Book picks similar to
Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising by Phil Dusenberry
advertising
marketing
non-fiction
business
Hot Cripple: An Incurable Smart-ass Takes on the Health Care System and Lives to Tell the Tal e
Hogan Gorman - 2012
And she got one-coming at her at forty miles per hour. Hit by a car and suffering debilitating injuries, and with no health insurance, the fashionista attempts to bounce back into her (thrift store-purchased) Jimmy Choos even as she deals with short-term memory loss, stalker ambulance drivers, trying to stay vegan on food stamps, crazy judges, hot doctors, and unsympathetic government workers.Inspired by her acclaimed one-woman show, this is a bitingly funny and keenly observed account of the cracks in our medical and social welfare system and how one woman's resilience combined with a generous dollop of humor helped her fight her way to recovery.
Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
Jane Maas - 2012
Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.
Nikola Tesla: Imagination and the Man That Invented the 20th Century
Sean Patrick - 2013
It’s no coincidence that geniuses not only dare to dream of the impossible for their work, but do the same for their lives. They’re audacious enough to think that they’re not just ordinary players. Few stories better illustrate this better than the life of the father of the modern world, a man of legendary imaginative power and wonder: Nikola Tesla.In this book, you’ll be taken on a whirlwind journey through Tesla’s life and work, and not only learn about the successes and mistakes of one of history’s greatest inventors, but also how to look at the world in a different, more imaginative way.Read this book now and learn lessons from Nikola Tesla on why imagination is so vital to awakening your inner genius, and insights into the real “secret” to creativity, as explained by people like Jobs, Picasso, Dali, and Twain.
Only 2 Seats Left: The Incredible Contiki Story
John Anderson - 2009
He returned some 20 years later with a wife, four children and the internationally renowned tour company - Contiki Holidays.Written by the founder of Contiki, Only Two Seats Left is the incredible story of how a simple idea with a starting capital of just 25 pounds became a worldwide travel company with an internationally recognised iconic' brand name. To date over two million young people have had the Contiki Challenge.Only Two Seats Left is one of Australasia's great untold business success stories. A touching blend of autobiography, business insight and travel tale all rolled into one book readers won't want to put down.Discover the raw realities of John's journey of difficulties, failures and his most valuable secrets to successful entrepreneurship.In this altogether inspiring narrative, Only Two Seats Left encompasses entrepreneurship, leadership, risk taking, team work, branding, competition and surviving tough times John's personal journey creates a thoroughly entertaining read for anyone who's ever dreamt of taking a risk with that first bold step to venture into the unknown.
Loudmouth: Tales (and Fantasies) of Sports, Sex, and Salvation from Behind the Microphone
Craig Carton - 2013
The station manager who hired him was the first to recognize his considerable on-air talent, and helped start what has become a legendary radio career. Often compared to Howard Stern, Carton has hosted a series of highly rated shows, and in 2007 he joined WFAN, where he and Boomer Esiason host an eponymous show every morning for four hours out of a studio in New York City.In this debut book, Carton invites the reader to join him as he recounts tales from his suburban youth, defends his long-held love affair with the New York Jets, reminisces about the shenanigans of some of the highest paid and most celebrated athletes playing today, and reflects on his work as one of radio’s craftiest, most hilarious personalities ever to get behind the microphone.
Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience
Greg Koorhan - 2016
You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!
A Practical Way to Get Rich . . . and Die Trying: A Memoir about Risking It All
John Roa - 2020
His account of his rise from a self-described below-average student, to becoming a poster boy for the ambitious, successful young entrepreneur, to nearly destroying himself in the process is the subject of A Practical Way to Get Rich . . . and Die Trying. Roa's twenty-year-long journey from being dead-broke to wealth he never imagined is an absurd and often comical story of talent, luck, risk, rapidly changing technology, larger-than-life personalities, sex, gambling, and excessive alcohol and drug consumption. Roa's intention for his memoir is not to present a glamorous rags-to-riches saga, but, instead, to serve as a cautionary tale of the toll that entrepreneurship can take on ambitious young people unprepared for the physical and mental costs that "making it" can take. Those pitfalls eventually took their toll on Roa, who, in the face of round-the-clock pressure and risk taking, ultimately suffered a psychotic breakdown from which he almost didn't walk away. As he healed in the aftermath, he began to question the ethos that had brought him to that dark place, and he learned from other entrepreneurs that they, too, had experienced similar debilitating issues that they felt unable to admit, let alone discuss.A Practical Way to Get Rich . . . and Die Trying is a compelling memoir and the foundation for a campaign of honesty and vulnerability in an industry that currently allows neither. Roa aims to be the bridge to helping young leaders confront the mental health issues and abuse that too often accompany the tech startup that so many have embraced as their salvation for their future.
