The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    Smith. But, thanks to the determination of a powerful senator, he would soon find himself at the agency’s helm. A Birkenstocks-wearing physics PhD, Jaczko was unlike any chairman the agency had ever seen: he was driven by a passion for technology and a concern for public safety, with no ties to the industry and no agenda other than to ensure that his agency made the world a safer place. And so Jaczko witnessed what outsiders like him were never meant to see—an agency overpowered by the industry it was meant to regulate and a political system determined to keep it that way. After an emergency trip to Japan to help oversee the frantic response to the horrifying nuclear disaster at Fukushima in 2011, and witnessing the American nuclear industry’s refusal to make the changes he considered necessary to prevent an equally catastrophic event from occurring here, Jaczko started saying aloud what no one else had dared. Confessions of a Rogue Nuclear Regulator is a wake-up call to the dangers of lobbying, the importance of governmental regulation, and the failures of congressional oversight. But it is also a classic tale of an idealist on a mission whose misadventures in Washington are astounding, absurd, and sometimes even funny—and Jaczko tells the story with humor, self-deprecation, and, yes, occasional bursts of outrage. Above all, Confessions of a Rogue Nuclear Regulator is a tale of confronting the truth about one of the most pressing public safety and environmental issues of our time: nuclear power will never be safe.

    Reginald Bray (1879-1939) was one of an ordinary middle-class Englishman quietly living out his time as an accountant in the leafy suburb of Forest Hill, London. A glimpse behind his study door, however, revealed his extraordinary passion for sending unusual items through the mail. In 1898, Bray purchased a copy of the Post Office Guide, and began to study the regulations published quarterly by the British postal authorities. He discovered that the smallest item one could post was a bee, and the largest, an elephant. Intrigued,he decided to experiment with sending ordinary and strange objects through the post unwrapped, including a turnip, abowler hat, a bicycle pump, shirt cuffs, seaweed, a clothes brush, even a rabbit's skull. He eventually posted his Irish terrier and himself (not together), earning him the name "The Human Letter." He also mailed cards to challenging addressessome in the form of picture puzzles, others sent to ambiguous recipients at hard to reach destinationsall in the name of testing the deductive powers of the beleaguered postman. Over time hispassion changed from sending curios to amassing the world's largest collection of autographs, also via the post. Starting with key British military officers involved in the Second Boer War, he acquired thousands of autographs during the first four decades of the twentieth centuryof politicians, military men, performing artists, aviators, sporting stars, and many others. By the time he died in 1939, Bray had sent out more than thirty-two thousand postal curios and autograph requests. The Englishman Who Posted Himself and Other Curious Objects tells W. Reginald Bray's remarkable tale for the first time and includes delightful illustrations of some of his most amazing postal creations. Readers will never look at the objects they post the same way again.

    From the woman suffering from "painful foot and moving toe syndrome" to the Indiana farmer who contacted a variant of mad cow disease from his herds of livestock, Klawans deduced a great deal from his patients, not only about the immediate causes of their ailments, but about the evolutionary underpinnings of their behavior.

    Moreover, present-day research on electricity and ion channels has created one of the most exciting fields in science, shedding light on conditions ranging from diabetes and allergies to cystic fibrosis, migraines, and male infertility. With inimitable wit and a clear, fresh voice, award-winning researcher Frances Ashcroft weaves together compelling real-life stories with the latest scientific findings, giving us a spectacular account of the body electric.

    The transition from yesterday's ignorance, misapprehension, and superstition to the enlightened and nerve-deadened protocols of today has been a long, slow, and very painful process.The Excruciating History of Dentistry contains, among others, the following facts: -- Among the toothache remedies favored by Pierre Fauchard, the father of dentistry, was rinsing the mouth liberally with one's own urine-- George Washington never had wooden teeth; however, his chronic dental problems may have impacted the outcome of the American Revolution-- Soldiers in the Civil War needed at least two opposing front teeth to rip open powder envelopes, so some men called up for induction had their front teeth extracted to avoid serviceJames Wynbrandt has written a delightfully witty and amazingly thorough history of dentistry -- one that no dentist or patient should do without.

    Montalk presents this timely book for anyone desiring an easy-to-understand, balanced, and concise overview of the “bigger picture.” * Why are we here? What is the meaning of life?* What are dreams? Is reality a collective dream?* Can our minds really influence reality?* How was the universe created?* Where did humans come from?* Do aliens exist? What is their purpose?* What can we do about the world's problems?* How can we wake up spiritually?"Fringe Knowledge for Beginners" is filled with practical wisdom to assist budding truth-seekers on their path of awakening.

    Birds were rarely used in similar studies on the grounds that they were merely talented mimics--that they were, after all, "birdbrains." Experiments performed primarily on pigeons in Skinner boxes demonstrated capacities inferior to those of mammals; these results were thought to reflect the capacities of all birds, despite evidence suggesting that species such as jays, crows, and parrots might be capable of more impressive cognitive feats.Twenty years ago Irene Pepperberg set out to discover whether the results of the pigeon studies necessarily meant that other birds--particularly the large-brained, highly social parrots--were incapable of mastering complex cognitive concepts and the rudiments of referential speech. Her investigation and the bird at its center--a male Grey parrot named Alex--have since become almost as well known as their primate equivalents and no less a subject of fierce debate in the field of animal cognition. This book represents the long-awaited synthesis of the studies constituting one of the landmark experiments in modern comparative psychology.

