Book picks similar to
Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising by Phil Dusenberry
advertising
marketing
non-fiction
business
The 50th Law
50 Cent - 2008
In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a bible for success in life and work based on a single principle: fear nothing.With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin, as well as examples of others who have overcome adversity through understanding and practicing The 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.
The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!
Doberman Dan - 2014
and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.
Vuelta Skelter: Riding the Remarkable 1941 Tour of Spain
Tim Moore - 2021
Julian Berrendero's victory in the 1941 Vuelta a Espana was an extraordinary exercise in sporting redemption: the Spanish cyclist had just spent 18 months in Franco's concentration camps, punishment for expressing Republican sympathies during the civil war. Seventy nine years later, perennially over-ambitious cyclo-adventurer Tim Moore developed a fascination with Berrendero's story, and having borrowed an old road bike with the great man's name plastered all over it, set off to retrace the 4,409km route of his 1941 triumph - in the midst of a global pandemic. What follows is a tale of brutal heat and lonely roads, of glory, humiliation, and then a bit more humiliation. Along the way Tim recounts the civil war's still-vivid tragedies, and finds the gregarious but impressively responsible locals torn between welcoming their nation's only foreign visitor, and bundling him and his filthy bike into a vat of antiviral gel.'Bill Bryson on two wheels' Independent
Don't Fence Me In! An American Teenager in the Holocaust
Barry Spanjaard - 1982
It was an appropriate greeting to the young man, enjoying his first taste of freedom after spending time in three concentration camps, including the infamous Bergen-Belsen. A short time later, suddenly abandoned again to a Virginia military school, Spanjaard, then 16 years old, felt compelled to confront his past, particularly the loss of his beloved father, who died a few days after being released from Bergen-Belsen. This true story is unique because Barry Spanjaard is believed to be the only American citizen to be confined in Hitler's camps and dispels the idea that such a tragedy could only happen to people "over there - not here." His American citizenship was his and his family's tool to survival. His family never went into hiding, and Barry was able to keep his mother and father out of the camps for several years because of his American citizenship. His American citizenship was also the key which finally opened the doors to freedom in a prisoner exchange. Spanjaard recounts his meeting and the befriending of Anne Frank, his job as a personal messenger boy to Camp Commandant Josef Kramer and the destruction of his fellow Jews, with a cynical humor, without taking away from the seriousness of the situation. It reveals a youngster suddenly propelled to adult responsibilities, who nevertheless remains a teenager finding friends and life's remaining joys wherever he can."It is a book that young adults should read and then pass on to their parents."
Alibaba: The House That Jack Ma Built
Duncan Clark - 2016
Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle class consumers.Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? As it forges ahead into finance and entertainment, are there limits to Alibaba’s ambitions? How does the Chinese government view its rise? Will Alibaba expand further overseas, including in the U.S.?Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before.
Call the Vet: My Life as a Young Vet in 1970s London
Bruce Fogle - 2020
As a graduate of the world’s best veterinary school, he also thought his profession would come naturally to him. He quickly learned not to make assumptions…Bruce began his career at the prestigious Woodrow Singleton surgery in the heart of the Knightsbridge. Frequented by Britain’s most distinguished pet owners, from Duchesses and Sultans to Paul McCartney and Elizabeth Taylor, it also cared for the exotic inhabitants of the Harrods’ ‘Zoo Department.’Over the next few years, an arc of clients would cross Bruce’s table, from cats and dogs to alligators, pumas and even a capuchin monkey. Each adventure taught Bruce far more than any textbook ever could, while skilful veterinary nurses provided the greatest lessons of all.Call the Vet is a wonderfully rich and warmly funny memoir. Set against the vibrant backdrop of 1970s’ London, it explores the unique bond between pets and their owners; the common thread of compassion that unites all cultures and classes, and the discovery of love and joy in unexpected places.Perfect for fans of Noel Fitzpatrick, Ben Fogle and Kate Humble!