Making It: How Love, Kindness and Community Helped Me Repair My Life
Jay Blades - 2021
Treasure Hunt: Inside the Mind of the New Consumer
Michael J. Silverstein - 2006
For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
The Book of YES: The Ultimate Real Estate Agent Conversation Guide
Kevin Ward - 2016
If you’re tired of the same old sales scripts or if you’ve done away with them all together, I know how you feel because I’ve been there. I was tired of seeing the same B.S.(bad sales) approaches and I wanted something that felt more natural for me. So I started creating my own scripts, for the simple reason that I hated being told, “No.” For me nothing was worse than that feeling of rejection. I was determined to figure out the perfect thing to say in every situation, and how to say it in a way that would cause sellers and buyers to want to say “Yes!” to me every time. This book is the result of that quest. And I’ve broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside. Part 1 will give you the foundation for making the scripts work for you. Not just some of the time, but every time! You’ll master how to inspire sellers to say “YES” to you giving you the magic key to unlock the success you want as a real estate agent. Part 2 Is the actual scripts that allow you to have smooth, choreographed conversations that lead you down the path to more success and more income. included in this section are… Prospecting Scripts for sellers that lead up to the listing appointment. My Unique Listing Presentation Scripts with examples of exactly how to deliver them for maximum impact. The Buyer Scripts that I’ve personally used for years to build my own real estate business from scratch. The Objection Scripts that will show you how to overcome any objection with ease and never be scrambling for words when a client throws you a curveball. In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way. And each script has been tested, tweaked and perfected. How do I know this? Because I’ve used each and every one of them to close millions of dollars worth of real estate in my nearly 2 decade career. I’ve also taken the time to include things I’ve picked up over my career that will help take you beyond the scripts… How to identify resistance and influence triggers so you can naturally use the right words and phrases that gets more clients saying YES to you. My practice techniques for memorizing and using these scripts to their full impact. You won’t just be pulling words from your memory, you’ll be speaking from the heart so you come across as genuine. The “tiny tweaks” that turn a regular script into something powerful. These seemingly little differences can have a huge impact in the way a prospect or client responds to what you say. The 9 Keys to more powerful conversations that go way beyond just the words you say to a client. I’ve mastered all 9 of these techniques and each one has made a huge difference in how I present myself to clients. The Book of YES is an action guide, not a book of theory. Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers.
An American Saga: Juan Trippe and His Pan Am Empire
Robert Daley - 1980
Teeming with adventure, international intrigue, and financial manipulations, the book reveals how a sky-struck young man of immense ambition and vision took a single-engined seaplane carrying mail 90 miles from Key West to Havana and expanded the operation into the vast world-wide airline that at one time considered itself the "chosen instrunment" of the State Department abroard - and was so condidered by official Washington.
Redefining Success: Still Making Mistakes
W. Brett Wilson - 2012
Brett Wilson, Dragons' Den co-star and Risky Business host, often gets asked about his secrets to success. He became one of Canada's top investment bankers because he was driven, willing to take risks and saw opportunity where others saw roadblocks.But along the path to business success, he tripped over a multitude of misguided priorities. For many years, Wilson pursued business with uncompromising focus, working long hours, seven days a week. In the process, his marriage and his health suffered greatly: he was rarely home as his children were growing up, divorce became inevitable and cancer struck at age forty-three. He truly learned the hard way that one can find financial success and the respect of business peers while almost losing what matters most: health, family and friends.Redefining Success details how Wilson was forced to redefine his life, making health and key relationships his first priorities. Through trial and error, he discovered that these simple virtues are foundational for real, enduring success, both in business and in life. Wilson's compelling insights are the basis for Redefining Success. Not just for entrepreneurs and business people, the book outlines how we can change our lives for the better by re-evaluating our personal definitions of success, then reworking them into a life plan that is feasible, lasting and rewarding.Inspirational and paradigm-changing, Redefining Success will help you implement and sustain lasting, positive change in your life—and make your world a little more meaningful—every day.
