For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.

    Many of these voters are turning to national populist movements, which have begun to change the face of Western liberal democracy, from the United States to France, Austria to the UK.This radical turn, we are told, is a last howl of rage from an aging electorate on the verge of extinction. Their leaders are fascistic and their politics anti-democratic; their existence a side-show to liberal democracy. But this version of events, as Roger Eatwell and Matthew Goodwin show, could not be further from the truth.Written by two of the foremost experts on fascism and the rise of national populism, this lucid and deeply-researched book is a vital guide to our transformed political landscape. Challenging conventional wisdoms, Eatwell and Goodwin make a compelling case for serious, respectful engagement with the supporters and ideas of national populism - not least because it is a tide that won't be stemmed anytime soon.

    Hayek's book, first published in 1960, urges us to clarify our beliefs in today's struggle of political ideologies.

    Looking at the reality behind these images, this Very Short Introduction illuminates the historical background against which the silk road flourished, shedding light on the importance of old-world cultural exchange to Eurasian and world history.On the one hand, historian James A. Millward treats the silk road broadly, to stand in for the cross-cultural communication between peoples across the Eurasian continent since at least the Neolithic era. On the other, he highlights specific examples of goods and ideas exchanged between the Mediterranean, Persia, India, and China, along with the significance of these exchanges. While including silks, spices, and travelers' tales of colorful locales, the book explains the dynamics of Central Eurasian history that promoted Silk Road interactions--especially the role of nomad empires--highlighting the importance of the biological, technological, artistic, intellectual, and religious interchanges across the continent. Millward shows that these exchanges had a profound effect on the old world that was akin to, if not on the scale of, modern globalization. He also disputes the idea that the silk road declined after the collapse of the Mongol empire or the opening of direct sea routes from Europe to Asia, showing how silk road phenomena continued through the early modern and modern expansion of the Russian and Chinese states across Central Asia.Millward concludes that the idea of the silk road has remained powerful, not only as a popular name for boutiques and restaurants, but also in modern politics and diplomacy, such as U.S. Secretary of State Hilary Clinton's Silk Road Initiative for India, Pakistan, and Afghanistan.

    People readily behave as amateur psychologists, offering explanations for what we think, feel, and do. But what exactly are psychologists trying to help us understand? What scientific grounding do they have for their approach? In Psychology: A Very Short Introduction, Dr. Gillian Butler and Dr. Freda McManus provide an understanding of some of psychology's leading ideas and their practical relevance. The authors answer some of the most frequently asked questions about psychology including: What is psychology? How do we use what is in the mind? How does psychology work? How do we influence each other? What can or can't a psychologist do for you? Psychology is a large part of our everyday experience, and this elemental guide is a stimulating introduction for anyone interested in understanding the human mind. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Paul Slack assesses its causes, which have often been disputed and are now being illuminated by microbiologists and archaeologists, and he looks at possible reasons for its periodic disappearance from whole continents. He shows what plague meant for those who suffered from it, and how governments began to fight against it and in doing so invented modern notions of public health. His focus throughout the book is on how people coped with death and disease in epidemic crises.

    The territories forming this colossus ranged from tiny islands to vast segments of the world's major continental land masses, and included Australia, South Africa, India, and Canada. This vast empire left its mark on the world in a multitude of ways, many of them permanent.In this Very Short Introduction, Ashley Jackson introduces and defines the British Empire, shedding light on a series of key questions, reviewing how it evolved into such a force, and looking at the legacy it left behind.About the Series:Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    Francis Fukuyama's prescient analysis of religious fundamentalism, politics, scientific progress, ethical codes, and war is as essential for a world fighting fundamentalist terrorists as it was for the end of the Cold War. Now updated with a new afterword, The End of History and the Last Man is a modern classic.

