Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.Companies of all sizes - from startups to global enterprise level corporations, and even businesses without web sites - can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings - the unpaid results that receive 86% of searcher clicks.Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central Explains from a businessperson's perspective how to develop a successful search engine strategy Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

    Some of the situations are heartbreaking, others are head-scratching, and all of them are tales Disney would rather you not hear.Walt Disney, the company bearing his name, and their theme parks have been analyzed and chronicled almost ad nauseam. The word Disney conjures up different feelings for different people. For many, the Walt Disney Company stands for all things wholesome, family-centric, moral and entertaining, but every now and then scandalous and salacious behavior seeps into the utopian world of Disney. Disney Declassified isn’t about the analysis of the Disney Company at a deep or philosophical level—actually it’s quite the contrary; it is a collection of true stories with Disney being the setting or the catalyst in situations that are very un-Disney-like. In some of these instances, not every Disney story ends happily ever after;•The shocking time a baby was born and abandoned in a Magic Kingdom toilet. •When an eight-year-old girl was randomly shot in the back while riding aboard the Disneyland Railroad.•The controversial story of a handicapped woman having her Disneyland annual pass suspended for speeding and running into other guests with her motorized scooter.•What do a priest accused of molesting multiple children and the founder of a Ponzi scheme have in common? They both fled their situations and went to work at Walt Disney World.•The diabolical tale of a woman who sold her newborn baby for $15,000 to take her other children on a trip to Walt Disney World. •The role a former Nazi SS member played in the construction of Walt Disney World.•Two hostage situations at Walt Disney World, with one at EPCOT tragically ending in suicide.•How a peeping Tom set up an elaborate system to spy on female cast members as they changed for work inside Cinderella’s Castle.•Ever hear of something called “Sphinctering?” If you were one of the unlucky guys working for the fire company on Walt Disney World property, you may have been subjected to this form of male-on-male sexual harassment. •Find out how the public helped to identify and track down a despicable child pornographer based on the Disney resort in the background images the police released from his reprehensible videos. The Disney docket doesn’t end with cases of ride accidents, sex, crimes, death and violence. There are multiple stories of people faking cancer to score a free trip to Disney World, interesting copyright infringement and Americans with Disability Act lawsuits and a touching story of how a young boy with autism utilizes Disney characters to communicate with his family. However you feel about Disney, lover or hater, explore these stories and many more, when the real world collides with Disney and their world. Chances are you may never view Disney the same way again!

    Using full-color photos, detailed drawings, and clear step-by-step instructions, Beemer shows you exactly how to build one small (12ʹ x 16ʹ) timber-frame structure — suitable for use as a cabin, workshop, or studio. He also explains how to modify the structure to suit your needs and location by adding a loft, moving doors or windows, changing the roof pitch, or making the frame larger or smaller. You’ll end up with a beautiful building as well as solid timber-framing skills that you can use for a lifetime.

    Take a strange and wonderful photographic journey into a world time has forgotten—amusement parks that have been shut down and overgrown.The “artivist” known only as Seph Lawless has spent the last ten years photo-documenting the America that was left behind in the throes of economic instability and overall decline—decrepit shopping malls, houses, factories, even amusement parks.Through nearly two hundred gorgeous and elegiac photographs, Abandoned details Lawless’s journey into what was once the very heart of American entertainment: the amusement park. Here is includes:Disney World’s Discovery Island and River CountryJoyland Amusement ParkDogpatch USAFun Spot Amusement Park and ZooBushkill Amusement ParkLand of OzLake Shawnee Amusement ParkGeauga Lake Amusement ParkSpreeparkChippewa Lake Amusement ParkEnchanted Forest PlaylandAnd more!Lawless visits deserted parks across the country, capturing in stark detail their dilapidated state, natural overgrowth, and obvious duality of sad and playful symbolism. Previously self-published as Bizarro, this updated edition of Lawless’s photographic tribute to decaying American amusement parks contains new content and a new foreword.

    Chapters give detailed coverage of critical topics: design options, selecting and supervising the architect and contractor, cost estimates, budgets, plan specifications, contracts, dealing with town officials and keeping track of everything along the way. For each stage of the project there is detailed information on common pitfalls and how to avoid them, as well as insiders' tips which reveal what most contractors can't tell you. This book was previously published by Warner Books (2004) and titled What the "Experts" May Not Tell You About Building or Renovating Your Home.

    His research appeared in four books: The Book of the Damned, New Lands, Lo!, and Wild Talents.In these four volumes Fort organized and commented on a wild host of phenomena: flying saucers seen in the sky before the invention of aircraft, flying wheels, strange noises in the sky; correlations between volcanic activity and atmospheric phenomena; falls of red snow; falls of frogs, fishes, worms, shells, jellies; finding of "thunderbolts"; discrepancies in the schedules of comets, sightings on Mars and the moon; infra-Mercurian planets; inexplicable footprints in snowfields; flat earth phenomena, disruptions of gravity; poltergeist phenomena; stigmata; surviving fossil animals; the Jersey devil; Kaspar Hauser; spontaneous combustion; and similar weird effects.While Charles Ford never actually explained the phenomena, beyond making vague hints of an organic universe and neo-Hegelianism, through the years his following has grown. At first his work was picked up by literary men such as Theodore Dreiser, Booth Tarkington, Clarence Darrow, Havelock Ellis, and Oliver Wendell Holmes. Later, "Fortean themes" influenced the development of science fiction, and today his work remains the great predecessor to all extraterrestrial speculations.

