No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    We'll introduce you to various tips, tricks, patterns, code snippets, and techniques that we've picked up over the years.This book is great for:Beginners who have just finished the Django tutorial.Developers with intermediate knowledge of Django who want to improve their Django projects.

    While it's safe to say that relational databases aren't going anywhere, we can also say that the ecosystem around data is never going to be the same.Of all the new tools and solutions, for me, Redis has been the most exciting. Why? First because it's unbelievably easy to learn. Hours is the right unit to use when talking about length of time it takes to get comfortable with Redis. Secondly, it solves a specific set of problems while at the same time being quite generic. What exactly does that mean? Redis doesn't try to be all things to all data. As you get to know Redis, it'll become increasingly evident what does and what does not belong in it. And when it does, as a developer, it's a great experience.While you can build a complete system using Redis only, I think most people will find that it supplements their more generic data solution - whether that be a traditional relational database, a document-oriented system, or something else. It's the kind of solution you use to implement specific features. In that way, it's similar to an indexing engine. You wouldn't build your entire application on Lucene. But when you need good search, it's a much better experience - for both you and your users. Of course, the similarities between Redis and indexing engines end there.The goal of this book is to build the foundation you'll need to master Redis. We'll focus on learning Redis' five data structures and look at various data modeling approaches. We'll also touch on some key administrative details and debugging techniques.LicenseThe Little Redis Book is licensed under the Attribution-NonCommercial 3.0 Unported license. You should not have paid for this book.You are free to copy, distribute, modify or display the book. However, I ask that you always attribute the book to me, Karl Seguin, and do not use it for commercial purposes.You can see the full text of the license at:http://creativecommons.org/licenses/b...About The AuthorKarl Seguin is a developer with experience across various fields and technologies. He's an active contributor to Open-Source Software projects, a technical writer and an occasional speaker. He's written various articles, as well as a few tools, about Redis. Redis powers the ranking and statistics of his free service for casual game developers: mogade.com.Karl wrote The Little MongoDB Book, the free and popular book about MongoDB.His blog can be found at http://openmymind.net and he tweets via @karlseguinWith Thanks ToA special thanks to Perry Neal for lending me his eyes, mind and passion. You provided me with invaluable help. Thank you.Latest VersionThe latest source of this book is available at: http://github.com/karlseguin/the-litt...

    Thanks to it, you will be able to UNLEASH the full power of your Amazon Echo, Echo Dot and Amazon Tap. AND you will find my email address at the end of the book, so feel free to ask me any questions you might have about Alexa. What is Amazon Echo Dot and Alexa Let me help you figure out what this this exciting technology is all about, so you can enjoy it too! Amazon Echo is a speaker connected to the internet that you can control with your voice. Alexa is the built-in vocal assistant of Amazon Echo. Alexa lets you play music, control your lights, ask for the weather and more. What you will learn: Step-by-step instructions on how to set up your device Get to know about all the things that Amazon Echo can do Get customized News, Traffic and Weather updates Connect your Google Calendar to your device Everything you need to know about Alexa in a single HIGH-QUALITY book Stream music from your favorite audio sources: iPhone, Android, Spotify, Amazon Music, Pandora, iHeartRadio, TuneIn Get ACTIONABLE ADVICE on how to build your smart home Control your lights, TV and room temperature with your voice Explore the complete list of Alexa-enabled devices organized per category Have fun by playing with 500 Easter Eggs Learn How IFTTT and Yonomi help you to better control your home Get to know the 20 most useful Alexa Skills Learn how Amazon Echo was created Written By An Alexa Lover For (future) Alexa Lovers How to troubleshoot your Echo Learn how Alexa works behind the scenes Explore the future of Alexa And much, much more! This is the only Amazon Echo book you will ever need Get your copy today! This book will save you hours figuring out how Echo works. I am sharing all my hacks so you can go from Beginner to Expert in an hour. I wish that upon reading this book, you will realise this exciting times that we live in. That you will see all the possibilities that the Amazon Echo has to offer. The time for innovation is now, and it is up to you to enjoy it now. Through the book, you will come to see Echo for what it is and what it can be. I am exploring in depth numerous topics such as Playing Music, Building your Smart Home, Using Alexa Skills and more. This book will help save you many hours trying to figure out what the Echo can do. Bonus Sign up to my free weekly newsletter to get the best new Alexa Skills in your inbox. Table of Contents 1. Preface 2. The Genesis of Amazon Echo 3. How Does Alexa Work? 4.

