishing, hunting, adventures, lodges/outfitters, developing or improving remote properties, and much more.
Confessions of a Public Speaker
Scott Berkun - 2009
For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.
The Answer Is Never: A Skateboarder's History of the World
Jocko Weyland - 2002
In The Answer Is Never, skating journalist Jocko Weyland tells the rambunctious story of a rebellious sport that began as a wintertime surfing substitute on the streets of Southern California beach towns more than forty years ago and has evolved over the decades to become a fixture of urban youth culture around the world. Merging the historical development of the sport with passages about his own skating adventures in such wide-ranging places as Hawaii, Germany, and Cameroon, Weyland gives a fully realized portrait of a subculture whose love of free-flowing creativity and a distinctive antiauthoritarian worldview has inspired major trends in fashion, music, art, and film. Along the way, Weyland interweaves the stories of skating pioneers like Gregg Weaver and the Dogtown Z-Boys and living legends like Steve Caballero and Tony Hawk. He also charts the course of innovations in deck, truck, and wheel design to show how the changing boards changed the sport itself, enabling new tricks as skaters moved from the freestyle techniques that dominated the early days to the extreme street-skating style of today. Vivid and vibrant, The Answer Is Never is a fascinating book as radical and unique as the sport it chronicles.
His Ownself: A Semi-Memoir
Dan Jenkins - 2014
“Sometimes, I envy my own childhood,” says Dan Jenkins. Many can say that about Dan’s whole life. In His Ownself, we follow him from his youth in Texas, where being a sports fan meant understanding a lot about religion, heroes, and drinking; to his first job at the Fort Worth Press working alongside all-time journalistic greats like Blackie Sherrod and Bud Shrake; to the glory days of Sports Illustrated. One of a handful of writers to establish SI as the most important sports magazine ever, Dan refocused the magazine’s college football coverage and covered the game’s greatest players and coaches. Beyond football, Dan is in the conversation about the best golf writers of all time. Having covered every Masters, U.S. Open, PGA, and British Open for the past fifty years, he takes us behind the scenes to capture the drama—as well as the humor—of these tournaments as he brings us up close and personal with the likes of Ben Hogan, Arnold Palmer, Jack Nicklaus, and Tiger Woods. From his friendship and the rounds played with Ben Hogan, to the stories swapped with New York’s elite, to the corporate expense accounts abused, Dan lets loose on his experiences in journalism, sports, and showbiz. An honest, one-of-a-kind look at politics, hypocrites, political correctness, the past, the present, Hollywood, money, and athletes, this is a sports fan’s dream book. It’s a touching, laugh-out-loud tribute to the romanticism of sportswriting and the glory days of sports, told straight from the mouth of the man who saw it all his ownself.
Treadmill to Oblivion: My Days in Radio
Fred Allen - 1954
Filled with Allen's wit and humor, the book includes many radio skits featuring Allen, his wife Portland, and stars such as Jack Benny and George Jessel, and provides a fascinating look at radio during its “Golden Age.” Prior to his radio career, Allen was a vaudeville star; those exploits are recounted in his book Much Ado About Me. Fred Allen died in New York City in 1956 at the age of 61.
WOLFPACK: How to Come Together, Unleash Our Power, and Change the Game
Abby Wambach - 2019
She became an icon because of her remarkable wisdom as a leader. As the co-captain of the 2015 Women’s World Cup Champion Team, she created a culture not just of excellence, but of honor, commitment, resilience, and sisterhood. She helped transform a group of individual women into one of the most successful, powerful and united Wolfpacks of all time.In her retirement, Abby’s ready to do the same for her new team: All Women Everywhere.In Wolfpack, Abby’s message to women is:We have never been Little Red Riding Hood. We Are the Wolves.We must wander off the path and blaze a new one: together.She insists that women must let go of old rules of leadership that neither include or serve them. She’s created a new set of Wolfpack rules to help women unleash their individual power, unite with their Wolfpack, and change the landscape of their lives and world: from the family room to the board room to the White House.· Make failure your fuel: Transform failure to wisdom and power. · Lead from the bench: Lead from wherever you are. · Champion each other: Claim each woman’s victory as your own. · Demand the effing ball: Don’t ask permission: take what you’ve earned.In Abby’s vision, we are not Little Red Riding Hoods, staying on the path because we’re told to. We are the wolves, fighting for a better tomorrow for ourselves, our pack, and all the future wolves who will come after us.