    Originating in the wild imagination of French poet and playwright Alfred Jarry and his schoolmates, resisting clear definition, purposefully useless, and almost impossible to understand, 'pataphysics nevertheless lies around the roots of Absurdism, Dada, futurism, surrealism, situationism, and other key cultural developments of the twentieth century. In this account of the evolution and influence of 'pataphysics, Andrew Hugill offers an informed exposition of a rich and difficult territory, staying aloft on a tightrope stretched between the twin dangers of oversimplifying a serious subject and taking a joke too seriously. Drawing on more than twenty-five years' research, Hugill maps the 'pataphysical presence (partly conscious and acknowledged but largely unconscious and unacknowledged) in literature, theater, music, the visual arts, and the culture at large, and even detects 'pataphysical influence in the social sciences and the sciences. He offers many substantial excerpts (in English translation) from primary sources, intercalated with a thorough explication of key themes and events of 'pataphysical history. In a Jarryesque touch, he provides these in reverse chronological order, beginning with a survey of 'pataphysics in the digital age and working backward to Jarry and beyond. He looks specifically at the work of Jean Baudrillard, Georges Perec, Italo Calvino, J. G. Ballard, Asger Jorn, Gilles Deleuze, Roger Shattuck, Jacques Pr?vert, Antonin Artaud, Ren? Clair, the Marx Brothers, Joan Mir?, Max Ernst, Marcel Duchamp, James Joyce, Flann O'Brien, Raymond Roussel, Jean-Pierre Brisset, and many others.

    The book also provides a balanced presentation of time-varying and static fields, preparingstudents for employment in today's industrial and manufacturing sectors. Streamlined to facilitate student understanding, this edition features worked examples in every chapter that explain how to use the theory presented in the text to solve different kinds of problems. Numerical methods, including MATLAB and vector analysis, are also included to help students analyzesituations that they are likely to encounter in industry practice. Elements of Electromagnetics, Fifth Edition, is designed for introductory undergraduate courses in electromagnetics.

    The light and entertaining style sustained throughout the book belies the density of the presentation. Bandler describes belief and hypnosis as closely related allies in healing and transformation. Through hypnosis we can create powerful beliefs, and beliefs are "the express train to deep hypnosis". His NLP attitude installation, in the first chapter, works impressively well. Readers progress systematically to develop the skills necessary to build our own mind machine. You can automatically change destructive beliefs to doubts, and replace them with valuable beliefs, as fast as you can find them. Later chapters polish off hypnosis with Bandler's "favourite hypnotic phenomenon," time distortion. He gives us surprising ways to elicit and apply them. He leads us beyond hypnosis to hyperesthesia. Have you ever been lusciously aware of every detail of an overwhelming sunset or symphony or massage? Would you like that to happen more? Finally, and too soon, the book closes with suggestions. By following the last instructions we can design whole new kinds of good feelings to enjoy and new states of consciousness to explore ... if you have time.

    Every day people drink coffee on European terraces and kava in Pacific villages; chew betel nut in Indonesian markets and coca leaf on Andean mountainsides; swallow ecstasy tablets in the clubs of Amsterdam and opium pills in the deserts of Rajastan; smoke hashish in Himalayan temples and tobacco and marijuana in every nation on earth. Exploring the spectrum of drug use throughout history--from its roots in animal intoxication to its future in designer neurochemicals--High Society paints vivid portraits of the roles drugs play in different cultures as medicines, religious sacraments, status symbols, and coveted trade goods. From the botanicals of the classical world through the mind-bending self-experiments of 18th- and 19th-century scientists to the synthetic molecules that have transformed our understanding of the brain, Mike Jay reveals how drugs such as tobacco, tea, and opium drove the global trade and cultural exchange that created the modern world and examines the forces that led to the prohibition of opium and cocaine a century ago and the “war on drugs” that rages today.

    Bursting at the seams with rare and previously unpublished photographs from Hammer’s archive and private collections worldwide, and featuring many new interviews, Hammer Glamour is a lavish, full colour celebration of Hammer’s female stars, including Ingrid Pitt, Martine Beswick, Caroline Munro, Barbara Shelley, Joanna Lumley, Nastassja Kinski, and of course Raquel Welch (who can forget her fur bikini in One Million Years B. C.?)

    This excursion into the history of bizarre entertainments includes armless calligraphers, mathematical dogs, tightrope-walking fleas and assorted quacks, flimflammers and charlatans of spectacle.

    This delightful journey begins with Andrea di Robilant’s serendipitous discovery of a travel narrative published in Venice in 1558 by the Renaissance statesman Nicolò Zen: the text and its fascinating nautical map re-created the travels of two of the author’s ancestors, brothers who explored the North Atlantic in the 1380s and 1390s. Di Robilant set out to discover why later, in the nineteenth century, the Zens’ account came under attack as one of the greatest frauds in geographical history. Was their map—and even their journey—partially or perhaps entirely faked? In Irresistible North the author follows the Zens’ route from the Faeroes to Shetland to Iceland and Greenland, greeted by characters who help unravel the enigmas in the Zens’ account. The medieval world comes to life as di Robilant guides us through a landscape enlivened by the ghosts of power-hungry earls and bishops of the old Norwegian realm and magical tales of hot springs and smoking mountains. In this rich telling—an original work of history and a travel book in one—the magnetism of the north draws us in as powerfully as it drew the Zen brothers more than six centuries ago.