    The patterns apply to the development process as well as to architecture and coding practices. The content is based on a presentation developed by Scott Guthrie and delivered by him at the Norwegian Developers Conference (NDC) in June of 2013 (part 1, part 2), and at Microsoft Tech Ed Australia in September 2013 (part 1, part 2). Many others updated and augmented the content while transitioning it from video to written form. Who should read this book Developers who are curious about developing for the cloud, are considering a move to the cloud, or are new to cloud development will find here a concise overview of the most important concepts and practices they need to know. The concepts are illustrated with concrete examples, and each chapter includes links to other resources that provide more in-depth information. The examples and the links to additional resources are for Microsoft frameworks and services, but the principles illustrated apply to other web development frameworks and cloud environments as well. Developers who are already developing for the cloud may find ideas here that will help make them more successful. Each chapter in the series can be read independently, so you can pick and choose topics that you're interested in. Anyone who watched Scott Guthrie's "Building Real World Cloud Apps with Windows Azure" presentation and wants more details and updated information will find that here. Assumptions This ebook expects that you have experience developing web applications by using Visual Studio and ASP.NET. Familiarity with C# would be helpful in places.

    Adam Bascom trips over a body in Gressington churchyard, he never imagines it will change the whole direction of his life. As a recently-qualified physician trying to establish a practice in a small market town in north Norfolk, Adam should be devoting all his energy to his business. But it soon becomes clear that the authorities are intent on making sure the death is accepted as an accident and refuse any deeper investigation. Adam’s curiosity and sense of justice cannot accept this. He knows there are many unanswered questions about the death, but he has no standing that would allow him to become involved formally. Instead, he uses friends, old and new, unexpected contacts and even his own mother to help him get to the truth. Set against the turbulence of late-Georgian England, a country on the brink of war with Revolutionary France, the book reveals a land where spies keep constant watch on everyone the government deems ‘undesirable’, religion is polarised between the established church and a mass of dissenting sects, and the perennial ‘Irish question’ has at last spilled over into outright terrorism. Bad weather, poor harvests and enclosure have driven many people in the countryside into abject poverty. Only the smugglers along the coast offer regular and highly-paid ‘work’ helping to unload contraband. Yet here too, the Revenue’s Riding Officers, backed up by troops of dragoons, are waging an increasingly successful campaign to stamp out the major gangs. Adam must thread his way through all of this, encountering many new demands along the way, from a family torn apart by religious bigotry, and a teenage thief turned informer, to a secret section of The Alien Office, a government department dedicated to keeping a close eye on anyone likely to prove a threat to the realm. As he becomes more and more essential to the government’s efforts to combat internal dissension and prepare for war, Adam finds he must draw on all his medical and personal skills to bring the case to a successful conclusion.

    You can crochet these slippers in about 2 hours dependingon how fast you crochet using bulky yarn and a J, K, or L hook.The pattern instructions are for 4 styles of ladies slippers in three sizes. Patterns for threeflower embellishments and 2 bows are included.This crochet pattern is suitable for beginners.You should know how to chain, single crochet,half double crochet, double crochet, and sew seams together with yarn. Ariana - These slippers are so soft and comfortable with just the right amount of stretch. You can crochet these in less than 2 hours and they make great gifts. Carrie - Super simple to make, these soft and cozy slippers are just right for lounging around. Flora - A pretty pair of slippers that fit your feet quite cozily! Isabell -This pretty ballerina style slipper can be made in two colors or just use one. I hope you enjoy my patterns for these easy to crochet slippers.

    Fifty-somethings just need an extra dose of inspiration to get us going! My book provides a landslide of inspiration to kickstart your very own fitness transformation, as well as my entire step-by-step journey - told with all the humor and down-to-earth honesty of an old gal on a mission! Packed with advice on how to get started, log your calorie intake and schedule your workouts, this book proves that you can accomplish any goal at any age once you have a plan.

    Fortunately, David Pogue is back, with the humor and expertise that have made this the #1 bestselling Mac book for eight years straight. You get all the answers with jargon-free introductions to:Big-ticket changes. A 64-bit overhaul. Faster everything. A rewritten Finder. Microsoft Exchange compatibility. All-new QuickTime Player. If Apple wrote it, this book covers it.Snow Leopard Spots. This book demystifies the hundreds of smaller enhancements, too, in all 50 programs that come with the Mac: Safari, Mail, iChat, Preview, Time Machine.Shortcuts. This must be the tippiest, trickiest Mac book ever written. Undocumented surprises await on every page.Power usage. Security, networking, build-your-own Services, file sharing with Windows, even Mac OS X's Unix chassis-this one witty, expert guide makes it all crystal clear.

