For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Shirer's new book - written in his ninth decade - explores the passionate, highly charged, and extraordinary lives of Leo and Sonya Tolstoy. It is a compelling illumination both of the nature of genius and of the universal problems of love, sex, and marriage - themes that Tolstoy played out in his great fiction and that haunted him in his tangled domestic life. Rich in anecdotes, wise, full of sweeping history, and imbued with Shirer's profound knowledge of literature and life, Love and Hatred ranks beside such works as Robert Massie's Nicholas and Alexandra and Nigel Nicolson's Portrait of a Marriage as a masterly, intuitive, and sympathetic exploration of the love/hate relationship between two famous, bigger-than-life people. Beginning in 1862, when Tolstoy committed the blunder of asking his young bride to read his diaries of his bachelor life so there should be no secrets between them, and ending with his tragic flight from home (and marriage) in 1910 while the whole world waited for news of him, Love and Hatred tells the story of a great romance between two people who could live neither together nor apart - a romance that exhausted and obsessed them both, and that forms the basis for much of Tolstoy's work. The final book of William L. Shirer's long and brilliant career, it is - appropriately - a masterly re-creation of a time, of two extraordinary people, and of the very nature of love, marriage, and old age.

    It has been developed in response to the need for a text that supports the mastery of this difficult subject. Therefore, in addition to presenting electromagnetics in a concise and logical manner, the text includes end-of-section review questions, worked examples, boxed remarks that alert students to key ideas and tricky points, margin notes, and point-by-point chapter summaries. Examples and applications invite students to solve problems and build their knowledge of electromagnetics. Application topics include: electric motors, transmission lines, waveguides, antenna arrays and radar systems.

    Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

    Conor Rafferty joins the Confederate army as a young infantry officer against the wishes of his father who, in his Irish anger, is adamantly opposed to a war with the North. Conor soon finds himself in many of the war’s most consequential battles, leading from the front and risking all inside that deadly space. He serves with distinction in General Robert E. Lee’s celebrated Army of Northern Virginia as it seeks the crowning victory that will end the war and stop the carnage. Along the way, Conor becomes a protégé of fellow Georgian John B. Gordon who eventually rises to command a Confederate army corps. At the conclusion of each chapter, the narrative transitions to the now aged Conor who answers the probing questions of his grandson Aaron, himself a captain in the U.S. Army and scheduled for duty in Europe during World War I. The grandfather and grandson thus spend a week together—a week of sharing, learning, and bonding. That Deadly Space is a compelling tale that portrays the drama, heroism, romance, and tragedy of the Civil War.

    You are a deniable asset. Betrayal is punished by death.'A writer of almost cinematic talent' DAILY EXPRESSAlex Reeve was Operative 66. A former special-ops soldier and one of the UK's most lethal weapons, he was a member of SC9 - an elite covert unit with a remit to assassinate the country's most dangerous enemies.Falsely accused of treason, Reeve was condemned to live in the shadows as the merciless killers he once trained alongside were ordered to terminate the 'rogue asset'.But tricked into revealing himself, Reeve is dragged into a deadly international conspiracy involving the British state, shadowy Russian agents... and his own father, a violent murderer newly released from prison.But if there's one man who can survive... it is Operative 66.From the internationally bestselling author of the Wilde & Chase series comes an explosive new thriller - the perfect pulse-racing read for fans of LEE CHILD, VINCE FLYNN and GREGG HURWITZ., ,

     Meet Daniel Sullivan, a man with a complicated life. A New Yorker living in the wilds of Ireland, he has children he never sees in California, a father he loathes in Brooklyn and a wife, Claudette, who is a reclusive ex-film star given to shooting at anyone who ventures up their driveway.He is also about to find out something about a woman he lost touch with twenty years ago, and this discovery will send him off-course, far away from wife and home. Will his love for Claudette be enough to bring him back?Maggie O'Farrell's seventh novel is a dazzling, intimate epic about who we leave behind and who we become as we search for our place in the world.

    Twelve year-old Biddy has survived an intolerable life of indenture by remembering two things: adults can’t be trusted, and it’s best to be invisible. Due to an early trauma, she’s mute with no memory of her past. The man who holds her contract for indenture has evil plans for her, and he will stop at nothing to ensure his schemes come to fruition. Things look hopeless for Biddy until she meets two school teachers, Brenna and Emily. From that moment on, these three lives become intricately entwined. Biddy’s new champions take desperate measures to ensure her safety. Life and death choices are made and these accelerate into an unanticipated conclusion. As is often the case in life, what was wished for is granted in a most unexpected way. Victoria Murata has again embraced history to tell an enduring story of love and loss in our country’s not too distant past.

