But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? And why are disinformation campaigns so effective? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

    Each chapter opens with a surprising insight—not a mathematic formula, but a common observation. From there, the authors leapfrog over math and anecdote toward profound ideas about nature, art, and music. Coincidences is a book for lovers of puzzles and posers of outlandish questions, lapsed math aficionados and the formula-phobic alike.

    This is done in a way that is not only easy to understand, but is actually fun! Professors and engineers, with high school and college students following closely, comprise the largest percentage of our readers. It is a must-have for anyone interested in music, mathematics, physics, engineering, or complex science. Dr. Yoichiro Nambu, 2008 Nobel Prize Winner in Physics, served as a senior adviser to the English version of Who is Fourier? A Mathematical Adventure.

    Underpinning both math and science, it is the foundation of every major advancement in knowledge since the time of the ancient Greeks. Through adventure stories and historical narratives populated with a rich and quirky cast of characters, Mazur artfully reveals the less-than-airtight nature of logic and the muddled relationship between math and the real world. Ultimately, Mazur argues, logical reasoning is not purely robotic. At its most basic level, it is a creative process guided by our intuitions and beliefs about the world.

    Schwartz, Ph.D., there is compelling scientific evidence that we no longer have to accept God on faith alone. Through a multidisciplinary approach, Harvard University-educated Dr. Schwartz blends psychology, quantum physics, and mathematics to examine the science of spirit. Faith and science are not mutually exclusive, and a better understanding of their relationship can lead us to recognize how God operates in everything.Trained in the scientific method as an "open-minded skeptic," Dr. Schwartz was taught how to raise questions, turn them into hypotheses, and design experiments to test them. He was not trained to consider the nature of God. And yet, his scientific research led him directly to the discovery of God's existence in intelligent evolution and everyday life.Scientifically rigorous and spiritually reassuring, this eye-opening book is a wake-up call for anyone who wonders about life's true meaning and who longs to believe in the existence of a universal intelligence.

    He was trying to find an equation that explained all physical reality - a theory of everything. He failed, but others have taken up the challenge in a remarkable quest that is shedding light on unsuspected secrets of the cosmos.Experimental physicist and award-winning educator Dr. Don Lincoln of the Fermi National Accelerator Laboratory takes you on this exciting journey in The Theory of Everything: The Quest to Explain All Reality. Suitable for the intellectually curious at all levels and assuming no background beyond basic high-school math, these 24 half-hour lectures cover recent developments at the forefront of particle physics and cosmology, while delving into the history of the centuries-long search for this holy grail of science.You trace the dream of a theory of everything through Newton, Maxwell, Einstein, Bohr, Schrödinger, Feynman, Gell-Mann, Weinberg, and other great physicists, charting their progress toward an all-embracing, unifying theory. Their resulting equations are the masterpieces of physics, which Dr. Lincoln explains in fascinating and accessible detail. Studying them is like touring a museum of great works of art - works that are progressing toward an ultimate, as-yet-unfinished masterpiece.Listening Length: 12 hours and 21 minutes

    Widely praised and much-discussed, this classic book explores how cooperation can emerge in a world of self-seeking egoists—whether superpowers, businesses, or individuals—when there is no central authority to police their actions. The problem of cooperation is central to many different fields. Robert Axelrod recounts the famous computer tournaments in which the “cooperative” program Tit for Tat recorded its stunning victories, explains its application to a broad spectrum of subjects, and suggests how readers can both apply cooperative principles to their own lives and teach cooperative principles to others.

    Delving into an immense range of topics, from philosophy and literature to social criticism to mathematics and science, with essays that date from 1930s to the 1990s, Martin Gardner has astounded readers with his insight and erudition. The Night Is Large is the crowning achievement of his extraordinary career.

    In Decoding the Universe, Charles Seife draws on his gift for making cutting-edge science accessible to explain how this new tool is deciphering everything from the purpose of our DNA to the parallel universes of our Byzantine cosmos. The result is an exhilarating adventure that deftly combines cryptology, physics, biology, and mathematics to cast light on the new understanding of the laws that govern life and the universe.

