In How to Write Short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to Write Short guides writers to crafting brilliant prose, even in 140 characters.

    If you are looking for new ways of employing type in your works of art and design (or new twists to apply to your current typographic techniques), check out Type Idea Index. You'll find yourself face-to-face with 650+ custom-created, idea-sparking examples of typography and type-intensive design. For maximum user-friendliness, these samples are organized according to the theme they express (Energy, Elegance, Order, Rebellion) and the sort of real-world application they relate to (initials, monograms, logos, headlines, paragraphs).Expand your knowledge of type and brainstorm for ideas every time you design with letters and words.Type Idea Index "is the sixth installment in the best-selling, globally popular Index series by Jim Krause."

    She said she had two rules she followed absolutely: to tell the truth, and not to do anything she didn't want to do. Her integrity shines throughout If You Want to Write, her best-selling classic on the process of writing that has already inspired thousands to find their own creative center. Carl Sandburg called this book "The best book ever written about how to write." Yet Ueland reminds us that "Whenever I say 'writing' in this book, I also mean anything that you love and want to do or to make." Ueland's writing and her teaching are made compelling by her feisty spirit of independence and joy.

    The land mine is me. After the explosion, I spend the rest of the day putting the pieces back together. Now, it's your turn. Jump!"Zest. Gusto. Curiosity. These are the qualities every writer must have, as well as a spirit of adventure. In this exuberant book, the incomparable Ray Bradbury shares the wisdom, experience, and excitement of a lifetime of writing. Here are practical tips on the art of writing from a master of the craft—everything from finding original ideas to developing your own voice and style—as well as the inside story of Bradbury's own remarkable career as a prolific author of novels, stories, poems, films, and plays.Zen in the Art of Writing is more than just a how-to manual for the would-be writer: it is a celebration of the act of writing itself that will delight, impassion, and inspire the writer in you. Bradbury encourages us to follow the unique path of our instincts and enthusiasms to the place where our inner genius dwells, and he shows that success as a writer depends on how well you know one subject: your own life.

    Here at last is a book by two professional editors to teach writers the techniques of the editing trade that turn promising manuscripts into published novels and short stories.In this completely revised and updated second edition, Renni Browne and Dave King teach you, the writer, how to apply the editing techniques they have developed to your own work. Chapters on dialogue, exposition, point of view, interior monologue, and other techniques take you through the same processes an expert editor would go through to perfect your manuscript. Each point is illustrated with examples, many drawn from the hundreds of books Browne and King have edited.

    Whether you're writing a rags-to-riches tell-all memoir or literary journalism, telling true stories well is hard work. In You Can't Make This Stuff Up, Lee Gutkind, the go-to expert for all things creative nonfiction, offers his unvarnished wisdom to help you craft the best writing possible. Frank, to-the-point, and always entertaining, Gutkind describes and illustrates every aspect of the genre. Invaluable tools and exercises illuminate key steps, from defining a concept and establishing a writing process to the final product. Offering new ways of understanding the genre, this practical guidebook will help you thoroughly expand and stylize your work.

    He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.

    Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

    You’ve heard of “organic writing,” but that seems a bit squishy to you. Take a look at the wildly popular Snowflake Method—a battle-tested series of ten steps that jump-start your creativity and help you quickly map out your story. All around the world, novelists are using the Snowflake Method right now to ignite their imaginations and get their first drafts down on paper. In this book, you’ll follow the story of a fictitious novelist as she learns to tap into the amazing power of the Snowflake Method. Almost magically, she finds her story growing from a simple idea into a deep and powerful novel. And she finds her novel changing her—turning her into a stronger, more courageous person.Zany, Over the Top, and Just Plain FunHow to Write a Novel Using the Snowflake Method is a “business parable”—a how-to guide written in story form. It’s zany. It’s over the top. It’s just plain fun. Most important, it’s effective, because it shows you, rather than telling you.You’ll learn by example how to grow your story idea into a sizzling first draft. You’ll discover:* How to define your “target audience” the right way, so you know exactly how your ideal readers think and feel. Forget what the experts tell you about “demographics.”* How to create a dynamite selling tool that will instantly tell people whether they’ll love your story or hate it. And you want them to either love it or hate it.* How to get inside the skin of every one of your characters—even your villain. Especially your villain.* How to find a deep, emotively powerful theme for your story. Do you know the one best point in your novel to unveil your theme—when your reader is most eager to hear it?* How to know when to backtrack, and why backtracking is essential to writing great fiction.* How to fire-test each scene to guarantee it’ll be high-impact—before you write it.Excerpt from Chapter 1:Goldilocks had always wanted to write a novel. She learned to read before she went to kindergarten. In grade school, she always had her nose in a book. In junior high, the other kids thought she was weird, because she actually liked reading those dusty old novels in literature class. All through high school, Goldilocks dreamed of writing a book of her own someday.But when she went to college, her parents persuaded her to study something practical. Goldilocks hated practical, and secretly she kept reading novels. But she was a very obedient girl, so she did what her parents told her. She got a very practical degree in marketing. After college, she got a job that bored her to tears—but at least it was practical.Then she got married, and within a few years, she had two children, a girl and then a boy. She quit her job to devote full time to them. As the children grew, Goldilocks took great joy in introducing them to the stories she had loved as a child. When her son went off to kindergarten, Goldilocks thought about looking for a job. But her resume now had a seven-year hole in it, and her practical skills were long out of date. The only jobs Goldilocks could qualify for were minimum wage.She suddenly realized that being practical had made her horribly unhappy. On a whim, Goldilocks decided to do the one thing she had always wanted more than anything else—she was finally going to write a novel.She didn’t care if it was impractical.She didn’t care if nobody would ever read her novel.She was going to do it just because she wanted to.For the first time in years, she was going to do something just for herself.And nobody was going to stop her.

