He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    Techniques for using simple accessories such as bounce cards and diffusers, as well as how to improve a lighting scenario by enhancing it rather than overwhelming it, show photographers how to master this challenging aspect of portraiture.

    Yet the realities of bureaucracies, deadlines, budgets, and demands for quick results make the payoffs for dealing formally with ethics seem unclear. Since its original publication, The Responsible Administrator has guided professionals and students alike as they grapple with the challenges of making ethical, responsible decisions in real world situations. This new edition includes information on coping with new demands for accountability, as well as new cases and examples, an examination of current issues relevant to administrative ethics, and supplementary materials for professors.Cooper's theoretical framework and practical applications and techniques will help you consider all of the factors involved in a decision, ensuring that you balance professional, personal, and organizational values. Case studies and examples illustrate what works and what does not. The Responsible Administrator helps both experienced and novice public administrators and students become effective decision makers, provides them with a solid understanding of the role of ethics in public service and the framework to incorporate ethical and values-based decision making in day-to-day management.

    Apart from Richards, 'all of us were eighteen years old, though Botham seemed to have lived a bit longer - or at least more vigorously - than the rest.'In this irresistible memoir of a life lived in cricket, Vic Marks returns to the heady days when Richards and Botham were young men yet to unleash their talents on the world stage while he and Roebuck looked on in awe. After the high-octane dramas of Somerset, playing for England was almost an anti-climax for Marks, who became an unlikely all-rounder in the mercurial side of the 1980s. Moving from the dressing room to the press box, with trenchant observations about the modern game along the way, Original Spin is a charmingly wry, shrewdly observed account of a golden age in cricket.

    The Seventh Edition has been updated with stronger coverage of evidence-based practice, including content on how to read, interpret, and critique systematic reviews, which are considered by many to be a cornerstone of evidence-based practice. Also included in the Seventh Edition: a more balanced presentation of medical and social science methods and nomenclature; enhanced coverage of qualitative research; and more!

    When Leslie discovers that Raúl, along with tens of thousands of other suspected dissidents, has suffered horrific atrocities at the hands of the Argentine government, she finds herself in a life-altering series of events. Will she escape with her life and with the information she needs to help the Argentine people?

    

    Honesty, integrity and real experience that puts you in the thick of the action.' Billy BillinghamThere were three patrols that fateful January 1991 morning: Bravo One Zero, Bravo Two Zero and Bravo Three Zero. It was the opening hours of the Gulf War and the SAS were flown deep behind enemy lines to hunt down Saddam's Scud missiles, the use of which threatened a Third World War.The men of Bravo One Zero stepped off the chopper, took one look at the flat desert devoid of any cover and decided no way were they deploying into all of that. But Andy NcNab's famed Bravo Two Zero patrol did deploy, with fatal results - all bar one being captured or killed.And then there was Bravo Three Zero. These men were different. Thought differently. Acted differently. Treating as gospel the SAS's saying 'any fool can be uncomfortable', they deployed with vehicles, and while there was nowhere to hide they could make a dash for the border if desperate.Even as warnings came in that McNab's patrol was on the run, Bravo Three Zero remained undetected - the furthest Coalition forces behind Iraqi lines. Slipping through enemy positions, a string of targets were taken out. But with the desert turning bitter and snow starting to fall, they were forced to fight a running battle against the elements as much as the enemy.Though overshadowed by the fate of Bravo Two Zero, the achievements of this highly-decorated patrol are the stuff of elite forces legend. Now, for the first time, SAS veteran Des Powell reveals their story in gritty, blow-by-blow detail. Written with acclaimed military author Damien Lewis, this is a tale of edge-of-the seat daring deep inside enemy lands. Brutal, savage, unrelenting - prepare to be blown away, in a tale that proves utterly the SAS motto - who dares wins.