Irrationally Passionate: My Turnaround from Rebel to Entrepreneur
Jason Kothari - 2020
A few years later, he transformed Valiant into the third-largest superhero entertainment company in the world after Marvel and DC Comics and sold it for $100 million.Jason then became a professional turnaround leader and went on to transform distressed. Indian Internet icons Housing.com, FreeCharge and Snapdeal, helping save billions of dollars in value, and advise giants like technology investor Softbank and real estate developer Emaar, who have invested billions of dollars in India. Irrationally Passionate reveals the inside story of how a rebel, train-wreck kid transformed himself into a successful young entrepreneur and business leader who became one of the top ten paid executives in India while only in his 30s.From getting his first job as an assistant to Jackie Chan in Hong Kong, to learningstrategy from champion Muay Thai fighters in Thailand, to tackling huge personal setbacks, to becoming a CEO in 60 seconds, among many other stories— Jason’s inspiring journey across countries, industries and companies has something for everyone, right from students to entrepreneurs to corporate CEOs to even parents of students and entrepreneurs.Irrationally Passionate is a highly personal, authentic, open and complete account of a young entrepreneur’s life. Brimming with practical advice and philosophical insights, it will force readers to reflect on how they perceive life, work, family and spirituality by giving them a fresh perspective.ABOUT THE AUTHORJason Kothari is a passionate entrepreneur and business turnaround leader. While still in college, he acquired the bankrupt US-based Valiant Entertainment and led its transformation as the CEO to the third-largest superhero entertainment company after Marvel and DC and a sale for $100 million, a record industry return.Subsequently, Jason was the CEO of Housing.com, where he led the transformation of the distressed company and a merger with News Corp’s PropTiger to create the $350 million industry leader.Following this, he was the Chief Strategy & Investment Officer of Snapdeal, where he played a lead role in transforming the distressed company from a monthly loss of over $20 million to a profit, the first for an Indian e-commerce company. Jason was also the CEO of FreeCharge, where he led the sale of the company to Axis Bank for $60 million.In addition, he has been a senior advisor to Softbank; Noon.com, a Middle Eastern e-commerce company that has raised $1 billion; and is a Board Director of Emaar India, which has over $2 billion in real estate assets. Jason holds a B.S.from The Wharton School and lives in Mumbai.He is also Executive Producer of the upcoming blockbuster movie Bloodshot (Sony Pictures) starring Vin Diesel releasing worldwide on March 13, 2020.
Life on Two Legs
Norman J. Sheffield - 2013
For the next 15 years, Trident Studios, was at the epicentre of the music industry, recording some of the era's greatest artists, from The Beatles and David Bowie to Elton John and Genesis. Trident also developed their own talent, including a raw and demanding four-piece band called Queen. After an acrimonious split with Trident, their volatile leader Freddie Mercury famously dedicated a song to Norman: Death On Two Legs. In Life On Two Legs, this legendary music figure breaks his forty year silence and sets the record straight, not just about Freddie and Queen but also about artists from John Lennon and Marc Bolan to Harry Nilsson and Phil Collins and the recording of such classics as Hey Jude by The Beatles and Space Oddity by David Bowie. Funny, fascinating and occasionally irreverent - and with a foreword by Sir Paul McCartney - this is an unmissable memoir that brings to vivid life some of rock's greatest characters as well as the era and the studio that produced some of its classic music.
Willie: An Autobiography
Willie Nelson - 1988
Told with frankness, warmth and earthy humor, here is Willie's story: his depression ere childhood; his stormy marriages; his will experiences with drugs, booze and women; his long rise to stardom; his musical and personal experiences with Waylon Jennings, Julio Iglesias, Kris Kristopherson, Johnny Cash, Ray Charles, Loretta Lynn, George Jones, Frank Sinatra and Linda Ronstadt.