Book picks similar to
Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising by Phil Dusenberry
advertising
marketing
non-fiction
business
Personal Effects: What Recovering the Dead Teaches Me About Caring for the Living
Robert A. Jensen - 2021
Jensen--you just never knew it. As the owner of the world's largest disaster management company, he has spent most of his adult life responding to tragedy. From the Oklahoma City bombing, 9/11, the Bali bombings, the 2004 South Asian Tsunami, Hurricane Katrina to the 2010 Haitian Earthquake and the Grenfell Tower Fire, Jensen is at the practical level of international incidents, assisting with the recovery of bodies, identifying victims, and repatriating and returning their personal effects to the surviving family members. He is also, crucially, involved in the emotional recovery that comes after a disaster: helping guide the families, governments, and companies involved, telling them what to expect and managing the unmanageable. As he puts it, "If journalists write the first rough draft of history, I put the punctuation on the past."Personal Effects is an unsparing, up-close look at the difficult work Jensen does behind the yellow tape and the lessons he learned there. The chronicle of an almost impossible and grim job, Personal Effects also tells Jensen's own story, how he came to this line of work, how he manages the chaos that is his life, and the personal toll the repeated exposure to mass death brings, in becoming what GQ called "the best at the worst job in the world."A rare glimpse into a world we all see but many know nothing about, Personal Effects is an inspiring and heartwarming story of survival and the importance of moving forward. Jensen allows his readers to see over his shoulder as he responds to disaster sites, uncovers the deceased, and cares for families to show how a strong will and desire to do good can become a path through the worst the world can throw at us.
Capital Gaines: Smart Things I Learned Doing Stupid Stuff
Chip Gaines - 2017
But long before the world took notice, Chip was a serial entrepreneur who was always ready for the next challenge, even if it didn’t quite work out as planned. Whether it was buying a neighborhood laundromat or talking a bank into a loan for some equipment to start a lawn-mowing service, Chip always knew that the most important thing was to take that first step.In Capital Gaines, we walk alongside him as he relives some of his craziest antics and the lessons learned along the way. His mentors taught him to never give up and his family showed him what it meant to always have a positive attitude despite your circumstances. Throw in a natural daredevil personality and a willingness to do (or eat!) just about anything, and you have the life and daily activity of Chip Gaines.Capital Gaines is the perfect book for anyone looking to succeed not only in business but more importantly in life.
The Kid Stays in the Picture
Robert Evans - 1994
From his marriage to Ali McGraw, his cocaine bust, the accusations of murder, the friendships with the likes of Jack Nicholson and Dustin Hoffman, to his legendary court case and bust up with Francis Ford Coppola, this is the tell-all autobiography from Robert Evans, the legendary Hollywood producer (The Godfather, Rosemary's Baby and Chinatown) who's lived the Hollywood dream.
Pick Me: Breaking Into Advertising and Staying There
Nancy Vonk - 2005
Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.Forget the cliches this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History
Lawrence Levy - 2016
“This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground. What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger - 2019
Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth."Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."Librarian Note: This is an Advance Reader Copy issued with ISBN 9780399592096. That ISBN has been moved to the final published copy, found here
Three Minutes for a Dog: My Life in an Iron Lung
Paul R. Alexander - 2020
This is the true story of an indomitable spirit afflicted with unimaginable physical and psychological challenges. Paul Alexander's life is a saga that started in 1946 and has been profoundly shaped by the Polio epidemic of the early 1950's. Survivors of the 1950's Polio Epidemic in America are rare. Polio victims, like Paul Alexander, who require the assistance of an "Iron Lung" respirator for their life's breath are even rarer. Paul Alexander has crafted his life against all odds and has a courageous and compelling story to share with us all. Victims of Polio, their families, friends and communities are struggling to cope with this obscure but still dangerous infectious disease. This book is a testimony to the strength of the human spirit and an affirmation of the need to continue efforts to eradicate the pestilence of Polio from the planet.
Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup
Rand Fishkin - 2018
His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
You, Inc.: The Art of Selling Yourself
Harry Beckwith - 2007
Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Flying for France: With the American Escadrille at Verdun
James R. McConnell - 1917
This version has the original photographs returned.
Faith Among Shadows
Malcolm Leal - 2009
While on special assignment with the Cuban Special Forces, Malcolm receives a blow from a sniper rifle that almost ends his life. It is in this moment of darkness that Malcolm calls upon this God in faith, thus beginning his miraculous journey in search of truth, and his eventual discovery of and conversion to the gospel of Jesus Christ.
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
Seth Stephens-Davidowitz - 2017
This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
Learn Me Good
John Pearson - 2006
He has forty children, and all of them have different mothers..."Jack Woodson was a thermal design engineer for four years until he was laid off from his job. Now, as a teacher, he faces new challenges. Conference calls have been replaced with parent conferences. Product testing has given way to standardized testing. Instead of business cards, Jack now passes out report cards. The only thing that hasn't changed noticeably is the maturity level of the people surrounding him all day.Learn Me Good is Jack's hilarious retelling of his harrowing rookie year, written as a series of emails to Fred Bommerson, his former engineering coworker. Inspired by real-life experiences of rambunctious and precocious children, lesson plans gone awry, and incredibly outrageous quotes, this laugh a minute page turner will give you a new appreciation for educators. Jack holds a March Mathness tournament, he faces a child's urgent declaration of "My bowels be runnin'!", and he mistakenly asks one girl's mother if she is her brother. With subject lines such as "Irritable Vowel Syndrome," "In math class, no one can hear you scream," and "I love the smell of Lysol in the morning," Jack fills each email with sarcastic (yet loving) humor, insightful observations, and plenty of irreverent wit.If you've ever taught, you will undoubtedly recognize aspects of your own students in Jack's classroom. If you've never set foot in a classroom, you will still appreciate the funny quirks, behaviors, and quotes from the kids and adults alike."I teach, therefore I am...poor!"
Not Much of an Engineer
Stanley Hooker - 1984
So successful was he that in 1966 Rolls-Royce decided the best thing to do was to spend 63.6 million pounds and buy its rival. By this time there was scarcely a single modern British aero-engine for which Hooker had not been responsible.
Annie's Girl: How an Abandoned Orphan Finally Discovered the Truth About Her Mother
Maureen Coppinger - 2009
She was just three years old. She remained in the orphanage until the age of 16, subjected to cruelty and neglect, and starved of love and affection. One of her closest friends was taken away to an asylum after her spirit was broken by repeated beatings, and Maureen herself faced a constant battle against despair. It was an environment from which no one emerged unscathed. Throughout these tormented years, Maureen dreamed only of escape, and when she was contacted again by her mammy she believed all her dreams were about to come true. Life in the outside world brought its own challenges, however, and Maureen was thrown into turmoil when she discovered that the truth about her past was more murky than she had ever realised.
Annie's Girl
stands apart as a poignant testimony to the resilience of the human heart. This touching and evocative memoir is the incredible story of an illegitimate industrial-school survivor's profound struggle to overcome a shame-filled past and solve the mystery of her origins.