    Expanding on arguments made in his influential books The "Voice in Cinema" and "Sound in Cinema," Chion provides lapidary insight into the functions and aesthetics of sound in film and television. He considers the effects of such evolving technologies as widescreen, multitrack, and Dolby; the influences of sound on the perception of space and time; and the impact of such contemporary forms of audio-vision as music videos, video art, and commercial television. Chion concludes with an original and useful model for the audiovisual analysis of film.

    Ladd surveys the urban landscape, excavating its ruins, contemplating its buildings and memorials, and carefully deconstructing the public debates and political controversies emerging from its past."Written in a clear and elegant style, The Ghosts of Berlin is not just another colorless architectural history of the German capital. . . . Mr. Ladd's book is a superb guide to this process of urban self-definition, both past and present."—Katharina Thote, Wall Street Journal"If a book can have the power to change a public debate, then The Ghosts of Berlin is such a book. Among the many new books about Berlin that I have read, Brian Ladd's is certainly the most impressive. . . . Ladd's approach also owes its success to the fact that he is a good storyteller. His history of Berlin's architectural successes and failures reads entertainingly like a detective novel."—Peter Schneider, New Republic"[Ladd's] well-written and well-illustrated book amounts to a brief history of the city as well as a guide to its landscape."—Anthony Grafton, New York Review of Books

    Camuto set out to explore Sicily’s emerging wine scene. What he discovered during more than a year of traveling the region, however, was far more than a fascinating wine frontier.   Chronicling his journey through Palermo to Marsala, and across the rugged interior of Sicily to the heights of Mount Etna, Camuto captures the personalities and flavors and the traditions and natural riches that have made Italy’s largest and oldest wine region the world traveler’s newest discovery. In the island’s vastly different wines he finds an expression of humanity and nature—and the space where the two merge into something more.  Here, amid the wild landscapes, lavish markets, dramatic religious rituals, deliciously contrasting flavors, and astonishing natural warmth of its people, Camuto portrays Sicily at a shining moment in history. He takes readers into the anti-Mafia movement growing in the former mob vineyards around infamous Corleone; tells the stories of some of the island’s most prominent landowning families; and introduces us to film and music celebrities and other foreigners drawn to Sicily’s vineyards. His book takes wine as a powerful metaphor for the independent identity of this mythic land, which has thrown off its legacies of violence, corruption, and poverty to emerge, finally free, with its great soul intact. Watch the Palmento book trailer on YouTube.

    Ruskin was a profoundly conservative man who looked back to the Middle Ages as a Utopia, yet his ideas had a considerable influence on the British socialist movement. And in making his powerful moral and aesthetic case against the dangers of unhindered industrialization he was strangely prophetic. This volume shows the astounding range and depth of Ruskin's work, and in an illuminating introduction the editor reveals the consistency of Ruskin's philosophy and his adamant belief that questions of economics, art and science could not be separated from questions of morality. In Ruskin's words, 'There is no Wealth but Life.'

    For most, the home was not a display object but a place to keep the few things they had managed to hold on to from the surpluses produced by their labor. Their material life was made of the things they didn't have to eat, wear, or burn right this minute. A concertina maybe? A family Bible? A hunting rifle?" This life in "the old neighborhood," so lyrically captured by Ray Suarez, was once lived by a huge number of Americans. One in seven of us can directly connect our lineage through just one city, Brooklyn. In 1950, except for Los Angeles, the top ten American cities were all in the Northeast or Midwest, and all had populations over 800,000. Since then, especially since the mid-60s, a way of life has simply vanished. Ray Suarez, veteran interviewer and host of NPR's "Talk of the Nation®," is a child of Brooklyn who has long been fascinated with the stories behind the largest of our once-great cities. He has talked to longtime residents, recent arrivals, and recent departures; community organizers, priests, cops, and politicians; and scholars who have studied neighborhoods, demographic trends, and social networks. The result is a rich tapestry of voices and history. The Old Neighborhood captures a crucial chapter in the experience of postwar America. It is a book not just for first- and second-generation Americans, but for anyone who remembers the prewar cities or wonders how we could have gotten to where we are. It is a book about "old neighborhoods" that were once cherished, and are now lost.

    

    The book presents fundamental small-house design strategies, complete with whole-house case studies for homeowners eager to simplify. Creating a great small house is illustrated in the opening chapter with 10 approaches, including: borrowed view and daylight multipurpose spaces privacy pockets using quality materials Twenty-five stunning small houses are profiled in the second part of the book, organized by the nature of their locations.

    "The Blitzed Brits" describes what life was like for the people who stayed at home in World War Two, including foul food facts about rotten rationing and awful evacuation tales. Both books are crammed full of curious quizzes, rotten recipes, gruesome games and terrible tests ...for teachers!

    Carl Alasko takes apart the emotional stealth disease that destroys trust and happiness in every area of life: dating, marriage, parenting, friendship and work. Nothing is exempt from this hidden plague, including your financial security.This stealth disease is actually made up of three common psychological dynamics: the Toxic Trio of Denial, Delusion and Blame. Emotional Bullshit emerges when we use these three dynamics together to:* deny, manipulate and distort essential facts* substitute a delusional and false reality, and then* blame someone or something when things fall apart.Dr. Alasko provides a revolutionary way to eliminate Emotional BS from your life, markedly improving all of your relationships.Based on twenty five years of clinical experience, Dr. Alasko leads you through a simple-to-understand and proven way to ban Emotional BS and significantly increase your happiness and fulfillment.