YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you. This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit. Soon you'll have all the tools you need to:Prospect your way to listings and sales Build a referral-based clientele Work with expired and FSBO listings Plan and host a successful open house Present and close listing contracts Market yourself and your properties online and in print Negotiate contracts and avoid derailment Stake your competitive position Achieve excellent relationships with clients Spend less time to earn more money This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you'll discover how to acquire key skills and get on track for a successful career!

     Step into the hidden world of death care and explore the challenge of removing the deceased from the often-difficult, regularly awkward, and sometimes downright bizarre circumstances in which they die, the art and science of embalming, and the intrigue of forensic pathology. Sias is a veteran death investigator, former funeral director/embalmer intern, and paramedic with twenty-eight years of emergency response experience.

    He created us to live a life of passion, freedom and adventure. To be dangerous men living in a really big story.God designed men to be powerful. Simply look at the dreams and desires written in the heart of every boy: to be a hero, a warrior, to love a beauty, to live a life of adventure.But sometime between boyhood and the struggles of yesterday, most men lose heart. All those passions, dreams, and desires get buried under deadlines, pressures, and disappointments. Christianity feels irrelevant to the recovery of their heart. No wonder most men leads lives of quiet resignation, meanwhile looking for a little “life” on the side. In this provocative book, Eldredge invites men to wholeheartedness byrecovering their true masculine hearts;healing the wounds and trauma in their stories; anddelighting in the strength and wildness they were created to offer the world.In this updated and expanded edition of the timeless, bestselling classic, John Eldredge calls men—and the women who love them—to discover the true secret of a man’s soul and embrace the danger, passion, and freedom God intended for every man.

     During a single historic weekend (September 12-14, 2008) the fate of Lehman Brothers was sealed, Merrill Lynch barely survived, and AIG became a ward of the federal government. Top CNBC anchor Maria Bartiromo spent the entire weekend taking frantic phone calls from the most powerful players on Wall Street and in Washington, as they toiled to keep the economy from complete collapse. Those CEOs and dozens of other sources gave Bartiromo behind-the-scenes details unavailable to other members of the media, of the crisis and its aftermath. Now she draws on her high-level network to provide an eyewitness account of the biggest events of the financial crisis including at length interviews with former treasury secretary Henry Paulson, former AIG chairman Hank Greenberg, former Merrill Lynch CEO John Thain, and JP Morgan CEO Jamie Dimon, among many others. Writing with both authority and dramatic flair, Bartiromo weaves a thrilling narrative that will make news. She also tackles the big questions: how did an unmatched period of market euphoria and growth turn sour, catapulting the economy into a dangerous slide? And in the long run, how will the near-catastrophe really change Wall Street?

    It presents a chronology of the moments in history when the principles of government and law were corrupted by the vanity of the ambitious and unscrupulous.

    She is the girl with the blue tattoo.The story behind the distinctive tattoo is the stuff of legends. Some believed it was placed on her face during her captivity, following the brutal murders of her family members and the kidnapping of her and her sister. Others believe it was placed on her after her return.Rumors swelled. Her tattoo became a symbol of Native barbarianism and the triumph of American goodness, but like many stories of that era, the truth is far more complicated.This short book details the murders, her captivity, the aftermath, and her baffling return to her captors. Unravel the mystery of the woman who would become famous for all the wrong reasons and discover what her life story says about cultural identity, the power of resiliency, and what happens when fact and fiction bend and twist to muddy the waters.Read on to find out the truth!

    Forgotten history. Conspiracies. Now you can unlock the mysteries of Dan Brown’s The Lost Symbol with this definitive and bestselling guide to the facts behind the fiction featuring Harvard symbologist Robert Langdon—from Simon Cox, author of Cracking the Da Vinci Code and Illuminating Angels and Demons.Dan Brown’s thrilling novel The Lost Symbol again features Harvard symbologist Robert Langdon, this time in the US racing to uncover clues and crack codes involving secrets that are perpetuated to this day. But how much of the novel is true and what is pure fiction? Simon Cox, bestselling Dan Brown expert offers this definitive guide to all the mysteries featured in The Lost Symbol. Based on extensive research, this A-to-Z guide lists the real people, organizations, and themes featured in Dan Brown’s novel, explains their histories and their meanings, reproduces and analyzes the symbols themselves, and provides insider knowledge gleaned from years of exhaustive study. From the monuments of Washington, DC, to the secrets of Salt Lake City and the hidden enclaves in Langley, Virginia, Cox knows where the facts are hidden about the Freemasons, Albert Pike, the Rosicrucians, the Founding Fathers, and more. This is the only resource you’ll need to understand and enjoy the fascinating and mysterious world of The Lost Symbol.

