A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    Chandramouli Venkatesan identifies this as developing the capability to succeed and continuously improve that capability. He calls this the Get Better Model, or GBM—your model to continuously improve how good you are.A GBM is made up of four key components and these must be practised deliberately for getting better—getting better by yourself; getting better by leveraging others; making others get better; and making and implementing a get-better plan.This powerful and life-changing book shows you how you can unlock your potential at work, and in life, and constantly get better.

    What is unique about each Social Media Platform? We'll cover what is unique about each social media platform and how best to use them, so you don't post the same everywhere. You'll be able to decide which social networks are best suited for your particular business and brand and how to use all the unique features available.Tips for creating great graphical posts and how to research viral topics are discussed as well as a number of great training resources (both free and paid) to take your social media marketing to the next level. Interactive with many Videos and Outside Resources Social Media Marketing has become one of the most effective strategies to build your brand online, spread your message and attract new clients and customers.This book will help you take your social media game to the next level. FREE Bonus Report: “Words that Sell” The Psychology behind the 10 most Influential Words in the English Language and how you can use them to GrowYour Following and turn Readers into Buyers Would You Like To Know More? Download now and start your Social Media Portfolio on a road to SuccessScroll to the top of the page and select the BUY button.

    Ever since we stepped out of the dark ages and modern science started taking its first baby steps, people have been debating the connection between metaphysics and physics. And human evolution is one of the most controversial issues. Until now. This eye- opening book will offer you an in-depth understanding of evolution from a religio-scientific point of view. God The Evolver - Bridging The Gap Between Metaphysics & Science! If you are a serious free thinker without any religious or scientific prejudices, then this book is for you. If you are not afraid to step into spiritual no-man's land and test your knowledge, then this book will offer you a game-changing perspective. By combining religion, philosophy and science, author Faiz King has created a comprehensive guide to the struggle of religion and science. What Makes The Human Mind So Special? Back To Metaphysics. By the end of this book you will be able to understand the debate and realize that higher-order religious processes (e.g. Metaphysics) are necessary to realize the full extent of the rational and abstract properties of our human mind. And that's exactly what sets us apart from the rest of the creatures that live on this planet. God's Plan - How To Understand Centuries Of Evolution. After over 20 years of meticulous research, Faiz King has created the definitive successor to Charles Darwin's "The Origin Of Species" that is not afraid to take on this science giant and prove that Metaphysics (and subsequently God) is behind the development of modern science as we know it. Are You Ready To Embark On A Unique Spiritual Adventure Through Human Evolution?

    . .so much power.When God says, “Go,” we face one of life's greatest decisions.When God says, “Go,” we must face our fears. . .our excuses. . .and our selves.When God says, “Go,” it's time to answer His call wherever it leads.When God says, “Go," what will you do?Author Elizabeth Laing Thompson invites you to walk alongside people of the Bible who were called by God to fulfill His purposes. . .people like Moses, Rebekah, Abigail, Jeremiah, Mary, and others. These Bible heroes responded much like we do--with a jumbled-up inner storm of excitement and fear, insecurity and hope. Their stories and struggles will provide a roadmap for your own story, helping you face your very own doubts, regrets, and worries.When God calls, it’s time to go. Maybe somewhere new, someplace you've never been. Maybe it’s time to go forward after being stuck with one foot in the past. Maybe it’s time to go deeper—in Bible study or relationships. Time to go higher—in prayer or dreams. Time to go and give—to use talents and opportunities God has given you. Or maybe it’s time to go and grow, right where you are. . .to dig into the Word, dive into your heart, and become the woman God is calling you to be.  Ready or not, God is calling us all to go somewhere new in our walk with Him. So what are we waiting for? Let’s answer His call. Let’s get started!

