Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Conservatively, Rs. 15 lakh crore (10 per cent of Rs. 150 lakh crore, our GDP in 2016-17). As for Indian money in tax havens around the world? Around Rs. 65 lakh crores. Truly astounding figures. Black money or kala dhan is a topic that has elicited much debate in recent times. The debate has been mostly marked by mud-slinging and name-calling and the discussions that have ensued often have no basis in fact. While most people have a hazy notion of black money, only a few understand it in its entirety. The issue of tax havens is perhaps even more misunderstood. Most people fail to see the connection between tax havens and black money. Black Money and Tax Havens is the first work that discusses both of these issues in depth and offers a 360-degree view to the reader. In this work, Prof. R. Vaidyanathan provides the reader with a brief overview of black money—its generation, its estimates and how and why it is spirited away to tax havens. He also lays bare the danger that is posed to world financial well-being on account of the lack of political will to tackle them. A unique and timely work that packs in much information in an accessible manner.

    

    

    This book is going to provide you with everything you need to know about Ethereum and whether it is worth investing in now. Like many people, I became interested in Bitcoin years ago, when Bitcoin was still relatively new, but hinting at a huge profit margin for those who took the risk and invested. It was after a couple of years playing around on the Bitcoin market that I heard about a new type of blockchain technology, one that wasn’t just a digital form of payment, but one that could support potentially endless different types of applications. Not only that, but it comes with its own currency. This, to me, sounded like a potentially profitable situation, so I decided to dig a little deeper. Unlike Bitcoin, Ethereum is still largely unknown to those who don’t keep up with the cryptocurrency world, so the amount of information available is limited or highly technical. Still, it was fascinating and the more I read about Ethereum, the more I began to see its huge potential. And I’m not alone. More and more Fortune 500 companies are investing in Ethereum technology as it becomes increasingly lucrative and poises to change business processes as we know them. I decided to condense my research and share my knowledge on Ethereum by writing this book. The book is designed for those who are new to cryptocurrency, but want to invest in it or learn more about it, as well as for more experienced traders looking to expand their portfolios. With a 5,000% increase in value in the first few months of 2017, Ethereum is proving to be a profitable currency. Still, as it is so new – it was only launched in 2015 – it comes with many infancy-related risks. It’s partly this that makes it so exciting. This book will help you make your own investment decisions and decide if Ethereum is the right coin for you after weighing up the pros and cons that are presented here. So far, Ethereum has made me good money and I was lucky to make the investment when I did. However, now is not too late to invest, not by a long shot. In fact, now is the perfect moment to make the most of Ethereum’s infancy and gain potential first-mover advantages. Ethereum’s technology is only at the beginning of its potential growth stages, possibly reaching to dozens of industries and thousands of services. If its technology is adopted the way it is expected to be, Ethereum will enjoy a long and lucrative spot at the top. The profits are ripe for the taking. Here Is A Preview Of What’s Included… What Is Ethereum? Smart Contracts, Dapps, And DAOs The Technology Behind Ethereum What Is Ethereum Mining? Uses Of Ethereum What Is Ether? The Financial History Of Ether How to Buy, Sell, And Store Ether The Mining Process Of Ether Should I Invest In Ether? The Future Of Ethereum Much, Much More! Get your copy today!

    Old School Entrepreneur Meets New School.

    America’s demand for change in the 2008 election will cause another of our country’s periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans—the Millennial Generation—and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform—voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy. Building on the seminal work of previous generational theorists,Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments—“idealist” and “civic”—that have alternated with one another throughout the nation’s history.  Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. “Idealist” realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. “Civic” realignments, like the one that is coming, and the one produced by the famous GI or “Greatest” Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building. The authors detail the contours and causes of the country’s five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next.  The book’s final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America’s politics in the decades ahead. For additional information go to:Millennial Makeover website.

