People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

    Although the rules of composition popularized in William Strunk Jr. and E. B. White's Elements of Style have been de rigueur for decades, they won't exactly set your writing free.To the rescue comes Spunk & Bite, a guide to bold and radiant language and style. The secret, according to bestselling author and former publishing executive Arthur Plotnik, is to embrace those qualities that composition rulebooks sidestep, among them, surprise, personality, engagement, edge, and fearlessness. Drawing on selections from today's most exciting writers: Jonathan Franzen, Sandra Cisneros, Bill Bryson, Maureen Dowd, and many dozens more.Plotnik reveals the tricks and techniques that make prose fresh, forceful, and publishable. For all types of writing: novels, articles, poems, ad copy, blogs, and even e-mails,this uncommon handbook reveals how to make your words so fetching that readers beg for more.

    Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if they want a comprehensive and realistic guide to self-publishing,APE is the answer.

    And if you've already written one, you can write an even better one. Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called “The best how-to-write-a-novel book I've read.” MORE PRAISE FOR 'HOW TO WRITE A NOVEL' "In his 47 brilliant rules, Nathan Bransford has nailed everything I've always wanted to tell people about writing a book but never knew how. Wonderfully thought out with lots of practical examples, this is a must-read for anyone brave enough to try their hand at a novel. It's also a great review for experienced writers. Highly recommended." - James Dashner, New York Times bestselling author of THE MAZE RUNNER "Nathan Bransford's primer is full of thoughtful, time-proven advice on how to write a novel. Nathan can sound both like a reassuring friend and a tough, no-nonsense coach. Whatever kind of novel you're writing, Nathan's insights will make you think about your process and help you find your own way to success." - Jeff Abbott, New York Times bestselling author of DOWNFALL "Nathan Bransford is sharp, thoughtful, and a must-read for all aspiring authors. His advice is not only funny and insightful, it's essential for writers at any stage in their careers." - Tahereh Mafi, New York Times bestselling author of SHATTER ME "Nathan Bransford's book on how to write a novel is smart, generous and funny as hell. Read it. No matter where you are in your writing life, whether you're on your first book or are a grizzled, multi published veteran, you'll find practical advice to help you through the process -- and plenty of wisdom to inspire you along the journey." - Lisa Brackmann, author of ROCK PAPER TIGER "Equal parts encouraging and butt-kicking, hilarious and wise, Nathan Bransford's no-nonsense manifesto talks you through the process of getting the book of your dreams out of your head and onto the page. Whether you've been writing for five minutes or fifty years, this is the guide for you." - Sarah McCarry, author of ALL OUR PRETTY SONGS

    In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to:Recognize the differences between middle grade and young adult audiences and how it impacts your writing. Tailor your manuscript's tone, length, and content to your readership. Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. Develop themes and ideas in your novel that will strike emotional chords.Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career.If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.

    How? By elaborating parts of a story that matter most to you and your readers. By offering an organizational system that keeps your head clutter-free. By taking the fear and frustration out of writing. The Fool Proof Outline is filled with just the right amount of brainstorming prompts, both challenging you to engage readers emotionally and propelling your novel toward completion. Character, plot, and scene questionnaires are also included to keep you focused one step at a time.Even the most seasoned writer will appreciate the Fool Proof Outline, yet it offers an ease-of-use that will benefit writers of every level.The ebook contains a link to the Fool Proof Outline in both Scrivener and Excel. If you’ve been considering Scrivener, this is a wonderful place to start!You'll also get access to the Fool Proof Outline's online site, where you can ask questions and share your success. No registration necessary. The Fool Proof Outline is the result of an incredible evolution far beyond my earlier outline template, The Ultimate Novel Template. Those familiar with that early version will shout with joy at the improvements. I do!

    In clear, simple language, Sandra Scofield shows both the beginner and the seasoned writer how to build better scenes, the underpinning of any good narrative.

    Writing in the Dark offers advice, guidance, and insights on how to compose horror stories and novels that are original, frightening, entertaining, and well-written.Waggoner covers a wide range of topics, among them why horror matters, building viable monsters, generating ideas and plotlines, how to stylize narratives in compelling ways, the physiology of fear, the art of suspense, avoiding clichés, marketing your horror writing, and much more. Each chapter includes tips from some of the best horror professionals working today, such as Joe Hill, Ellen Datlow, Joe R. Lansdale, Maurice Broaddus, Yvette Tan, Thomas Ligotti, Jonathan Maberry, Edward Lee, and John Shirley. There are also appendices with critical reflections, pointers on the writing process, ideas for characters and story arcs, and material for further research.Writing in the Dark derives from Waggoner’s longtime blog of the same name. Suitable for classroom use, intensive study, and bedside reading, this essential manual will appeal to new authors at the beginning of their career as well as veterans of the horror genre who want to brush up on their technique.