    She had a fabulous fiancé and a career as a couture wedding dress designer. But after catching her (turns out, not-so-fabulous) fiancé cheating and being accused of upstaging one of her brides at a wedding, Laney finds herself with no boyfriend, no job and no plan. After some serious soul searching, Laney is determined to start over. She embarks on a design career that takes her from a Rodeo Drive boutique to a flea market stall, but it’s worth it—even if it means she has to suck up to her childhood nemesis for help. At the same time, three very different men vie for her attention: a masseuse/screenwriter with an unfortunate reputation, a stable fireman who just doesn’t spark a romantic flame, and the fireman’s ridiculously hot co-worker whose illicit under-the-mistletoe kiss still burns Laney’s lips. Professionally and romantically, Laney is on the verge of reinventing her life and finding her true passion—but can she learn to trust again and believe in herself?

    These shortfalls may result in depression, anger, frustration, and relationship struggles, among a host of possible symptoms. It often seems difficult to see a clear path out of the problems. Even when we try to change our behavior, it doesn’t stick—before we know it we’re right back where we started.In this new book, Hyrum Smith does two things that are invaluable to people who wish to make their lives less painful. First, he reveals, through a clear and simple model, how we get to the point where our behaviors cause these kinds of problems. Then, with a simplicity that is impressive in itself, he describes the steps we must take to identify and rectify the beliefs leading to our painful behavior.Through the use of the Reality Model and the concept of the Belief Window, illustrated through humorous anecdotes and a powerful experience at a high school, Smith not only lays out the intellectual framework of his approach but draws you in emotionally as well. When you are done, you will agree with him that the solution to our problems is simple. It’s not easy, but it is simple.The result is a powerful process for transforming your habits and relationships and achieving lasting personal and career success.“Read You Are What You Believe and change the results you’re getting in an area of your life that’s not working. Thanks, Hyrum, for sharing the simple truths inherent in your Reality Model. It will continue to make a difference in my life.”—from the foreword by Ken Blanchard, author of The One Minute Manager®

    In this collection of sometimes outrageous, sometimes sad, often heartwarming interconnected vignettes, author Alex Shahla enters the fray with a delightful confessional celebration of family life told in stories from a dad’s unique perspective. Centered around the untruths parents regularly tell their kids in an effort to protect (or silence) them—from “Daddy Loves his Job” to “There’s a Jolly Fat Man who Brings You Presents (Assembly Required)” —Lying to Children is an unforgettable familial history filled with laughter, tears, and life lessons, and brimming over with a somewhat-less-than-perfect suburban dad’s unwavering love.

    The Official LSAT SuperPrep

    Why did she leave and what did she do for twenty years out of the spotlight before returning to television? This is her funny and inspiring memoir of fame, heartache, resilience--and the reboot of a lifetime . . .When Kimmy Gibbler burst into the Tanners' home on Full House in 1987, audiences immediately connected with the confident and quirky pre-teen character, played by ten-year-old actress Andrea Barber. During an eight-season run on one of the most popular series of the '80s and '90s, Andrea came of age in front of millions. But she was as far removed from her character as a girl can get. The introverted young star was plagued with self-doubt, insecurities, and debilitating anxieties that left her questioning her identity after the show's cancelation. Andrea wouldn't return to the public eye until 2016, for Fuller House. So what happened in those intervening decades that Andrea jokingly calls "the lost years"?For starters, Andrea never stopped working. But it was on a series of life-changing transitions: earning a college degree, then a Master's, building a career in international education, getting married, and starting a family. She also faced some unforeseeable transitions: navigating a sudden divorce after nearly twelve years of marriage, and second-guessing her capabilities as a single mother. But it was her devastating bout with post-partum anxiety and depression that derailed Andrea's life--and became a crucial turning point. Full Circle is a raw, refreshingly honest look into the life of a celebrity who has never been fully comfortable in the spotlight. Here Andrea shares her deeply personal struggles with mental health in a way she has never done before. She opens up about fighting her way back and finding solace--while finding herself--all before her life came full circle with her costars and lifelong friends on Fuller House. Sharing her journey from child star, to champion of mental health, and back to stardom, Andrea writes in a way that feels like catching up with an old friend.You'll laugh, reminisce, and finally get to know the woman behind the zany next door neighbor.