    Want to impress your coworkers and write the fastest, most efficient, stable code you ever have? Don't reinvent the wheel. Reuse decades of research into battle-tested, highly optimized, and proven techniques available on any Unix system.This book will teach you what you need to know so that you can write your own servers, debug your entire stack when things go awry, and understand how things are working under the hood.http://www.jstorimer.com/products/wor...

    Because almost every aspect of an enterprise is now dependent on technology, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This compact book discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities, but also offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk. With ApressOpen, content is freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. Here are some of the responses from reviewers of this exceptional work: “Managing Risk and Information Security is a perceptive, balanced, and often thought-provoking exploration of evolving information risk and security challenges within a business context.  Harkins clearly connects the needed, but often-overlooked linkage and dialog between the business and technical worlds and offers actionable strategies.   The book contains eye-opening security insights that are easily understood, even by the curious layman.” Fred Wettling, Bechtel Fellow, IS&T Ethics & Compliance Officer, Bechtel     “As disruptive technology innovations and escalating cyber threats continue to create enormous information security challenges, Managing Risk and Information Security: Protect to Enable provides a much-needed perspective. This book compels information security professionals to think differently about concepts of risk management in order to be more effective. The specific and practical guidance offers a fast-track formula for developing information security strategies which are lock-step with business priorities.” Laura Robinson, Principal, Robinson Insight Chair, Security for Business Innovation Council (SBIC) Program Director, Executive Security Action Forum (ESAF) “The mandate of the information security function is being completely rewritten. Unfortunately most heads of security haven’t picked up on the change, impeding their companies’ agility and ability to innovate. This book makes the case for why security needs to change, and shows how to get started. It will be regarded as marking the turning point in information security for years to come.” Dr. Jeremy Bergsman, Practice Manager, CEB     “The world we are responsible to protect is changing dramatically and at an accelerating pace. Technology is pervasive in virtually every aspect of our lives. Clouds, virtualization and mobile are redefining computing – and they are just the beginning of what is to come. Your security perimeter is defined by wherever your information and people happen to be.

    The second addition to the Clients From Hell series taps freelance veterans for even more material. Interviews, resources, and particularly poignant tales of client insanity are all included alongside the fan-favourite anecdotes of freelancing dysfunction.For the first time, Clients From Hell takes a step back from finger-pointing and clever name-calling to inform the audience of how to make it as a creative professional. Step one: buy this book. Step two: take heed of these cautionary tales. Step three: we haven't thought of a step three yet. We'll worry about that when revisions come around.Anyone who has ever worked with clients may find these tales frighteningly familiar. New freelancers may think twice about their chosen profession - or at least find relief in the fact that they're not alone in absurd client interactions.And the rest of you? You can just laugh and enjoy your day job.

    They think that UI design is like graphic design--the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. Most programmers see themselves as analytic, logical thinkers instead--strong at reasoning, weak on artistic judgment, and incapable of doing UI design.In this brilliantly readable book, author Joel Spolsky proposes simple, logical rules that can be applied without any artistic talent to improve any user interface, from traditional GUI applications to websites to consumer electronics. Spolsky's primary axiom, the importance of bringing the program model in line with the user model, is both rational and simple.In a fun and entertaining way, Spolky makesuser interfacedesign easy for programmers to grasp. After reading User Interface Design for Programmers, you'll know how to design interfaces with the user in mind. You'll learn the important principles that underlie all good UI design, and you'll learn how to perform usability testing that works."

    Developers are instantly productive, picking up all the benefits of the Ruby-based Rails framework without giving up any of the power of Java.Grails in Action is a comprehensive look at Grails for Java developers. It covers the nuts and bolts of the core Grails components and is jam-packed with tutorials, techniques, and insights from the trenches.The book starts with an overview of Grails and how it can help you get your web dev mojo back. Then it walks readers through a Twitter-style social networking app-built in Grails, of course-where they implement high-interest features like mashups, AJAX/JSON, animation effects, full text search, rounded corners, and lots of visual goodness. The book also covers using Grails with existing Java technology, like Spring, Hibernate, and EJBs.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    By the end of the book, you'll understand how to develop a large, maintainable, and performant application with AngularJS.Guided by two engineers who worked on AngularJS at Google, you'll learn the components needed to build data-driven applications, using declarative programming and the Model-view-controller pattern. You'll also learn how to conduct unit tests on each part of your application.Learn how to use controllers for moving data to and from viewsUnderstand when to use AngularJS services instead of controllersCommunicate with the server to store, fetch, and update data asynchronouslyKnow when to use AngularJS filters for converting data and values to different formatsImplement single-page applications, using ngRoute to select views and navigationDive into basic and advanced directives for creating reusable componentsWrite an end-to-end test on a live version of your entire applicationUse best practices, guidelines, and tools throughout the development cycle