    It covers the twenty-one years Don spent in the US Army, including six years in Airborne infantry rifle companies, ten years in special forces and five years in military intelligence. His story covers four combat tours, three in Vietnam and one in Laos and stretches from the old “brown boot” army to the new all volunteer army. The story is told in the manner you would hear it if you were sitting with the author having a cup of coffee or a cold beer and chatting about the “good” old days. This memoir covers the following assignments: Basic Combat Training | E Co. 325th AIR, 82d Airborne Division | K Co. 511th AIR, 11th Airborne Division | B Co. 505th AIR, 82d Airborne Division | E Company, 325th, 82d Airborne Division, Fort Bragg, N.C., October 1960 | Training Co., 7th Special Forces Group Ft. Bragg, NC | A Company, 5th Special Forces Group [Sept - Dec 1961] | 1st Special Forces Group, Okinawa | B Co. 5th Special Forces Group, Ft. Bragg, NC | A Co. 3rd Special Forces Group, Ft. Bragg, NC | D Co., 1st Special Forces Group, Ft. Bragg, NC | 46th Special Forces Company [Augmented] 1967 Thailand | 1st Special Forces Group, Okinawa | Super Spook Training, Ft. Holabird, MD | The Bird Cage, Ft. Belvoir, VA | 525th Military Intelligence Group, Vietnam | Counterintelligence Special Agent Course Ft. Huachuca, AZ | Defense Against Methods of Entry Course Ft. Huachuca, AZ | 801st MI Det., 5th SFG [Abn], Ft Bragg, NC June 1971-Dec 1973 | Defense Language Institute Monterey, CA | 500th Military Intelligence Group Camp Zama, Japan | Retirement 1 March 1976 Ft. Bragg, NC Some Readers Comments: “I just got through reading all of your army experiences and enjoyed it very much., Clarence J.” “Don I enjoyed reading about your adventures and about those early Army days! I was reading the parts about “Super Spook!” lol And I was thinking to myself, Hum? “ I think I've met some people like them!” I like your particular writing style. “ Dave H. “I was researching Ft Holabird when I came across part of your memoirs. Great reading...my ass is supposed to be house-husbanding & taking care of the dogs & cats while my wife is attending nursing classes...well I guess spending the afternoon reading your memoirs are worth an ass-chewing.”, Daniel M. “Ran across a couple of your chapters years ago, but for some reason never found your website until this week. Love it, you really capture the esprit de corps serving in SF was all about.”, H.C.S. “My wife’s in Reno visiting her mother. I’m supposed to be working on an exam for the State. Instead, I’m too caught up in your story. Thanks for all that you did.” Jim. F. “Top; I just finished reading your story and I had to tell you that I think that you are a very good writer. Your style of writing kept me attentive from the first paragraph.”, Bob W. “Kudos to you for Strap Hanger, and for saying it in common language of the common soldier. I called my style a barrack philosopher style, but never equaled your style of common language in a clear and concise manner. Enjoyed your writing. Congratulations on a job well done.”, Ron A.

    What really happened to missing child Madeleine McCann? Crime writer Chelsea Hoffman delves into the evidence against the girl's parents, as well as the numerous theories in her case, with never-before-seen exclusive interviews and a look at the media madness surrounding this mysterious disappearance.

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    It's about where to hit the ball, when, and why. It focuses on playing tennis strategically, which is the quickest and best way to raise your game to the next level. For recreational players, developing a strategic approach to the game is the single, most transformative step you can take. In this book, you will learn how to take advantage of the strengths in your game, how to minimize your weaknesses, and how to attack your opponent's game. Most tennis players start by focusing on the mechanics of their strokes. That makes sense. If you can't hit the ball over the net and inside the lines, the rest doesn't really matter. Later, when you're hitting the ball well, it's fun to keep working on your shots. All tennis players love to hit the ball. Unfortunately, stroke improvement has a diminishing return. Early on you improve rapidly, but then the pace levels off. It can be frustrating to work, week after week, month after month, and not see any progress. Developing your strategic understanding of the game completely changes that dynamic. It's difficult to exaggerate how much focusing on strategy can improve every aspect of your game. At first glance, tennis is a marvelously simple game. All you have to do is hit the ball over the net and inside the lines one time more than your opponent does and you win the point. Do that often enough and you win the match. In truth, however, tennis is endlessly complex. That's why it becomes a lifetime passion for so many of us. It's a demanding amalgamation of muscle memory, hand-eye coordination, geometric understanding, stamina, and split-second decision making. Adding another layer of complexity, most of us model our games on professional tennis players. We see them win points by smacking the felt off the ball, going for the lines, serving aces, and hitting topspin lobs from outside the doubles alley. We want to play like that. The catch is we don't have unbelievable hand-eye coordination and don't practice eight hours a day. Is it any wonder, then, that about 80 percent of points in a recreational match end with an unforced error? That's right. Eight out of 10 points-and often more-end because you or your opponent hit the ball into the net or outside the lines. When we come out of top in a match, we like to think that we won. It's probably more accurate to say that we didn't lose. At the core of strategic success at the recreational level is reducing unforced errors. Cutting them by just one or two per set can lead to an exponential leap in matches won. This book are filled with strategies and tactics that you can adopt and adapt to improve your game. You don't need to apply all of them; use only the concepts that work for you. If altering the strategies better suits your game, go for it. Playing strategically will make your game more consistent. You'll become a better competitor, and you'll have more fun.