    

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    Perhaps you are sitting in cash, scared to get back into the stock market. But you are also unwilling to lock up your money in a CD that pays next to nothing. Covered calls are a great way to slowly ease back into the market, while starting to generate some income. This conservative strategy is also often used by buy-and-hold investors to generate extra income from stocks in their long-term holdings. Even if you know nothing at all about trading options, this guide will quickly bring you up to speed. This book will teach you:How to understand options terminology like calls, strike, expiration, etc. The crucial difference between "naked calls" and "covered calls" (don't trade options until you know the difference!) How to find stocks that are the best candidates for covered calls How to pick the best strike price and expiration date for your calls"Covered Calls Made Easy" will teach you everything you need to know about the #1 most popular options trading strategy. And if you ever get stuck, you can always reach out to me by email (provided inside the book), and I will help you. Ready to get started? Scroll to the top of the page and select the "Buy Now" button.

    But is it really as simple as that? Kevin Rodgers has his doubts, and in this fascinating inside account of the financial world over the past three decades, he explains why. Taking us from the days when traders still shouted their deals down the phone to the silent modern world of computer trading, he shows how, far more than the pursuit of personal gain, it has been the pursuit of ever-more sophisticated systems, algorithms and financial models that has undermined banking and made it chronically unstable. He also shows how, by their very nature, the computers on which modern finance now so completely depend are hopelessly ill-equipped to forestall a future crash. Both a very personal and evocative account of how banking has changed since the 1980s, and a masterclass in how it actually works, Why Aren't They Shouting also offers a nuanced, if alarming, glimpse into its likely future.

    Persuasively written by author, investment strategist, and geopolitical analyst Marko Papic, the book applies a novel framework for making sense of the cacophony of geopolitical risks with the eye towards generating investment-relevant insights.Geopolitical Alpha posits that investors should ignore the media-hyped narratives, insights from smoke-filled rooms, and most of their political consultants and, instead, focus exclusively on the measurable, material constraints facing policymakers. In the tug-of-war between policymaker preferences and their constraints, the latter always win out in the end. Papic uses a wealth of examples from the past decade to illustrate how one can use his constraint-framework to generate Geopolitical Alpha. In the process, the book discusses:What paradigm shifts will drive investment returns over the next decade Why investment and corporate professionals can no longer treat geopolitics as an exogenous risk How to ignore the media and focus on what drives market narratives that generate returns Perfect for investors, C-suite executives, and investment professionals, Geopolitical Alpha belongs on the shelf of anyone interested in the intersection of geopolitics, economics, and finance.

    Now, America finds itself cash poor, and to a great extent power follows money. In The End of Influence, renowned economic analysts Stephen S. Cohen and J. Bradford DeLong explore the grave consequences this loss will have for America's place in the world. America, Cohen and DeLong argue, will no longer be the world's hyperpower. It will no longer wield soft cultural power or dictate a monolithic foreign policy. More damaging, though, is the blow to the world's ability to innovate economically, financially, and politically. Cohen and DeLong also explore American's complicated relationship with China, the misunderstood role of sovereign wealth funds, and the return of state-led capitalism. An essential read for anyone interested in how global economics and finance interact with national policy, The End of Influence explains the far-reaching and potentially long-lasting but little-noted consequences of our great fiscal crisis.

    

    Trump.First revealed in the Weekly Standard by Matt Labash and commemorated by CNN’s Jeffrey Toobin, the blunt, pointed, and real-world practical Stone’s Rules were immortalized in the Netflix smash hit documentary Get Me Roger Stone—part Machiavelli's The Prince, part Sun Tzu’s The Art of War, all brought together with a highly-entertaining blend of culinary and sartorial advice from the Jedi Master of political dark arts.From "Attack, attack, attack!" inspired by Winston Churchill, to "Three can keep a secret, if two are dead,” taken from the wall of mob boss Carlos Marcello’s headquarters, to Stone’s own “It is better to be infamous than to never have been famous at all,” Roger Stone shares with the world all that he’s learned from his decades of political jujitsu and life as a maven of high-style. From Stone’s Rules for campaign management to the how-to’s of an internet mobilization campaign to advice on custom tailoring to the ingredients for the perfect martini from Dick Nixon's (no-longer) secret recipe, Stone has fashioned the truest operating manual for anyone navigating the rough-and-tumble of business, finance, politics, social engagement, family affairs, and life itself.