Call Sign Chaos: Learning to Lead
Jim Mattis - 2019
Along the way, Mattis recounts his foundational experiences as a leader, extracting the lessons he has learned about the nature of warfighting and peacemaking, the importance of allies, and the strategic dilemmas--and short-sighted thinking--now facing our nation. He makes it clear why America must return to a strategic footing so as not to continue winning battles but fighting inconclusive wars.Mattis divides his book into three parts: Direct Leadership, Executive Leadership, and Strategic Leadership. In the first part, Mattis recalls his early experiences leading Marines into battle, when he knew his troops as well as his own brothers. In the second part, he explores what it means to command thousands of troops and how to adapt your leadership style to ensure your intent is understood by your most junior troops so that they can own their mission. In the third part, Mattis describes the challenges and techniques of leadership at the strategic level, where military leaders reconcile war's grim realities with political leaders' human aspirations, where complexity reigns and the consequences of imprudence are severe, even catastrophic.Call Sign Chaos is a memoir of a life of warfighting and lifelong learning, following along as Mattis rises from Marine recruit to four-star general. It is a journey about learning to lead and a story about how he, through constant study and action, developed a unique leadership philosophy, one relevant to us all.
1,000 Dollars and an Idea: Entrepreneur To Billionaire
Sam Wyly - 2008
This memoir reveals the creative process, relationships, struggles and financial strategies that led to him becoming one of the 1000 wealthiest people in the world.
Downstairs at the White House: The story of a teenager, an Oval Office, and a ringside seat to Watergate.
Donald M. Stinson - 2017
He was also a kid who did the same kind of harebrained things most teenagers do. Only steps away from the Oval Office, he fought with a foreign head of state for space in a restroom. He devised a shortcut that tripped countless alarms and summoned an agitated band of Secret Service agents. He spilled ice water on Frank Sinatra's sock. And that was just the small stuff. A funny, fast-paced memoir, Downstairs at the White House is richly decorated with presidents, first ladies, celebrities . . . and events that shook America.
The Brass Ring
Bill Mauldin - 1971
A semi-memoir covering a decade of the acclaimed cartoonists formative years (1935-1945), and including many reproductions of famous drawings and photos from the authors personal collection.
Piano Girl: A Memoir: Lessons in Life, Music, and the Perfect Blue Hawaiian
Robin Meloy Goldsby - 2005
Sometimes funny, sometimes poignant, this is the story of a young woman's accidental career as a cocktail lounge piano player, and the adventures and encounters that follow.
Madam Millie: Bordellos from Silver City to Ketchikan
Max Evans - 2002
The story of Silver City Millie, as she referred to herself, is the story of one woman's personal tragedies and triumphs as an orphan, a Harvey Girl waitress on the Santa Fe railroad, a prostitute with innumerable paramours, and a highly successful bordello businesswoman. Millie broke the mould in so many ways, and yet her life's story of survival was not unlike that of thousands of women who went West only to find that their most valuable assets were their physical beauty and their personality. Petite at five feet tall with piercing blue eyes, Millie captured men's attention by her very essence and her unmistakable joie de vivre. Born to Italian immigrant parents near Kansas City, she and her sister were orphaned early and separated from each other. Millie learned hard lessons on the streets, but she never gave up and she vowed to protect and support her ailing older sister. Caught in a domestic squabble in her foster home, Millie wound up in juvenile court with Harry Truman as her judge. This would be only the first of many brushes in her life with prominent politicians. West to a Catholic home in Deming, New Mexico, Millie moved with her. Expenses ran high and after a brief stint waiting tables as a Harvey Girl, Millie found that her meagre tips could easily be augmented by turning tricks. Thus, out of financial need and devotion to her sister, Mildred Cusey turned to a life of prostitution and a career at which she soon excelled and became both rich and famous.
God and Mr. Gomez
Jack Clifford Smith - 1974
The joys and travails of building a home in Baja California.
What I Know for Sure
Oprah Winfrey - 2014
Over the years, she has made history with a legendary talk show - the highest-rated program of its kind, launched her own television network, become the nation's only African-American billionaire, and been awarded both an honorary degree by Harvard University and the Presidential Medal of Freedom. From all her experiences, she has gleaned life lessons—which, for fourteen years, she's shared in O, The Oprah Magazine's widely popular "What I Know For Sure" column, a monthly source of inspiration and revelation.Now, for the first time, these thoughtful gems have been revised, updated, and collected in What I Know For Sure, a beautiful cloth bound book with a ribbon marker, packed with insight and revelation from Oprah Winfrey. Organized by theme—joy, resilience, connection, gratitude, possibility, awe, clarity, and power—these essays offer a rare, powerful and intimate glimpse into the heart and mind of one of the world's most extraordinary women—while providing readers a guide to becoming their best selves. Candid, moving, exhilarating, uplifting, and frequently humorous, the words Oprah shares in What I Know For Sure shimmer with the sort of truth that readers will turn to again and again.