    Anderson. 1996, Deseret Book.

    Authored by two pediatric nurses, this straightforward guide to feeding, bedtime routines, and medical issues includes an instructional DVD with step-by-step demonstrations of how to care for a newborn to a 6-month-old child.

    Debt sucks. Period. And that includes student loan debt. No matter what you believed—or were told—when you took out your loans, you need to get serious about getting rid of your debt fast, because it’s costing you more than you know. That’s why bestselling author Anthony ONeal wrote this motivating 64-page Quick Read—to show you why you need to dump your debt fast and how to do it.If you have student loan debt and have never heard of Ramsey Solutions or the 7 Baby Steps, this 64-page Quick Read is for you. Anthony will walk you step-by-step through Baby Steps 1 and 2 to show you how to dump your debt forever. You’ll learn:The ugly truth about how debt hurts youThe importance of an emergency fund and how to budget (Baby Step 1)The power of the debt snowball (Baby Step 2)Exactly what to do to pay off your student loans fasterHow to control your money so it doesn’t control youYou’ll also hear stories from real people about how they paid off their debt fastYou don’t need relief from your debt, you need to get mad at it. Because the truth is, when you get mad enough, you can pay off your loans faster than you ever thought possible—and take control of your money, and your life, for good! Don’t let anything stand in the way of your future. This plan has helped millions get out of debt and you’re next. You can do this!(Ramsey Press)

    Learn the Alphabet and pronunciation as well as useful phrases in 8 categories, such as greetings, travel and directions, making friends to business and emergencies. Download, read and enjoy your vacation like never before.

    He had no way of knowing it was to e the autumn of his youth, and that his entire generation would soon be thrust into the most devastating conflict in history.Seven decades later, author John J. Newkirk retraces this epic ride with his father, Jack, in a silent hope the old soldier will still be proud of the America he fought for. Each mile brings discovery as the author learns of his namesake, the heroic Squadron Leader of the legendar Flying Tigers, and of his father's life on the road and in the jungles of the South Pacific during World War II.The result is quintessential Americana, a sweeping portrait of the grit, guts, ingenuity, and sacrifice that defined a nation, and a timely lesson from the Greatest Generation on how we can overcome our most pressing challenges and reclaim the American Dream."

     He has played in World Cups and FA Cup finals; shared a dressing room with football greats like Roy Keane, Alan Shearer and Robbie Keane and worked under celebrated managers like Kenny Dalglish, Bobby Robson and Martin O’Neill. But Shay has had to show courage and strength of mind to get where he wanted in life. At four years old, he cruelly lost his mother to cancer at the age of just 41. Mum Agnes’s dying wish was that Dad Seamus would keep the family together. Seamus kept his word and the Given clan watched with pride as Shay forged a record-breaking career in the sport he loved. From Donegal to Saipan, Glasgow to Wembley and Tyneside to Paris, it’s been some journey. Shay has seen it all. Glorious highs and desperate lows. Dressing room wind-ups and team-bonding punch-ups. Brutal injuries and crippling self-doubt. Along the way, he has made so many friends. When one of his closest pals, Gary Speed, died suddenly in 2011, he was devastated. He played on, doing the only thing he knew to get him through the pain – pulling on a shirt and a pair of gloves. Shay loves football – for him, nothing can beat the buzz of a Saturday afternoon or the thrill of a big match night under lights. But he has never lost touch with the fans who make the game what it is. Entertaining, opinionated and inspirational, his long-awaited autobiography ANY GIVEN SATURDAY features a stellar cast of famous football names from the past 25 years. It tugs at the heart strings, bubbles with banter and lets slip secrets behind the big stories. This is a rare journey behind the scenes as told by one of our own.

    A cold-eyed killer who drank nothing stronger than weak tea, he fought with his bare hands, a sharpened shovel and piano wire. He was a larrikin who went by the book, unless the book was wrong. He set his own bar high and expected others to do the same.Stone Cold is the extraordinary story of one of Australia's most fearless fighters. It takes us into the jungles of New Guinea and Borneo and some of the fiercest battles of World War II. It goes to the cold heart of Korea, where Len emerged from the ranks to excel in the epic Battle of Kapyong and play a key role at the Battle of Maryang San. And it drops us into the centre of the American counterinsurgency war in Vietnam with Len's involvement in the CIA's shadowy black ops program, Phoenix.Action-packed and surprising, Stone Cold gives rich life to a warrior soldier and one of Australia's greatest diggers.