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Radiochemistry and Nuclear Methods of Analysis by William D. Ehmann
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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Jeff Fromm - 2013
Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
Dimensions of Human Behavior: The Changing Life Course
Elizabeth D. Hutchison - 2003
It examines general patterns of human behavior in age-graded periods, sources of diversity in life course trajectories, and unique life stories. It is multidimensional in scope and current in theory and research. This completely revised second edition maintains the use of case studies to help students appreciate the diversity of life course trajectories, and all chapters have been updated to reflect social trends and new developments in theory and research. To reflect the trend toward finer gradations in life phases, this edition addresses nine age-graded periods instead of the six presented in the first edition: Conception, Pregnancy, and Birth; Infancy and Toddlerhood; Early Childhood; Middle Childhood; Adolescence; Young Adulthood; Middle Adulthood; Late Adulthood; and Very Late Adulthood. The Changing Life Course is the companion volume to Person and Environment (ISBN 0-7619-8765-7). The two volumes are also available as a Two-Volume Kit (ISBN 0-7619-8803-3). An Instructor′s Manual containing chapter summaries, suggested classroom activities and discussions, and essay and multiple choice questions is also available (ISBN: 0-7619-8804-1).
Quantum Mechanics
Jim Al-Khalili - 2017
You'll discover how the sun shines, why light is both a wave and a particle, the certainty of the Uncertainty Principle, Schrodinger's Cat, Einstein's spooky action, how to build a quantum computer, and why quantum mechanics drives even its experts completely crazy.
'Jim Al-Khalili has done an admirable job of condensing the ideas of quantum physics from Max Planck to the possibilities of quantum computers into brisk, straightforward English' The Times
General Chemistry: The Essential Concepts
Raymond Chang - 2001
It strikes a balance between theory and application by incorporating real-world examples; helping students visualize the three-dimensional atomic and molecular structures that are the basis of chemical activity; and developing problem-solving and critical thinking skills. Although the fifth edition incorporates many new features, such as macro to micro artwork, six new animations correlated to the text, and the addition of new hand-sketched worked examples, General Chemistry is still 200 to 300 pages shorter and much less expensive than other two-semester textbooks. Dr. Chang's concise-but-thorough approach will appeal to efficiency-minded instructors and value-conscious students.
Understanding Human Differences: Multicultural Education for a Diverse America
Kent L. Koppelman - 2004
The author investigates three converging elements in his examination of human differences: individual attitudes and behaviors, cultural expectations, and institutional policies and practices. This examination provides the basis for the conceptual organization of the text.
The Drunkard's Walk: How Randomness Rules Our Lives
Leonard Mlodinow - 2008
From the classroom to the courtroom and from financial markets to supermarkets, Mlodinow's intriguing and illuminating look at how randomness, chance, and probability affect our daily lives will intrigue, awe, and inspire.
Gender: Ideas, Interactions, Institutions
Lisa Wade - 2014
Probing questions, the same ones that students often bring to the course, frame readable chapters that are packed with the most up-to-date scholarship available—in language students will understand. The authors use memorable examples mined from pop culture, history, psychology, biology, and everyday life to truly engage students in the study of gender and spark interest in sociological perspectives.
Objects First with Java: A Practical Introduction Using BlueJ
David J. Barnes - 2002
It takes a truly objects first approach to teaching problem solving using Java. These are complicated concepts so the book uses the development environment BlueJ to help the student's understanding. BlueJ has a strong emphasis on visualization and interaction techniques, and allows the students to manipulate objects and call methods as a first exercise. BlueJ is free and freely available, and has been developed specifically for teaching. The book is loaded with projects so that the student can really get a grip on actually solving problems; and it takes a spiral approach , introducing a topic in a simple context early on, then revisiting it later in the book to deepen understanding. It also comes with a CD containing JDK, BlueJ, a BlueJ tutorial and code for all the projects. The website contains style guide for all examples, PowerPoints for lecturers and also a Solutions Manual.
Modern Blood Banking & Transfusion Practices
Denise M. Harmening - 2005
Building from a review of the basic science to the how and why of clinical practice, this text is thorough guide to immunohematology and transfusion practices. It begins with six color plates of which Plate 2 - standardized grading of macroscopic red cell antigen-antibody reactions - is extraordinarily useful. These are actual photomicrographs of immediate spin reactions and at a glance, will automatically assure standardized reporting of the reactions. Chapter on medicolegal and ethical aspects of providing blood collection and transfusion service is simply fascinating reveting reading. An added bonus is the table of blood group characteri stics (antigen, ISBT number, frequency in different ethnicities, expression during life, etc.) on the inside covers at the front and back of the book. Nothing like having a quick complete reference when you need it! This is a great book. Valerie L. Ng, PhD, MD, University of California, San Francisco, California for Doody Review Service.
Microeconomics: Principles, Problems, and Policies
Campbell R. McConnell - 1989
The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.
The Woman Who Built a Bridge
C.K. Crigger - 2018
Ambushed and left for dead, he has even more cause to be grateful when the bridge-builder saves his life. Shay’s savior turns out to be a mysterious young woman with extraordinary skills. More importantly, she’s a strong ally when he and a few other men are forced to defend themselves and their ranches against a power hungry rich man. Marvin Hammel seems determined to own everything in their small valley, his intention to gobble up not only their homes and their livelihoods, but the water that flows through the land. January Schutt just wants to be left alone to hide her scars. She’s rebuilt the bridge that crosses the river onto her property, and lives like a hermit in a rundown old barn. All that changes when she takes in a wounded Shay Billings. Now she’s placed in the middle of a war over water rights. But has she picked the winning side?
Extreme Government Makeover: Increasing Our Capacity to Do More Good
Ken Miller - 2011
In his latest book, management expert Ken Miller discusses how the processes of state and local government became so complicated and inefficient – and how to start cleaning up the mess. With his typical irreverent and funny tone, Ken lays out the simple ways that public-sector leaders can tear down all the twisted, broken parts of government and rebuild it stronger, leaner and better equipped to help citizens. Full of clear, concise tips on increasing government’s capacity, Extreme Government Makeover is essential reading for everyone in government, from top-level executives to managers and employees on the front lines.What you’ll learn in Extreme Government Makeover• The one and only thing government needs to focus on to get out of this crisis• How government can perform its vital functions 80 percent faster, at less cost and with better quality• The DNA of government complexity and how we can genetically modify it • How to spot the “moldy” thinking that is making us all sick• How to get rid of 40 percent of your agency’s workload• How to find the hidden costs of government• What the next generation of customers and employees are going to do to your operations• Why technology isn’t the answer• Most importantly, you’ll learn a new way of seeing the work of government – and a better way to make that work great.
A History of Modern Psychology
C. James Goodwin - 1998
They will also develop a deeper understanding of the many interconnections that exist among the different areas of psychology. Goodwin's book not only provides accounts of the lives and contributions of psychology's pioneers set into historical context; it also contains original writings by these psychologists, interwoven with informative comments from the author. The text is written in a conversational and engaging style with discrete attention to recent scholarship in the history of psychology, especially that of the past 150 years.