     Imprisoned for a crime he never committed, deserted by the woman he loved and betrayed by his own family. His bad luck seems to be running out when he is released early from prison and finds a job on the railroads. But it doesn’t last long. First he gets into a fight with a man who turns up dead. Then, while still on the run, his train is held up by his own brother’s gang. Then he somehow manages to offend the railroad boss’ daughter, the beautiful Elizabeth. With the fates out to get him, Glen has to use all his wits and strength to take control of his own destiny. Will that be enough to see him through, or will his past catch up with him before he gets a chance? Quick on the Draw is a hard fighting story of the Old West, where lives were cheap and danger was great. Praise for Gordon Landsborough 'A punchy tale coupled with plenty of action - an engaging read!' - Philip McCormac, bestselling western author Gordon Landsborough (1913-1984) was a publisher, author and bookseller. Writing tales about the exploits of gun-toting cowboys fighting out on the arid sands of the Wild West, Landsborough was himself a pioneering in the English paperback publishing world of the 1950s. He was widely known amongst his peers as the ‘maverick publishing genius’. Pioneering Press is an imprint of Endeavour Press, the UK’s leading independent digital publisher. We publish new and classic westerns by authors from the US and the UK. Follow us on Twitter: @PioneeringPress Goodreads: www.goodreads.com/PioneeringPress

     That becomes hard to do when Lieutenant Reese Armstrong sieges it for use as a hospital for his wounded soldiers and encampment grounds during the forty-seven day standoff for control of the Mississippi River before the surrender of Vicksburg. Widow Alexis Bella Seaborne led a sheltered life in the arms of massive oaks at Azalea Plantation with her husband Luke Wyatt until the Civil War forced her to forget about the elegant dress of a lady and embrace survival when a Yankee officer took control of her home. Reese never thought he’d fall for a Southern belle, but he can’t deny the attraction he feels each time Alexis’s haunted blue eyes show passion for the home she loves and her beloved South. He can’t help but envy the love and regard she held for her husband and longs for love like it. Alexis never thought she could love again when her husband died in the war. How could she fall for a Yankee when Union soldiers killed him? Left with nothing but a war-ravaged rundown plantation after the invasion of an ocean of blue, can she find trust and faith to move on? As movement flutters in her stomach, can she let go of the past to find a future for her and her unborn child? Her first love was sweet, young, and innocent, and she loved him with all of her heart, yet this handsome Yankee devil invaded her home and made her blood sizzle. His touch seared her skin as well as her heart. Worse yet, his kisses entrapped her lips and devoured her, consuming her with a passion that told her she was still alive and had not been buried with her husband. Despite her efforts to die on the inside, he awoke the spirit, heart, and passion she thought she’d buried for good. Book one of a two book serial, but may be read as a stand-alone. The second book will pick up with Reese still battling the raging Civil War and focus on the ending of the war. This one focused on the Battle of Vicksburg.

    But it was at Gettysburg that the most searing experience of his wartime career took place. He charged with Pickett's Division behind General Lewis Armistead across that now-fabled field towards the center of the Union line. With great pride and seemingly no lasting bitterness, John Lewis recalls that fateful day and all his other days in a butternut uniform. But it's not all blood and glory. Lewis had a wry sense of humor and used it to twit both the Blue and the Gray in this wonderful small memoir of a Johnnie from Virginia. Every memoir of the American Civil War provides us with another view of the catastrophe that changed the country forever. For the first time, this long out-of-print volume is available as an affordable, well-formatted book for e-readers, tablets, and smartphones. Be sure to LOOK INSIDE by clicking the cover above or download a sample.

    My Hidden Chimp is an effective and powerful new educational book that offers parents, teachers and carers some ideas and thoughts on how to help children to develop healthy habits for life. The science behind the habits is discussed in a practical way with exercises and activities to help children think the habits through and start putting them into practice. The neuroscience of the mind is simplified for children to understand and then use to their advantage. Written as a companion to The Silent Guides, these two interconnected books tackle how we can best manage our mind from childhood and into adulthood.Professor Steve Peters explains neuroscience in a straightforward and intuitive way - offering up 10 simple habits that we as adults and children should have in our arsenal to deal with everyday life. They include: - Smiling- The importance of talking through your feelings- Learning how to say sorry- Knowing how to ask for helpBy also explaining the developing 'chimp' brain in children, he shows us how 10 habits can help children to understand and manage their emotions and behaviour. These 10 habits should and can be retained for life.This is an important and another groundbreaking new book from the bestselling author of The Chimp Paradox and the creator of the chimp management mind model.

    Yet psychologists and philosophers agree that these commonplace approaches to creating happiness, success, and fulfillment make critical mistakes. Stop Chasing Carrots reveals how these mistakes begin with misconceptions about happiness and then presents a philosophy of life to achieve better results.Here is the rare book that creates a philosophy of life based on scientific evidence. Replacing self-help materialism, Eastern spiritualism/minimalism, and complex but insightful psychological studies with an accessible, balanced, and realistic concept, Stop Chasing Carrots empowers readers to lead lives based on proven ideas.