    Mark McCutcheon eases the process of building convincing characters for stories and novels. He starts by conducting an inspiring and informative roundtable where six novelists reveal their approaches to characterization. Next, he provides a character questionnaire more detailed than the nosiest survey. Readers will fill it out and they'll know fictional people as though they'd grown up with them. Finally, there is a thesaurus of human characteristics - physical and psychological. Fit them together artfully and characters will climb right off the page.

    Shimmering Images teaches the aspiring memoirist how to locate key memories using Lisa's technique for finding, linking, and fleshing out those vibrant recollections of important moments and situations.Shimmering Images will address:*the difference between memoir and autobiography*how to claim your voice*the art of storytelling*honesty, truth, and compassion in writing*authentic dialogue and the need for specificityReaders will learn how to craft a short piece of narrative nonfiction grounded in their core memories and master a technique they can use over and over again for writing other narratives.A must-have book for anyone who has treasured Bird by Bird by Anne Lamott or Writing Down the Bones by Natalie Goldberg.

     Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 17 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea - How to format an ebook - Exclusivity and going direct - How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life - What you need to know before you print - How to self-publish a print book - What to do if you want help with the publishing process - After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now. You can also get your free Author 2.0 Blueprint and mini-course at TheCreativePenn.com/blueprint (just copy and paste into your browser)

    This is a motivational guide based on my two and a half million published words (mostly with Amazon) to help you see past the hurdles that are keeping you from climbing the mountain of success. Nothing is overwhelming once it's been explained. If you are smart enough to write a book, you are smart enough to do everything else needed to make your indie author business a success. "Craig, thanks to the book, I went from kicking around vague concepts for my first series to knowing exactly how to proceed with it, and because of that I know it'll be far more successful than it would have been if I hadn't read this." "This was insightful and motivating, I'm inspired and wiser for it. Thank you, Craig." "Over the years, I’ve read many How To Books, Self Help Biographies, and Industry Books. Become a Successful Indie Author is one of the best. It reads like a novel, teaches specifics like a field manual, and shines light on pathways through the dark jungle of self-publishing." Clocking in at nearly 50,000 words, this guide has something for every budding author as well as those who have already published, but for whom success remains elusive. In this business there is only one hard and fast rule - you must find readers willing to pay for your stories. It starts with the first sentence. You have to write a gripping story that people want to read, wrap a cover around the book, and then do the marketing. There’s no doubt that you can do it. Let me show you how.

    How perfectionism plays a more serious role in underproductivity than most writers realize. And how some criticisms and rejections can linger, hidden, for years and even decades, undermining your productivity.Then she shows you how to interrupt the Cascade, recognize and defuse the perfectionism, and recover from the criticisms and rejections so that you can regain your energy and commitment and do more great writing than you might have ever thought possible.Unlike the superficial and gimmicky solutions some other books offer, Hillary's are based on a new way of looking at yourself, your work, and the world. She developed her method over more than a decade of teaching at some of the country's premier literary and cultural organizations, including Mark Twain House & Museum, Grub Street Writers, and The Loft, and while coaching hundreds of successful creative, business, and academic writers.The 7 Secrets of the Prolific also features unique and timely sections on writing for the Internet (and coping with its hypercritical culture), and how to respond to the many clueless and/or challenging comments and questions people direct at writers (e.g., 'When will you get that thing done?'). And the section on Values-Based Time Management will help you reclaim time for your writing (and other priorities) you never knew you had.Whether you write for work, school, or fun, The 7 Secrets of the Prolific will help you become the productive, fulfilled, and joyful writer you always wanted to be.

    And with this book, she's here to help you do the best writing of your life--and live your best life while doing it.Using a fresh new approach to Joseph Campbell's archetypal Hero's Journey, Levin reveals how to be a hero in the narrative of your own process. She weaves together wisdom drawn from her years as a life coach for writers and an editor at the world's biggest publishing house with behind-the-scenes stories from a panoply of best-selling authors and career entertainers. With over thirty exercises designed to help you reinvent your creative process from the inside out, this book will show you how to:Identify your biggest challenges and render them powerlessStart a project that you love--and stick with itDesign a structure for writing regularlyWhether you're a first-time writer with a brand-new project or a seasoned pro, you'll reach the end of this book feeling fulfilled, inspired, and ready to mentor the next writer on their creative journey.

    In this all-new second edition of a best-selling classic, today's most successful freelance writers, including Robert Bly, Linda Formichelli, Kelly James-Enger, Jenna Glatzer, and others, provide up-to-date information on e-querying, writing for digital media, knowing your e-rights, and the core topics of magazine article writing. You'll learn how to:find and query article ideasplan your research and interviewsidentify potential marketsstructure the most common types of articleswork with editorsnegotiate contractssell reprint rightsbe a successful freelance writerWriter's Digest Handbook of Magazine Article Writing contains everything you need to successfully break into this popular market or to continue developing your magazine writing skills.