Book picks similar to
Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising by Phil Dusenberry
advertising
non-fiction
marketing
business
Mr. Shmooze: The Art and Science of Selling Through Relationships
Richard Abraham - 2002
Shmooze: The Art and Science of Selling Through Relationships presents a composite character of the most successful and gregarious salespeople in America. This character, Mr. Shmooze, demonstrates how to turbocharge sales results by maximizing relationship-selling strategies.
The Storyteller's Secret: How the World's Most Inspiring Leaders Turn Their Passion Into Performance
Carmine Gallo - 2016
Made in Reality
Stephanie Pratt - 2015
In Made in Reality, Stephanie gives an exclusive insight into the trials and tribulations of life on reality TV, taking us behind the scenes of The Hills, Made in Chelsea and even the Big Brother House. Nothing is off-limits, from the drama of her relationship with Spencer Matthews, to her issues with her brother Spencer Pratt. But there is more to Stephanie than the glamour of Beverly Hills and the Kings Road. For the first time, she shares her struggles with drug addiction, eating disorders, and the pressures of fame in the internet age.Inspiring, fascinating, and insightful throughout, this is an honest account of the truth behind reality.
Flamin' Hot: The Incredible True Story of One Man's Rise from Janitor to Top Executive
Richard Montanez - 2021
Richard Monta�ez is a man who made a science out of walking through closed doors, and his success story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Having taken a job mopping floors at Frito-Lay's California factory to support his family, Monta�ez took his future into his own hands and created the world's hottest snack food: Flamin' Hot Cheetos. This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Monta�ez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. Flamin' Hot proves that you can break out of your career rut and that your present circumstances don't have to dictate your future.
Cardiac Arrest: Five Heart-Stopping Years as a CEO On the Feds' Hit-List
Howard Root - 2016
Fifteen years later, his Minnesota company had created over 500 American jobs and developed more than 50 new medical devices that saved and improved lives. But in 2011, the federal government threatened to destroy his company and put Howard behind bars for years. Why? Federal prosecutors had been sold a bill of goods – a tall tale peddled by a money-hungry ex-employee out for revenge. All over one device. A device that never harmed a single patient and made up less than 1% of the company s sales. The investigation revealed the charges to be baseless, but the scalp-hunting prosecutors didn't back off. Instead they dug in – threatening witnesses, misleading grand juries, and strategically leaking secret documents. Whatever it took to pressure a headline-grabbing settlement. Howard Root stood up to the shakedown. Five years, 121 attorneys and $25 million in legal fees later, his life's work and freedom rested in the hands of 12 strangers in a San Antonio jury room. Would Howard and his company be vindicated by the verdict, or had he made the biggest mistake of his life by challenging the federal government? Cardiac Arrest is the eye-opening true story of life on the Feds' hit-list, told from the desk of a CEO who decided to fight back. Follow Howard from the boardroom to the courtroom, as he tells the inside story of the case that sparked outrage in the pages of The Wall Street Journal and triggered a congressional investigation.
Walk-On: Life from the End of the Bench
Alan Williams - 2005
Alan Williams knew nothing about being the star, but a courageous basketball player shows that one can still find success in the midst of failure. Even though Alan's career didn't result in him being a lottery pick in the first round of the NBA draft, Walk-On gives each of us something to cheer about. From the end of the bench, a firsthand view of major college basketball proves that ultimate fulfillment in life is not found in how many points we score, but in having a hope and a faith in those things in life which cannot be seen.JOIN THE FIGHT FOR CANCERJIMMY V FOUNDATION: A portion of the proceeds from Walk-On will be donated to the V Foundation, an organization helping to support cancer research. The V Foundation was founded in memory of the late Jim Valvano, former coach of NC STATE, who died years ago of cancer.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman - 2006
In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Through Five Administrations: Inside the White House
William H. Crook - 1909
Crook's memoir brings an astonishing array of personal details of life in the executive mansion. His sensitive observations of Lincoln are especially moving.A well-known figure in Washington, Crook knew every president from Lincoln until Crook's death in 1915. He was a keen observer and his stories will entertain and sometimes surprise you.
Wanna Bet?: A Degenerate Gambler's Guide to Living on the Edge
Artie Lange - 2018
He is also an artist haunted by his fair share of demons, which overtook him in the years that followed. After a suicide attempt, a two-year struggle with depression, and years of chronic opiate addiction, Artie entered recovery and built himself back up, chronicling his struggle in brave detail in his next book and second New York Times bestseller, Crash and Burn.In his hilarious third book, the two-time bestselling author, comedian, actor, and radio icon explains the philosophy that has kept his existence boredom-free since the age of 13—the love of risk. An avid sports better and frequent card player, Lange believes that the true gambler gets high not from winning, but from the chaotic unknown of betting itself. He recounts some of his favorite moments, many of which haven't involved money at all. In this candid and entertaining memoir, he looks back at the times he's wagered the intangible and priceless things in life: his health, his career, and his relationships. The stories found in Wanna Bet? paint a portrait of a man who would just as quickly bet tens of thousands of dollars on a coin toss as he would a well thought out NBA or NFL wager. Along for the ride are colorful characters from Artie's life who live by the same creed, from a cast of childhood friends to peers like comedian and known gambler Norm McDonald. The book is a tour of a subculture where bookies and mobsters, athletes and celebrities ride the gambling roller coaster for the love of the rush. Through it all, somehow Artie has come out ahead, though he does take a few moments to imagine his life if things hadn't quite gone his way. Unrepentant and unrestrained, the book is Lange at his finest.
Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure
Larry Smith - 2008
When the online storytelling magazine SMITH asked readers to submit six-word memoirs, they proved a whole, real life can be told this way, too. The results are fascinating, hilarious, shocking, and moving. From small sagas of bittersweet romance ("Found true love, married someone else") to proud achievements and stinging regrets ("After Harvard, had baby with crackhead"), these terse true tales relate the diversity of human experience in tasty bite-size pieces. The original edition of Not Quite What I Was Planning spent six weeks on the New York Times bestseller list, and thanks to massive media attention—from NPR to the The New Yorker—the six-word memoir concept spread to classrooms, dinner tables, churches, synagogues, and tens of thousands of blogs. This deluxe edition has been revised and expanded to include more than sixty never-before-seen memoirs. From authors Elizabeth Gilbert, Richard Ford, and Joyce Carol Oates to celebrities Stephen Colbert, Mario Batali, and Joan Rivers to ordinary folks around the world, everyone has a six-word story to tell.
The Go-Giver: A Little Story About a Powerful Business Idea
Bob Burg - 2007
Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”
Have Glove, Will Travel: Adventures of a Baseball Vagabond
Bill Lee - 2005
His reputation for antics both on and off the field guaranteed that no other club would pick him up. The Ace from Space had landed on professional baseball’s blacklist, and so it was that one of the most popular major-league pitchers of our day was fated to pack his bags and wander the globe searching for a ball game. Have Glove, Will Travel is the chronicle of an amazing odyssey that began more than twenty years ago and continues today. Unable to live without baseball, Lee went anywhere he could find a game, beginning in the dank and dreary locker room of a Canadian hockey team that later became a softball team. We follow him around the world as he competes in pickup games, town tournaments, senior leagues, and fantasy camps, barnstorming like a modern Satchel Paige around the United States, South America, China, Cuba, Russia, and every province in Canada.At the heart of this story are the rollicking, colorful characters Lee meets during his travels, and the mishaps that befall him whether he’s sober or stoned. There’s the eccentric Latin pitching master Lee plays with in Cuba, who once struck out Ernest Hemingway. And a hilarious story that takes place in the backwoods of a British Columbia timber town, where Lee and Hall-of-Famer Ferguson Jenkins go fishing and end up being chased back to their pickup truck by a 450-pound black bear.Have Glove, Will Travel is so much more than the average baseball book. Lee’s humor, keen eye for detail, and extraordinary pitching intellect are always on display, but in the end this book is a love story about a middle-aged maverick who refused to stop pursuing his passion for a boy’s game long after the grown-ups told him he couldn’t play on their team anymore. Readers who loved Lee’s bestselling The Wrong Stuff, also written with Richard Lally, will find the long wait for this rich and wonderful sequel well worth it. Those who haven’t yet encountered the literary Bill Lee have a great treat in store.From the Hardcover edition.
Billy the Kid: An Autobiography
Daniel A. Edwards - 2014
Jesse walked out of prison a free man and disappeared, never to be heard from again. Never, that is, until 1949 when he came out of hiding after almost 60 years to claim his inheritance. In the course of proving his identity to a court Jesse told some amazing stories of his time when he was an outlaw but his biggest revelation of all was that his good friend Billy the Kid was still alive. Jesse led a young lawyer to an old man named not William H. Bonney but William H. Roberts who after some consideration finally agreed to come forward and reveal himself as Billy the Kid only if he would help him obtain a pardon from the Governor before his death so he could die a free man. You see, Billy the Kid was still wanted for murder and was condemned to hang. To come forward and reveal himself was to risk being arrested and put to death. This was a risk that William H. Roberts was willing to take. He sat down with the young lawyer and told his story. That story is the one true autobiography of Billy the Kid and told only one time, to one man. This is his story.
Journey to Mindfulness: The Autobiography of Bhante G.
Henepola Gunaratana - 1998
Ordained at twelve, he would eventually become the first Buddhist chaplain at an American university, the founder of a retreat center and monastery, and a bestselling author. Here, Bhante G. lays bare the often-surprising ups and downs of his seventy-five years, from his boyhood in Sri Lanka to his decades of sharing the insights of the Buddha, telling his story with the "plain-English" approach for which he is so renowned.
If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You
Kelly Cutrone - 2009
She combines personal and professional stories from her high-profile gigs as Whitney Port and Lauren Conrad’s boss on The Hills, star of Bravo's Kell on Earth, judge on America’s Next Top Model, and CEO/founder of the fashion PR firm People’s Revolution to offer young professional women no-nonsense, brutally honest career advice—and other things their mothers never told them.