Duck Commander Collection: Duck Commander Family; Happy, Happy, Happy; and Si-Cology 1
Willie Robertson - 2013
In this book, which includes family photos and famous one-liners, Si shares his life in his own quirky style.Happy, Happy, HappyIn this revealing book, Phil shares fourteen rules for living, including “Don’t let your grandkids grow up to be nerds,” “Never sell yourself short,” and “It’s cheaper to hire your relatives.” You’ll get insights into what made Phil the man he is today and how he answered the call to be a man of faith and ducks.
Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat (Social Media, Social Media Marketing)
David Kelly - 2016
You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!
Something in the Air: Radio, Rock, and the Revolution That Shaped a Generation
Marc Fisher - 2007
But radio came roaring back with a whole new concept. The war was over, the baby boom was on, the country was in clover, and a bold new beat was giving the syrupy songs of yesteryear a run for their money. Add transistors, 45 rpm records, and a young man named Elvis to the mix, and the result was the perfect storm that rocked, rolled, and reinvented radio.Visionary entrepreneurs like Todd Storz pioneered the Top 40 concept, which united a generation. But it took trendsetting “disc jockeys” like Alan Freed, Murray the K, Wolfman Jack, Cousin Brucie, and their fast-talking, too-cool-for-school counterparts across the land to turn time, temperature, and the same irresistible hit tunes played again and again into the ubiquitous sound track of the fifties and sixties. The Top 40 sound broke through racial barriers, galvanized coming-of-age kids (and scandalized their perplexed parents), and provided the insistent, inescapable backbeat for times that were a-changin’.Along with rock-and-roll music came the attitude that would literally change the “voice” of radio forever, via the likes of raconteur Jean Shepherd, who captivated his loyal following of “Night People”; the inimitable Bob Fass, whose groundbreaking Radio Unnameable inaugurated the anything-goes free-form style that would come to define the alternative frontier of FM; and a small-time Top 40 deejay who would ultimately find national fame as a political talk-show host named Rush Limbaugh.From Hunter Hancock, who pushed beyond the limits of 1950s racial segregation with rhythm and blues and hepcat patter, to Howard Stern, who blew through all the limits with a blue streak of outrageous on-air antics; from the heyday of summer songs that united carefree listeners to the latter days of political talk that divides contentious callers; from the haze of classic rock to the latest craze in hip-hop, Something in the Air chronicles the extraordinary evolution of the unique and timeless medium that captured our hearts and minds, shook up our souls, tuned in–and turned on–our consciousness, and went from being written off to rewriting the rules of pop culture.
I'd Like to Apologize to Every Teacher I Ever Had: My Year as a Rookie Teacher at Northeast High
Tony Danza - 2012
Danza’s” showbiz credentials, and they immediately put him on the hot seat. Featuring indelible portraits of students and teachers alike, I’d Like to Apologize to Every Teacher I Ever Had reveals just how hard it is to keep today’s technologically savvy – and often alienated -- students engaged, how impressively committed most teachers are, and the outsized role counseling plays in a teacher’s day, given the psychological burdens many students carry. The book also makes vivid how a modern high school works, showing Tony in a myriad of roles – from lecturing on To Kill a Mockingbird to “coaching” the football team to organizing a talent show to leading far-flung field trips to hosting teacher gripe sessions. A surprisingly poignant account, I’d Like to Apologize to Every Teacher I Ever Had is sometimes laugh-out-loud funny but is mostly filled with hard-won wisdom and feel-good tears.
A Book About Innocent: Our story and some things we've learned
Dan Germain - 2009
On that first day we sold twenty-four bottles, and now we sell over 2 million a week, so we've grown since then. This book is about the stuff we've learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff we've got right and the stuff we got wrong, and about squirrels . . . and camping . . . and doing the right thing. We thought we'd write it all down in a book so we don't forget any of it, and to maybe help other people too. We started innocent from scratch, so we've learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people clever than us. And some stuff we just got lucky on. But all of it, the good the bad and the useful, is in here. Plus, perhaps our mums will finally believe us when we tell them we haven't rung home for a while because we've been a bit busy these past few years.
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Eli Schwartz
Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.