    They consider the problems posed by a wide range of projects—selection of a book’s size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and budget limitations.As omnipresent as books are, few readers are aware of the “invisible” craft of book designing. The task a book designer faces is different from that faced by other designers. The challenge, says Hendel, isn’t to create something different or pretty or clever but to discover how to best serve the author’s words. Hendel does not espouse a single philosophy of design or offer a set of instructions; he shows that there are many ways to design a book. In detailed descriptions of the creative process, Hendel and the eight other designers, who represent extensive experience in trade and scholarly publishing in the United States and Great Britain, show how they achieve the most effective visual presentation of words, offering many examples to illustrate their choices. Written not only for seasoned and novice book designers, this book will fascinate others in publishing as well as all readers and authors who are curious to know how books end up looking the way they do.

    After a brief introduction to the various tools and materials, artists and lettering enthusiasts will learn how to master the art of hand lettering and typography through easy-to-follow step-by-step projects, prompts, and exercises. From the basic shape and form of letters to cursive script, spacing, and alignment, artists will discover how to transform simple words, phrases, and quotes into beautiful works of hand-lettered art. The interactive format and step-by-step process offers inspirational instruction for a wide variety of fun projects and gift ideas, including hand-rendered phrases on paper and digitally enhanced note cards. Artists will also discover how to apply lettering to linen, coffee mugs, calendars, and more. Numerous practice pages and interactive prompts throughout the book invite readers to put their newfound lettering skills to use, as well as work out their artistic ideas. Covering a variety of styles and types of lettered art, including calligraphy, illustration, chalk lettering, and more, artists will find a plethora of exercises and tips to help them develop their own unique lettering style.

    Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Albers’s unique ideas of color experimentation in a way that is valuable to specialists as well as to a larger audience.Originally published by Yale University Press in 1963 as a limited silkscreen edition with 150 color plates, Interaction of Color first appeared in paperback in 1971, featuring ten representative color studies chosen by Albers. The paperback has remained in print ever since and is one of the most influential resources on color for countless readers.This new paperback edition presents a significantly expanded selection of more than thirty color studies alongside Albers’s original unabridged text, demonstrating such principles as color relativity, intensity, and temperature; vibrating and vanishing boundaries; and the illusions of transparency and reversed grounds. Now available in a larger format and with enhanced production values, this expanded edition celebrates the unique authority of Albers’s contribution to color theory and brings the artist’s iconic study to an eager new generation of readers.

    Informed by story consultant Lisa Cron's science-based insights into how story structure is built into the architecture of the brain, this guide shows writers how to plumb the nitty-gritty details of their raw idea to organically generate a story scene by scene. Once writers reach the end of Cron's program, they will have both a blueprint that works and plenty of compelling writing suitable for their finished novel--allowing them to write forward with confidence.

    She received a World Fantasy Award for Lifetime Achievement in 2007, as well as two Mythopoeic Awards and the Guardian Fiction Award for Charmed Life. But she was also a witty, entertaining speaker, a popular guest at science fiction and fantasy conventions and an engaged, scholarly critic of writing that interested her.This collection of more than twenty-five papers, chosen by Diana herself, includes fascinating literary criticism (such as a study of narrative structure in The Lord of the Rings and a ringing endorsement of the value of learning Anglo Saxon) alongside autobiographical anecdotes about reading tours (including an account of her famous travel jinx), revelations about the origins of her books, and thoughts in general about the life of an author and the value of writing. The longest autobiographical piece, 'Something About the Author', details Diana's extraordinary childhood and is illustrated with family photographs. Reflections is essential reading for anyone interested in Diana's works, fantasy or creative writing.The collection features a foreword by Neil Gaiman and an introduction and interview by Charlie Butler, a respected expert on fantasy writing.

    But there are common threads that link all stories--from "Beowulf" and "Hamlet" to "Gone With the Wind" and "The Godfather" to the story you're drafting right now in your head. These threads form the foundation that supports story--a foundation Nancy Lamb shows you how to access and master.Whether you're writing a novel, a memoir, or a screenplay, "The Art and Craft of Storytelling" offers time-tested ways to translate a concrete idea into a polished work. In this book, you will find strategies for:- Creating a successful a beginning, middle, and end while moving smoothly from one stage to the next- Crafting memorable characters, choosing the best point of view for your story, and constructing authentic, compelling dialogue- Integrating and navigating the more subtle elements of story, such as voice, tone, premise, and theme- Understanding genres and subgenres and how they apply to your story- Structuring plots that transform a ho-hum story into a page-turning read"The Art and Craft of Storytelling" gives you all the tools you need to contribute your own story to our great tradition, to open new worlds to your readers, and to introduce new ways of thinking. This is the power and purpose of story. And by your writing, this is the tradition you honor.