    We strive for the absolute best in every aspect of our lives, ignoring what we do well naturally. Why do we measure our time in terms of efficiency instead of meaning? Why can't we just take a break?In Do Nothing, award-winning journalist Celeste Headlee illuminates a new path ahead, seeking to institute a global shift in our thinking so we can stop sabotaging our well-being, put work aside and start living instead of doing. The key lies in embracing what makes us human: our creativity, our social connections (Instagram doesn't count), our ability for reflective thought, and our capacity for joy. Celeste's strategies will allow you to regain control over your life and break your addiction to false efficiency, including:-Increase your time perception and determine how your hours are being spent. -Stop comparing yourself to others.-Invest in quality idle time. Take a hot bath and listen to music.-Spend face-to-face time with friends and familyIt's time to recover our leisure time and reverse the trend that's making us all sadder, sicker, and less productive.

    For Sam, years of infertility, followed by an unthinkable tragedy, have left her despairing of ever having a child. Money is tight, and IVF is expensive. Sam’s only hope may be to ask her sister to be a surrogate. Alex will do anything for Sam, but when the sisters embark upon an unorthodox route to surrogacy, jealousy, guilt, and legal complications soon follow.As the limits of sisterly devotion are tested, the family’s hidden wounds and secret addictions come to light, shaking the foundation of their marriages and their lives.An emotional story of a woman’s struggle with infertility and a riveting book about the complexities of family, Across the Street makes an excellent selection for book clubs.

    What is the strongest opening for a motion or brief? How to draft winning headings? How to tell a persuasive story when the record is dry and dense? The answers are more science than art, says Guberman, who has analyzed stellar arguments by distinguished attorneys to develop step-by-step instructions for achieving the results you want. The author takes an empirical approach, drawing heavily on the writings of the nation's 50 most influential lawyers, including Barack Obama, John Roberts, Elena Kagan, Ted Olson, and David Boies. Their strategies, demystified and broken down into specific, learnable techniques, become a detailed writing guide full of practical models. In FCC v. Fox, for example, Kathleen Sullivan conjures the potentially dangerous, unintended consequences of finding for the other side (the Why Should I Care? technique). Arguing against allowing the FCC to continue fining broadcasters that let the F-word slip out, she highlights the chilling effect these fines have on America's radio and TV stations, discouraging live programming altogether, with attendant loss to valuable and vibrant programming that has long been part of American culture. Each chapter of Point Made focuses on a typically tough challenge, providing a strategic roadmap and practical tips along with annotated examples of how prominent attorneys have resolved that challenge in varied trial and appellate briefs. Short examples and explanations with engaging titles--Brass Tacks, Talk to Yourself, Russian Doll--deliver weighty materials with a light tone, making the guidelines easy to remember and apply.

    written with style and wit.' Mishal Husain Most books about public speaking don’t tell you what to do when you open your mouth and nothing comes out. And they don’t tell you how to get over the anxiety about performance that most people naturally have. They don’t tell you what to do in the moments when you are made, as a woman, to feel small. They don’t tell you how to own the room. This book does. From the way Michelle Obama projects ‘happy high status’, and the power of J.K.Rowling’s understated speaking style, to Virginia Woolf’s leisurely pacing and Oprah Winfrey’s mastery of inner conviction, what is it that our heroines do to make us sit up and listen - really listen - to their every word? And how can you achieve that impact in your own life? Here’s how.

    In her mega-hit book, Year of Yes, Shonda Rhimes transformed her life by saying one small word: YES. Now, in the perfect complement to that instant New York Times bestseller, The Year of Yes Journal allows you to chronicle your own Year of Yes. The journal is broken out month by month, day by day, with each month highlighting a theme ( Yes to Doing, Yes to Help, Yes to Who I Am ). Daily, you can track what you say YES to and keep notes about how that decision has made a unique impact; monthly, you will find journaling prompts for reflection around that specific theme. With a check-in section at the six-month mark, as well as at year end, and encouragement from Shonda along the way, you will have ample opportunity to track how YES has transformed your daily life. This inspirational and aspirational journal is bound with a beautiful, gold foil-stamped blue case. With memorable aphorisms from Year of Yes placed throughout and gorgeously illustrated, this stunning journal is a must-have keepsake that brings a bit more YES to your life."