    Even so, many of us believe that propaganda and manipulation aren't problems for us--not in the way they were for the totalitarian societies of the mid-twentieth century. In "How Propaganda Works," Jason Stanley demonstrates that more attention needs to be paid. He examines how propaganda operates subtly, how it undermines democracy--particularly the ideals of democratic deliberation and equality--and how it has damaged democracies of the past.Focusing on the shortcomings of liberal democratic states, Stanley provides a historically grounded introduction to democratic political theory as a window into the misuse of democratic vocabulary for propaganda's selfish purposes. He lays out historical examples, such as the restructuring of the US public school system at the turn of the twentieth century, to explore how the language of democracy is sometimes used to mask an undemocratic reality. Drawing from a range of sources, including feminist theory, critical race theory, epistemology, formal semantics, educational theory, and social and cognitive psychology, he explains how the manipulative and hypocritical declaration of flawed beliefs and ideologies arises from and perpetuates inequalities in society, such as the racial injustices that commonly occur in the United States."How Propaganda Works" shows that an understanding of propaganda and its mechanisms is essential for the preservation and protection of liberal democracies everywhere.

    Economists also assume that we're doing the very best we can possibly do--not only for today, but over our whole lifetimes too.The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Global climate change, shifting global cycles of the weather, widespread pollution, radioactive fallout, plastic accumulation, species invasions, the mass extinction of species - these are just some of the many indicators that we will leave a lasting record in rock, the scientific basis for recognizing new time intervals in Earth's history. The "Anthropocene," as the proposed new epoch has been named, is regularly in the news.Even with such robust evidence, the proposal to formally recognize our current time as the Anthropocene remains controversial both inside and outside the scholarly world, kindling intense debates. The reason is clear. The Anthropocene represents far more than just another interval of geologic time. Instead, the Anthropocene has emerged as a powerful new narrative, a concept through which age-old questions about the meaning of nature and even the nature of humanity are being revisited and radically revised.This Very Short Introduction explains the science behind the Anthropocene and the many proposals about when to mark its beginning: The nuclear tests of the 1950s? The beginnings of agriculture? The origins of humans as a species? Erle Ellis considers the many ways that the Anthropocene's "evolving paradigm" is reshaping the sciences, stimulating the humanities, and foregrounding the politics of life on a planet transformed by humans. The Anthropocene remains a work in progress. Is this the story of an unprecedented planetary disaster? Or of newfound wisdom and redemption? Ellis offers an insightful discussion of our role in shaping the planet, and how this will influence our future on many fronts.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    His teachings had a profound effect on Medieval scholarship, Renaissance humanism, and the religious controversies of both the Reformation and the Counter-Reformation. Here, Henry Chadwick places Augustine in his philosophical and religious context and traces the history of his influence on Western thought, both within and beyond the Christian tradition. A handy account to one of the greatest religious thinkers, this Very Short Introduction is both a useful guide for the one who seeks to know Augustine and a fine companion for the one who wishes to know him better.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    From the thirteenth to the twentieth centuries, they ruled much of Central Europe, and for two centuries were also rulers of Spain. Through the Spanish connection, they acquired lands around the Mediterranean and a chunk of the New World, spreading eastwards to include the Philippines. Reaching from South-East Asia to what is now Ukraine, the Habsburg Empire was truly global.In this Very Short Introduction Martin Rady looks at the history of the Habsburgs, from their tenth-century origins in Switzerland, to the dissolution of the Habsburg Empire in 1918. He introduces the pantheon of Habsburg rulers, which included adventurers, lunatics, and at least one monarch who was so malformed that his true portrait could never be exhibited. He also discusses the lands and kingdoms that made up the Habsburg Empire, and the decisive moments that shaped their history. Dynasty, Europe, global power, and the idea of the multi-national state all converge on the history of the Habsburg Empire. Martin Rady shows how.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    He also looks at philosophical issues in particular sciences, including the problem of classification in biology, and the nature of space and time in physics. The final chapter touches on the conflicts between science and religion, and explores whether science is ultimately a good thing.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Modern socialism is not a doctrine, Engels explains, but a working-class movement growing out of the establishment of large-scale capitalist industry and its social consequences.