    It could be you want to work on a cruise ships, you want to or have taken a cruise, maybe you are looking for tips on cruising or maybe you just like fun stories about cruise ships. If you are interested in any of those items I just listed, then this book is for you. Before we begin our journey, I guess I should tell you a little bit about myself and why I have written this book. For my cruise ship experience, I worked about 12 years on cruise ships around the world and 2 years working in shore side offices in Florida. I worked with 4 different cruise lines and worked as a scuba instructor/dive manager, shore excursion manager and then in the shore side offices as an IT geek, and finally a few years as an IT officer (yeah, I know, scuba instructor to computer geek, what can I say, it has been an interesting journey). Stories in this book include ones about: Getting a job on cruise ships Life on board ships On board romance Hurricanes Running aground Adrift at sea Kick backs Falling overboard Living on a tropical island Crazy things the crew and passengers do and much much more........................ I also have photos about my life at sea that can be seen at: www.cruiseshipstories.com Looking at these photos will bring my sea faring stories even more to life.

    But behind the closed doors was a story of drugs, orgies, physical and sexual assault, and constant fear...Book voyeurs who are able to tackle tough subject matter will love this tale." --Kim Cantrell True Crime Book Reviews~~~~~~~~~~BESTSELLING, AWARD WINNING AUTHOR, SHERRIE LUEDER'S GRIPPING TRUE STORY OF A SON AND DAUGHTER'S PAINFUL MEMORIES AND FIGHT FOR SURVIVAL WHILE GROWING UP IN AN ABUSIVE HOME IN THE SUBURBS OF DENVER--THEIR OWN INVESTIGATION INTO THEIR MOTHER'S MYSTERIOUS DEATH--AND RELENTLESS QUEST FOR JUSTICE. This book is the first to explore the mysterious death of Janyce "Janny" Hansen, a former top model from Denver, Colorado. She, along with her husband and children, live in an upscale home in the suburbs. The community sees an affluent, glamorous family. The reality is far different. An abused wife who can't let go. A husband who beats and sexually assaults his adopted children--while running gambling and prostitution businesses from their home. In the early morning hours of September 21, 1984, her husband returns home to discover her lifeless body in his Mercedes convertible parked in the garage--or so he says. Her family is led to believe she committed suicide. Now, 25 years later, her son and daughter set out to prove their mother was killed by her husband, a successful real estate developer rumored to have strong ties to city officials and underworld crime. Many believe the investigation into Janny's death was a cover-up--starting with the coroner's office--and that her husband got away with murder. As their investigation continues, they are led to believe their suspicions are true. Especially, since evidence increases almost daily and points to only one killer--Janny's husband.

    Pilates’ and William J. Miller’s first complete fitness writings. It details the exercises, poses, and instructions fundamental to the matwork developed by Joseph and Clara Pilates. Based on his concepts of a balanced body and mind, and drawn from the approach espoused by the early Greeks, these are the exercises that continue to sustain a worldwide revolution in fitness strategies and exercise techniques. Joseph Pilates has been nothing short of revolutionary in his impact on the world of fitness and exercise. Readers will learn and view the original 34 exercises that Pilates taught to his students, many of whom have become exercise gurus in their own right. These carefully designed exercises constitute the results of decades of scientific study and research into the variety of physical ills that upset the balance of body and mind. Practitioners of Pilates’ forms and exercises in the 21st century continue to expand upon this earlier work by presenting a variety of creative new approaches involving circular movements, standing postures, and core strengthening exercises using props such as tubes, weights, poles, bands, magic circles, mini-balls, stability balls, foam rollers, and more.Now included in this Revised Edition are 18 additional pages of explanations of what has transpired since the original 1945 work, along with several photo/text sequences of the latest 21st-century enhancements in the Pilates world. There are new descriptive pages of text that first describe the fitness principles evolved from Pilates’ original Contrology work. This is followed by detailed text describing 21st-century evolutionary developments that present the key dancers, choreographers, and leaders in the Pilates Studio and certifying organizations through the present. This section ends with a discussion of evolutionary props and apparatus developments, plus 21st-century sample exercises drawn from our larger new book, Pilates Evolution for the 21st Century. Following this section are three complete prop-based demonstration exercises that include both photographic sequences (four per exercise) and step-by-step instructions for 21st-century Pilates exercises using the magic circle, elastic resistance, and the small fitness mini-ball.