    D. Williams wrote this entertaining, witty introduction for the nonscientist, game theory was still a somewhat mysterious subject familiar to very few scientists beyond those researchers, like himself, working for the military. Now, over thirty years after its original publication as a Rand Corporation research study, his light-hearted though thoroughly effective primer is the recognized classic introduction to an increasingly applicable discipline. Used by amateurs, professionals, and students throughout the world in the classroom, on the job, and for personal amusement, the book has been through ten printings, and has been translated into at least five languages (including Russian and Japanese).Revised, updated, and available for the first time in an inexpensive paperback edition, The Compleat Strategyst is a highly entertaining text essential for anyone interested in this provocative and engaging area of modern mathematics. In fully illustrated chapters complete with everyday examples and word problems, Williams offers readers a working understanding of the possible methods for selecting strategies in a variety of situations, simple to complex. With just a basic understanding of arithmetic, anyone can grasp all necessary aspects of two-, three-, four-, and larger strategy games with two or more sets of inimical interests and a limitless array of zero-sum payoffs.As research and study continues not only in this new discipline but in the related areas of statistics, probability and behavioral science, understanding of games, decision making, and the development of strategies will be increasingly important. In the areas of economics, sociology, politics, and the military, game theory is sure to have an even wider impact. For students and amateurs fascinated by game theory's implications there is no better, immediately applicable, or more entertaining introduction to the subject than this engaging text by the late J. D. Williams, Professor of Mathematics at Princeton University and a member of the Research Council of The Rand Corporation.

    The Fourth Edition builds on this strength with new examples, additional applications and increased cryptology coverage. Up-to-date information on the latest discoveries is included.Elementary Number Theory and Its Applications provides a diverse group of exercises, including basic exercises designed to help students develop skills, challenging exercises and computer projects. In addition to years of use and professor feedback, the fourth edition of this text has been thoroughly accuracy checked to ensure the quality of the mathematical content and the exercises.

    A System of Logic is the first major installment of his comprehensive restatement of an empiricist and utilitarian position. It begins the attack on ""intuitionism"" which Mill carried on throughout his life, and makes plain his belief that social planning and political action should rely primarily on scientific knowledge, not on authority, custom, revelation, or prescription.Contents Include: OF NAMES AND PROPOSITIONS Of the Necessity of commencing with an Analysis of Language Of Names Of the Things denoted by Names Of Proposition Of the Import of Propositions Of Propositions merely Verbal Of the nature of Classification and the five Predicables Of Definition OF REASONING Of Inference, or Reasoning in General Of Ratiocination, or Syllogism Of the Functions, and logical Values of Syllogism Of trains of Reasoning and Deductive Sciences Of Demonstration and Necessary truths OF INDUCTION Observations on Induction in General On the Ground of Induction Of the Laws of Nature Of The Law of Universal Causation Of The Composition of Causes Of Observation and Experiment, Four Methods of Experimental Enquiry Miscellaneous Examples Plurality of Causes Of the Deductive Method Explanation of Laws of Nature. Keywords: Knowledge, Theory of Logic Science Methodology

    The specialities of each individual number, from zero to nine, and the little mathematical tricks as shown by Shakuntala Devi, all combine to make the reader learn to befriend numbers and excel at maths.

    However, it is one of the basic principles of quantum theory, the most widely accepted explanation of the subatomic world - and one of the fascinating subjects dealt with in Equations of Eternity.

    C. Escher and composer Johann Sebastian Bach, discussing common themes in their work and lives. At a deeper level, the book is a detailed and subtle exposition of concepts fundamental to mathematics, symmetry, and intelligence. Through illustration and analysis, the book discusses how self-reference and formal rules allow systems to acquire meaning despite being made of "meaningless" elements. It also discusses what it means to communicate, how knowledge can be represented and stored, the methods and limitations of symbolic representation, and even the fundamental notion of "meaning" itself. In response to confusion over the book's theme, Hofstadter has emphasized that GEB is not about mathematics, art, and music but rather about how cognition and thinking emerge from well-hidden neurological mechanisms.